uBreakiFix

What uBreakiFix does

uBreakiFix, doing business as uBreakiFix by Asurion, is a consumer electronics repair franchise headquartered in Orlando, Florida. Founded in 2009 and operating as a wholly-owned subsidiary of Asurion, LLC, the company runs 700+ brick-and-mortar locations across the United States, supplemented by mobile repair vans in select cities and an e-commerce storefront. Its core offering is same-day repair services for smartphones (iPhone, Samsung Galaxy, Google Pixel, Motorola, LG), tablets (iPad and other brands), laptops and computers, and game consoles (Nintendo Switch, PlayStation, Xbox). Repairs typically complete in under 45 minutes and carry a 1-year limited warranty honored at all locations.

Revenue is generated primarily through per-repair service fees (iPhone screen repairs starting at $79, iPad screen repairs starting at $99), supplemented by sales of accessories and refurbished phones through both in-store and online channels. The company holds authorized service provider status with Apple, Samsung, Google, Microsoft Surface, Xbox, and Dell, granting it access to genuine OEM parts, tools, and equipment. Supporting commercial offerings include free diagnostics, a price-match guarantee with a $5 beat, and a 10% student/teacher discount program.

The franchise model distributes execution across independently owned operators while uBreakiFix Co. maintains brand standards, partnerships, and central services. The company has completed 21 million+ repairs across its network and employs 5,001–10,000 people system-wide. In January 2023, uBreakiFix divested its Canadian operations to Mobile Klinik Inc. to consolidate North American presence. In February 2026, uBreakiFix implemented Bloomfire's AI-powered knowledge management platform across its store base, producing measurable improvements in onboarding time, knowledge retrieval speed, customer experience scores, and average ticket revenue.

Name

uBreakiFix

Legal name

uBreakiFix Co.

Website

https://ubreakifix.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

uBreakiFix by Asurion is a US-based consumer electronics repair franchise operating 700+ retail locations, offering same-day repair services for smartphones, tablets, computers, and game consoles under authorized provider agreements with Apple, Samsung, Google, Dell, Microsoft, and Xbox.

Ownership category

akta.pro rank

Product category

Consumer Electronics Repair Services

NAICS

Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Consumer Device Repair Services (Phones, Tablets, PCs) (CRACAJAA)

akta.pro secondary industries

Mobile Device Repair & Aftermarket Services (Repair, Parts, Insurance/Warranty) (CRACALAI), Consumer Electronics & Mobile Device Protection Plans (FSAJALAH)

Keywords

• Electronics repair services
• Smartphone repair
• Consumer device repair
• Franchise repair shops
• Tech accessories retail

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Repair Services: One-time repair service fees for consumer electronics including smartphones, tablets, computers, and game consoles. Services include screen repair, battery replacement, charging port repair, water damage repair, and more. Price match guarantee with local competitors plus $5 beat.
2. Accessories and Refurbished Products: Sale of accessories including cases, screen protectors, power accessories, audio products, and refurbished phones through both in-store and online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

uBreakiFix by Asurion operates a franchise-based consumer electronics repair network of 700+ brick-and-mortar stores across the United States, providing same-day walk-in and appointment-based repair services for smartphones, tablets, laptops, computers, and game consoles using OEM parts obtained through authorized service provider relationships with Apple, Samsung, Google, Xbox, Microsoft Surface, and Dell. The company also sells accessories and refurbished phones through retail and online channels, supplemented by mobile repair vans in select cities.

Product overview

uBreakiFix by Asurion is a nationwide tech repair franchise operating 700+ brick-and-mortar stores, offering same-day repairs for consumer electronics including smartphones (iPhone, Samsung Galaxy, Google Pixel, Motorola, LG), tablets (iPad and other brands), computers/laptops (PC, MacBook, Chromebook), and game consoles (Nintendo Switch, PlayStation, Xbox). The core offering is walk-in or scheduled repair services utilizing authorized service provider relationships with major brands (Apple Independent Repair Provider, Samsung Authorized Service Center, Google Authorized Service Provider, Xbox Authorized Service Provider, Microsoft Surface Authorized Service Provider, Dell Authorized Repair Center). Supporting offerings include a mobile repair van service in select cities, an online and in-store accessories shop (cases, screen protectors, power, audio), refurbished phone sales, free device diagnostics, a low price guarantee (price match plus $5), and a 1-year limited warranty on repairs.

Differentiator

Problem solved

Functional benefit

Products and services

• uBreakiFix by Asurion Tech Repair Service A nationwide tech repair franchise offering same-day repairs for consumer electronics including smartphones, tablets, computers, and game consoles at 700+ store locations.
• iPhone Repair Independent Repair Provider service for Apple iPhone devices using Apple genuine parts, tools, and equipment. Covers all iPhone models from iPhone 5 through iPhone 17 series.
• Samsung Galaxy Repair Authorized Samsung repair provider service for Samsung Galaxy smartphones and tablets, using Samsung parts, tools, and equipment. Covers Galaxy S, Z Fold, Z Flip, Note, and A-series models.
• Google Pixel Repair Authorized Google repair provider service for Google Pixel smartphones, using Google parts, tools, and equipment. Covers Pixel 2 through Pixel 10 series.
• Motorola Smartphone Repair Repair services for Motorola smartphones including Razr, Moto G, and Moto Z series.
• LG Smartphone Repair Repair services for LG smartphones including G, V, and Velvet series.
• iPad Repair Repair services for iPad tablets using high-quality parts. Covers iPad, iPad Air, iPad Pro, and iPad Mini series.
• Tablet Repair Repair services for various tablet brands including Google Tablet, Samsung Tablet, Microsoft Surface, Amazon Tablet, Barnes and Noble Nook, LG, HP, Dell, Asus, Lenovo, and Toshiba tablets.
• Computer and Laptop Repair Repair services for laptops and computers including PC, MacBook, Mac, Microsoft Surface, Chromebook, HP, Dell, ASUS, Acer, and Lenovo devices.
• Game Console Repair Repair services for gaming consoles including Nintendo Switch, PlayStation, and Xbox devices.
• iPhone Back Glass Repair (No Frame Replacement) Back glass repair capability that fixes iPhone back glass without replacing the outer frame, potentially more than doubling device trade-in value, often completed same day in under 4 hours.
• Mobile Repair Van Service Mobile repair service where repair vans come to customers in select cities, providing on-site repairs without visiting a store.
• Accessories Shop Online and in-store shop offering handpicked accessories including cases, screen protectors, power accessories, audio products, and device-specific accessories for iPhone, Samsung, and Google.
• Refurbished Phones Refurbished phone sales offering certified pre-owned devices that work with any carrier at discounted prices.

Quantifiable outcome

• 21 million+ repairs completed
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core.

• BloomfirecoreTechnology or Integration · 1 February 2026
• SamsungcoreStrategic or Co-development Partner
• GooglecoreStrategic or Co-development Partner
• ApplecoreStrategic or Co-development Partner
• Xbox (Microsoft)coreStrategic or Co-development Partner
• Microsoft SurfacecoreStrategic or Co-development Partner
• DellcoreStrategic or Co-development Partner

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Geek Squad (Best Buy): Best Buy's in-house electronics repair arm offering in-store and in-home service for smartphones, computers, and home theater. Directly comparable in-store repair experience to uBreakiFix, but operates as part of a much larger big-box retailer rather than a pure-play repair franchise.
• SquareTrade (Allstate): Allstate-owned extended warranty and device-protection provider that operates its own mail-in and in-store repair services for smartphones and consumer electronics. Comparable as a device-protection + repair fulfillment business and a sibling entity to uBreakiFix's Asurion parent.

Direct peers

• CPR Cell Phone Repair: One of the largest US cell phone and electronics repair franchise networks with hundreds of locations offering walk-in smartphone, tablet, and computer repair. The closest pure-play direct competitor to uBreakiFix in business model, target customer, and franchise distribution.
• Mobile Klinik: Canadian professional smartphone and tablet repair franchise chain that acquired uBreakiFix Canada Inc. in January 2023. Operates a near-identical model (walk-in, same-day repair, certified pre-owned devices) and is now the dominant specialty repair chain in Canada where uBreakiFix no longer competes.
• Batteries Plus: US franchise chain specializing in device battery replacement, phone repair, and accessories across hundreds of retail locations. Overlapping service menu (phones, tablets, game consoles), franchise model, and walk-in retail format make it a meaningful direct peer despite its broader battery-focused identity.

Emerging players

• iFixit: Online community and parts retailer offering repair guides, tools, and OEM-grade components for consumer electronics DIY repair. An adjacent/competing force that lowers the barrier to self-repair, but also a potential parts supplier for the broader repair ecosystem in which uBreakiFix operates.
• The Phone Repair Shop: Multi-location independent smartphone repair chain focused on quick-turnaround iPhone, Samsung, and tablet screen and battery repairs. A regional-scale emerging competitor in the same walk-in consumer electronics repair category.

Others

• Apple Authorized Service Providers (network): The broader ASP/AASP ecosystem (independents like Simply Mac and small regional providers) that performs Apple warranty and out-of-warranty repairs using genuine Apple parts. Overlapping authorized-provider positioning with uBreakiFix's Apple IRP program; an ecosystem participant rather than a single competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/shorts/0J_MKiDibG4
• Xx.com/ubreakifix
• Facebookfacebook.com/uBreakiFix
• LinkedInlinkedin.com/company/ubreakifix

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about uBreakiFix