The Social Lights
The Social Lights is a Minneapolis-based, full-service social media marketing agency founded in 2011 that helps brands and individuals connect with consumers through social-first advertising, content strategy, creative production, media buying, community management, and event activation.
- Company typePrivate
- Founded2011
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Social Lights firmographics
Firmographics- Name
- The Social Lights
- Legal name
- The Social Lights
- Website
- https://thesocial-lights.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Social Lights is a Minneapolis-based, full-service social media marketing agency founded in 2011 that helps brands and individuals connect with consumers through social-first advertising, content strategy, creative production, media buying, community management, and event activation.
- Ownership category
- akta.pro rank
The Social Lights industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), Social Media Creative Agencies (Content & Community) (MPAAAAAE)
Keywords
Where The Social Lights is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Social Lights business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Media Marketing Services: The company generates revenue through providing social media marketing agency services including social-first advertising, content creation, social strategy, creative production, social media planning and buying, engagement management, measurement and optimization, creative technology, training, video production, and event marketing. As a full-service agency, they likely operate on project-based, retainer, or hybrid billing models typical of marketing agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Social Lights product offering
Product offeringCore offering
The Social Lights is a full-service social media marketing agency that helps brands and individuals connect with consumers through social platforms. It delivers an integrated suite of services spanning social-first advertising, content and social strategy, creative production, social media planning and buying, social care and engagement, measurement and optimization, creative technology, training, video production, and event marketing and activation. The agency positions its work around cultural insight and the goal of transforming social capital into brand equity.
Differentiator
Problem solved
Functional benefit
Products and services
- Social-First Advertising Advertising services focused on social media platforms as the primary channel, creating content designed to be shareable and engaging for target audiences. Aimed at brands seeking social-native campaigns.
- Content + Social Strategy Strategic planning and development of content tailored for social media platforms, aligning with brand objectives and audience engagement goals. For brands and organizations building social presence.
- Creative Production Design and production of creative assets for social media campaigns, including graphics, visuals, and multimedia content. For brands running social campaigns.
- Social Media Planning + Buying Media planning and purchasing services for social media advertising placements across various platforms. For brands investing in paid social.
- Social Care + Engagement Community management and customer engagement services, handling responses, comments, and interactions on social media channels. For brands managing ongoing social conversations.
- Measurement + Optimization Analytics and performance optimization services to track, measure, and improve social media campaign effectiveness. For brands seeking ROI on social spend.
- Creative Technology Technology-driven creative solutions and innovations for social media marketing campaigns. For brands seeking interactive or tech-enabled social experiences.
- Training Educational programs and training services for brands and individuals on social media best practices and strategies.
- Video Production + Content Creation Production of video content and multimedia assets specifically designed for social media platforms. For brands investing in social video.
- Event Marketing + Activation Marketing services for events including promotional campaigns, on-site activation, and audience engagement at live events. For brands running live or experiential programs.
Companies that use The Social Lights
Customer profileSegments2 records
Ideal customer profiles1 record
The Social Lights technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Social Lights competitors and assessment
Company assessmentDirect peers
- VaynerMedia: A large social-first creative and media agency known for social-native advertising, content production, and community management. Directly comparable to The Social Lights in offering social-first advertising, content strategy, and creator/community activation, though meaningfully larger in scale.
- Mekanism: An independent full-service creative agency with strong paid social, influencer, and content production capabilities. Closely aligned with The Social Lights' "social-first advertising + creative content" model and similar mid-market positioning.
- Tinuiti: An independent performance marketing agency specializing in paid social, paid search, and commerce media. Direct overlap with The Social Lights on paid social planning/buying, measurement/optimization, and creative production for performance-driven brands.
- Praytell: A social media and PR agency delivering paid social, content, influencer, and community management services. Comparable on social care + engagement, content strategy, and creative production, with similar boutique positioning.
- Day One Agency: A PR-and-social creative agency focused on earned, owned, and paid social campaigns for consumer brands. Directly comparable to The Social Lights in community engagement, content strategy, and event marketing/activation capabilities.
- The Integer Group: A commerce and shopper marketing agency with strong social, content, and event activation services. Closely comparable in event marketing + activation, creative production, and shoppable social commerce work.
Broad incumbents
- Huge: A large digital experience and marketing agency offering social media strategy, creative, paid media, and measurement as part of a broader digital transformation portfolio. Overlaps with The Social Lights on social media planning/buying and creative production but serves enterprise clients across many other services.
- R/GA: A global digital agency operating across advertising, content, social, and experience design. Comparable in social media creative production and measurement/optimization work, but with broader product/consulting capabilities as part of the Interpublic network.
- Carat: A global media agency offering paid social planning/buying and measurement at significant scale via the Dentsu network. Comparable on the paid social media buying and optimization side, but operates as a broad media-services incumbent.
Emerging players
- Whalar: A creator marketing agency focused on influencer strategy, content, and community. Adjacent/emerging peer to The Social Lights given overlapping "activate fandoms" positioning and influencer-driven community building, though narrower in scope.
Market position
Customer concentration
The Social Lights social profiles
Digital presenceThe Social Lights compliance and trust
Trust signalCompliance1 record
The Social Lights financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Social Lights leadership team
Management profileNumber of profiles
Profiles6 records
The Social Lights funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Social Lights M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Social Lights
What does The Social Lights do?
The Social Lights is a full-service social media marketing agency that helps brands and individuals connect with consumers through social platforms. It delivers an integrated suite of services spanning social-first advertising, content and social strategy, creative production, social media planning and buying, social care and engagement, measurement and optimization, creative technology, training, video production, and event marketing and activation. The agency positions its work around cultural insight and the goal of transforming social capital into brand equity.
Is The Social Lights a public or private company?
The Social Lights is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Social Lights founded?
The Social Lights was founded in 2011. It employs 1 to 10 people.
Where is The Social Lights based?
The Social Lights is headquartered in Minneapolis, United States, in the North America region.
How does The Social Lights make money?
One revenue line is on record: social Media Marketing Services.
Who are The Social Lights's main competitors?
Direct peers on record are VaynerMedia, Mekanism, Tinuiti, Praytell, Day One Agency and The Integer Group. Broad incumbents are Huge, R/GA and Carat. Whalar is listed as an emerging player.
Does The Social Lights have an API?
No public API is recorded for The Social Lights.
What industry is The Social Lights in?
The Social Lights's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.