Bots
Bots Software inc. is a Solana Beach-based boutique consultancy that designs and implements custom conversational AI chatbots, workflow automation, and hiring automation solutions for startups and lean teams, plus selected professional services firms.
- Company typePrivate
- Founded2018
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bots does
Bots Software inc. (operating as Bots-Inc) is a boutique consultancy specializing in conversational AI design and intelligent workflow automation. Founded in 2018 by Keren Douek and headquartered in Solana Beach, California, the firm targets startups and lean teams seeking customized AI tools rather than off-the-shelf chatbot products. The company operates in a professional services engagement model with three core service lines: Conversational Design (requirements gathering, chatbot flow and knowledge base design, building, training, and implementation), Workflow Automation (connecting tools like Airtable, Google Sheets, Slack, and DocuSign to eliminate manual processes), and Hiring Automation (automated interview scheduling, AI-powered resume parsing, and Slack-based recruiting alerts for teams making 5 to 50 hires). Underlying capabilities include natural language processing for chatbot interactions, process automation for multi-tool workflows, and agentic AI systems for autonomous task execution in domains like cash flow forecasting, compliance checks, accounting workflows, automated reconciliations, and tax deadline alerts.
The company does not sell a unified software platform or proprietary AI model; it functions as a consultancy that helps clients select, design, and implement AI and automation tools tailored to specific business needs. Revenue derives entirely from professional services engagements sourced through a consultative, sales-led GTM motion centered on the founder's outreach and a Calendly-scheduled consultation entry point, complemented by website content marketing (case studies and service pages). The primary customer segment is startups and lean teams, with a secondary focus on professional services firms in legal, immigration, and adjacent verticals (e.g., Aspire for immigration chatbot AVA, Apollo Client for lead generation automation). Pricing is not publicly disclosed; engagements are quoted on a custom basis. The firm is founder-owned with no disclosed institutional funding, no parent company, and no subsidiary structure.
Bots firmographics
Firmographics- Name
- Bots
- Legal name
- Bots Software inc.
- Website
- https://bots-inc.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bots Software inc. is a Solana Beach-based boutique consultancy that designs and implements custom conversational AI chatbots, workflow automation, and hiring automation solutions for startups and lean teams, plus selected professional services firms.
- Ownership category
- akta.pro rank
Bots industry classification
Industry- Product category
- AI Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Services (8741)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Workflow Automation & No-Code Collaboration (BPAMAMAK), Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
Keywords
Where Bots is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bots business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Consulting Services: Boutique consultancy offering personalized AI and automation consulting, including requirements gathering, design, building, training, and implementation of conversational AI and workflow automation solutions. Revenue appears to come from professional services engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Bots product offering
Product offeringCore offering
Bots Software inc. is a boutique consultancy that designs and delivers conversational AI chatbots and workflow automation solutions for businesses. Engagements span requirements gathering, conversational flow and knowledge base design, build, training, and implementation, connecting tools such as Airtable, Google Sheets, Slack, DocuSign, and Apollo into streamlined workflows. Core service lines include Conversational Design, Workflow Automation, and Hiring Automations.
Product overview
Bots Inc is a boutique consultancy (not a software product company) specializing in conversational design and intelligent automation services. The company offers three main service offerings: Conversational Design Services (core chatbot and conversational AI development), Workflow Automation Services (connecting business tools like Airtable, Google Sheets, Slack, and DocuSign), and Hiring Automation Services (automated recruiting workflows including interview scheduling and resume parsing). Rather than selling a unified software platform, they function as consultants who help businesses select and implement the right AI and automation tools for their specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversational Design Services
Quantifiable outcome
- Scalable, repeatable pipeline for consistent lead flow and improved response rates
Companies that use Bots
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Bots partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Bots competitors and assessment
Company assessmentDirect peers
- Tars: Tars offers a chatbot builder platform and an agency services arm that designs and deploys conversational flows for businesses. Comparable to Bots inc. because both sell outcome-driven conversational design rather than purely self-serve software.
Broad incumbents
- Inbenta: Inbenta is an enterprise conversational AI platform specializing in customer service automation and virtual agents. Comparable because enterprise customers evaluating Bots inc.'s conversational design services often weigh Inbenta's platform offering as an alternative.
- Ada: Ada provides an AI-powered customer service automation platform with branded virtual agents. Relevant peer because it targets the same conversational AI use case Bots inc. serves, often absorbing boutique consultancy demand with self-serve tooling.
- Kore.ai: Kore.ai builds enterprise conversational and generative AI platforms, including agentic workflow automation. Comparable in that it serves the same buyer looking to automate customer service and internal workflows that Bots inc. consults on.
- Cognigy: Cognigy offers an enterprise conversational and agentic AI platform for customer service automation. Comparable because it competes for the same conversational AI budget and increasingly bundles workflow automation, narrowing the gap that consultancies like Bots inc. fill.
- Yellow.ai: Yellow.ai provides a multi-channel conversational AI and automation platform for customer and employee experiences. Relevant peer due to overlapping customer service chatbot and workflow automation use cases that Bots inc. designs for clients.
- Intercom: Intercom's AI agent Fin and broader customer support platform target the same AI-driven customer service automation use cases Bots inc. consults on. Comparable because enterprises often choose between Intercom's out-of-the-box solution and a bespoke consultancy engagement.
Emerging players
- Botpress: Botpress is an emerging conversational AI platform with strong customization and developer tooling, enabling teams to build bots without a dedicated consultancy. Comparable as an emerging alternative whose growth could divert demand away from boutique design-build firms like Bots inc.
- ManyChat: ManyChat is a leading chatbot platform focused on marketing, sales, and customer engagement automation for SMBs. Comparable because its self-serve flow builder competes for the same small-business and startup chatbot budgets Bots inc. targets.
Others
- Zapier: Zapier is a leading no-code workflow automation platform connecting thousands of apps. Comparable in that Bots inc.'s Workflow Automation offering integrates similar tools (Airtable, Google Sheets, Slack, DocuSign), and prospective clients may choose Zapier's self-serve model instead of engaging a consultant.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Bots social profiles
Digital presenceBots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bots leadership team
Management profileNumber of profiles
Profiles1 record
Bots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bots
What does Bots do?
Bots Software inc. is a boutique consultancy that designs and delivers conversational AI chatbots and workflow automation solutions for businesses. Engagements span requirements gathering, conversational flow and knowledge base design, build, training, and implementation, connecting tools such as Airtable, Google Sheets, Slack, DocuSign, and Apollo into streamlined workflows. Core service lines include Conversational Design, Workflow Automation, and Hiring Automations.
Is Bots a public or private company?
Bots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bots founded?
Bots was founded in 2018. It employs 1 to 10 people.
Where is Bots based?
Bots is headquartered in San Diego, United States, in the North America region.
How does Bots make money?
One revenue line is on record: consulting Services.
Who are Bots's main competitors?
Tars is listed as a direct peer. Broad incumbents are Inbenta, Ada, Kore.ai, Cognigy, Yellow.ai and Intercom. Emerging players are Botpress and ManyChat. Zapier is listed as an others.
Does Bots have an API?
No public API is recorded for Bots.
What industry is Bots in?
Bots's product category is AI Consulting Services. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of BPAMAMAK, Workflow Automation & No-Code Collaboration. Its NAICS code is 541511 and its SIC code is 7371.