Foundry Commercial

What Foundry Commercial does

Foundry Commercial is a privately-held, full-service commercial real estate firm headquartered in Orlando, Florida, operating 13 offices across the Sun Belt region of the United States. The firm runs a vertically integrated platform spanning the full real estate lifecycle, including brokerage (tenant and landlord representation, investment sales), capital markets (debt and structured finance, investment advisory, JV structuring), property management across 4,000+ leases in 29 markets, project management with a $4B+ cumulative track record, incentives negotiation through the wholly-owned Maxis Advisors subsidiary, an in-house marketing services group, and an active Development & Investments arm that has executed $5.6B in total investment value since 2014 ($2.6B currently under management) across 124 investments and 70 completed developments totaling 31M SF. The company serves institutional capital partners (Goldman Sachs, J.P. Morgan, Blackstone, PGIM, New York Life, Morgan Stanley Real Estate Investing, Bank of America, Citi Group), corporate users across healthcare, retail, industrial, and office, religious and nonprofit organizations via a 50+ year-old Mission Property Group practice, land developers, and senior living operators through a platform encompassing Spring Arbor, Allegro Living, and the Cascadia Senior Living joint venture.

The firm's go-to-market is exclusively direct enterprise field sales with no third-party distribution: 120+ brokers operate as deal principals, market leaders, and development managers embedded in each local Sun Belt market. Revenue is generated through a diversified mix of transaction-based brokerage commissions (commissions on $3B of 2024 transaction value across 77M SF of leasing and management), recurring property management fees, investment management fees on the $2.6B AUM portfolio, professional services for incentives negotiation and marketing, and development/principal investing economics including co-investment alongside capital partners. The firm has executed a sustained acquisition strategy, adding Maxis Advisors (2021) for incentives advisory, Spring Arbor (2022) for senior living real estate, hellojenny (2023) for digital marketing, and Southsource (2023) for Atlanta industrial/office brokerage, while forming Allegro Living in 2025 through the merger of Allegro Management Company with Spring Arbor operations.

The firm has institutionalized capital partner relationships with 100+ lenders (facilitating $20B+ in loan volume across 20+ states) and ongoing institutional co-investment partnerships with Hines, Ares Management, DWS Group, Fortress Investment Group, and others. A deliberate strategic pivot is underway toward office-to-industrial conversion, with 12 such projects closed as of May 2026 including the 809,141 SF Parkside Commerce Center in Research Triangle Park (with Hines/Ares), the 900,000+ SF State Farm campus redevelopment in Irving, TX (with DWS), and the 456,617 SF Baymeadows Way campus in Jacksonville. The firm is not a technology company: it operates on a third-party YARDI platform, has no disclosed proprietary AI/ML capabilities, holds no patents, and has made no technology acquisitions, leaving its competitive position tied to broker relationships, capital partner access, and the proprietary incentives dataset held by Maxis Advisors.

Name

Foundry Commercial

Legal name

Foundry Commercial

Website

https://foundrycommercial.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Foundry Commercial is a privately-held, full-service commercial real estate firm operating 13 Sun Belt offices with 120+ brokers, serving institutional investors, corporate users, religious/nonprofit organizations, land developers, and senior living operators through integrated brokerage, capital markets, property management, project management, development, and investment management services.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Brokerage Transaction Fees: Commission-based fees from leasing and sales transactions. The company executed $3B in brokerage transaction value in 2024 across 77M SF of leasing and management.
2. Property Management Fees: Recurring property management fees from 4,000+ leases managed across 29 markets and 300 assets reported on monthly.
3. Investment Management: Investment management fees from vertically integrated investment platform with $2.6B in current investment value and $5.6B in total investment value since 2014.
4. Incentives Negotiation Services: Location analysis and incentives advisory through Maxis Advisors subsidiary, which has negotiated $5.2B in total value of incentives across 45 states and 59 countries.
5. Marketing Services: Digital marketing, branding, social media, event planning, and creative services for commercial real estate clients.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Foundry Commercial is a full-service commercial real estate company that provides brokerage, investment sales, capital markets, property management, project management, and development and investment services across the Sun Belt. The firm operates an integrated platform combining tenant/landlord representation, debt and structured finance, incentives negotiation, senior living operations, and user development for corporate and institutional clients.

Product overview

Foundry Commercial is a full-service commercial real estate company with an integrated development and investments platform. The company operates as a platform of interconnected services including Brokerage (tenant/landlord representation, investment sales), Investment Sales & Capital Markets (debt & structured finance, investment advisory, multifamily advisory, land advisory), Real Estate Solutions, Marketing Services, Project Management, Building Management, User Development Services, Investment Management, and Development & Investments. The company also maintains several acquired/sub-brands including Maxis Advisors (incentives negotiation and location strategy), hellojenny (digital marketing), and operates a Senior Living Platform managing Spring Arbor Senior Living and Allegro Living communities. With 13 offices across the southeastern US and Texas, Foundry offers services across industrial, land, multifamily, office, retail, religious/education/nonprofit, and senior living property types.

Differentiator

Problem solved

Functional benefit

Brands

• Maxis Advisors: Location analysis and incentives advisory services subsidiary providing experience and expertise to increase project return on investment for capital investment and job-creating projects.
• hellojenny
• Cascadia Senior Living
• Allegro Living

Products and services

• Brokerage Services Full-service brokerage including tenant representation, landlord representation, and investment sales for office, industrial, retail, healthcare, multifamily, and land assets. Delivered through 120+ brokers across 13 Sun Belt offices.
• Investment Sales & Capital Markets Capital markets services including investment advisory, debt and structured finance, multifamily advisory, land advisory, and religious/education/nonprofit property transactions. Supports institutional investors, REITs, private equity, and developers.
• Real Estate Solutions Enterprise approach for users and occupiers of real estate, providing national portfolio strategy, transaction management, construction, facility, and development services.
• Incentives Negotiation & Location Strategy (Maxis Advisors) Location analysis, labor analytics, site selection, and incentives negotiation advisory services for capital investment and job-creating projects. Has negotiated $5.2B in incentives across 45 states and 59 countries.
• Marketing Services In-house creative marketing team providing branding, events, social media, video production, and communications strategy for commercial real estate clients and assets.
• Project Management Oversight of construction and renovation projects ranging from small improvements to $350M+ ground-up developments, with a $4B+ project management track record.
• Building Management Property management services maximizing building operations, institutional quality financial management, and tenant experience. Manages 4,000+ leases across 29 markets and 300 assets.
• User Development Services Build-to-suit solutions including development investment, build-to-suit, and development management for corporate expansions and logistics/retail networks.
• Investment Management Vertically integrated investment management combining traditional national capital allocation with super-regional real estate development and operations. Manages $2.6B in current investment value.
• Development & Investments Commercial real estate development and ownership platform with $5.6B total investment value since 2014, 70 completed developments, 31 current developments, and 31M SF of completed D&I projects.
• Senior Living Platform Senior living real estate and operating platform combining sector knowledge with operating expertise. Includes Spring Arbor Senior Living, Allegro Living, and Cascadia Senior Living JV. Manages 71 communities with 5,800+ units.
• Industrial Real Estate Services Industrial brokerage and development services including logistics, leasing, development, and strategy for e-commerce, manufacturing, warehousing, distribution, and build-to-suit industrial properties.
• Land Real Estate Brokerage
• Multifamily Real Estate Services
• Office Real Estate Services
• Retail Real Estate Services
• Religious, Church, Education & Nonprofit Real Estate Services

Quantifiable outcome

• $3B in brokerage transaction value in 2024
• +5 more outcomes

Named customers38 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered strategic and core.

• SouthsourcestrategicStrategic or Co-development Partner · 6 June 2023Atlanta-based industrial and office brokerage firm acquired by Foundry Commercial. The acquisition added seven Southsource associates to enhance Foundry's industrial and office brokerage capabilities in Atlanta.
• hellojennystrategicStrategic or Co-development Partner · 27 April 2023Digital marketing firm acquired by Foundry Commercial to enhance social media and marketing services. hellojenny specializes in digital leasing strategies and social commerce growth for commercial real estate.
• Allegro LivingcoreStrategic or Co-development Partner · 1 January 2022Operating partner formed through merger of Allegro Management Company and Spring Arbor in 2025. Allegro Living operates 50+ communities across 13 states serving 4,500+ residents. Spring Arbor communities acquired by Foundry/MSREI in 2022.
• Maxis AdvisorscoreStrategic or Co-development Partner · 23 December 2021Location analysis and incentives advisory firm acquired by Foundry Commercial. Maxis has generated over $12.5B in capital investment and created 20,000 jobs across 42 states, serving Fortune 500 and middle-market companies.
• Cascadia Senior LivingcoreStrategic or Co-development Partner · 1 January 2021Joint venture partnership established in 2021 for acquisition, development, and management of seniors housing assets in Washington and Pacific Northwest. Cascadia is a leading seniors housing developer and operator.

Scale indicators24 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Transwestern: Privately-held commercial real estate firm providing brokerage, property management, and capital markets services across major US markets. Transwestern competes head-to-head with Foundry in office, industrial, and investment sales assignments.
• Marcus & Millichap: National commercial real estate investment sales firm with a research-driven brokerage model serving private investors and institutions. Comparable to Foundry's investment sales and multifamily/land advisory capabilities, particularly for middle-market transactions.
• Northmarq: Privately-held commercial real estate capital markets, investment sales, debt and equity, and loan servicing firm. Northmarq is one of the closest direct peers to Foundry given its regional focus, investment sales platform, and capital markets depth.
• Eastdil Secured: Leading real estate investment banking firm focused on investment sales, debt placement, and equity raising for institutional clients. Comparable to Foundry's investment sales and capital markets capabilities serving top-tier institutional investors.

Emerging players

• Walker & Dunlop: Commercial real estate finance company specializing in debt origination, equity capital, and investment sales. Comparable to Foundry's Debt & Structured Finance practice ($20B+ loan volume) given its institutional lending relationships and capital markets focus.

Broad incumbents

• Colliers International: Global professional services and investment management firm specializing in commercial real estate. Colliers competes with Foundry in brokerage, investment sales, and project management, particularly in the Southeast and Texas markets.
• Newmark Group: Commercial real estate advisory and services firm with strong investment sales, capital markets, and leasing capabilities. Newmark competes with Foundry across office, industrial, and capital markets assignments in overlapping geographies.
• CBRE Group: The largest global commercial real estate services firm offering brokerage, investment sales, property management, and capital markets across all asset types. CBRE is a broad incumbent that competes with Foundry across the Sun Belt but at a national and global scale.
• Cushman & Wakefield: Global CRE services platform offering brokerage, valuation, asset services, and capital markets. Competes with Foundry in investment sales, property management, and tenant/landlord representation across the Sun Belt.
• JLL: Global commercial real estate services firm competing across brokerage, capital markets, property management, and project management. JLL directly poached a 5-person leasing team from Foundry's Charlotte office, illustrating direct head-to-head competition for talent and clients in Foundry's core markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/foundrycre
• Facebookfacebook.com/FoundryCommercial
• LinkedInlinkedin.com/company/foundry-commercial
• Instagraminstagram.com/foundrycommercial

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundry Commercial