Rest EZ
- Company typePrivate
- Founded2016
- HeadquartersRiverton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Rest EZ firmographics
Firmographics- Name
- Rest EZ
- Website
- https://restez.net
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rest EZ industry classification
Industry- Product category
- Sleep Supplements
- NAICS
- Pharmaceutical Preparation Manufacturing (325412)
- akta.pro primary industry
- Sleep, Stress & Mood Support (HLAIADAG)
Keywords
Where Rest EZ is headquartered
LocationHeadquarters
- HQ city
- Riverton
- HQ country
- United States
- HQ region
- North America
Markets served
Rest EZ business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Rest EZ product offering
Product offeringCore offering
Rest EZ is a pharmaceutical company developing sleep liquid gel capsules. The company focuses on formulating over-the-counter sleep aid products in liquid gel capsule format for consumers seeking support with sleep. As a small, privately held firm founded in 2016, it has secured modest early-stage funding to support product development.
Differentiator
Problem solved
Functional benefit
Products and services
- Sleep Liquid Gel Capsules
Companies that use Rest EZ
Customer profileIdeal customer profiles1 record
Rest EZ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rest EZ partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Rest EZ competitors and assessment
Company assessmentBroad incumbents
- Chattem (Sanofi Consumer Healthcare): Markets Unisom, the leading OTC sleep-aid tablet. Competes with Rest EZ in the same shelf space and consumer use case (OTC sleep) but at vastly greater scale and distribution depth.
- Procter & Gamble: Owner of the ZzzQuil sleep-aid brand, the dominant OTC liquid-gel and liquid sleep franchise. Directly comparable to Rest EZ in target category, dosage form, and end consumer, but operates at massive scale across many categories.
- Perrigo Company: Largest US private-label OTC manufacturer, supplying store-brand sleep aids. Competes with Rest EZ on the same retail shelves via lower-priced equivalents, exerting price pressure on small brands.
- Church & Dwight: Sells Vitafusion sleep gummies and other OTC wellness formats. Comparable to Rest EZ in addressing consumer sleep demand via differentiated dosage forms, with much broader portfolio and shelf presence.
- CVS Health: Operates extensive private-label sleep aid ranges across its 9,000+ stores. Directly competes with Rest EZ for the same consumer OTC sleep dollar, with structural advantages in shelf placement and pricing.
- Nature's Bounty: Major OTC vitamin and supplement company with sleep products. Directly competes with Rest EZ on retail shelves and online, but operates across many wellness categories with established distribution.
- Pfizer Consumer Healthcare: Markets Advil PM and Centrum sleep-related lines. Direct competitor in OTC sleep category with established pharmacy distribution, though much broader in scope.
Direct peers
- Natrol: Specialty OTC supplement brand with a flagship sleep line (melatonin, valerian, liquid formulations). Closely comparable to Rest EZ in channel mix (mass retail + DTC), target consumer, and category focus.
- Gaia Herbs: Specialty herbal supplement brand with a dedicated sleep line. Highly comparable in positioning (premium, smaller-scale, formulation-differentiated) and target consumer to Rest EZ.
- Life Extension: Direct-to-consumer supplement company offering sleep formulations. Comparable to Rest EZ in DTC orientation, premium pricing, and sleep-category focus, with a more mature customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights4 records
Customer concentration
Rest EZ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rest EZ leadership team
Management profileNumber of profiles
Rest EZ funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rest EZ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rest EZ
What does Rest EZ do?
Rest EZ is a pharmaceutical company developing sleep liquid gel capsules. The company focuses on formulating over-the-counter sleep aid products in liquid gel capsule format for consumers seeking support with sleep. As a small, privately held firm founded in 2016, it has secured modest early-stage funding to support product development.
When was Rest EZ founded?
Rest EZ was founded in 2016. It employs 1 to 10 people.
Where is Rest EZ based?
Rest EZ is headquartered in Riverton, United States, in the North America region.
Who are Rest EZ's main competitors?
Broad incumbents on record are Chattem (Sanofi Consumer Healthcare), Procter & Gamble, Perrigo Company, Church & Dwight, CVS Health, Nature's Bounty and Pfizer Consumer Healthcare. Direct peers are Natrol, Gaia Herbs and Life Extension.
Does Rest EZ have an API?
No public API is recorded for Rest EZ.
What industry is Rest EZ in?
Rest EZ's product category is Sleep Supplements. Its primary akta.pro industry code is HLAIADAG, Sleep, Stress & Mood Support. Its NAICS code is 325412.