Vehlo
Vehlo is a PE-backed software and fintech platform serving the U.S. automotive repair industry, providing shop management, service lane, reconditioning, payments, and marketing solutions to over 30,000 franchised dealership rooftops and independent repair shops through 15+ acquired brands.
- Company typePrivate
- Founded2019
- HeadquartersKnoxville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Vehlo does
Founded in 2019 and headquartered in Knoxville, Tennessee, Vehlo is a privately held, PE-backed software and fintech platform serving the U.S. automotive repair industry across two parallel segments: franchised auto dealerships and independent aftermarket repair shops. The portfolio comprises 15+ acquired brands organized around shop management (Shop Boss, Shop-Ware, Protractor, Tire Guru), service lane technology (Dealerlogix, Service Lane eAdvisor, Text2Drive, Total Customer Connect), reconditioning (Rapid Recon, Velocity Automotive), payments (Dealer Pay, 360 Payments), digital vehicle inspection (AutoServe1), parts and fitment data (Fitment Group), and digital marketing services (Autoshop Solutions). At the platform layer, products share single sign-on, DMS integrations (including CDK Repair Orders), digital vehicle inspection workflows, and embedded payments rails.
Vehlo's business model combines recurring SaaS subscriptions for shop management and service lane software with transaction-based revenue from embedded payments (Dealer Pay for dealerships, 360 Payments for the aftermarket) and a small business financing product (360 Capital, $500-$300,000). At scale, the platform reportedly processes $12B+ in annual payments and 60M+ repair orders across 30,000+ customer rooftops, with management stating that half of all U.S. franchise dealers rely on Vehlo-driven products. Distribution is multi-channel: direct sales for dealership and aftermarket software, OEM-embedded certified provider relationships (Ford Commitment Program, Volkswagen eConnect, GM 3Synergy, GM Service Lane Tool), a formal Integration Partner Program reaching 10,000+ shops, and industry-association partnerships (e.g., NYSADA).
Vehlo has executed 14 acquisitions since 2019, including 360 Payments (2019), Rapid Recon and Velocity Automotive (2023), Shop-Ware (2024), Dealer Pay (2025), and Total Customer Connect (2025), and is backed by Greater Sum Ventures as control investor alongside PSG, HarbourVest Partners, Parkwood, and Lightyear Capital. The company employs approximately 550 people across offices in Knoxville, Troy, Tulsa, Apex, and Logan, and operates primarily in the United States with select Canadian exposure via Dealerlogix.
Vehlo firmographics
Firmographics- Name
- Vehlo
- Legal name
- Vehlo
- Website
- https://vehlo.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vehlo is a PE-backed software and fintech platform serving the U.S. automotive repair industry, providing shop management, service lane, reconditioning, payments, and marketing solutions to over 30,000 franchised dealership rooftops and independent repair shops through 15+ acquired brands.
- Ownership category
- akta.pro rank
Vehlo industry classification
Industry- Product category
- Automotive Repair Software
- NAICS
- Other Automotive Repair and Maintenance (81119)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- General Automotive Repair & Maintenance (TLAKAAAA)
- akta.pro secondary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
Keywords
Where Vehlo is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Vehlo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Revenue: Recurring software subscriptions for shop management systems (Shop Boss, Shop-Ware, Protractor, Tire Guru) and dealership service lane products (Dealerlogix, Service Lane eAdvisor, Text2Drive, Rapid Recon, Velocity Automotive, Total Customer Connect). Sold as standalone products, bundled, or accessed through key industry partners.
- Payments Processing (Transaction-based): Embedded fintech revenue from processing more than $12B+ in annual payments across the Vehlo customer base through Dealer Pay (dealerships) and 360 Payments (aftermarket); includes fees on credit card processing, text-to-pay, surcharging/dual pricing programs, consumer financing, and small business loans (360 Capital).
- Small Business Loans & Repair Financing: Fintech revenue from small business loans (360 Capital, $500 to $300,000) and consumer repair financing offerings, embedding financial services within the platform to support shop operations and customer transactions.
- Digital Marketing Services & Websites: Revenue from Autoshop Solutions websites and digital marketing services for independent auto repair, collision, and tire shops, driving return on investment through tailored promotion and online presence services.
- Integration & Partner Ecosystem Revenue: Revenue from formal Integration Partner Program and Partner Program providing access to a network of over 10,000 repair shops nationwide, with technical support, resources, and tiered partner relationships (Strategic Solutions, Integrated Technology, Industry Organizations).
- OEM Channel & Certified Provider Fees: Revenue generated through certified provider status with OEM programs (Ford Commitment Program Preferred Partners, Volkswagen eConnect, GM 3Synergy and Service Lane Tool Programs), including value-added service and integrations to OEM dealership networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tiered shop management software (Shop Boss, Shop-Ware, Protractor, Tire Guru) sold as standalone or bundled subscriptions |
| Transaction based/ take rate | Pay-as-you-go | Transaction-based payment processing fees (Dealer Pay for dealerships, 360 Payments for aftermarket) |
| Freemium | Pay-as-you-go | SiriusXM 3-month free trial add-on bundled with subscription shops |
Go-to-market motion6 records
Distribution channels6 records
Marketing channels7 records
Vehlo product offering
Product offeringCore offering
Vehlo provides an integrated cloud-based SaaS platform and embedded financial solutions for the automotive repair industry, organized into a Dealership suite (service lane technology, reconditioning, customer retention marketing, and dealer-specific payments) and an Aftermarket suite (shop management systems for single, multi-location, and enterprise independent repair shops plus tire/specialty shop tools, embedded payments, digital vehicle inspections, websites, and digital marketing). The platform processes more than $12 billion in annual payments across 30,000+ automotive rooftops and 60M+ repair orders, unifying shop management, DMS integrations, customer communication, and fintech into a single-vendor ecosystem.
Product overview
Vehlo is a platform-plus-modules architecture that delivers integrated software and financial solutions for the automotive repair industry. It is not a single unified product but a portfolio of acquired brands organized into two segments: (1) Dealership solutions — including Service Lane eAdvisor, TEXT2DRIVE, Dealerlogix (an all-in-one fixed operations suite), Rapid Recon (reconditioning), Total Customer Connect (service lane marketing & retention), Dealer Pay (dealership payments), and Velocity Automotive (digital merchandising/Window Stickers); and (2) Aftermarket solutions — including Shop Boss (single-shop SMS), Shop-Ware (multi-shop cloud SMS with DVX™ and Parts GP Optimizer using machine learning), Protractor (enterprise SMS), Tire Guru (tire/specialty shop SMS with Tire Price Optimizer), 360 Payments (embedded payments), Autoshop Solutions (digital marketing), AutoServe1 (digital vehicle inspections), and Fitment Group (data and API). The portfolio covers CRM, scheduling, shop management, reconditioning, digital vehicle inspection, payments, marketing, and OEM partnership programs (Ford Commitment, GM Service Lane Tool/3Synergy, Volkswagen eConnect), serving over 30,000 rooftops and processing more than $12B in annual payments across 60M+ annual repair orders.
Differentiator
Problem solved
Functional benefit
Brands
- Shop-Ware: Cloud-based shop management platform for independent auto repair shops, with DVX customer communication interface and machine-learning Parts GP Optimizer.
- Rapid Recon
- Velocity Automotive
- Dealer Pay
- Total Customer Connect (TCC)
- 360Payments
- Shop Boss
- Protractor
- Tire Guru
- Dealerlogix
- Text2Drive
- Service Lane eAdvisor
- AutoServe1
- Fitment Group
- Autoshop Solutions
Products and services
- Service Lane eAdvisor
- TEXT2DRIVE Dealership-focused texting and retention communication product embedded within Dealerlogix, providing retention text communications for service lane operations.
- Dealerlogix All-in-one cloud-based fixed operations software suite for automotive dealership service departments, providing retention text communications through Text2Drive, online service scheduling, service valet, service lane check-in, electronic multipoint inspections with video and pictures, mobile payments with fraud protection, and bilateral DMS communications. Certified by General Motors and Volkswagen.
- Rapid Recon Reconditioning workflow automation platform that tracks used inventory from acquisition to point of sale and is the industry standard for time-to-line inventory turn and speed-to-sale vehicle revenue enhancement for automotive retailers; cuts reconditioning time from 25 days to 6-7 days in deployment data.
- Total Customer Connect (TCC) Service lane software, marketing & CRM, and retention solution for automotive dealerships, providing automated service reminders, digital multipoint inspection presentations, declined service capture, personalized marketing campaigns, and analytics for dealership fixed operations.
- Dealer Pay Connected payments platform built specifically for automotive dealerships, unifying money movement across sales, service, parts, accounting, and payables; offers secure credit card processing, compliant surcharging, dual pricing/cash discount programs, DMS integrations, and customer communication tools.
- Shop Boss Single-shop shop management system with purpose-built features and integrations for independent repair shops transitioning from spreadsheets and whiteboards.
- Shop-Ware Cloud-based shop management platform for tech-savvy independent repair shops, with industry-first digital cloud-based repair orders and native vehicle inspections, DVX customer communication interface with live chat and online approvals, machine-learning Parts GP Optimizer, real-time shop workflow and expeditor dispatch, CRM, and online service scheduling.
- Protractor Enterprise-level shop management system for larger shops with multiple rooftops, offering the most horsepower under the hood for complex, multi-location aftermarket operators.
- Tire Guru Point-of-sale and business management software, e-commerce websites, and digital vehicle inspections for tire shops, mobile van operators, and wholesale warehouses; includes the Tire Price Optimizer for competitive local market tire pricing.
- 360 Payments Advanced payment technology for the automotive repair industry featuring contactless Text to Pay, a built-in consumer financing platform, streamlined business financing through 360 Capital ($500 to $300,000), and PCI-compliant payment processing; integrates with shop management systems such as Mitchell 1's Manager SE.
- Autoshop Solutions Websites and digital marketing services that help independent auto repair, collision, or tire shops stand out online and reach customers with tailored promotion and online presence services.
- AutoServe1 Digital vehicle inspection solution that streamlines inventory and data and shares inspections with customers to make jobs faster and more profitable.
- Fitment Group Data solutions and API integration providing accurate, up-to-date market and parts fitment information; powers the Tire Price Optimizer in Tire Guru with real-time local market pricing data.
- Velocity Automotive Digital merchandising solution connecting reconditioning investments to the sales process, including Velocity Window Stickers as a vehicle sourcing and sales tool that integrates with leading CRM and inventory management software.
Quantifiable outcome
- Rapid Recon cuts reconditioning time from 25 days to 6-7 days
- +6 more outcomes
Companies that use Vehlo
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Vehlo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature12 records
Vehlo partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship and core.
- Ford Motor Company (Commitment Program)flagshipTotal Customer Connect and Dealerlogix (driven by Vehlo) selected as Preferred Partners for the Ford Commitment Program supporting Ford dealerships nationwide, focused on Ford's commitment to Video Multi-Point Inspections. Provides digital MPI with integrated video sharing, mobile/contactless payment processing, automated text messaging, service department analytics, and Performance Success Coaching. Quoted: Josh Weis, CEO, Vehlo.
- DriveCentriccoreStrategic partnership enabling compliant payment collection within DriveCentric (modern automotive CRM and engagement platform) through Dealer Pay, bringing payment capability into the natural flow of customer engagement inside the CRM. Discussed at NADA 2026 keynote-style session at DriveCentric booth. Quoted: Matt Leone (CEO DriveCentric) and Julie Douglas (Founder/CEO Dealer Pay).
- SiriusXMcoreIntegration allowing auto service shops using Vehlo software (Tire Guru, Shop-Ware, Protractor coming soon) to offer eligible customers a complimentary three-month trial subscription to SiriusXM premium audio entertainment. SiriusXM manages eligibility checks and notifications; no credit card required. Quoted: Pete Plotas (Vehlo SVP Channels & Alliances) and Chris Paganini (SiriusXM SVP Automotive Partnerships).
- CDK GlobalcoreCDK Repair Orders integration with RapidRecon Pro, eliminating manual data entry and saving dealership time by connecting reconditioning workflows to existing CDK dealer management systems.
- New York State Automobile Dealers Association (NYSADA)coreDealer Pay named NYSADA's official partner and preferred vendor for payment systems within automotive dealerships across New York State, giving member dealerships exclusive access to integrated payment solutions, dedicated customer support, and special member programs. Quoted: Julie Douglas and Bob Vancavage (President NYSADA).
- Volkswagen (eConnect Program)flagshipDealerlogix certified as provider in Volkswagen's eConnect Program, passing rigorous evaluation. Provides VW dealerships with online appointment scheduling, valet pickup/drop-off, RO write-ups, digital MPI with e-Approvals, texting, and mobile bill pay. Quoted: David Stalzer (VP OEM Strategy & Partner Growth) and Euwart Anderson (EVP Vehlo).
- Mitchell 1coreStrategic partnership integrating 360 Payments with Mitchell 1's Manager SE shop management system, offering features like Text to Pay, consumer financing, PCI-compliant payment processing, and 360 Capital business financing ($500-$300,000). Mitchell 1 is part of the Snap-on Total Shop Solutions brand family with 100+ years in repair information solutions. Quoted: Jamie Strickert (VP Sales Mitchell 1) and Pete Plotas (SVP Channels & Alliances Vehlo).
- CrossCheck, Inc.coreStrategic partnership integrating CrossCheck's electronic check processing, guarantee, recovery, and Remote Deposit Capture risk-mitigation services into Dealer Pay's POS platform, creating an end-to-end payments solution for automotive retail with surcharging and cash-discount support. Quoted: Julie Douglas (CEO Dealer Pay) and Travis Powers (VP Partner & ISO Relations CrossCheck).
- General Motors (3Synergy Service Lane Tool Program)flagshipDealerlogix accepted into GM's 3Synergy service lane tool program offering GM dealers a one-stop solution for service departments. Adds to Dealerlogix OEM partnerships with Audi, BMW, Infiniti, KIA, Lexus, Mini, Nissan, and Volvo. Quoted: Josh Weis, CEO of Vehlo.
- General Motors (Service Lane Tool Program)flagshipDealerlogix approved by GM to participate in its Service Lane Tool Program after passing a rigorous evaluation, enabling GM dealerships to access online appointment scheduling, valet pickup/drop-off, RO write-ups, digital MPI with e-Approvals, texting, and mobile bill pay.
Scale indicators11 records
Recent moves6 records
Expansion highlights8 records
Vehlo competitors and assessment
Company assessmentDirect peers
- Tekion: Cloud-native automotive retail platform serving franchised dealerships with CRM, desking, service, and DMS-adjacent workflows. Directly comparable as a dealership-focused software platform targeting the same fixed-ops and service-lane buyer that Vehlo serves.
- Mitchell 1: Provider of shop management systems (Manager SE) and repair information for the aftermarket. Direct competitor in aftermarket SMS; also a Vehlo technology partner through the 360 Payments integration, illustrating the competitor-partner dynamic in this space.
- Shopmonkey: Cloud-based shop management platform built for independent auto repair shops with workflow, DVI, payments, and customer communication. Competes head-to-head with Shop Boss and Shop-Ware in the independent aftermarket segment.
- AutoVitals: Digital vehicle inspection and customer communication platform for independent auto repair shops. Competes with AutoServe1 (Vehlo subsidiary) and broader Shop-Ware DVX capabilities in the aftermarket segment.
- DriveCentric: Modern automotive CRM and engagement platform for dealerships. Directly comparable as a dealership CRM/engagement vendor; recently announced a strategic partnership embedding Vehlo's Dealer Pay into DriveCentric's CRM flow.
Broad incumbents
- CDK Global: Largest U.S. dealer management system (DMS) provider serving franchised dealerships with end-to-end software including service, parts, accounting, and CRM. Overlaps Vehlo in dealership fixed-ops and is a critical integration partner (Vehlo integrates CDK Repair Orders).
- Snap-on: Diversified automotive tools and shop solutions provider whose Total Shop Solutions brand family includes Mitchell 1 and other shop-management offerings. Overlaps Vehlo in aftermarket SMS and shop equipment ecosystems.
- Reynolds and Reynolds: Long-established DMS and dealership software provider serving franchised auto dealers with end-to-end retail and fixed-ops workflows. Broad incumbent competing for the same dealership software wallet that Vehlo targets.
- Cox Automotive: Automotive services conglomerate owning Dealertrack, Kelley Blue Book, Autotrader, and Xtime (service lane). Competes with Vehlo across dealership retail, fixed-ops, and service-lane communications with much broader portfolio scale.
- Solera Holdings: Dealer and fleet software suite that owns DealerSocket, a major dealership CRM and DMS-adjacent platform. Competes with Vehlo's Dealerlogix and TCC in dealership fixed-ops and customer engagement workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Vehlo social profiles
Digital presenceVehlo compliance and trust
Trust signalCompliance7 records
Vehlo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vehlo leadership team
Management profileNumber of profiles
Profiles12 records
Vehlo subsidiaries and ownership
Company hierarchySubsidiaries6 records
Vehlo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vehlo M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vehlo
What does Vehlo do?
Vehlo provides an integrated cloud-based SaaS platform and embedded financial solutions for the automotive repair industry, organized into a Dealership suite (service lane technology, reconditioning, customer retention marketing, and dealer-specific payments) and an Aftermarket suite (shop management systems for single, multi-location, and enterprise independent repair shops plus tire/specialty shop tools, embedded payments, digital vehicle inspections, websites, and digital marketing). The platform processes more than $12 billion in annual payments across 30,000+ automotive rooftops and 60M+ repair orders, unifying shop management, DMS integrations, customer communication, and fintech into a single-vendor ecosystem.
Is Vehlo a public or private company?
Vehlo is a private company. It is classified as private equity controlled and is currently operating.
When was Vehlo founded?
Vehlo was founded in 2019. It employs 501 to 1,000 people.
Where is Vehlo based?
Vehlo is headquartered in Knoxville, United States, in the North America region.
How does Vehlo make money?
Six revenue lines are on record. SaaS Subscription Revenue is the primary driver. The others are payments Processing (Transaction-based), small Business Loans & Repair Financing, digital Marketing Services & Websites, integration & Partner Ecosystem Revenue and OEM Channel & Certified Provider Fees.
Who are Vehlo's main competitors?
Direct peers on record are Tekion, Mitchell 1, Shopmonkey, AutoVitals and DriveCentric. Broad incumbents are CDK Global, Snap-on, Reynolds and Reynolds, Cox Automotive and Solera Holdings.
Does Vehlo have an API?
Yes. Vehlo offers data solutions and API integration that empower customers to make informed decisions with accurate, up-to-date information. No public documentation URL or SDK details, auth method, rate limits, or sandbox availability were specified.
What industry is Vehlo in?
Vehlo's product category is Automotive Repair Software. Its primary akta.pro industry code is TLAKAAAA, General Automotive Repair & Maintenance, with a secondary code of FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management). Its NAICS code is 81119 and its SIC code is 7500.