The Good Feet Store

Name

The Good Feet Store

Legal name

MPRBrands, LLC

Website

https://goodfeet.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Good Feet Store is a privately held U.S. franchise retailer, founded in 1992 and operating over 300 stores nationwide, that sells a proprietary 3-Step Arch Support System through free personalized in-store fittings to consumers with foot, arch, back, or knee pain and to professionals and athletes on their feet.

Ownership category

akta.pro rank

Product category

Arch Support and Foot Care Retail

NAICS

Shoe Retailers (458210), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Footwear Accessories & Care Retail (Insoles, Laces, Shoe Care) (CRAAADAL)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Shoe Stretching, Fitting & Orthopedic Modifications (HSAJAIAF)

Keywords

• Arch support products
• Orthotic insoles
• Foot pain relief
• Franchise retail stores
• Personalized foot fittings

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Arch Support Products: Primary revenue stream from proprietary arch supports sold in three categories: Strengtheners, Maintainers, and Relaxers. Customers receive personalized fitting and can take products home same day. Also includes complementary products like cushions, arch activators, architek, OS1st socks, compression wear, and Med Massager.
2. Franchise Store Operations: Revenue generated through franchise network of over 300 retail locations. Franchisees operate independently owned and operated stores under The Good Feet Store brand.
3. Financing Services: Partnership with CareCredit to provide flexible financing options for customers, allowing purchases to be paid over time.
4. Gift Cards: Gift cards sold both online and at store locations, shipped within 36-48 hours via 2-Day FedEx.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Good Feet Store designs, manufactures, and retails a proprietary line of arch supports and foot care products, anchored by a 3-Step Arch Support System (Strengtheners, Maintainers, and Relaxers). The company operates 300+ franchise retail locations offering free personalized fittings, and also sells complementary products such as cushions, Arch Activators, OS1st socks, OS1st compression wear, and a Med Massager. Products are manufactured in-house in Carlsbad, California, and backed by a Limited Lifetime Warranty.

Product overview

The Good Feet Store offers a personalized arch support system centered around its proprietary 3-Step System consisting of Strengtheners, Maintainers, and Relaxers arch supports. These products are designed to support all 4 arches of the foot and help place feet into their ideal position. The core offering includes personalized fittings with arch support specialists. Complementary products include OS1st Socks, OS1st Compression Wear, architek, and Med Massager. Accessories include Cushions and Arch Activators. The company operates over 300 retail locations nationwide and online, with products available for immediate take-home after in-store fittings.

Differentiator

Problem solved

Functional benefit

Brands

• architek: Complementary product - architek brand products
• OS1st Socks
• OS1st Compression Wear
• Med Massager

Products and services

• 3-Step Arch Support System

Quantifiable outcome

• Over 300 locations serving thousands of customers
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered strategic, minor and core.

• Katie Couric MediastrategicGTM or Marketing Partner · 15 January 2025Marketing partnership announced in January 2025 titled 'Our Newest Partnership Will Help Improve Your Foot Health One Step at a Time.' Katie Couric Media provides brand ambassador and media outreach services.
• David CarrminorGTM or Marketing Partner · 9 October 2024Endorsement deal with Fresno Good Feet Store franchise location. David Carr serves as a local brand ambassador sharing his Good Feet experience.
• CareCreditstrategicGTM or Marketing PartnerCareCredit health and wellness credit card accepted at all Good Feet Store locations. Provides flexible financing options allowing customers to buy now and pay over time for arch support purchases.
• Medical Ambassadors NetworkstrategicStrategic or Co-development PartnerNetwork of medical professionals including orthopedic surgeons who serve as ambassadors endorsing the products. Features Dr. Pamela Mehta, Chief Medical Officer. Medical Referral Program connects healthcare providers with Good Feet Stores.
• OS1stcoreTechnology or IntegrationOS1st is part of the MPRBrands family alongside Good Feet, Stretch*d, and Compression Health. OS1st products including socks and compression wear are sold as complementary products in Good Feet Store locations.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Foot Solutions: Foot Solutions operates a franchise retail model selling personalized arch supports and custom orthotics through in-store fittings, directly mirroring The Good Feet Store's franchise-plus-personalized-fitting model across the U.S.
• Superfeet: Superfeet sells premium off-the-shelf insoles and 3D-printed custom orthotics through retail and DTC channels, overlapping with Good Feet's arch support positioning and increasingly competing in the personalized orthotics category.
• The Walking Company: The Walking Company is a mall-based comfort and wellness footwear retailer that sells arch-supportive footwear, orthotic-friendly shoes, and inserts — a directly comparable in-store foot-comfort retail format.
• Aetrex: Aetrex manufactures and sells orthotic-friendly comfort footwear, custom orthotics, and 3D-printed foot scanning solutions — competing with Good Feet in both the arch support product and personalized fitting categories.

Broad incumbents

• Dr. Scholl's: Dr. Scholl's is the dominant mass-market foot care brand, sold at drugstores, mass merchants, and online; competes directly with Good Feet on arch support and insole need states, but at lower price points and via DTC channels.
• Birkenstock: Birkenstock is a globally established comfort footwear brand built around its contoured cork footbed — a broader incumbent competing for the same foot-comfort, arch-support customer Good Feet serves, but through footwear rather than inserts.
• Foot Locker: Foot Locker is a large athletic footwear and apparel retailer with growing focus on foot health, performance insoles, and athletic comfort — an incumbent with broader assortment that competes for some of the same active/athletic customers as Good Feet.

Emerging players

• Powerstep: Powerstep is a privately held premium insole and arch support brand sold through specialty running, pharmacy, and online channels — a meaningful adjacent competitor to Good Feet's core arch support product line.
• Currex: Currex is a sport-focused insole and arch support brand sold through running and specialty retailers, competing with Good Feet for the athletes and active individuals segment identified as a customer vertical.

Regional players

• Healthy Feet Store: Healthy Feet Store is an online-focused retailer of comfort, orthopedic, and supportive footwear and insoles — a digital-only comparable that highlights the channel and pricing pressure facing Good Feet's in-store-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodfeet
• Facebookfacebook.com/goodfeet
• LinkedInlinkedin.com/company/good-feet

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Feet Store