ProSites

What ProSites does

ProSites, Inc. is a Temecula/Murrieta, California-based digital marketing platform founded in 2003 and operating as a privately held portfolio company of Rockbridge Growth Equity. The company designs and operates an integrated marketing stack for community-based professional practices, with its primary customer base of more than 7,500 dentists supported by 15+ state dental association endorsements and a 5-time Townie Award track record. Beyond its core dental vertical, ProSites serves medical practices, veterinary practices (via the LifeLearn brand, including the December 2025 GeniusVets acquisition), law firms (via ProSites Legal / Nifty Marketing), Medicare insurance agents, and accounting and financial advisors (via CPA Site Solutions).

The core technology is a proprietary web-based platform branded as WebEngine Technology, which powers client websites and bundles website design, hosting, mobile rendering, the FutureNow Assurance website management program, and the ProSites Live! real-time performance dashboard. Modular products layered on this platform include SEO and link-building services, social media management, Facebook Ads and pay-per-click advertising, Local Services Ads, review management, video marketing, AI Chat (a generative-AI text-based patient interaction feature), patient online forms (Dental Symphony integration), patient online payments, automated recall and reminders (PracticeMojo), a cloud dental phone system (Mango Voice), practice branding (SmartPractice), virtual consult, and insurance verification.

ProSites monetizes primarily through annual subscription contracts paid in advance (with renewal price adjustments permitted on 30-day notice), with four published marketing tiers (Get Started, Competitive Edge, Market Leader, Market Owner) that bundle increasing levels of website sophistication with SEO, social media, directory submissions, and paid advertising. Customers engage through inside sales (demo requests, consultation form submissions) and field sales via Internet Marketing Advisors, supplemented by an association-endorsement distribution channel. Acquired brands (PracticeMojo 2017, CPA Site Solutions 2013, Bitebank and LifeLearn 2021, Nifty Marketing 2022, GeniusVets 2025) operate as sub-brands within the platform architecture, reflecting a sustained vertical roll-up playbook under PE ownership.

Name

ProSites

Legal name

ProSites, Inc.

Website

https://prosites.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

ProSites is a US-based digital marketing and website-design platform serving SMB professional practices, primarily 7,500+ dental practices, with additional veterinary (LifeLearn, GeniusVets), legal (ProSites Legal / Nifty Marketing), medical, accounting (CPA Site Solutions), and Medicare-agent verticals under Rockbridge Growth Equity ownership.

Ownership category

akta.pro rank

Product category

Dental Practice Marketing Software

NAICS

Advertising Agencies (541810), Software Publishers (5132), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

Keywords

• Dental website design
• Dental marketing services
• Healthcare practice websites
• Patient acquisition marketing
• Practice management software

Headquarters

HQ city

Murrieta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Subscription Services: ProSites operates primarily on an annual subscription model where dental practices pay recurring fees for website design, hosting, and marketing services. The subscription includes access to website templates, marketing tools, and ongoing support. Fees are quoted in U.S. or Canadian Dollars and renew annually with potential price adjustments with 30-day notice.
2. Marketing Service Packages: Additional revenue from tiered marketing service packages including SEO, social media management, PPC advertising, and content creation. These are add-on services to the base website subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

ProSites delivers website design, hosting, and online marketing services packaged as annual subscriptions for professional practices, primarily dental, with adjacent coverage of medical, veterinary, legal, accounting, and Medicare agent verticals. Its core product is the WebEngine-powered digital marketing platform, which bundles proprietary website templates, SEO, social media management, pay-per-click advertising, Local Services Ads, review management, AI Chat, and patient communication tools (online forms, online payments, recall/reminders, virtual consult, insurance verification) into four tiered bundles (Get Started, Competitive Edge, Market Leader, Market Owner). The company also operates sub-brands including LifeLearn (veterinary, including the recently acquired GeniusVets), CPA Site Solutions (accounting/financial), and ProSites Legal (legal, via Nifty Marketing).

Product overview

ProSites is a digital marketing platform providing website design and online marketing services for dental, medical, veterinary, legal, and financial practices. The platform operates as a unified solution combining a proprietary website design and management technology (WebEngine Technology) with modular marketing services including SEO, social media management, pay-per-click advertising, patient communication tools (online forms, payments, recall reminders, virtual consult), and AI-powered chat capabilities. The core offering is organized into four marketing bundles (Get Started, Competitive Edge, Market Leader, Market Owner) with escalating features. ProSites also maintains sub-brands including LifeLearn (veterinary, including acquired GeniusVets brand) and CPA Site Solutions (accounting/financial). The company holds TRUSTe online privacy certification and employs Google Analytics for web analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• ProSites Digital Marketing Platform for Dental Practices

Quantifiable outcome

• 2 million appointments booked through the platform
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core.

• GeniusVetscoreStrategic or Co-development Partner · 17 December 2025Acquired GeniusVets, a veterinary marketing company, creating a comprehensive veterinary marketing platform under the LifeLearn brand. The acquisition combined platform strengths to improve marketing ROI and support services for veterinary practices nationwide.
• Nifty MarketingcoreStrategic or Co-development Partner · 8 November 2022Acquired Nifty Marketing, a digital marketing agency and investment company specializing in marketing for legal firms. This acquisition expanded ProSites' presence in the legal vertical, now operating under ProSites Legal brand.
• Bitebank and LifeLearncoreStrategic or Co-development Partner · 18 August 2021Rockbridge-backed ProSites acquired Bitebank and LifeLearn, expanding veterinary marketing capabilities. LifeLearn operates as a brand under ProSites for veterinary practice websites and marketing.
• Dental Associations (15+ State Associations)coreChannel Partner/ Reseller/ DistributorPartnerships with 15+ state dental associations including CSDA, AZDA, ASDA, ISDA, ISDS, IDA, LDA, MeDA, MDS, MDA, NMDA, NYSDA, Ohio ODA, Oklahoma ODA, PDA, and VDA. Associations endorse ProSites as preferred vendor for member practices, providing marketing credibility and distribution channel.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solutionreach: Solutionreach provides patient communication, recall, and engagement software to dental and medical practices, competing directly with ProSites' PracticeMojo-integrated recall/reminders and patient communication modules.
• PatientPop (Tebra): PatientPop, now part of Tebra, is a healthcare practice growth platform offering website design, SEO, patient communication, and reputation management for medical and dental practices — directly overlapping ProSites' core dental/medical value proposition.
• Officite: Officite is a dental and medical practice website design and internet marketing company, offering website design, SEO, and digital marketing services directly comparable to ProSites' core offering.
• PBHS (Practice Builders): PBHS designs websites and provides marketing, SEO, and branding services for dental and medical practices, directly competing with ProSites' website design and digital marketing bundles.
• RevenueWell: RevenueWell is a dental patient engagement and marketing platform offering automated recall, reviews, and patient communication — closely overlapping ProSites' dental retention and communication stack.
• Sesame Communications: Sesame Communications (now part of CareCru) provides dental practice marketing, patient communication, and website services — a direct competitor in dental marketing technology.

Broad incumbents

• WebMD Provider Services (Vitals): WebMD/Vitals operates a large healthcare provider directory and marketing platform — overlapping with ProSites' local SEO, listings, and reputation management offerings for healthcare practices.

Regional players

• Banyan (legal marketing): Banyan Interactive is a law firm website design and marketing agency — comparable to ProSites' Nifty Marketing/ProSites Legal brand and useful as a peer for the legal vertical line of business.

Emerging players

• RepuGen: RepuGen is a healthcare reputation management and patient feedback platform with overlap to ProSites' review management and patient engagement capabilities.
• iVET360: iVET360 is a veterinary marketing agency providing website design, SEO, social media, and advertising services to veterinary practices — overlapping with ProSites' LifeLearn and GeniusVets brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProSites
• Facebookfacebook.com/ProSites

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProSites