RepuGen
- Company typePrivate
- Founded2016
- HeadquartersBrentwood, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RepuGen does
RepuGen, founded in 2016 and headquartered in Brentwood, Tennessee, is a healthcare-specialized SaaS platform that automates online reputation management, AI-driven patient sentiment analysis, and digital marketing visibility for medical practices. The product combines three interlocking solution areas—Online Reputation Management (automated review requests via SMS/email, service recovery to catch negative feedback privately, intelligent platform routing, and AI-generated review summaries), Marketing Visibility (listings sync across 60+ directories, testimonial widgets, broadcast messaging), and Patient Satisfaction (CommentWiz NLP sentiment analysis, NPS/custom surveys, automated eCards). In January 2026 the company released RepuGenie, a bundled offering that unifies all three capabilities into one reinforcing system, and the platform integrates natively with 100+ EHR/EMR systems including Epic, eClinicalWorks, Dentrix, AdvancedMD, NextGen, Greenway, and Allscripts. AI features include CommentWiz for real-time sentiment analysis, ReplyWize for HIPAA-compliant generative review responses, and AI Review Summary for surfacing actionable feedback themes.
The company serves 2,000+ healthcare providers across 35+ medical specialties (cardiology, dermatology, urology, oncology, ophthalmology, radiology, orthopedics, nephrology, gastroenterology, etc.) plus medical spas, with named customers ranging from large health systems such as MemorialCare, Triad Radiology Associates, and Tennessee Oncology down to independent practices. To date the platform has dispatched 8M+ patient surveys and generated 607K+ reviews (352K+ five-star), converting at a 26% survey rate versus a 20% healthcare benchmark. The platform is 100% HIPAA-compliant with BAA support, annually PCI-DSS attested by an independent QSA, and CCPA-compliant.
Commercial model is subscription-based recurring revenue with tiered and bundled plans (Healthcare Reputation Management, Marketing Visibility, Patient Satisfaction, plus the RepuGenie bundle), quote-based enterprise pricing, and no long-term contract requirement. GTM blends product-led self-service website sign-up, sales-assisted enterprise demos for hospitals and multi-location groups, and a 10% PPS affiliate/agency partner program. Distribution includes native iOS and Android apps alongside direct web sales. The company is privately held and appears to be founder-led and bootstrapped with no disclosed funding rounds; co-founders include Ajay Prasad and Lauren Banks (formerly Lauren Parr).
RepuGen firmographics
Firmographics- Name
- RepuGen
- Legal name
- RepuGen, Inc.
- Website
- https://repugen.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RepuGen industry classification
Industry- Product category
- Healthcare Reputation Management Software
- NAICS
- Software Publishers (513210), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)
- akta.pro secondary industries
- Patient Community, Peer Support & Social Engagement (HLACAEAK), PR, Reputation Management & Earned Media Platforms (BPAMALAO)
Keywords
Where RepuGen is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RepuGen business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Recurring Revenue: RepuGen operates primarily on a subscription recurring revenue model with pricing varying based on practice size, number of locations, and selected solutions. The platform offers tiered plans (Healthcare Reputation Management, Marketing Visibility, Patient Satisfaction) that can be bundled or purchased individually, with RepuGenie providing the most comprehensive bundled offering. No long-term contracts are required, suggesting month-to-month or annual subscription options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing tailored to healthcare organization size and needs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
RepuGen product offering
Product offeringCore offering
RepuGen is a HIPAA-compliant SaaS platform that helps healthcare providers manage online reputation by automating patient review generation via SMS and email, performing AI-driven sentiment analysis, routing dissatisfied patients to private service recovery, and synchronizing business listings across 60+ directories. It integrates with 100+ EHR/EMR systems and targets hospitals, medical groups, private practices, and specialty providers across 35+ medical specialties.
Product overview
RepuGen is a HIPAA-compliant healthcare reputation management software platform that operates as a unified ecosystem combining three core solution areas: Online Reputation Management, Marketing Visibility, and Patient Satisfaction. The flagship product RepuGenie bundles all three solutions into a single reinforcing system. The core Reputation Management platform includes automated review generation, service recovery, Review Balancer routing, and AI-powered Review Summary. Marketing Visibility features include Listings Management (60+ directories), Testimonials Widget, and Broadcast Messenger. Patient Satisfaction includes CommentWiz AI for sentiment analysis, NPS and Multi-Question Surveys, and Automated eCards. Additional features include Review Pulse for real-time monitoring and ReplyWize AI for generating HIPAA-compliant review responses. The platform integrates with 100+ EHR/EMR systems and serves healthcare practices across 35+ medical specialties.
Differentiator
Problem solved
Functional benefit
Brands
- RepuGenie: An all-in-one intelligent platform combining online reputation tools, AI-powered patient satisfaction insights, and search visibility solutions for healthcare practices.
- RepuTally
- CommentWiz
- ReplyWize
- Review Balancer
Products and services
- RepuGenie All-in-one intelligent platform combining automated review generation, AI-driven sentiment analysis, and structured data for AI search optimization, designed for healthcare practices to improve patient acquisition and experience.
- Reputation Management Core platform for managing online healthcare reviews including automated review requests via SMS and email, service recovery for dissatisfied patients, Review Balancer routing, AI-generated summaries, and comprehensive reporting for healthcare providers.
- Marketing Visibility Suite of tools including Listings Management across 60+ directories, Testimonials Widget for website display, and Broadcast Messenger for patient re-engagement via text and email, designed to improve visibility in Google and AI search engines.
- Patient Satisfaction AI-powered patient experience platform featuring customizable surveys, sentiment analysis (CommentWiz AI), NPS reporting, automated eCards, and multi-question surveys to identify organizational strengths and weaknesses.
- Review Pulse Real-time review monitoring system providing instant alerts, centralized review management, AI-generated HIPAA-compliant replies (ReplyWize AI), AI Review Summary, and reputation reporting across review platforms.
- RepuTally Comprehensive review audit and reputation scorecard tool that tracks performance and reputation metrics for medical practices and providers, available as a free reputation scorecard assessment.
Quantifiable outcome
- 10.8% average revenue increase reported by RepuGen customers
- +5 more outcomes
Companies that use RepuGen
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
RepuGen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature9 records
RepuGen partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- EpiccoreIntegration partnership enabling Epic EHR users to seamlessly access RepuGen's reputation management features within their existing workflow, automating patient survey delivery and review generation.
- eClinicalWorkscoreIntegration enabling eClinicalWorks users to automate patient feedback collection and reputation management processes.
- DentrixcoreDental-specific integration allowing Dentrix users to manage online reputation for dental practices.
- AdvancedMDcoreIntegration with AdvancedMD practice management for automated reputation management workflows.
- NextGen HealthcarecoreIntegration with NextGen EHR/EMR for specialty healthcare reputation management.
- Greenway HealthcoreIntegration with Greenway health IT solutions for streamlined reputation management.
- AllscriptscoreIntegration enabling Allscripts EHR users to access RepuGen's patient feedback and review management features.
- 100+ Additional EHR/EMR PlatformscoreExtended ecosystem of 100+ EHR/EMR integrations including AbelDent, Altapoint, EagleSoft, Nextech, and other practice management systems, enabling automated workflows across the healthcare technology landscape.
- GooglecorePrimary review platform integration for generating and managing Google business reviews, a key visibility channel for healthcare providers.
- HealthgradescoreHealthcare-specific review platform integration for physician and practice reviews.
- Agency PartnersminorMarketing and digital agencies referring healthcare clients to RepuGen in exchange for 10% recurring commission on referred sales.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
RepuGen competitors and assessment
Company assessmentDirect peers
- Birdeye: Birdeye is a leading customer experience and reputation management platform that serves multi-location healthcare practices alongside other verticals. It is a direct competitor in online review generation, AI-powered sentiment analysis, listings management, and patient messaging, with a broader product suite and significantly larger funding base.
- Podium: Podium is an AI-powered messaging and customer interaction platform that includes review management, patient communication, and AI-generated responses as core features. It directly overlaps with RepuGen's reputation management, broadcast messaging, and AI review reply capabilities for healthcare practices.
- Tebra (formerly PatientPop): Tebra is a practice growth platform purpose-built for independent healthcare practices that combines patient acquisition, reputation management, scheduling, and EHR-adjacent workflows. Its PatientPop legacy gives it deep overlap with RepuGen's review generation and patient experience features.
- Reputation.com: Reputation.com is an enterprise reputation management platform with a dedicated healthcare practice that includes review monitoring, sentiment analysis, listings management, and AI-driven insights. It is a comparable direct competitor serving hospitals and large multi-location healthcare organizations.
- Press Ganey: Press Ganey is the dominant patient experience measurement platform for US hospitals and health systems, providing surveys, sentiment analysis, and benchmarking. It directly competes with RepuGen's Patient Satisfaction module in the enterprise hospital segment.
- Binary Fountain: Binary Fountain is a healthcare-specific reputation and patient experience platform offering review management, sentiment analysis, and provider directory listings for hospitals and health systems. It directly overlaps with RepuGen's core review generation and AI summary capabilities.
- Solutionreach: Solutionreach is a patient engagement platform for healthcare practices that includes patient communication, surveys, reputation management, and recall messaging. Its patient satisfaction surveys and review-related features directly compete with RepuGen's Patient Satisfaction and Reputation Management modules.
- Doctor.com: Doctor.com is a healthcare-specific platform combining provider directory listings, reputation management, and patient scheduling for practices and health systems. It directly competes with RepuGen on review management and listings sync for healthcare providers.
Broad incumbents
- Yext: Yext is a broader digital presence platform that powers listings management, reviews, and AI search visibility across many industries including healthcare. Its listings sync and AI search features overlap directly with RepuGen's Marketing Visibility module, though it is not healthcare-specialized.
Emerging players
- Chatmeter: Chatmeter is a reputation and brand intelligence platform that serves multi-location healthcare systems alongside other verticals. It overlaps with RepuGen on review monitoring, sentiment analysis, and local SEO, though with a smaller healthcare-specific footprint than RepuGen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RepuGen social profiles
Digital presenceRepuGen compliance and trust
Trust signalCompliance4 records
RepuGen financial estimates
Financial estimateRevenue estimate
Valuation estimate
RepuGen leadership team
Management profileNumber of profiles
Profiles2 records
RepuGen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RepuGen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RepuGen
What does RepuGen do?
RepuGen is a HIPAA-compliant SaaS platform that helps healthcare providers manage online reputation by automating patient review generation via SMS and email, performing AI-driven sentiment analysis, routing dissatisfied patients to private service recovery, and synchronizing business listings across 60+ directories. It integrates with 100+ EHR/EMR systems and targets hospitals, medical groups, private practices, and specialty providers across 35+ medical specialties.
Is RepuGen a public or private company?
RepuGen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RepuGen founded?
RepuGen was founded in 2016. It employs 11 to 50 people.
Where is RepuGen based?
RepuGen is headquartered in Brentwood, United States, in the North America region.
How does RepuGen make money?
One revenue line is on record: subscription Recurring Revenue.
Who are RepuGen's main competitors?
Direct peers on record are Birdeye, Podium, Tebra (formerly PatientPop), Reputation.com, Press Ganey, Binary Fountain, Solutionreach and Doctor.com. Yext is listed as a broad incumbent. Chatmeter is listed as an emerging player.
Does RepuGen have an API?
No public API is recorded for RepuGen.
What industry is RepuGen in?
RepuGen's product category is Healthcare Reputation Management Software. Its primary akta.pro industry code is HLACAEAO, Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach), with a secondary code of HLACAEAK, Patient Community, Peer Support & Social Engagement. Its NAICS code is 513210 and its SIC code is 7372.