BloomBridge
BloomBridge is a direct-to-consumer e-commerce platform delivering custom silk flower arrangements to gravesites nationwide in the United States. Founded in 2021, the company serves grieving families and gift-givers through single purchases, annual subscriptions, and eGift cards via its independent contractor Runner network.
- Company typePrivate
- Founded2009
- HeadquartersBrandon, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BloomBridge does
BloomBridge is a direct-to-consumer e-commerce platform that delivers custom silk flower arrangements to gravesites across the United States. Founded in 2021 by Kristen Allen in Brandon, Mississippi, the company sells 16 themed arrangements (Easter, Holiday, Fall, Patriotic, Breast Cancer Awareness, Valentine, Birthday, Pastel Multicolor, and saddle-style variants) at $99.95 each, alongside subscription plans offering 1-4 deliveries per year at 5-20% discounts. Revenue streams include one-time purchases, auto-renewing annual subscriptions, add-on products (American Flag, Additional Arrangement, Custom Note), and Sympathy eGift Cards in preset ($75-$500) and custom denominations.
The company's technology stack centers on a proprietary cemetery database covering the United States, used to locate gravesites during the order flow; the BloomBridge Runner mobile application, which assigns and tracks last-mile delivery jobs for independent contractors; and a photo confirmation system that emails customers after each placement. Payment processing is handled through Stripe, PayPal, Cash App Pay, and Venmo. The full delivery chain is operated via the company's own e-commerce site and phone ordering, with no third-party resellers. BloomBridge is bootstrapped founder-owned, having raised a single $150,000 seed round in March 2021 from undisclosed investors, and is led by Kristen Allen (Founder) and Huey Ngo (Chief Operating Officer).
BloomBridge's go-to-market is entirely DTC, relying on its website, Instagram (@bloombridgellc), email newsletter, Google Business profile, and word-of-mouth through Google and Facebook reviews. The company was rebranded in 2021 from "Flowers to The Grave" to "BloomBridge" and expanded from an initial Southeast regional footprint (Mississippi, Louisiana, Alabama, Georgia, Tennessee, parts of Texas) to nationwide US service. The business model targets grieving families unable to visit gravesites in person, gift-givers seeking sympathy tributes, and subscription customers maintaining regular seasonal memorial deliveries.
BloomBridge firmographics
Firmographics- Name
- BloomBridge
- Legal name
- BloomBridge, LLC.
- Website
- https://bloom-bridge.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BloomBridge is a direct-to-consumer e-commerce platform delivering custom silk flower arrangements to gravesites nationwide in the United States. Founded in 2021, the company serves grieving families and gift-givers through single purchases, annual subscriptions, and eGift cards via its independent contractor Runner network.
- Ownership category
- akta.pro rank
BloomBridge industry classification
Industry- Product category
- Gravesite Flower Delivery Services
- NAICS
- Florists (45931)
- akta.pro primary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where BloomBridge is headquartered
LocationHeadquarters
- HQ city
- Brandon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BloomBridge business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Single Arrangement Sales: One-time purchase of custom silk flower arrangements delivered to gravesites. Each arrangement priced at $99.95 with photo confirmation upon delivery.
- Subscription Service: Recurring annual subscriptions offering 1-4 deliveries per year. Subscribers receive discounts (10-20%) compared to single purchase pricing. Annual subscriptions auto-renew. 1 Arrangement Yearly: $94.95; 2 Arrangements Yearly: $170.91 (10% discount); 3 Arrangements Yearly: $242.12 (15% discount); 4 Arrangements Yearly: $303.84 (20% discount).
- eGift Cards: Electronic gift cards sold in preset amounts ($75, $125, $175, $225) or custom amounts ($5-$500). For use exclusively on the BloomBridge website. No expiration date; no activation or transaction fees.
- Add-On Products: Additional products including American Flag Add-On ($10, currently on sale for $5) and Additional Arrangement Add-On ($99.95, currently on sale for $59.97). Runner tips also available during checkout.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single Arrangement Delivery - One-time purchase |
| Subscription | Annual | Subscription 1 - Single Yearly Delivery |
| Subscription | Annual | Subscription 2 - Two Deliveries Per Year |
| Subscription | Annual | Subscription 3 - Three Deliveries Per Year |
| Subscription | Annual | Subscription 4 - Four Deliveries Per Year |
| One time/ perpetual license | Pay-as-you-go | eGift Cards - Preset Amounts |
| One time/ perpetual license | Pay-as-you-go | Sympathy eGift Card - Premium Tier |
| Unit Pricing | Pay-as-you-go | American Flag Add-On |
| Unit Pricing | Pay-as-you-go | Additional Arrangement Add-On |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BloomBridge product offering
Product offeringCore offering
BloomBridge designs, hand-crafts and delivers custom silk flower arrangements to gravesites at cemeteries across the United States. Customers place a one-time order ($99.95) or an annual subscription (1-4 deliveries per year at progressive 10-20% discounts), pick a themed arrangement, and a local BloomBridge Runner physically places it at the gravesite and emails back a confirmation photo. The company supports phone and online ordering, integrates payment via Stripe, PayPal, and Cash App Pay, and sells add-on tributes (American flag, extra arrangements, custom notes) and eGift cards.
Product overview
BloomBridge is a graveside flower delivery service offering custom silk flower arrangements for cemetery memorials. The core offering consists of single-order deliveries ($99.95) and subscription plans (1-4 yearly deliveries at discounts up to 20%). The product portfolio includes 16 themed arrangements (Easter, Valentine, Holiday, Fall, Birthday, Patriotic, Breast Cancer Awareness, and color-themed options), add-on products (American Flag tribute, additional arrangements, custom notes), and eGift cards ($120-$500). The company operates a distributed delivery network of independent contractor 'Runners' who receive assignments via a mobile app. All arrangements are silk flower blends designed for durability and weather resistance, with confirmation photos provided after delivery.
Differentiator
Problem solved
Functional benefit
Brands
- BloomBridge Runner: Independent contractor delivery network for delivering flower arrangements to gravesites
Products and services
- Single-Order Flower Arrangement Delivery One-time, on-demand graveside delivery of a custom hand-crafted silk flower arrangement at $99.95, with multiple themed designs available (Easter, Valentine, Holiday, Fall, Birthday, Patriotic Red/White/Blue, Breast Cancer Awareness, Pastel Multicolor, and various color-themed options such as Yellow, Purple, Pink, Blue, Red & White Roses, White Roses & Hydrangeas, Pink Roses & Peonies, plus saddle-style designs). A photo confirmation is emailed after the arrangement has been placed at the gravesite. Targeted at individual consumers purchasing memorial flowers remotely.
- Annual Subscription Plan Annual recurring graveside flower delivery service offering 1 to 4 deliveries per year with progressively larger discounts (1 delivery $94.95, 2 deliveries $170.91 / 10% off, 3 deliveries $242.12 / 15% off, 4 deliveries $303.84 / 20% off). Subscriptions auto-renew, allow customers to choose delivery dates or have arrangements auto-delivered at season start, and include removal of the prior arrangement plus a fresh photo confirmation after each delivery.
- Sympathy eGift Card Electronic gift card in the $120.00 to $500.00 range for sympathy gifting, redeemable exclusively on bloom-bridge.com with no expiration date and no activation or transaction fees.
- BloomBridge E-Gift Card Electronic gift card for BloomBridge services available in preset amounts ($75, $125, $175, $225) or custom amounts from $5 to $500, with maximums of $500 per card, $2,000 per card per day, and $5,000 total per day; redeemable on bloom-bridge.com with no expiration and no fees.
- American Flag Add-On Tribute add-on item featuring an American flag placed alongside the flower arrangement at the gravesite; originally $10, currently $5 on sale (50% off), intended for patriotic and military memorials.
- Additional Arrangement Add-On Add-on extra arrangement option normally $99.95, currently $59.97 (40% off), added to subscription deliveries to place a second arrangement at the same gravesite.
- Custom Arrangement Note Custom written note add-on that accompanies a flower arrangement delivery to a gravesite, allowing the sender to add a personal message.
Quantifiable outcome
- Silk flower arrangements maintain fresh appearance for 3-4 months
- +1 more outcomes
Companies that use BloomBridge
Customer profileSegments3 records
Ideal customer profiles3 records
BloomBridge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
BloomBridge partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
BloomBridge competitors and assessment
Company assessmentDirect peers
- ProFlowers: Long-standing online flower delivery brand offering bouquets, plants, and gift bundles. Comparable as a direct-to-consumer flower e-commerce competitor with similar product positioning and order-flow mechanics.
- The Bouqs Co. Direct-to-consumer online flower delivery company selling farm-sourced bouquets on one-off and subscription bases. Closely comparable in DTC e-commerce flower model, subscription mechanics, and target consumer behavior.
- Farmgirl Flowers: DTC online florist known for signature burlap-wrapped bouquets and social-media-driven brand. Comparable as a digital-native, design-led florist with strong direct-to-consumer e-commerce and brand-building.
- From You Flowers: Online flower and gift delivery retailer offering arrangements, plants, and sympathy-specific products. Comparable as a multi-category DTC flower and gifting competitor with a dedicated sympathy segment.
- UrbanStems: Online DTC flower delivery company with curated arrangements and subscription offerings. Comparable as a digital-first florist competing on design, convenience, and recurring delivery to consumers.
- BloomsyBox: Subscription-focused online flower delivery company sending fresh bouquets on recurring schedules. Closely comparable in subscription-first DTC flower model and recurring revenue mechanics.
- Ode à la Rose: Online florist selling hand-tied bouquets with same-day delivery in major US cities. Comparable as a design-driven, e-commerce-first florist competing on curated arrangements and direct customer relationships.
Broad incumbents
- 1-800-Flowers.com: Largest US direct-to-consumer flower delivery platform with multi-brand portfolio (1-800-Flowers, Harry & David, Shari's Berries). Comparable as a direct-to-consumer flower delivery incumbent that could expand into the gravesite niche as a feature extension, leveraging brand, marketing, and logistics.
- Teleflora: National flower delivery network of independent florists handling same-day and special-occasion delivery. Comparable as a broad incumbent with strong local florist relationships that could be activated for gravesite delivery.
- FTD (BloomNet): Historic flower delivery network connecting consumers with local florists for same-day delivery. Comparable as a broad flower delivery incumbent with national florist partner network and marketing scale that could easily add gravesite delivery as a category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
BloomBridge social profiles
Digital presenceBloomBridge financial estimates
Financial estimateRevenue estimate
Valuation estimate
BloomBridge leadership team
Management profileNumber of profiles
Profiles1 record
BloomBridge funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BloomBridge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BloomBridge
What does BloomBridge do?
BloomBridge designs, hand-crafts and delivers custom silk flower arrangements to gravesites at cemeteries across the United States. Customers place a one-time order ($99.95) or an annual subscription (1-4 deliveries per year at progressive 10-20% discounts), pick a themed arrangement, and a local BloomBridge Runner physically places it at the gravesite and emails back a confirmation photo. The company supports phone and online ordering, integrates payment via Stripe, PayPal, and Cash App Pay, and sells add-on tributes (American flag, extra arrangements, custom notes) and eGift cards.
Is BloomBridge a public or private company?
BloomBridge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BloomBridge founded?
BloomBridge was founded in 2009. It employs 1 to 10 people.
Where is BloomBridge based?
BloomBridge is headquartered in Brandon, United States, in the North America region.
How does BloomBridge make money?
Four revenue lines are on record. Single Arrangement Sales are the primary driver. The others are subscription Service, eGift Cards and add-On Products.
Who are BloomBridge's main competitors?
Direct peers on record are ProFlowers, The Bouqs Co., Farmgirl Flowers, From You Flowers, UrbanStems, BloomsyBox and Ode à la Rose. Broad incumbents are 1-800-Flowers.com, Teleflora and FTD (BloomNet).
Does BloomBridge have an API?
No public API is recorded for BloomBridge.
What industry is BloomBridge in?
BloomBridge's product category is Gravesite Flower Delivery Services. Its primary akta.pro industry code is HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 45931.