Go-Genie
GO-GENIE is a Singapore-based AI-powered logistics platform unifying freight, warehousing, fulfilment, and last-mile delivery for merchants and logistics service providers across Southeast Asia, processing 1.2M+ orders via 20+ partners.
- Company typePrivate
- Founded2023
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Go-Genie does
GO-GENIE PTE. LTD. is a Singapore-headquartered logistics technology company that operates an AI-powered platform unifying freight, warehousing, fulfilment, and last-mile delivery into a single operating layer. The platform connects 200+ merchants with 20+ logistics partners across 4 countries and has cumulatively processed more than 1.2 million orders, offering real-time shipment and inventory visibility, smart route optimization, and an Amazon SP-API integration for marketplace sellers. Customers include a mix of large enterprises (DBS, Nestle, Starbucks, AIA, Singtel, SF Express, J&T Express, Parfums de Marly, MyRepublic) and smaller merchants, served through three engagement models — in-house SaaS, outsourced managed services, or hybrid — plus a Sustainability Tracking module that adds per-delivery carbon footprint measurement. Revenue is generated through platform subscriptions, transaction fees on logistics jobs flowing through the marketplace, and managed logistics services, with pricing set via custom quotes rather than public tiers. The company is led by co-founders Ang Ming Cong (CEO) and Markus Lim (COO), operates a regional office in Ho Chi Minh City, and is expanding internationally through a strategic partnership with Korean logistics provider LX Pantos for AI warehouse automation at its K-Beauty Global Hub.
Go-Genie firmographics
Firmographics- Name
- Go-Genie
- Legal name
- GO-GENIE PTE. LTD.
- Website
- https://go-genie.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GO-GENIE is a Singapore-based AI-powered logistics platform unifying freight, warehousing, fulfilment, and last-mile delivery for merchants and logistics service providers across Southeast Asia, processing 1.2M+ orders via 20+ partners.
- Ownership category
- akta.pro rank
Go-Genie industry classification
Industry- Product category
- Logistics Management Software
- NAICS
- Freight Transportation Arrangement (48851), Couriers and Express Delivery Services (4921), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- On-Demand / Crowdsourced Delivery Orchestration (TLAEAGAE)
- akta.pro secondary industries
- Parcel / Final-Mile Delivery Marketplaces (Crowdsourced Capacity) (TLAEAJAK), Real-Time Delivery Tracking & Customer ETA Communications (TLAEAGAC), Dispatch Management & Driver Workflow Apps (TLAEAGAB)
Keywords
Where Go-Genie is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Go-Genie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription / SaaS Fees: Merchants and service providers pay for access to GO-GENIE's unified logistics platform, managing deliveries, fulfilment, warehousing, and inventory from a single dashboard
- Logistics Transaction Fees: Revenue generated from managing and coordinating logistics transactions across the platform, including deliveries, warehousing, and fulfilment services
- Managed Logistics Services: GO-GENIE handles storage, packing, and shipping on behalf of merchants through its partner network and facilities
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Go-Genie product offering
Product offeringCore offering
GO-GENIE operates an AI-powered, end-to-end logistics platform that unifies freight, warehousing, fulfillment, and last-mile delivery into a single connected ecosystem for merchants and logistics service providers across Southeast Asia. The platform offers real-time visibility, intelligent automation, smart route optimization, and carbon footprint tracking, with flexible deployment models (in-house SaaS, outsourced managed services, or hybrid).
Product overview
GO-GENIE is an AI-powered end-to-end logistics platform that unifies delivery, warehousing, and fulfillment operations into a single connected ecosystem. The core GO-GENIE Platform serves as the unified operating layer, complemented by the GO-GENIE Merchant App (iOS/Android) and Merchant Portal for access. Three core service modules—Last-Mile Delivery, Warehousing, and Fulfillment—can be used independently or combined, with flexible deployment options (in-house, outsourced, or hybrid). A Sustainability Tracking module adds carbon measurement and environmental reporting. The platform connects 20+ logistics partners, 200+ merchants, and processes 1.2M+ orders across 4 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- GO-GENIE Platform Unified end-to-end logistics platform connecting freight, warehousing, fulfillment, and last-mile delivery into one integrated system. Built with AI-powered operations, real-time visibility, and intelligent automation for merchants and logistics service providers.
- GO-GENIE Merchant App
Quantifiable outcome
- Up to 15% reduction in logistics costs through AI-driven optimisation and consolidation
- +5 more outcomes
Companies that use Go-Genie
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Go-Genie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Go-Genie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- LX PantoscoreLX Pantos, a Korean logistics company, partnered with GO-GENIE to implement AI warehouse automation at the K-Beauty global hub. This partnership aims to build an expandable global logistics ecosystem, combining LX Pantos's logistics expertise with GO-GENIE's AI-powered platform capabilities.
- Singapore Chinese Chamber of Commerce & Industry (SCCCI)minorGO-GENIE is a member of the Singapore Chinese Chamber of Commerce & Industry, gaining access to business networks and industry resources.
- Singapore Business Federation (SBF)minorGO-GENIE is a member of the Singapore Business Federation, the apex body of Singapore's business community.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Go-Genie competitors and assessment
Company assessmentDirect peers
- Lalamove: On-demand crowdsourced delivery and freight marketplace operating across Southeast Asia. Most directly comparable to GO-GENIE on the on-demand, partner-driven last-mile and freight orchestration model in the same geographies.
- Deliveree: On-demand, app-based trucking and delivery marketplace across Southeast Asia. Directly comparable to GO-GENIE in orchestrating merchant demand with crowdsourced driver/capacity supply for freight and last-mile.
- Borzo (formerly WeFast): Same-day crowdsourced delivery and courier platform operating across multiple Asian and emerging markets. Comparable to GO-GENIE in on-demand, partner-routed last-mile and intra-city fulfilment for merchants.
- J&T Express: Regional parcel and logistics network with strong SEA presence across delivery, warehousing, and freight. Competes head-to-head on parcel/middle-mile while also being a GO-GENIE partner, reflecting the dual competitor-supplier dynamic.
- Ninja Van: End-to-end e-commerce logistics platform covering last-mile, warehousing, and fulfilment across Southeast Asia. Closely overlaps with GO-GENIE's unified delivery, warehousing, and fulfilment stack and target merchant segments.
Regional players
- Shiprocket: Asia-focused shipping aggregator and logistics automation platform for merchants, with strong India presence and SEA expansion. Comparable as a merchant-facing logistics SaaS/orchestration platform in a neighbouring Asian market.
Emerging players
- Flexport: Digital freight forwarder and supply-chain platform. Comparable to GO-GENIE in applying software and orchestration to fragmented freight, though focused more on international forwarding than SEA last-mile.
- ShipBob: Tech-enabled fulfilment and warehousing platform serving SMB and mid-market merchants globally. Comparable to GO-GENIE's fulfilment and warehousing modules and merchant-facing SaaS-plus-operations model.
Broad incumbents
- DHL Supply Chain: Global logistics incumbent with extensive warehousing, fulfilment, and freight operations in Southeast Asia. Competes with GO-GENIE for enterprise contracts while offering a much broader portfolio including international express.
- SF Express (International): Established global logistics integrator with parcel, freight, warehousing, and international cross-border services. Overlaps with GO-GENIE's full-stack logistics coverage but at vastly larger scale and as a broad incumbent rather than a startup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Go-Genie social profiles
Digital presenceGo-Genie compliance and trust
Trust signalCompliance1 record
Go-Genie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go-Genie leadership team
Management profileNumber of profiles
Profiles2 records
Go-Genie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go-Genie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go-Genie
What does Go-Genie do?
GO-GENIE operates an AI-powered, end-to-end logistics platform that unifies freight, warehousing, fulfillment, and last-mile delivery into a single connected ecosystem for merchants and logistics service providers across Southeast Asia. The platform offers real-time visibility, intelligent automation, smart route optimization, and carbon footprint tracking, with flexible deployment models (in-house SaaS, outsourced managed services, or hybrid).
Is Go-Genie a public or private company?
Go-Genie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Go-Genie founded?
Go-Genie was founded in 2023. It employs 11 to 50 people.
Where is Go-Genie based?
Go-Genie is headquartered in Singapore, Singapore, in the Asia region.
How does Go-Genie make money?
Three revenue lines are on record. Platform Subscription / SaaS Fees are the primary driver. The others are logistics Transaction Fees and managed Logistics Services.
Who are Go-Genie's main competitors?
Direct peers on record are Lalamove, Deliveree, Borzo (formerly WeFast), J&T Express and Ninja Van. Shiprocket is listed as a regional player. Emerging players are Flexport and ShipBob. Broad incumbents are DHL Supply Chain and SF Express (International).
Does Go-Genie have an API?
No public API is recorded for Go-Genie.
What industry is Go-Genie in?
Go-Genie's product category is Logistics Management Software. Its primary akta.pro industry code is TLAEAGAE, On-Demand / Crowdsourced Delivery Orchestration, with a secondary code of TLAEAJAK, Parcel / Final-Mile Delivery Marketplaces (Crowdsourced Capacity). Its NAICS code is 48851 and its SIC code is 4731.