My Soccer System Hungary Kft

What My Soccer System Hungary Kft does

My Soccer System Hungary Kft is a Hungarian sports technology company that develops desktop software for football coaching. Headquartered in Pécs, Hungary, the company was formally incorporated in 2018 after software development began in 2009; the operating website entity is Sport CAD Kft, which shares the same registered address. Its product, branded "My Soccer System" or "Training Planner Local," is a Windows, MacOS, and Linux Ubuntu desktop application that enables coaches to digitally plan, visualize, and document training sessions, game situations, tactical formations, and individual development plans. The product is used by amateur, youth, and professional football coaches, with documented adoption across more than eight Hungarian professional clubs (Puskás Ferenc Akadémia, Ferencvárosi TC, MOL Fehérvár FC, MTK Budapest, Vasas FC, Debreceni VSC, ZTE, Újpesti Torna Egylet, Győr ETO) and by Hungary's University of Physical Education (Testnevelési Egyetem) as part of its diploma coaching curriculum.

The software combines a 2D pictogram-based drawing interface with automatic 2D-to-3D conversion that renders exercises in a three-dimensional perspective. Core technical components include a library of 53 movement patterns covering field players, goalkeepers, and coaches; 23 training equipment items; and 64 arrow/line types conforming to international markings. The application supports up to 25 pitch sheets on a single screen for modeling complex game situations, automated phase drawing for multi-step exercises, a built-in documentation editor that exports to PDF, and a presentation module that generates HTML or Full HD visual outputs. The product is localized into 18 languages, reflecting explicit international market intent, and is distributed as a downloadable desktop application activated by an emailed license code.

Revenue is generated through two subscription tiers: an individual monthly subscription priced at approximately 15 EUR and a club/multi-seat subscription with custom pricing based on license count and contract length, sold direct via email. The go-to-market combines product-led growth (website downloads and email-based trial license codes) with direct enterprise sales to clubs, including on-site demonstrations and training courses. The company received two rounds of non-dilutive startup grant funding from Hungarian venture fund Hiventures Kockázati Tőkealap-kezelő Zrt. in 2018 and 2019. The company remains founder-controlled: CEO Kólya Zoltán and Technical Director Radics Péter co-founded the business, with Forrás Zoltán as mentor and co-owner and Demeter Henrietta as Customer Relations Manager.

Name

My Soccer System Hungary Kft

Legal name

Sport CAD Kft

Website

https://mysoccersystem.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

My Soccer System Hungary Kft develops a desktop football coaching application that enables coaches to plan, visualize, and document training sessions and game situations through 2D-to-3D rendering, sold via individual and club subscriptions across 18 languages.

Ownership category

akta.pro rank

Product category

Football coaching software

NAICS

Sports and Recreation Instruction (611620), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Team & Club Coaching (seasonal team coaching) (HSADAEAF), Coach Education, Certification & Clinics (HSADAEAO)

Keywords

• Football coaching software
• Sports training planning
• Game situation modeling
• Soccer tactical visualization
• Coach training planner

Headquarters

HQ city

Pécs

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Individual Subscription: Monthly subscription model for individual football coaches and trainers. Provides access to software, free updates, and license code for one computer at a time
2. Club/Know-You Subscription: Custom pricing for football clubs with multiple license codes. Individual discounts provided upon request via email
3. Startup Grant Funding: Received startup funding support through Hiventures Kockázati Tőkealap-kezelő Zrt. as a startup company, with two grant support cycles completed

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

My Soccer System Hungary Kft develops and sells a desktop-based football coaching software (also branded "Training Planner Local") that enables coaches to digitally design training exercises, model game situations, and produce tactical visualizations with 2D-to-3D conversion, multi-pitch sheet layouts, phase animation, PDF documentation, and presentation creation. The product is sold via monthly subscriptions to individual coaches and through custom multi-license contracts to football clubs, academies, and educational institutions, supported across 18 languages on Windows, MacOS, and Linux.

Product overview

My Soccer System Hungary Kft offers My Soccer System / Training Planner Local, a football coaching software developed in Hungary. The product is a single unified desktop application with integrated modules including Documentation Editor, Presentation Creator, Multi-Pitch Sheets, and Phase Drawing. The system supports planning, modeling, education, and documentation workflows for amateur through professional football coaches. Available in 18 languages for Windows and MacOS, the software includes 53 movement patterns and 23 equipment templates.

Differentiator

Problem solved

Functional benefit

Products and services

• My Soccer System (Training Planner Local) A desktop football coaching application for amateur, youth, and professional coaches that enables digital creation, 2D-to-3D visualization, and documentation of training exercises, game situations, team tactics, goalkeeper drills, fitness sessions, individual development plans, and futsal scenarios on Windows, MacOS, and Linux Ubuntu 18.
• Individual Coach Subscription Monthly subscription (approximately 15 EUR/month) granting individual football coaches a single-computer license code, free continuous updates, and full access to the Training Planner Local desktop software.
• Club Multi-License Subscription Custom-priced, multi-year contract subscription for football clubs, academies, and academies of education that provides multiple license codes, custom discounts, organized training courses, and direct enterprise sales support.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Puskás Ferenc AkadémiacoreStrategic or Co-development Partner · 1 January 2020Official partner academy. Testing began in 2018 as one of the first institutions to test the software. Long-term contract signed in early 2020.
• Ferencvárosi TCcoreStrategic or Co-development Partner · 1 January 2020First long-term contract signed in 2019 for youth section. Professional football club competing in Hungarian NB I.
• MOL Fehérvár FCcoreStrategic or Co-development Partner · 1 January 2020Long-term contract signed in early 2020. Professional club using software in 2019-2020 season along with main coaches.
• MTK BudapestcoreStrategic or Co-development Partner · 1 January 2020Testing partner since 2018 at youth level. Professional club using software in 2019-2020 season.
• Újpesti Torna EgyletcoreStrategic or Co-development Partner · 1 January 2020Long-term contract signed in early 2020. Professional football club.
• Vasas FCminorStrategic or Co-development Partner · 1 January 2020Professional club using software in 2019-2020 season.
• Debreceni VSCminorStrategic or Co-development Partner · 1 January 2020Professional club using software in 2019-2020 season.
• ZTEminorStrategic or Co-development Partner · 1 January 2020Professional club using software in 2019-2020 season.
• Győr ETOminorStrategic or Co-development Partner · 1 January 2020Official partner club.
• Illés AkadémiaminorStrategic or Co-development Partner · 1 January 2020Official partner academy.
• SzegedminorStrategic or Co-development Partner · 1 January 2020Official partner.
• BurderlandminorStrategic or Co-development Partner · 1 January 2020Official partner.
• Testnevelési Egyetem (University of Physical Education)coreStrategic or Co-development Partner · 1 January 2020Partnership signed enabling future diploma coaches to learn the software from the start of their studies. Important part of academic football trainer education.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Catapult Sports: Catapult Sports provides athlete performance monitoring and analysis wearables and software used by elite football clubs. It addresses a different workflow (physical performance tracking) but competes for the same professional club software budgets.
• StatsBomb: StatsBomb provides advanced football data and analytics products for professional clubs, including tactical analysis tools. It competes for analytics-oriented coaching budgets that may overlap with My Soccer System's value proposition.
• Veo Technologies: Veo Technologies provides AI-powered football video analysis and camera systems used by clubs at all levels. It addresses an adjacent workflow (video analysis) rather than tactical planning, but competes for the same coach wallet share as My Soccer System.
• Hudl: Hudl is the dominant sports video analysis and team management platform used by professional and amateur football clubs globally. It competes broadly with My Soccer System through integrated video review, tactical tools, and team management — though it does not specialize in football tactical planning.
• Wyscout: Wyscout is a leading football video analysis and scouting platform widely used by professional clubs, leagues, and player agents. It is adjacent to My Soccer System's positioning but serves a more analytical, scout-driven workflow.

Emerging players

• CoachBetter: CoachBetter is a coaching platform offering session planning, video analysis, and team management for football and other sports. It overlaps with My Soccer System's football coaching workflow with a more modern cloud and mobile architecture.

Direct peers

• JustCoach (Footy Tracker): JustCoach is a digital coaching platform offering session planning, drill libraries, and team communication tools for football coaches. It competes directly with My Soccer System in the football coaching workflow software category.
• TacticalPad: TacticalPad offers tactical board and animation software for football coaches with similar 2D/3D exercise design, animation, and sharing capabilities. It is a direct competitor in the football tactical-planning software niche that My Soccer System serves.
• Easy Sports Software: Easy Sports Software offers football training plan and exercise design software for coaches. It is a direct competitor in the same niche tactical-planning category, with comparable session-planning and visualization features.
• Soccer Coach Pro: Soccer Coach Pro provides a mobile-first football coaching app for designing exercises, tactics, and session plans. It targets the same amateur-to-professional football coach customer base as My Soccer System with overlapping feature sets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mysoccersystem

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Soccer System Hungary Kft