ZOZO
- Company typePrivate
- Founded2021
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What ZOZO does
ZOZO New Zealand Limited is a privately held technology studio and wholly owned subsidiary of ZOZO Inc., a publicly listed Japanese fashion e-commerce company (Tokyo Stock Exchange: 3092). Established in 2021 and headquartered in Newmarket, Auckland, the studio develops the computer-vision, 3D body-scanning, and AI recommendation technologies that power three consumer products: ZOZOFIT (a full-body 3D scanning mobile app for fitness tracking, launched 2022 in the USA, Canada, Australia, and New Zealand), ZOZOMAT (a fiducial-marker foot-scanning mat distributed free in Japan, launched 2020), and ZOZOGLASS (a wearable calibration device for skin tone and beauty recommendations, launched 2021 in Japan with 1M+ units shipped). The subsidiary is led by CEO Takayasu Yamada, operates with 11-50 employees, and works alongside engineering and business teams in Japan, Vietnam, and the United States.
ZOZO firmographics
Firmographics- Name
- ZOZO
- Legal name
- ZOZO NEW ZEALAND LIMITED
- Website
- https://zozonz.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ZOZO industry classification
Industry- Product category
- Fashion Technology Software
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)
Keywords
Where ZOZO is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
ZOZO business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations
Revenue model
- E-commerce Platform (ZOZOTOWN): ZOZOTOWN operates as a major fashion e-commerce platform in Japan with 12M+ buyers, generating revenue through marketplace commissions and transaction fees from fashion retailers.
- Hardware Sales (ZOZOMAT): ZOZOMAT is distributed free to users in Japan with printing and shipping included, representing a hardware sales model where costs are subsidized to drive e-commerce engagement.
- ZOZOFIT App (Freemium): ZOZOFIT offers free scanning features with optional premium insights and plans, following a freemium model for fitness tracking.
- Lyst Acquisition: ZOZO acquired Lyst, a London-based fashion shopping platform, for $154 million to expand global fashion e-commerce capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ZOZOMAT - Free for Japan users |
| Freemium | Monthly | ZOZOFIT - Free tier with optional premium |
| Other | Annual | Software Engineer (AI Focus) role salary range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ZOZO product offering
Product offeringCore offering
ZOZO develops computer vision and machine learning technology that powers consumer products for body measurement and personalization. The company's core offerings are ZOZOFIT (a smartphone-based full-body 3D scanning app for fitness tracking), ZOZOMAT (a printed foot-scanning mat for shoe size recommendations), and ZOZOGLASS (a wearable device for skin tone analysis and beauty recommendations). These products use proprietary 3D scanning, body metrics extraction, and graph neural network-based recommendation systems, and integrate with the parent company's ZOZOTOWN fashion e-commerce platform.
Product overview
ZOZO New Zealand operates as a technology studio developing body measurement and personalization products under three core offerings: ZOZOFIT (body scanning and fitness tracking app), ZOZOMAT (foot scanning mat for shoe recommendations), and ZOZOGLASS (skin tone analysis device for beauty recommendations). These products share three technology pillars — Scanning (3D body/foot measurement via smartphone), Body Metrics (converting 3D geometry into personalized data insights), and Recommendations (graph neural networks for size/fit/style personalization) — and integrate with the ZOZOTOWN e-commerce platform to deliver personalized fashion and wellness experiences.
Differentiator
Problem solved
Functional benefit
Brands
- ZOZOFIT: Full-body 3D scanning app for fitness tracking and body measurement. Launched August 2022 in USA, Canada, Australia, and New Zealand.
- ZOZOMAT
- ZOZOGLASS
Products and services
- ZOZOFIT A full-body 3D scanning mobile application for fitness consumers in USA, Canada, Australia, and New Zealand. Uses smartphone video capture with AI-powered body measurement to generate data on body fat percentage, BMI, and circumference measurements, with 3D mesh visualization to show body shape from every angle. Helps users track fitness progress over time beyond weight alone.
- ZOZOMAT A smart foot measurement tool consisting of a printed mat with fiducial markers distributed free to users in Japan. When scanned with a smartphone camera, creates a 3D model of the user's feet with measurements in millimeters (foot length, width, girth), providing precise personalized shoe size recommendations for online shoe shopping on the ZOZOTOWN platform.
- ZOZOGLASS A wearable calibration device worn as glasses with color calibration swatches and special markers, distributed in Japan. When scanned via the ZOZOTOWN app, it measures melanin and hemoglobin levels, detects undertone, and evaluates different facial areas to provide accurate foundation shade recommendations and personalized beauty product suggestions on the ZOZOCOSME platform. Over 1 million units shipped.
- ZOZOSUIT An optional fitted scanning suit available for purchase to enhance ZOZOFIT body measurement precision. Used alongside the smartphone scanning app for more accurate 3D body scans.
Quantifiable outcome
- 12M+ buyers on ZOZOTOWN platform
- +4 more outcomes
Companies that use ZOZO
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
ZOZO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
ZOZO partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- LystcoreZOZO acquired Lyst, a London-based fashion shopping platform, for $154 million. Lyst aims to transform online fashion shopping through technology and AI innovations. CEO Emma McFerran discusses plans to enhance personalization and user experience, leveraging ZOZO's technology and expanding globally.
- ZOZO Inc. (Japan)flagshipZOZO New Zealand is a technology studio under ZOZO, Inc. (Japan), focused on advancing body measurement technology. ZOZO Inc. is the parent company providing strategic direction and integration with core platforms like ZOZOTOWN (12M+ buyers).
Scale indicators11 records
Recent moves6 records
ZOZO competitors and assessment
Company assessmentDirect peers
- 3DLOOK: 3DLOOK provides AI-based 3D body scanning for apparel fit and virtual try-on via smartphone cameras. It is a direct competitor to ZOZOFIT's body-scanning offering for fashion e-commerce.
- Me-Ality: Me-Ality uses body scanning to generate personalized size and fit recommendations for apparel retailers, overlapping with ZOZO's scanning-based fit recommendation proposition.
- True Fit: True Fit provides AI-driven size and fit recommendations for fashion e-commerce. It competes with ZOZO's recommendation layer even though it relies on different data inputs.
- Naked Labs: Naked Labs developed a 3D body scanning mirror for fitness and body composition tracking, comparable to ZOZOFIT's body scanning and visualization for fitness consumers.
- Volumental: Volumental specializes in 3D foot scanning and shoe fit recommendations for footwear retailers, directly comparable to ZOZOMAT's foot-measurement and shoe-sizing use case.
Broad incumbents
- Withings: Withings offers smart scales and connected health devices with body composition analysis, overlapping ZOZOFIT's body composition metrics as part of a broader consumer health hardware portfolio.
- Farfetch: Farfetch is a leading global luxury fashion e-commerce platform with investment in personalization and virtual try-on, operating as a broader incumbent in the same fashion e-commerce category as ZOZO/ZOZOTOWN.
- Tanita: Tanita is an established manufacturer of body composition analyzers and smart scales, addressing similar consumer health and fitness measurement use cases as ZOZOFIT.
Emerging players
- Sizebay: Sizebay offers virtual fitting room and size recommendation technology for online apparel retailers, addressing similar fit and size personalization problems as ZOZO's recommendation system.
- Neatsy: Neatsy uses smartphone-based 3D foot scanning to recommend correct shoe size online. It is an emerging player in the same niche as ZOZOMAT, focused specifically on footwear fit.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ZOZO social profiles
Digital presenceZOZO compliance and trust
Trust signalCompliance2 records
ZOZO financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZOZO leadership team
Management profileNumber of profiles
Profiles5 records
ZOZO funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZOZO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZOZO
What does ZOZO do?
ZOZO develops computer vision and machine learning technology that powers consumer products for body measurement and personalization. The company's core offerings are ZOZOFIT (a smartphone-based full-body 3D scanning app for fitness tracking), ZOZOMAT (a printed foot-scanning mat for shoe size recommendations), and ZOZOGLASS (a wearable device for skin tone analysis and beauty recommendations). These products use proprietary 3D scanning, body metrics extraction, and graph neural network-based recommendation systems, and integrate with the parent company's ZOZOTOWN fashion e-commerce platform.
Is ZOZO a public or private company?
ZOZO is a private company. It is classified as corporate owned and is currently operating.
When was ZOZO founded?
ZOZO was founded in 2021. It employs 11 to 50 people.
Where is ZOZO based?
ZOZO is headquartered in Auckland, New Zealand, in the Oceania region.
How does ZOZO make money?
Four revenue lines are on record. E-commerce Platform (ZOZOTOWN) is the primary driver. The others are hardware Sales (ZOZOMAT), ZOZOFIT App (Freemium) and lyst Acquisition.
Who are ZOZO's main competitors?
Direct peers on record are 3DLOOK, Me-Ality, True Fit, Naked Labs and Volumental. Broad incumbents are Withings, Farfetch and Tanita. Emerging players are Sizebay and Neatsy.
Does ZOZO have an API?
No public API is recorded for ZOZO.
What industry is ZOZO in?
ZOZO's product category is Fashion Technology Software. Its primary akta.pro industry code is CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 33451 and its SIC code is 3841.