Team Cyclis

What Team Cyclis does

Cyclis Bike Lease (operating as "Team Cyclis") is Belgium's pioneer and market-leading employer-sponsored bike leasing platform, founded in 2014 in Lommel and headquartered in Hasselt. The company enables employees, self-employed professionals, and public-sector workers to lease any brand or type of bicycle — city bikes, e-bikes, speed pedelecs, cargo bikes, mountain bikes, road/gravel bikes, folding bikes, and longtails — through gross salary sacrifice or end-of-year bonus exchanges that make the benefit cost-neutral for employers. Each 36-month all-inclusive subscription bundles the bike, full-coverage insurance (no deductible), 24/7 VAB roadside assistance across the Benelux, a €300–€1,200 maintenance budget routed to partner dealers, and a 3-year warranty into a single monthly fee ranging from €17.54 (city bike) to €134 (speed pedelec).

The technical core is a cloud-based multi-portal platform: My.Cyclis for cyclist self-service (quote simulation, contract management, maintenance budget tracking, claims); HR.Cyclis for employer/HR administration (fleet tracking, approval workflows, contract oversight); and Dealer.Cyclis for the bike shop network, supplemented by integrations to social secretariats (Acerta) and the Velopass digital leasing processing layer. Cyclis distributes through three channels: B2B field sales targeting HR departments (with onboarding events and employer integrations), a network of over 3,000 independent bike dealers across Belgium providing physical sales and service touchpoints, and direct self-service via My.Cyclis. Additional revenue comes from a Cyclis-branded accessories webshop (shop.cyclis.be) and dealer ecosystem maintenance budgets.

Cyclis serves over 42,000 active cyclists with a 50-person team (plus two office dogs), operates exclusively in the Belgian domestic market across Flanders, Wallonia, and Brussels, and since 2024 has been a wholly-owned subsidiary of Germany's JobRad Group following the strategic acquisition. CEO Joep Kempen, who co-founded the business in 2014, continues to lead the company, with CFO Walter Vos as part of the leadership team. Cyclis monetizes through recurring monthly lease subscription revenue, pass-through maintenance budgets that drive dealer-side volume, and accessories sales — no revenue figure is publicly disclosed.

Name

Team Cyclis

Legal name

Cyclis Bike Lease NV

Website

https://cyclis.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cyclis Bike Lease is Belgium's pioneer employer-sponsored bike leasing platform, founded 2014 and acquired by Germany's JobRad Group in 2024. It serves over 42,000 active cyclists via 3,000+ partner dealers through 36-month all-inclusive monthly subscriptions bundled with insurance, maintenance, and VAB roadside assistance.

Ownership category

akta.pro rank

Product category

Bike Leasing Services

NAICS

General Rental Centers (5323)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industry

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Bike leasing services
• Employer benefits platform
• Corporate bicycle leasing
• Mobility benefit subscriptions
• Salary sacrifice schemes

Headquarters

HQ city

Lommel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Bike Lease Subscription Revenue: Cyclis earns recurring revenue from monthly lease payments made by employees (often via salary sacrifice of gross salary) and self-employed individuals. Each lease contract is typically 36 months and includes the bike, insurance, roadside assistance, maintenance budget, and extended warranty bundled into one all-inclusive monthly fee. Employers typically make the payment cost-neutral via gross salary exchange.
2. Accessories & Merchandise Web Shop: Cyclis operates an e-commerce webshop (shop.cyclis.be) selling cycling accessories including jackets (men's and women's), backpacks, and safety kits. These are one-time product purchases separate from the lease contracts.
3. Dealer Network Commissions & Partnerships: Cyclis works with over 3,000 independent bike dealers across Belgium who process quotes, deliver bikes, and perform maintenance. Dealers benefit from increased foot traffic and annual maintenance budgets (€300–€1,200 per cyclist over 3 years), while Cyclis derives revenue from the volume of active lease contracts processed through its network.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Cyclis Bike Lease operates an employer-sponsored bicycle leasing subscription service in Belgium, offering 36-month all-inclusive contracts (bike, full-coverage insurance, VAB roadside assistance, maintenance budget, 3-year warranty) primarily funded via employee gross-salary sacrifice. The company runs an integrated digital platform — My.Cyclis for cyclists, HR.Cyclis for employers, and Dealer.Cyclis for bike dealers — and leverages a network of 3,000+ independent bike dealers to provide unlimited brand and model choice across e-bikes, speed pedelecs, cargo bikes, mountain bikes, road bikes, gravel bikes, folding bikes, and city bikes.

Product overview

Cyclis Bike Lease is Belgium's market-leading employer-sponsored bike leasing platform (launched 2014) operating a platform-plus-portals architecture. The core Cyclis Bike Lease platform enables employees and self-employed professionals to lease any brand or type of bicycle through employer salary-sacrifice arrangements, with an all-in package covering insurance, VAB breakdown assistance, a maintenance budget, and a 3-year warranty. The product suite includes three complementary portals: My.Cyclis (customer self-service portal), HR.Cyclis (employer/HR administration portal), and Dealer.Cyclis (bike dealer management portal), all supported by a public Calculator tool and a Helpcenter. A separate Cyclis Webshop sells Cyclis-branded accessories (Commuter Backpack, Safety Kit, cycling jackets). Cyclis partners with over 3,000 independent bike shops across Belgium, giving employees unlimited choice of bicycle brands and types including e-bikes, speed pedelecs, race bikes, mountain bikes, cargo bikes, folding bikes, gravel bikes, city bikes, and longtail models.

Differentiator

Problem solved

Functional benefit

Brands

• My.Cyclis: Online portal for cyclists to simulate lease prices and request lease quotes.
• HR.Cyclis
• Dealer.Cyclis

Products and services

• Cyclis Bike Lease 36-month all-inclusive employer-sponsored bicycle leasing subscription covering the bike, full-coverage insurance, VAB roadside assistance, maintenance budget, and 3-year warranty; available across e-bike, speed pedelec, cargo, mountain, gravel, road, folding, and city bike categories; funded via employee gross salary sacrifice.
• Cyclis Webshop

Quantifiable outcome

• Employees save between €87 and €6,173 compared to purchasing the same bike outright, depending on the bike type and tax situation
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• JobRad Group (Germany)coreStrategic or Co-development PartnerThe German JobRad Group, a major European bike leasing company, acquired Cyclis Bike Lease as a strategic partner, strengthening Cyclis's position as the Belgian market leader. This acquisition brings international expertise and scale to Cyclis's operations.
• VAB (Vlaamse Automobilistenbond)coreTechnology or IntegrationVAB provides 24/7 roadside assistance across the entire Benelux for Cyclis lease customers. When cyclists experience a breakdown, VAB dispatches assistance to take them to their workplace or home. VAB terms and conditions are accessible via Cyclis support pages.
• Acerta (Social Secretariat)coreTechnology or IntegrationAcerta is a Belgian social secretariat that integrates with HR.Cyclis to streamline payroll processing, salary sacrifice calculations, and administrative management for employers offering Cyclis bike leasing to their employees.
• KRC GenkminorGTM or Marketing PartnerCyclis Bike Lease is the new official partner of KRC Genk, a Belgian professional football club, as part of a community and sports sponsorship arrangement that raises brand awareness.
• La BottegaminorGTM or Marketing PartnerCyclis partnered with La Bottega (a cycling lifestyle/café brand) for joint content and community events centered around cycling, enhancing Cyclis's lifestyle brand positioning.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Swapfiets: Netherlands-headquartered subscription bike-rental service operating in Belgium and other European cities. While predominantly B2C, the long-term subscription model, brand-agnostic bike selection, and bundled maintenance/insurance are directly comparable to Cyclis's recurring lease offering.
• Lease a Bike: Netherlands-based bike-leasing platform with employer-sponsored, salary-sacrifice contracts. Closest geographic and structural peer to Cyclis, serving the same employee benefit use case with similar all-inclusive bundles and dealer-network distribution.
• JobRad Group: German market leader in employer-sponsored bike leasing and Cyclis's parent company since 2024. Operates the same B2B salary-sacrifice bike-leasing model with full insurance, maintenance, and dealer network — directly comparable in product, customer, and business model.

Emerging players

• Cargoroo: Belgian cargo-bike sharing and subscription service for families and businesses. Adjacent to Cyclis's Bakfiets/Longtail leasing line; competes only in the cargo-bike subset of the market rather than the full employer-sponsored leasing stack.
• Velopass: Belgian digital bike-leasing processing platform that integrates with bike dealers to administer lease workflows. Cyclis's technology partner for digital lease processing; competes at the platform/integration layer rather than full B2B2C stack.

Broad incumbents

• Belfius Bank: Belgian bank and existing Cyclis investor that also offers employer bike-leasing products. Overlaps with Cyclis on employer-sponsored leasing while operating as part of a broader retail and corporate banking portfolio.
• LeasePlan: Global fleet management and vehicle leasing company (now part of Ayvens) expanding into employer-sponsored mobility including bikes. Competes with Cyclis in employer mobility budgets as a broad incumbent rather than a bike-specialist.
• ING Belgium: Belgian arm of ING offering bike leasing integrated with payroll and HR services. Provides overlapping capabilities to employers as part of a wider financial services portfolio, not a specialized bike-leasing platform.
• BNP Paribas Fortis: Largest Belgian bank, offers bike-leasing solutions to corporate clients bundled with salary optimization and sustainable mobility services. Competes with Cyclis at the employer layer using its banking scale and embedded payroll relationships.
• KBC Bank: Major Belgian bank offering employer-sponsored bike leasing as part of its employee benefits and sustainability products. Competes with Cyclis at the HR/employer decision layer, leveraging its balance sheet and corporate banking relationships rather than specializing in bike operations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cyclis-bike-lease
• Instagraminstagram.com/cyclisbikelease
• Xtwitter.com/cyclisbikelease

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Cyclis