What Evoke Motorcycles does

Evoke Motorcycles is a privately held electric motorcycle manufacturer founded in 2016 by Nathan Siy and Sebastian Chrobok, headquartered in Hong Kong (Evoke Electric Motorcycles (HK) Ltd.) with manufacturing and R&D operations in Beijing and Jinan, China via a Foxconn partnership. The company's product portfolio centers on a proprietary electric powertrain called the Evoke PowerPack, which combines a custom Battery Management System (BMS v2.0), an Electronic Control Unit (ECU v2.0), lithium-ion NMC prismatic-cell batteries, and rear hub motors in 25–120 kW configurations, all integrated into aerospace-grade aluminum frames. Current models include the Urban Classic and Urban S (urban commuter platform with 10 kWh battery and ~140 km/h top speed), the 6061-GT (premium power cruiser with a 29.7 kWh battery and 125 mph top speed), the AmpX (extreme off-road), and the Lyte Pro series (family-oriented). Differentiating technical features include ultra-fast DC charging (80% in 15 minutes on the 6061-XR upgrade) and onboard data logging capturing 120 telemetry points every 0.5 seconds for up to 10 hours.

Revenue is generated primarily through one-time hardware sales of motorcycles and accessories via two channels: direct-to-consumer ordering through the company's website and a global authorized dealer network spanning 18 countries across North America, Europe, Asia-Pacific, and Oceania, with dealers granted geographic exclusivity. Complementary revenue streams include aftermarket service and maintenance provided through dealers and direct sale of accessories and replacement batteries. Customer concentration is dispersed across individual consumer end-markets segmented into urban commuters, off-road adventure riders, touring/hypersport riders, and recreational/family riders, with no disclosed enterprise or fleet customer concentration. The company has been operating for approximately eight years without disclosing institutional funding rounds, and its corporate footprint includes three regional subsidiaries in Beijing, Shandong, and Istanbul.

Name

Evoke Motorcycles

Legal name

Evoke Electric Motorcycles (HK) Ltd.

Website

https://evokemotorcycles.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Evoke Motorcycles is a privately held Hong Kong-headquartered electric motorcycle manufacturer founded in 2016, producing a portfolio of Urban, 6061-GT, AmpX, and Lyte Pro models on a proprietary Evoke PowerPack powertrain, sold globally via direct-to-consumer and an exclusive dealer network across 18 countries.

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

akta.pro secondary industries

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Electric motorcycles
• Electric powersport vehicles
• Lithium-ion battery powertrains
• Motorcycle manufacturing
• Electric two-wheeler vehicles

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Electric Motorcycle Sales: Primary revenue from direct sales of electric motorcycles including Urban Classic, Urban S, 6061-GT, and AmpX models. One-time hardware purchase model with various trim levels and upgrade packages.
2. Aftermarket Service and Maintenance: Service revenue from repair, maintenance, and technical support. Dealers provide aftermarket service ensuring customer retention and ongoing revenue.
3. Accessories and Parts: Sale of accessories including extra battery packs, fairings, windshields, and replacement parts. The company sends service updates and new accessory announcements to existing owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Evoke Motorcycles designs, manufactures, and sells high-performance electric motorcycles powered by its proprietary Evoke PowerPack electric powertrain, integrated into aerospace-grade aluminum frames. The lineup includes the Urban Classic, Urban S, 6061-GT power cruiser, AmpX off-road model, and Lyte Series family-oriented models, sold through global dealers and direct-to-consumer online ordering.

Product overview

Evoke Motorcycles is an electric motorcycle manufacturer offering a portfolio of distinct models built on a proprietary Evoke PowerPack electric powertrain platform. The product lineup includes: the Urban Classic (urban commuter with classic styling, 10 kWh battery), 6061-GT (flagship power cruiser with 29.7 kWh battery and up to 410-mile range), AmpX (extreme off-road adventure bike), Urban S (sporty urban variant), and Lyte Series (family-oriented models). All models share common technology components including BMS v2.0, ECU v2.0, and the Evoke PowerPack system integrated into aerospace-grade aluminum frames. The ecosystem includes an Android owner app for diagnostics and an onboard data logging system that collects vehicle telemetry for performance monitoring and remote diagnostics.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Classic: Electric cruiser motorcycle combining urban practicality with classic design aesthetics
• 6061-GT
• AmpX
• Lyte Series
• Urban S

Products and services

• Urban Classic Urban electric motorcycle blending classic motorcycle aesthetics with modern EV technology. Features a 96V rear hub motor producing 200 Nm torque, 10.0 kWh lithium NMC battery with prismatic cells, 140 km/h top speed, and up to 250+ km city range. Offers three rider modes (Eco, City, Pro), Android app connectivity for diagnostics, and carries up to 200kg combined rider/passenger weight. Targeted at urban commuters and daily riders.
• Urban S Sporty urban electric motorcycle featuring the same K97 Tubeless Radial tires by King Tyre as the Urban Classic, a 96V rear hub motor system, and regenerative braking. Higher city efficiency than highway due to regen capability during deceleration.
• 6061-GT Electric Power Cruiser The world's first electric power cruiser. Features the largest lithium-ion battery pack (29.7 kWh) on any electric motorcycle, 120hp motor, 125mph top speed, and up to 410 miles city range. Standard 30-minute 80% charge; 15-minute fast charge with 6061-XR upgrade kit. Targeted at long-distance touring and hypersport riders.
• AmpX Off-Road Motorcycle Extreme off-road electric motorcycle positioned as the 'ultimate off-road adventurer.' Designed for aggressive terrain riding with 'light all terrain racer' capability. Targeted at off-road adventure and MX riders.
• Lyte Series Electric motorcycle series designed for family riding, marketed as 'family outing redefined.' Part of Evoke's expanding model range targeting recreational riders seeking a versatile bike that accommodates passengers.
• 6061-XR Upgrade Package Add-on upgrade package for the 6061-GT that adds ultra-fast DC charger and aggressive cooling system to enable 80% charge in 15 minutes. Sold as a standalone accessory to existing or new 6061-GT owners.

Quantifiable outcome

• 6061-GT achieves 140 miles (225 km) on single charge with up to 410 miles city range
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zero Motorcycles: California-based electric motorcycle manufacturer with a comparable direct-to-consumer plus dealer model, offering high-performance electric motorcycles (SR/F, SR/S, FXE) targeting urban commuters and touring riders. Most direct competitor to Evoke's premium positioning.
• Energica Motor Company: Italian premium electric motorcycle manufacturer with similar product categories (sport, touring, cruiser) and direct sales plus dealer channels. Comparable on premium electric motorcycle positioning and international dealer footprint.
• NIU Technologies: Chinese-listed electric two-wheeler manufacturer with global presence in e-scooters and electric motorcycles. Comparable on China-based cost-efficient manufacturing, broad international distribution, and consumer-focused EV two-wheeler strategy.
• Damon Motors: Canadian electric motorcycle startup with similar premium positioning and founder-led, lean operating model. Competes in the same North American high-performance electric motorcycle niche.
• Gogoro: Taiwan-based electric scooter manufacturer with established global presence and battery-swapping infrastructure. Comparable on technology-forward electric two-wheeler platform, Asia manufacturing base, and direct-to-consumer sales channels.

Broad incumbents

• Harley-Davidson LiveWire: Spun off from Harley-Davidson, LiveWire is the established brand-backed entrant in electric motorcycles with broad dealer network, brand recognition, and meaningful capital base. Competes in the same premium electric cruiser/standard category as Evoke.

Emerging players

• Cake: Swedish electric motorcycle manufacturer focused on off-road and light utility segments. Comparable on premium design, battery technology, and direct-to-consumer plus dealer model, with overlapping off-road/adventure positioning.
• Tarform Motors: Brooklyn-based electric motorcycle startup focused on premium urban riding with sustainable materials. Comparable on premium positioning, aesthetic-driven design, and small-scale founder-led operations.
• Surron: Chinese electric off-road motorcycle manufacturer with strong global distribution in the off-road and dual-sport segments. Direct competitor to Evoke's AmpX off-road model given comparable price-to-performance positioning.
• Super73: California-based electric two-wheeler company with strong lifestyle brand and direct-to-consumer model. Adjacent peer in the urban electric mobility category with similar dealer expansion strategy and consumer-direct GTM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/evokemotorcycles
• LinkedInlinkedin.com/company/evoke-electric-motorcycles
• Xx.com/EvokeMotorcycle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds5 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evoke Motorcycles