Aurus
Aurus Inc. provides the AurusPay omni-commerce payment orchestration platform with patented PCI scope reduction (AurusShield) for enterprise retailers, merchant acquirers, and POS developers. It serves 22 of the top 100 retailers across 25+ countries, processing 6 billion annual payment interactions through a processor- and device-agnostic SaaS model.
- Company typePrivate
- Founded2000
- HeadquartersNorwood, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Aurus does
Aurus Inc., founded in 2000 by Rahul Mutha and headquartered in Norwood, Massachusetts, with engineering operations in Pune, India, is a privately held payment software company that provides an omni-commerce payment orchestration platform (AurusPay) used by enterprise retailers, merchant acquirers, and POS developers. The company serves 22 of the top 100 retailers across more than 25 countries on four continents and processes roughly 6 billion annual payment interactions. Its vertical orientation covers specialty retail, big box retail, grocery, auto and c-store, QSR and fine dining, e-tailers, and health and beauty, with named customers including Wakefern Food Corp (ShopRite, The Fresh Grocer), Brookstone, Marsh Supermarkets, Office Depot, Kirkland's, Floor & Decor, Portillo's, Del Taco, and Love's.
Aurus's core technology architecture centers on AurusPay as the unified payment switch, augmented by AurusShield (a patented PCI scope reduction technology covering six granted US patents: 8543461, 9135615, 9171304, 9424577, 10275774, 11861601), Aurus X-Switch (multi-processor routing), Aurus TokenVault (tokenization), Aurus PayGuard (machine-learning based fraud engine with 30+ out-of-the-box rules), Aurus StorePlace (real-time transaction visibility and 3-way reconciliation), Aurus Enterprise SDK, Onboard360 (provisioning), and the Vayu/Vayu Lite mobile acceptance suite covering Tap to Pay on iPhone and CPoC-certified Android SoftPOS. The platform holds PCI-DSS, PA-DSS, P2PE, CPoC, ISO 27001 certifications and is processor- and device-agnostic, integrating with TSYS, Vantiv, Elavon, First Data, JPMC, Equinox, Ingenico, Verifone, and Castles Technology.
The company operates on a Platform-as-a-Service commercial model under multi-year enterprise contracts, combining platform/recurring fees, transaction-based processing revenue, and professional services for implementation, EMV/NFC migration, and BYOD mobile development. Aurus employs roughly 800 people across its US and India offices, has remained debt-free with organic growth throughout its 25-year history, and is currently founder-controlled (Rahul Mutha as CEO, Punam Mutha as Co-founder and President/COO). Distribution combines direct enterprise field sales with channel partnerships across POS integrators (Veras Retail, Infor, Toshiba Global Commerce Solutions), processors, device manufacturers, and the global SI relationship with Tata Consultancy Services, recently supplemented by strategic agentic commerce (Firmly) and AI self-service kiosk (Bite) partnerships.
Aurus firmographics
Firmographics- Name
- Aurus
- Legal name
- Aurus Inc.
- Website
- https://aurusinc.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Aurus Inc. provides the AurusPay omni-commerce payment orchestration platform with patented PCI scope reduction (AurusShield) for enterprise retailers, merchant acquirers, and POS developers. It serves 22 of the top 100 retailers across 25+ countries, processing 6 billion annual payment interactions through a processor- and device-agnostic SaaS model.
- Ownership category
- akta.pro rank
Aurus industry classification
Industry- Product category
- Payment Orchestration Software
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI)
- akta.pro secondary industries
- Payment Processing & Acquiring Infrastructure (FSAGABAC), Processor Back-End & Switch Providers (Issuer/Acquirer Processing Infrastructure) (FSAMABAJ), Merchant Acquiring & Processing Platforms (BPAMAFAB)
Keywords
Where Aurus is headquartered
LocationHeadquarters
- HQ city
- Norwood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Aurus business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Platform as a Service (PaaS): Provides payment processing platform as a service fulfilling business objectives while limiting customer initial investment (CAPEX), curtailing ongoing expense (OPEX), and accelerating time to market for payment technology deployment. Revenue from platform fees and transaction processing.
- Transaction Processing: Transaction-based revenue from processing payments across all channels (in-store, e-commerce, mobile). Platform processes 6 billion annual payment interactions.
- Professional Services: Custom development, implementation, and support services for payment processing, BYOD mobile development, EMV/NFC, store systems integration and security solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Platform as a Service (PaaS) pricing with predictable cost model |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Aurus product offering
Product offeringCore offering
Aurus develops and sells the AurusPay omni-commerce payment platform, a unified, PCI-DSS, PA-DSS, and P2PE certified software solution that enables retailers and merchant acquirers to accept, process, route, and secure payments across in-store, e-commerce, mobile, and call center channels. The platform is processor- and device-agnostic, centered on patented AurusShield PCI scope-reduction technology, and sold as a Platform-as-a-Service with professional services for deployment and customization.
Product overview
Aurus is an enterprise omni-commerce payment platform provider offering a unified, modular platform architecture centered on AurusPay as the core product, augmented by security (Aurus Shield), processor switching (Aurus X-Switch), fraud prevention (Aurus PayGuard), tokenization (Aurus TokenVault), transaction management (Aurus StorePlace), support services (Aurus StateManagement), and mobile payments (Vayu). The Aurus Enterprise SDK connects merchant retail ecosystems to the AurusPay X-Switch for multi-channel checkout. Additional products include Yantra (payment test automation), Onboard360 (retailer provisioning), Procare360Lite (device support), and AurusPay iFrame/PayPage (hosted checkout). The platform is processor- and device-agnostic, operating across in-store, online, mobile, and self-service channels in 25+ countries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Removes POS from PCI scope, reducing compliance costs
- +4 more outcomes
Companies that use Aurus
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Aurus technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability3 records
Feature10 records
Aurus partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and major.
- BitecorePartnership to integrate Aurus' secure payment infrastructure into Bite's AI-powered self-service kiosk platform. Enables merchants to pair intelligent self-service ordering with secure, flexible payment acceptance. Addresses rising demand for self-service technology amid labor constraints and operational cost pressures in restaurant and convenience store sectors.
- FirmlycoreStrategic partnership making Aurus the first omni-commerce gateway with native agentic commerce capabilities. Firmly's no-code platform enables merchants to connect to AI shopping agents and agentic marketing channels in approximately 45 minutes, reducing traditional integration timelines of 3-12 months and cutting costs by an estimated 95%. Part of the emerging $3-5 trillion agentic commerce economy.
- Castles TechnologycorePartnership expands Aurus' hardware offerings with Castles' advanced payment terminals (S1F4 Pro, S1E4 Pro, S1P2, S2L, Tablet) designed for modern retail and hospitality environments. Gives merchants flexibility to deploy right device for every use case.
- Equinox PaymentscoreIntegration partnership bringing Equinox Payment Devices into Aurus' unified payments solution. Enables merchants to deploy modern checkout infrastructure with Equinox hardware.
- VisacoreTap to Pay on iPhone availability and Visa Digital Commerce Program membership. Enables merchants to accept contactless payments using only iPhone.
- Early Warning Services (Paze)coreIntegration of Paze online checkout solution into Aurus platform. Paze combines eligible debit and credit cards into single wallet, eliminating manual card entry. Access to 150+ million eligible cards at launch.
- QualcommcoreCollaboration on SoftPOS solution for retailers and customers. Enables payment acceptance on commercial mobile devices using Qualcomm Snapdragon processors.
- RiskifiedmajorSecure payment solutions partnership backed by best-in-class chargeback guarantee. Riskified provides fraud prevention and chargeback protection for Aurus merchants.
- Blackhawk NetworkmajorBlackhawk Network powers processing for payment innovation through Aurus platform. Enables merchants to offer gift cards and alternative payment options.
- J.P. Morgan Chase (JPMC)coreAurus partners with JPMC for Europe Card Present Acceptance. JPMC ranked #1 European Web Transaction Acquirer.
- Veras RetailcoreStrategic partnership to deliver innovative Omni-Commerce Payment and eWallet solutions. Veras powers 160,000+ lanes in 50+ retailers globally. Enables alternative payment methods and unified commerce across in-store, mobile, and remote selling.
- Tata Consultancy Services (TCS)coreTCS partnership to deliver OmniChannel Experience to retailers worldwide. Combines TCS's global IT services with Aurus' payment platform.
- Infor (formerly Starmount)majorStrategic partnership to provide Omnichannel Payment Solution via Infor's retail management systems.
- Toshiba Global Commerce SolutionscoreCollaborative demonstration of flexible semi-integrated EMV payments solution at NRF Retail Big Show 2016. Solution takes POS out of PCI scope with P2PE and tokenization features.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Aurus competitors and assessment
Company assessmentDirect peers
- Verifone: Global provider of payment terminals and integrated payment solutions for retailers. Direct peer to Aurus given shared focus on EMV-certified POS hardware and integrated payment acceptance across enterprise retail, grocery, and hospitality verticals.
- Ingenico (Worldline): Payment terminal and integrated commerce provider serving enterprise merchants globally. Aurus holds Level 3 certifications with Ingenico devices and competes/collaborates in the same enterprise retail payment platform space.
- Cayan (formerly TSYS Merchant Solutions, now part of Global Payments): Processor-agnostic payment integration platform targeting enterprise retail and hospitality, with similar focus on PCI de-scoping and multi-processor routing. Direct competitor in the semi-integrated POS payment platform category.
- USAePay: Payment gateway and processor-agnostic platform for merchants and software developers, with similar semi-integrated POS focus and emphasis on PCI compliance reduction. Closely comparable mid-market enterprise alternative to AurusPay.
Broad incumbents
- Stripe: Largest privately-held payment platform globally, expanding into retail with Stripe Terminal and Stripe Connect. While primarily digital-first, it represents a strategic threat to Aurus's processor-agnostic value proposition for omnichannel merchants.
- Adyen: Global unified commerce platform serving enterprise retailers with multi-channel payment acceptance. Competes with Aurus for the same large retailer segment with greater international scale and capital resources.
- Global Payments Inc. Major payment processor and integrated payments provider with significant enterprise retail exposure following Heartland, TSYS, and Cayan acquisitions. Competes with Aurus in both acquiring and orchestration layers.
- Block (Square): Payments and commerce platform serving SMB and enterprise merchants with hardware (Square Terminal), software, and processing. Overlaps with Aurus's Vayu Tap to Pay on iPhone and omnichannel positioning.
- Fiserv: Major merchant acquiring and integrated payments provider through Clover and First Data franchise. Competes with Aurus in enterprise retail acquiring and processing, with substantially greater scale and balance sheet.
Emerging players
- Castles Technology: Payment terminal manufacturer partnering with Aurus, offering Android-based POS devices (S1F4 Pro, S1E4 Pro, S1P2, S2L). Provides both a partnership channel and adjacent competitive offering for retail and hospitality hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Aurus social profiles
Digital presenceAurus compliance and trust
Trust signalCompliance12 records
Aurus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aurus leadership team
Management profileNumber of profiles
Profiles7 records
Aurus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aurus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aurus
What does Aurus do?
Aurus develops and sells the AurusPay omni-commerce payment platform, a unified, PCI-DSS, PA-DSS, and P2PE certified software solution that enables retailers and merchant acquirers to accept, process, route, and secure payments across in-store, e-commerce, mobile, and call center channels. The platform is processor- and device-agnostic, centered on patented AurusShield PCI scope-reduction technology, and sold as a Platform-as-a-Service with professional services for deployment and customization.
Is Aurus a public or private company?
Aurus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aurus founded?
Aurus was founded in 2000. It employs 501 to 1,000 people.
Where is Aurus based?
Aurus is headquartered in Norwood, United States, in the North America region.
How does Aurus make money?
Three revenue lines are on record. Platform as a Service (PaaS) is the primary driver. The others are transaction Processing and professional Services.
Who are Aurus's main competitors?
Direct peers on record are Verifone, Ingenico (Worldline), Cayan (formerly TSYS Merchant Solutions, now part of Global Payments) and USAePay. Broad incumbents are Stripe, Adyen, Global Payments Inc., Block (Square) and Fiserv. Castles Technology is listed as an emerging player.
Does Aurus have an API?
Yes. The Aurus Enterprise SDK is the conduit between the Merchant's retail ecosystem and the AurusPay X-Switch, facilitating a multi-channel consumer checkout experience. It supports all retail scenarios with a multi-lingual interface and dynamic UI to accommodate specific branding and form-factors across payment terminals, mobile apps, and web browsers. The merchant's platform is kept out of PCI scope with tokenization and two-factor authentication. Aurus Shield securely captures the consumer's payment data and tokenizes it. Unified APIs and UI Components enable easy integration of Aurus Enterprise SDK across various merchant applications for different channels. Aurus also mentions it has "future-proof" SDK integrations that continue to work with new products like Vayu Lite.
What industry is Aurus in?
Aurus's product category is Payment Orchestration Software. Its primary akta.pro industry code is FSAMABAI, Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service), with a secondary code of FSAGABAC, Payment Processing & Acquiring Infrastructure. Its NAICS code is 513210 and its SIC code is 7372.