Nebula Health

What Nebula Health does

Nebula Health Pty Ltd is an Australian private digital marketing and patient engagement company founded in 2017 and headquartered in Melbourne, Victoria. The company targets healthcare clinics and medical practices — particularly surgical specialties such as ophthalmology, ENT, plastic surgery, obstetrics/gynecology, and neurosurgery — with a combined offering of digital marketing services and a proprietary patient education video delivery platform called HealiumR. HealiumR delivers personalized video content directly to patients' smartphones, guiding them through the full clinical journey from pre-consult through pre-procedure, post-procedure, and beyond, with the company claiming over 90% patient engagement on the platform.

The company's core technology is the HealiumR video delivery platform, a registered trademark product that combines content management, personalized video distribution, and engagement tracking (including cookies and web beacons for behavioral measurement). The platform is complemented by a digital marketing services portfolio covering bespoke strategy, social media and SEO management, Google/AdWords advertising, website services, and conversion optimization. All content and campaigns are designed to be compliant with AHPRA (Australian Health Practitioner Regulation Agency) advertising regulations, which the company positions as a differentiator against generalist marketing agencies.

Nebula Health operates a consultative, sales-led go-to-market motion with a product-led growth overlay from the HealiumR app, targeting clinic owners and administrators via direct outreach, live demos, and website-based lead capture. Revenue is generated through monthly marketing service retainers, HealiumR platform subscriptions, and onsite professional video production services. The company is led by practicing clinicians — ophthalmic surgeon Dr Chandrashan Perera (CEO), ENT surgeon Dr Paul Paddle (CMO), and Mayo Clinic-trained Dr Ryan Begley (Managing Director) — alongside co-founder Li Xia and senior commercial lawyer Rod Lyle (Non-Executive Chairman), with the company having raised $250,000 in a 2017 seed round and no subsequent institutional funding evidenced.

Name

Nebula Health

Legal name

Nebula Health Pty Ltd

Website

https://nebulahealth.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Nebula Health is an Australian digital marketing and patient engagement company that helps specialty medical clinics attract new patients and educate existing ones. It combines marketing services with its proprietary HealiumR video delivery platform for AHPRA-compliant patient communication.

Ownership category

akta.pro rank

Product category

Healthcare Practice Marketing & Patient Engagement Software

NAICS

Software Publishers (5132)

SIC

Services-Health Services (8000)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Healthcare marketing services
• Patient engagement software
• Medical video education
• Clinic practice growth
• AHPRA-compliant advertising

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Provides comprehensive digital marketing services to healthcare clinics including patient attraction strategies, social media and SEO management, Google/AdWords advertising, website services, and conversion optimization. Revenue is generated through service fees for marketing campaigns and ongoing retainer arrangements.
2. HealiumR Platform Subscription: SaaS platform subscription for patient education video delivery. Clinics pay for access to the platform to deliver personalized video content to their patients throughout the patient journey.
3. Video Production Services: Onsite professional video shoot services for clinics that don't have existing video content. Creates personalized video content for patient education.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Nebula Health provides digital marketing services and a proprietary patient video delivery platform called HealiumR to healthcare clinics in Australia. The HealiumR platform delivers personalized patient education videos directly to patients' smartphones throughout the entire care journey (pre-consult, pre-procedure, post-procedure), achieving over 90% patient engagement. Complementary marketing services include patient attraction strategy, social media/SEO management, Google/AdWords advertising, website services, and conversion optimization, all AHPRA-compliant and designed to help specialist medical practices grow.

Product overview

Nebula Health is a digital marketing and patient engagement platform for healthcare clinics. The core product is the HealiumR App, a proprietary video delivery platform that delivers personalized patient education content directly to smartphones, guiding patients through their healthcare journey. This is complemented by a suite of digital marketing services including conversion optimisation, medical marketing strategy, social media/SEO, and AdWords advertising.

Differentiator

Problem solved

Functional benefit

Brands

• HealiumR: Proprietary video delivery platform that delivers personalised patient education content through the entire patient journey, from pre-consult to pre-procedure, through to post-procedure and beyond.

Products and services

• HealiumR App A proprietary video delivery platform that delivers personalised patient education videos directly to patients' smartphones, guiding them through the entire healthcare journey from pre-consult through pre-procedure to post-procedure and beyond. Aimed at healthcare clinics (ophthalmology, ENT, plastic surgery, neurosurgery, obstetrics/gynecology) seeking to educate and engage patients, with stated engagement rates of over 90%.
• Nebula Marketing Services A suite of bespoke digital marketing services for healthcare clinics, including patient attraction strategies, social media and SEO management, Google/AdWords advertising, website services, and conversion optimisation, with all content and campaigns AHPRA regulation compliant. Aimed at specialist medical practices that need to attract new patients and measure marketing ROI.
• Onsite Professional Video Production

Quantifiable outcome

• Over 90% patient engagement rate with HealiumR platform
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HealthEngine: HealthEngine is Australia's largest healthcare marketplace connecting patients with GPs, dentists, and specialists, and it also offers clinic engagement tooling. It competes with Nebula Health for both patient acquisition and clinic-level engagement workflow ownership in Australia.
• Doctor.com: Doctor.com is a US healthcare practice growth platform providing marketing automation, patient scheduling, reputation management, and patient communication tools to medical practices. It mirrors Nebula's positioning as a marketing-plus-engagement vendor for clinician customers.
• PatientPop (Tebra): PatientPop, now part of Tebra, is a US-based practice growth platform offering patient acquisition websites, SEO, reputation management, and patient communication for medical practices. It is the closest international analogue to Nebula's combined marketing-services-plus-engagement-platform model.
• Solutionreach: Solutionreach is a US patient engagement and communication platform for medical and dental practices, offering patient reminders, education, and recall workflows. It is comparable to the patient communication and engagement functionality of HealiumR.
• CareMonitor: CareMonitor is an Australian patient engagement and care plan platform used by GPs and specialists. It overlaps Nebula's patient engagement and education capability targeting Australian clinical practices.
• Medipass: Medipass is an Australian digital health platform for payments, patient intake, and engagement workflows with allied health and specialist clinics. It overlaps Nebula's patient journey tooling for specialist practices in the same Australian market.
• MyHealth1st: MyHealth1st is an Australian online appointment booking and patient engagement platform for allied health and specialist practices. It is a direct comparable in the patient-side engagement layer of Nebula's offering.
• HotDoc: HotDoc is an Australian patient engagement platform for medical clinics that provides online booking, reminders, and recall workflows to specialist and GP practices. It directly overlaps Nebula Health's clinician-facing patient engagement and clinic growth value proposition in the same Australian market.
• Clinic Software: Clinic Software is an Australian clinic management and patient engagement platform for allied health and specialist practices. It targets the same vertical customer base as Nebula Health and competes for ownership of the patient engagement workflow.

Broad incumbents

• MedicalDirector: MedicalDirector (now part of Telstra Health) is a dominant Australian clinical and practice management software vendor serving GPs and specialists. It is a broad incumbent whose platform could absorb HealiumR-style engagement functionality over time, making it an adjacent strategic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nebula-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebula Health