SuperYou
SuperYou is a Mumbai-based D2C protein nutrition brand co-founded by Ranveer Singh, offering protein wafers, fermented yeast protein powders, creatine, and multigrain chips to health-conscious Indian consumers via e-commerce, quick commerce, and physical retail.
- Company typePrivate
- Founded2024
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What SuperYou does
SuperYou is a Mumbai-based direct-to-consumer protein nutrition brand founded in 2024 by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, targeting health-conscious Indian consumers across metropolitan and Tier II markets. The company's portfolio spans India's first protein wafer format (10g, 20g, and 5g protein SKUs), multigrain protein chips, SuperYou Pro fermented yeast protein powders, and creatine monohydrate supplements, priced between ₹249 and ₹2,899 inclusive of GST.
The company's underlying technology is fermented yeast protein (AngeoPro), produced via bio-fermentation by partner Angel Yeast. This protein source carries a PDCAAS score of 1.0, matching whey in amino acid completeness while remaining allergen-free, vegan, and lighter on digestion. Products are formulated with probiotics, prebiotic fiber, and natural digestive enzymes, and carry clean-label positioning: no palm oil, no added sugar. The Angel Yeast partnership was publicly showcased at FIC 2026 in Shanghai, and AngeoPro was simultaneously adopted for Starbucks India's protein cold foam across 500+ stores nationwide.
SuperYou operates a hybrid D2C-plus-omnichannel model: primary revenue comes from its Shopify-based e-commerce site (superyou.in), supplemented by all three major Indian quick commerce platforms (Blinkit, Zepto, Swiggy Instamart), physical retail, and B2B foodservice. The brand has achieved ₹200 crore annualized revenue in roughly 15-18 months from launch, supported by 7 million+ customers and a 40%+ repeat purchase rate, and serves health-conscious urban consumers, fitness enthusiasts, and emerging Tier II markets. Following a December 2025 Series B of approximately ₹63 crore (~$7 million) led by V3 Ventures, the company has stated a five-year revenue target of ₹1,000 crore and is expanding into Middle Eastern markets.
SuperYou firmographics
Firmographics- Name
- SuperYou
- Legal name
- SuperYou
- Website
- https://superyou.in
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SuperYou is a Mumbai-based D2C protein nutrition brand co-founded by Ranveer Singh, offering protein wafers, fermented yeast protein powders, creatine, and multigrain chips to health-conscious Indian consumers via e-commerce, quick commerce, and physical retail.
- Ownership category
- akta.pro rank
SuperYou industry classification
Industry- Product category
- Functional Nutrition / Protein Snacks
- NAICS
- Food Manufacturing (311), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Fermentation-Derived Alternative Proteins Manufacturing (Precision Fermentation) (AFAKAGAH)
- akta.pro secondary industry
- Fermentation-Derived Proteins (Precision Fermentation, Biomass Fermentation) (AFAJAHAH)
Keywords
Where SuperYou is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
SuperYou business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- D2C Product Sales: SuperYou generates revenue primarily through direct-to-consumer sales of protein snacks and supplements via its e-commerce website. Products include protein wafers (₹449-550 per 10-pack), protein powders (₹1,249-2,899), and creatine supplements (₹399-1,339). The company offers combo bundles and subscription-style recurring purchases.
- Quick Commerce & Retail Distribution: Revenue is also generated through quick commerce platforms (Blinkit, Zepto, Swiggy Instamart) and physical retail stores, where products are sold at standard retail pricing through third-party distribution partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Protein Wafers 10-pack |
| Unit Pricing | Pay-as-you-go | Protein Wafers Mini 10-pack |
| Unit Pricing | Pay-as-you-go | Mega Protein Wafers 6-pack |
| Unit Pricing | Pay-as-you-go | Protein Powder 500g |
| Unit Pricing | Pay-as-you-go | Protein Powder 1Kg |
| Unit Pricing | Pay-as-you-go | Creatine Monohydrate |
| Unit Pricing | Pay-as-you-go | Combo Bundles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SuperYou product offering
Product offeringCore offering
SuperYou manufactures and sells protein-enriched food products including India's first protein wafers (10g, 20g, and 5g mini formats), SuperYou Pro fermented yeast protein powders (24-27g protein per serving), multigrain protein chips (10g, baked not fried), and creatine monohydrate supplements. The core ingredient is AngeoPro, a bio-fermented yeast protein from Angel Yeast with a PDCAAS score of 1.0/1.0, positioned as a clean, vegan, allergen-free, gut-friendly alternative to whey. Products are sold direct-to-consumer via the company's own e-commerce site, with additional distribution through quick commerce, physical retail, and foodservice partnerships.
Product overview
SuperYou is a D2C protein-focused brand co-founded by Bollywood actor Ranveer Singh and entrepreneur Nikunj Biyani, offering innovative protein-enriched food products in India. The portfolio centers on three core product formats: Protein Wafers (India's first protein wafer - crispy, layered bars in sweet and savory flavors with 10g protein), Protein Powders (SuperYou Pro fermented yeast protein with 24-27g protein per serving), and Multigrain Chips (baked, high-protein snack chips with 10g protein). Recent expansions include Mega Protein Wafers (20g), Mini Wafers (5g), and Creatine Monohydrate supplements. The brand uses fermented yeast protein as its primary protein source - a complete, vegan, gut-friendly alternative to whey with PDCAAS 1.0 score. Products are positioned as better-for-you snacks with clean labels: no palm oil, no added sugar, and added fiber. Distribution spans D2C online sales, quick commerce platforms (BlinkIt, Zepto, Swiggy Instamart), and general trade retail.
Differentiator
Problem solved
Functional benefit
Brands
- SuperYou Pro: Protein powder and creatine supplement line featuring fermented yeast protein with PDCAAS 1.0 and creatine monohydrate products.
- SuperYou Mega
Products and services
- Protein Wafers (10g) India's first protein wafer - light, crispy wafer bars with 10g protein per serving, 3g fiber, no added sugar, and no palm oil. Available in Chocolate, Peanut Butter, Cheese, Coffee, and Strawberry Crème flavors. Targeted at health-conscious Indian consumers seeking convenient protein supplementation beyond traditional gym-focused formats.
- Mega Protein Wafers (20g) Higher-protein wafer variant with 20g protein per serving, layered with crispy chocolate wafers and topped with salted peanuts for extra crunch. Made with atta and jowar. Targeted at fitness enthusiasts and consumers with higher protein needs.
- Mini Protein Wafers (5g) Smaller-format protein wafers with 5g protein per serving, under 100 calories. Made with atta and jowar, available in Mango, Cookies & Cream, and Choco Hazelnut flavors. Targeted at consumers seeking portion-controlled, lower-calorie protein snack options.
- Multigrain Protein Chips Baked (not fried) multigrain chips with 10g protein and 3g fiber per pack. Made with urad dal, rice flour, jowar, and chickpea. Available in Cheese & Tomato, Sour Cream & Onion, Super Masala, and Pudina flavors. Targeted at health-conscious consumers seeking savory protein snack alternatives.
- SuperYou Pro Fermented Yeast Protein Powder Clean protein supplement featuring bio-fermented yeast protein with PDCAAS 1.0 score, 24-27g protein per serving, natural digestive enzymes from papaya and pineapples, probiotics, and no added sugar. Vegan, dairy-free, gluten-free formulation. Available in Chocolate, Cold Coffee, Vanilla, Kesar Badam, and Unflavoured variants. Targeted at fitness enthusiasts and health-conscious consumers seeking gut-friendly protein supplementation.
- SuperYou Pro Creatine Monohydrate Creatine supplement micronized to 200 mesh for peak absorption with added probiotics (1 billion CFU). Zero calories, zero sugar. Available in Unflavoured, Orange Kick, and Zesty Lemon flavors. Targeted at fitness enthusiasts and gym-goers seeking performance and muscle recovery support.
- Protein Wafers Variety Box Assorted pack of 10 protein wafers featuring 4 flavors: 3x Chocolate, 3x Peanut Butter, 2x Strawberry Crème, and 2x Cheese. Targeted at consumers wanting to sample multiple flavors or share with family.
- Protein + Creatine Combo Packs Bundled product combinations pairing Fermented Yeast Protein Powder (500g or other variants) with Creatine Monohydrate for comprehensive muscle support, recovery, and performance. Includes Chocolate 500g + Unflavoured Creatine, Coffee 500g + Unflavoured Creatine, and Chocolate & Choco Peanut Butter wafer combos. Targeted at fitness enthusiasts seeking bundled value for complete supplementation routines.
Quantifiable outcome
- 7 million+ customers served
- +3 more outcomes
Companies that use SuperYou
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SuperYou technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SuperYou partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Angel YeastcoreSuperYou uses Angel Yeast's AngeoPro fermented yeast protein ingredient in its SuperYou Pro protein powder products. Angel Yeast showcased this partnership at FIC 2026 in Shanghai, highlighting SuperYou as a key commercial customer for their yeast protein products in India's emerging protein market.
- Starbucks IndiacoreStarbucks India partnered with SuperYou to launch protein-infused cold foam as a permanent menu item at over 500 stores nationwide. The product adds 11-18 grams of protein per serving and is priced at an additional ₹50. The partnership positions Starbucks as a lifestyle brand targeting health-conscious consumers and extends SuperYou's brand reach through foodservice.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
SuperYou competitors and assessment
Company assessmentDirect peers
- Plix: Plant-based protein and wellness D2C brand offering protein powders, bars, and effervescent supplements. Competes for similar plant/alternative-protein-seeking Indian consumers and uses celebrity-backed marketing.
- MuscleBlaze: India's largest D2C sports nutrition and protein supplement brand (whey, mass gainers, pre-workout). Competes directly with SuperYou for the same Indian protein-conscious consumer, but focused on traditional gym/whey formats rather than snacking innovations.
- OZiva: Plant-based clean-label nutrition D2C brand offering protein powders, bars, and supplements. Targets similar health-conscious Indian consumers seeking better-for-you alternatives and uses a celebrity-led marketing playbook comparable to SuperYou's.
- The Whole Truth: Clean-label D2C food brand with protein bars and snacks built on 'no hidden ingredients' positioning. Closely mirrors SuperYou's clean-label, no-palm-oil, no-added-sugar approach and targets the same better-for-you snacking occasion.
- TrueBasics: D2C nutrition and wellness brand offering protein, multivitamins, and functional foods with clinical/doctor positioning. Competes in the same Indian D2C protein category with similar omnichannel ambitions.
Emerging players
- Bold Care: Indian D2C men's wellness and nutrition brand offering supplements and gummies. Comparable D2C playbook with celebrity-driven marketing and quick commerce distribution, though focused on men's health rather than protein snacking.
- WOW Skin Science: Indian D2C health and wellness brand spanning nutrition (apple cider vinegar, plant protein) and personal care. Comparable D2C + quick commerce GTM and category-extension playbook targeting Indian health-conscious consumers.
- Wingreens Farms: Indian D2C food brand spanning dips, sauces, and better-for-you snacks sold via quick commerce and modern retail. Comparable omnichannel GTM and innovation cadence for Indian consumer food categories.
Broad incumbents
- MyProtein: Global D2C protein supplement brand owned by THG, with strong India presence. Competes on protein powders and supplements, and provides international benchmarks for D2C protein unit economics and scale.
- GNC: Global nutrition supplement incumbent with retail stores and broad product portfolio (whey, vitamins, performance). Competes broadly in the protein supplement category but lacks SuperYou's D2C/snacking innovation focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SuperYou social profiles
Digital presenceSuperYou compliance and trust
Trust signalCompliance2 records
SuperYou financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperYou leadership team
Management profileNumber of profiles
Profiles2 records
SuperYou funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperYou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperYou
What does SuperYou do?
SuperYou manufactures and sells protein-enriched food products including India's first protein wafers (10g, 20g, and 5g mini formats), SuperYou Pro fermented yeast protein powders (24-27g protein per serving), multigrain protein chips (10g, baked not fried), and creatine monohydrate supplements. The core ingredient is AngeoPro, a bio-fermented yeast protein from Angel Yeast with a PDCAAS score of 1.0/1.0, positioned as a clean, vegan, allergen-free, gut-friendly alternative to whey. Products are sold direct-to-consumer via the company's own e-commerce site, with additional distribution through quick commerce, physical retail, and foodservice partnerships.
Is SuperYou a public or private company?
SuperYou is a private company. It is classified as venture growth investor backed and is currently operating.
When was SuperYou founded?
SuperYou was founded in 2024. It employs 11 to 50 people.
Where is SuperYou based?
SuperYou is headquartered in Mumbai, India, in the Asia region.
How does SuperYou make money?
Two revenue lines are on record. D2C Product Sales are the primary driver. The others are quick Commerce & Retail Distribution.
Who are SuperYou's main competitors?
Direct peers on record are Plix, MuscleBlaze, OZiva, The Whole Truth and TrueBasics. Emerging players are Bold Care, WOW Skin Science and Wingreens Farms. Broad incumbents are MyProtein and GNC.
Does SuperYou have an API?
No public API is recorded for SuperYou.
What industry is SuperYou in?
SuperYou's product category is Functional Nutrition / Protein Snacks. Its primary akta.pro industry code is AFAKAGAH, Fermentation-Derived Alternative Proteins Manufacturing (Precision Fermentation), with a secondary code of AFAJAHAH, Fermentation-Derived Proteins (Precision Fermentation, Biomass Fermentation). Its NAICS code is 311 and its SIC code is 2050.