NordPass

What NordPass does

NordPass is a password management product operated by Nord Security (legal entity nordvpn S.A., incorporated in Panama, with operating roots in Vilnius, Lithuania) and launched in 2019. It serves two primary segments: consumer users (Personal and Family plans) and organizations (Teams, Business, and Enterprise tiers), claiming 11M+ users worldwide and 11,500+ business customers across 100+ countries. Product capabilities include secure storage and autofill of passwords, passkeys, credit cards, and documents; a built-in TOTP Authenticator with biometric verification; real-time Data Breach Scanner powered by Nord Security's NordStellar threat intelligence; Password Health analysis; Email Masking; and Secure Sharing with a Sharing Hub for team-level credential management. Business plans add SSO with Entra ID, Okta, MS ADFS, and Google Workspace, plus SIEM integrations with Microsoft Sentinel and Splunk and compliance automation via Vanta.

The core technology is a cloud-based, zero-knowledge vault using XChaCha20 encryption (on-device encryption, with only the user holding decryption keys), hosted on AWS infrastructure. NordPass is independently audited by Cure53 and certified to ISO/IEC 27001:2022 (renewed 2025), SOC 2, HIPAA, FIDO2, GDPR, NIS2, and NIST standards.

Revenue is generated entirely through recurring subscriptions: a freemium consumer funnel (Free, Premium, Family) feeds self-serve upgrades, while Business and Enterprise tiers use a trial-to-quote sales motion with field sales for advanced procurement. Multi-year discounts (up to 40% on 2-year Business plans) anchor contract length. Distribution is omnichannel: the nordpass.com storefront, app stores (iOS, Google Play, Mac App Store), browser extension marketplaces (Chrome, Firefox, Edge, Safari), and a Partner Network including an MSP program, affiliate program, and influencer hub. The product is sold as a standalone subscription and cross-sold within the Nord Security portfolio (NordVPN, NordLayer, NordLocker, NordStellar).

Name

NordPass

Legal name

nordvpn S.A.

Website

https://nordpass.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

NordPass is a password management product built by Nord Security that serves consumers and organizations with encrypted credential storage, autofill, SSO integrations, and breach monitoring across 100+ countries.

Ownership category

akta.pro rank

Product category

Password Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAMAEAE

Authentication (MFA/Passwordless/Biometrics) Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Digital Identity, Authentication & Access

SECONDARYHDABAHAK

Data Security & Privacy for Cloud (DLP, DSPM, Tokenization)

Hardware, Technology & Telecom/Cloud & Data Center Infrastructure/Cloud Security & Compliance Infrastructure

SECONDARYHDADAFAA

Data Loss Prevention (DLP)

Hardware, Technology & Telecom/Cybersecurity/Data Security & Privacy (DLP, Encryption, Key Mgmt)

Keywords

• Password management software
• Enterprise credential security
• Zero-knowledge encryption
• Identity access management
• Cybersecurity SaaS

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Personal Plans (Free, Premium, Family): NordPass offers a freemium model with a Free tier (limited to essential features, single device) and Premium tier ($/month with full feature access across multiple devices). Family plan covers 6 user accounts. Revenue is recurring subscription-based, billed monthly or annually with discounts for longer terms.
2. Business Plans (Teams, Business, Enterprise): Business plans (Teams, Business, Enterprise) are sold on a per-user-per-month subscription basis with tiered pricing. Enterprise features include centralized credential control, SSO integration (Entra ID, Okta, MS ADFS), and compliance integrations. Pricing varies by tier and billing frequency (monthly, annual, 2-year).

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels7 records

Core offering

NordPass is a cloud-based password manager that securely stores, generates, and autofills passwords, passkeys, credit cards, and sensitive notes across devices using XChaCha20 encryption and zero-knowledge architecture. It is offered in consumer (Personal, Family) and business (Teams, Business, Enterprise) subscription tiers, with business plans adding centralized admin controls, SSO integration, activity logs, and compliance support for standards such as ISO 27001, SOC 2, HIPAA, NIS2, and GDPR.

Product overview

NordPass is a comprehensive password management ecosystem developed by Nord Security (the company behind NordVPN). The product portfolio includes both consumer and business plans: Personal and Family plans for individual users, and Teams, Business, and Enterprise tiers for organizations. The core NordPass product provides secure storage, autofill, and management of passwords, passkeys, credit cards, and documents using XChaCha20 encryption with zero-knowledge architecture. Key features include a built-in Authenticator for TOTP-based two-factor authentication, Data Breach Scanner for dark web monitoring, Password Health for identifying vulnerable credentials, Email Masking for identity protection, and Secure Sharing for credential distribution. Business plans add organization-specific capabilities including group-based sharing, password policies, activity logs, SSO integration with identity providers (Google Workspace, Microsoft Entra ID, Okta, ADFS), and integrations with security analytics tools (Microsoft Sentinel, Splunk). The ecosystem supports all major platforms and browsers via dedicated apps and extensions.

Differentiator

Problem solved

Functional benefit

Products and services

• NordPass Password Manager A password management tool developed by Nord Security that securely stores, manages, and autofills passwords, passkeys, credit cards, and other sensitive data using XChaCha20 encryption with zero-knowledge architecture. Available across web, desktop, mobile, and browser extensions for individual consumers, families, teams, and enterprises.

Quantifiable outcome

• The XChaCha20 encryption algorithm is considered more robust and easier to implement than traditional AES-256 encryption
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered minor, core and major.

• SpliiitminorGTM or Marketing Partner · 8 April 2026Spliiit is a subscription sharing platform that enables NordPass users to share subscription costs with others, creating a cost-saving GTM partnership for user acquisition through discounted bundle pricing.
• SERTIKAcoreTechnology or Integration · 2 December 2025SERTIKA is the certification body that issued NordPass and NordLayer's ISO/IEC 27001:2022 certification, confirming compliance with international information security management standards after rigorous independent audits.
• NordStellarcoreTechnology or Integration · 9 January 2025NordStellar is Nord Security's threat intelligence platform that powers NordPass's breach monitoring capabilities. NordPass and NordStellar jointly published the 2025 cyber threat report covering data breaches across 102 countries.
• Microsoft (Entra ID, Azure AD)coreTechnology or IntegrationNordPass Enterprise integrates with Microsoft Entra ID (formerly Azure AD) for automatic user access management and SSO login, enabling enterprise organizations to manage credential access through existing Microsoft identity infrastructure.
• OktacoreTechnology or IntegrationNordPass Enterprise supports SSO login with Okta identity provider and provides automatic user access management via Okta, allowing enterprise customers to leverage their existing Okta deployments for credential management.
• Google WorkspacemajorTechnology or IntegrationNordPass Teams plan includes SSO login with Google Workspace, enabling organizations using Google's productivity suite to integrate password management with their existing Google identity and authentication infrastructure.
• Microsoft SentinelmajorTechnology or IntegrationNordPass Enterprise offers integration with Microsoft Sentinel for security information and event management (SIEM), allowing enterprise security teams to monitor credential-related events within their broader security operations.
• SplunkmajorTechnology or IntegrationNordPass Enterprise integrates with Splunk for security monitoring and analytics, enabling enterprises to incorporate credential management data into their existing Splunk-based security operations workflows.
• Cure53coreTechnology or IntegrationCure53 is an independent cybersecurity auditing firm that has conducted security audits of NordPass's desktop application and browser extension, verifying code, implementation, and overall security standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• 1Password: Closest direct competitor in consumer and business password management, with comparable feature set (vaults, sharing, SSO), enterprise sales motion, and a freemium-adjacent consumer offering. Differentiates on a longer enterprise track record and deeper developer integrations.
• Bitwarden: Open-source password manager competing directly on individual and business plans with similar pricing structure. A frequent head-to-head comparison target for NordPass and a meaningful threat on price-sensitive and security-conscious buyers.
• Dashlane: Direct competitor in consumer and business password management with built-in VPN features, mirroring NordPass's bundling play. Competes on enterprise admin console, SSO, and Dark Web Monitoring.
• Keeper Security: Direct competitor in password and secrets management, with strong enterprise/government positioning and FedRAMP and zero-knowledge architecture comparable to NordPass.
• LastPass: Direct competitor (now under GoTo) historically dominant in the password management category. Continues to compete in both consumer and business segments despite recent breach events that affected category perception.

Broad incumbents

• Microsoft (Microsoft Authenticator & Edge Password Manager): Free, bundled credential management across Windows, Edge, and Microsoft Authenticator that competes directly with NordPass's consumer and SMB segments. Strategic threat via Entra ID in the enterprise segment.
• Google Password Manager: Free, OS-level password management integrated into Chrome and Android. Represents the primary platform-native competitive threat for consumer freemium adoption.

Emerging players

• Proton Pass: Privacy-focused password manager from Proton, leveraging the ProtonVPN/ProtonMail ecosystem for cross-sell — a structural parallel to NordPass within Nord Security's portfolio. Targets similar privacy-conscious buyer segments.
• Zoho Vault: Password manager bundled within Zoho's broader SaaS suite, appealing to SMBs already in the Zoho ecosystem. Competes with NordPass Teams and Business on price and integration breadth within a productivity stack.
• RoboForm: Long-standing consumer and business password manager with form-filling heritage. Niche competitor in SMB and consumer segments overlapping NordPass's lower-tier offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NordPass
• Facebookfacebook.com/NordPassPasswordManager
• LinkedInlinkedin.com/company/nordpass
• Instagraminstagram.com/nordpass

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NordPass