Rain the Growth Agency

What Rain the Growth Agency does

Rain the Growth Agency, legally Rain Agency, Inc., is an independent, woman-owned, full-service advertising agency headquartered in Portland, Oregon, with a distributed workforce of 300+ employees across more than 30 U.S. states. Founded in 1998, the agency serves approximately 40 active clients across e-commerce, senior-focused goods, fitness, and healthcare verticals, and reports $800 million in annual client billings. Its service offering is delivered as four integrated disciplines — media, creative, strategy, and analytics — unified under a proprietary methodology called "Transactional Brand Building," which the firm positions as a way to deliver sales performance and brand equity simultaneously. The agency's productized sub-brands include HypeHer, a dedicated practice area focused on women's sports media opportunities.

The agency's underlying technology stack centers on proprietary media optimization and ROI measurement tools layered on top of standard digital ad platforms, with no disclosed AI/ML models, patents, or data flywheel mechanics. Rain generates revenue through professional services engagements — likely a mix of media commissions, retainers, and project fees — for enterprise and mid-market DTC brands seeking transformational customer acquisition. Go-to-market is direct consultative sales to brand marketers, supported by thought-leadership content including a podcast ("The Forecast"), monthly Media Impact Reports, and participation in IAB NewFronts.

Recent strategic activity centers on leadership deepening (appointment of Pranav Pandit as EVP of Digital Marketing in November 2025), practice-area expansion into women's sports media (HypeHer), and selective nonprofit/community positioning through pro bono work and CEO board service. The agency remains privately held with no disclosed PE, VC, or institutional ownership.

Name

Rain the Growth Agency

Legal name

Rain Agency, Inc.

Website

https://rainforgrowth.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Rain the Growth Agency is an independent, woman-led, full-service creative, media, strategy, and analytics agency serving approximately 40 DTC and enterprise brands with $800M in annual billings and 300+ employees distributed across the U.S.

Ownership category

akta.pro rank

Product category

Advertising and Media Agency Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Product & Growth Marketing Strategy (MPAAAFAE)

Keywords

• Advertising agency services
• Media planning and buying
• Digital marketing agency
• Creative campaign services
• Performance marketing

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Services Revenue: Full-service creative, advertising and media agency providing services to brands seeking transformational growth. Revenue derived from client engagements across media, creative, strategy, and analytics disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Rain the Growth Agency is an independent, full-service creative, advertising, and media agency that delivers transformational growth for direct-to-consumer brands. The agency provides integrated services across media, creative, strategy, and analytics, unified by a proprietary approach called Transactional Brand Building, and operates a dedicated practice area called HypeHer focused on women's sports media opportunities.

Product overview

Rain the Growth Agency is a full-service independent advertising and media agency that operates as a single unified offering rather than a modular platform. The agency delivers transformational growth for clients through an integrated approach combining media, creative, strategy, and analytics expertise, unified by their 'Transactional Brand Building' methodology. Their services include dedicated practice areas such as HypeHer for women's sports media, alongside core capabilities in digital marketing, paid social, paid search, video/CTV, content creation, and data-driven strategy. The agency serves over 40 clients across ecommerce, senior-focused goods, fitness, and healthcare sectors, with $800 million in annual billings and more than 300 employees.

Differentiator

Problem solved

Functional benefit

Brands

• HypeHer: A dedicated practice area that identifies women's sports media opportunities.

Products and services

• HypeHer A dedicated practice area that identifies women's sports media opportunities and connects brands to the women's sports audience segment for client campaigns.
• Full-Service Creative, Advertising and Media Agency Services Integrated agency services combining media planning and buying, creative campaign development, strategy, and analytics for enterprise and mid-market DTC brands seeking measurable customer acquisition and brand growth.

Quantifiable outcome

• 188% increase in contacts, 163% increase in leads, 139% increase in new patients for CenterWell
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• Xcelerate WomenminorStrategic or Co-development PartnerCEO Jane Crisan joined the Board of Directors of Xcelerate Women, a nonprofit dedicated to supporting women and gender-expansive entrepreneurs. Her role involves helping to advance the organization's mission of empowering women business owners to grow and create economic power.
• GlamourGals FoundationminorStrategic or Co-development PartnerRain launched a pro bono campaign called 'Where Our Gals At' in partnership with GlamourGals Foundation to promote intergenerational connection through creative storytelling. The campaign is part of the Purpose, Produced initiative by SixDegrees.org, aiming to support nonprofit organizations with professional creative resources.
• SixDegrees.orgminorStrategic or Co-development PartnerSixDegrees.org operates the Purpose, Produced initiative that connects nonprofit organizations with professional creative resources. Rain participates by contributing pro bono creative campaigns through this platform.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wieden+Kennedy: Portland-based, independent, full-service creative and media agency of comparable scale, with a long-tenured client roster and brand-building heritage. Most directly comparable independent peer given shared Portland origin and independent creative positioning.
• R/GA: Digital-focused creative and innovation agency combining brand, experience, and performance work for enterprise clients. Comparable on integrated digital and creative capabilities serving similar enterprise client base.
• Anomaly: Independent creative agency with a non-traditional model offering brand strategy, creative, and media under one roof. Comparable to Rain's integrated service offering and independent positioning serving enterprise growth brands.
• Mekanism: Independent creative agency combining brand storytelling with performance marketing, serving enterprise growth-stage brands. Directly comparable on the integrated brand+performance model that Rain calls Transactional Brand Building.
• Mother NY: Independent creative agency with a strong portfolio of consumer and DTC brand work. Comparable in independent status, creative-led campaigns, and similar mid-to-large enterprise client roster.
• Pereira O'Dell: Independent creative and media agency with strength in integrated campaigns, branded entertainment, and performance work. Comparable on independent positioning and integrated creative + media delivery for enterprise clients.
• The Martin Agency: Independently operated full-service creative agency with a long history of integrated brand and performance work for consumer-facing brands. Comparable in independent structure and full-service creative + media capabilities.
• 72andSunny: Independent full-service creative agency known for cross-channel campaign work with consumer brands. Comparable in independent positioning, scale, and integrated creative + media capability for DTC clients.

Broad incumbents

• Droga5: Acquired creative agency (now part of Accenture Song) known for high-profile integrated campaigns. Comparable on creative reputation and enterprise client base, though now operates within a larger network.
• Havas Creative: Global network of creative and media agencies (Havas Creative Network, Havas Media) with significant integrated capabilities. Comparable on full-service creative and media services to DTC and enterprise clients, though broader portfolio than Rain.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/rainforgrowth
• LinkedInlinkedin.com/company/rainthegrowthagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rain the Growth Agency