Goodeed
Goodeed is a Paris-based solidarity advertising platform that wraps video ads with a proprietary format so each view generates a donation to a vetted nonprofit. It serves 300+ enterprise advertisers across three product tiers (Direct Activation, Solidarity Wrapper, Good Studio) and 300+ nonprofit partners.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Goodeed does
Goodeed is a Paris-headquartered solidarity advertising platform, founded in 2014 by Vincent Touboul Flachaire and structured as a French SAS (RCS Paris 809 819 394). The company invents and operates a proprietary video advertising format in which a standard 15-second ad is wrapped with a 2-second opening frame and a 3-second end frame; each view of the wrapped ad generates a financial contribution to an environmental or social nonprofit project selected by the advertiser. Goodeed serves three product tiers: Direct Activation (full-service media buying with 50% of media budget passed to a charity), Solidarity Wrapper (a flat 30% fee layered onto advertiser-controlled programmatic and social campaigns, of which approximately 14% reaches the nonprofit), and Good Studio (bespoke content, events, and digital activations with 60% to nonprofit).
The company's revenue mechanics are advertising- and transaction-based: advertisers pay media budgets; Goodeed retains a share as platform fee and remits the balance to vetted nonprofits after advertiser invoicing. Distribution is managed through a premium publisher network including The New York Times, Forbes, Time, ESPN, Le Monde, and M6 Publicité, plus social platforms via We Are Social. Goodeed monetizes a two-sided network of 300+ advertisers and 300+ nonprofit partners spanning a catalog of 1,400+ pre-screened projects, and is B Corp certified as the first French advertising partner to hold this designation.
Goodeed operates with a team of approximately 26 people, including a CRO, CFO, sales director, head of fundraising, and dedicated charity partnerships personnel. The company was previously a subsidiary of La Banque Postale via the KissKissBankBank & Co Group; in 2025 the team and a collective of impact entrepreneurs bought back the company to restore its independence. No venture funding rounds have been disclosed since 2017, and no revenue or ARR is publicly reported.
Goodeed firmographics
Firmographics- Name
- Goodeed
- Legal name
- GOODEED
- Website
- https://goodeed.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Goodeed is a Paris-based solidarity advertising platform that wraps video ads with a proprietary format so each view generates a donation to a vetted nonprofit. It serves 300+ enterprise advertisers across three product tiers (Direct Activation, Solidarity Wrapper, Good Studio) and 300+ nonprofit partners.
- Ownership category
- akta.pro rank
Goodeed industry classification
Industry- Product category
- Digital Video Advertising (Solidarity / Impact Advertising)
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industry
- Cause Marketing & Co-Promotions (BPAFAMAK)
Keywords
Where Goodeed is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Goodeed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Media Advertising Revenue: Goodeed generates revenue by transforming brands' media budgets into financing for charitable projects. Brands pay for advertising placements, and Goodeed distributes a portion of this revenue to nonprofit organizations selected by the brand. The company invoices advertisers at the end of campaigns and transfers funds to nonprofits once received.
- Direct Activation: Cost Per View model with 15 seconds guaranteed engagement. 50% of the media budget goes to a charity of the brand's choice. Goodeed handles media buying, campaign optimization, project management, brand coordination, and nonprofit payment.
- Solidarity Wrapper: Flat rate model based on 30% of media budget, from which 50% goes to the nonprofit (approximately 14% of total media budget). Agency or trading desk manages media buy while Goodeed handles nonprofit relationship.
- Good Studio: Tailor-made specialty operations including content production, events, and digital solidarity mechanisms. 60% of media budget goes to the nonprofit. Includes dedicated project managers, designers, and developers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Direct Activation - Cost Per View with 15 seconds guaranteed engagement, 50% of media budget to nonprofit |
| Transaction based/ take rate | Pay-as-you-go | Solidarity Wrapper - Flat rate 30% of media budget (14% to nonprofit) |
| Outcome Based/ Performance | Pay-as-you-go | Good Studio - Tailor-made specialty operations with 60% of media budget to nonprofit |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Goodeed product offering
Product offeringCore offering
Goodeed operates a proprietary solidarity advertising video format in which each ad view generates financial support for an environmental or social nonprofit project. The company sells three commercial offers to brand advertisers — Direct Activation (full-service media buy with 50% of budget going to a brand-selected charity), Solidarity Wrapper (an enrichment layer that wraps existing ad creative with the solidarity format for a 30% flat fee, ~14% to nonprofit), and Good Studio (bespoke content, events, and digital activations with 60% to nonprofit) — and distributes them through a premium network of publishers, programmatic channels, and social platforms.
Product overview
Goodeed operates as a solidarity advertising platform that transforms brands' media budgets to finance charitable projects. The company offers three main products: Direct Activation (the core offer with highest solidarity impact, featuring guaranteed 15-second engagement and 50% media budget going to nonprofits), Solidarity Wrapper (maintaining advertiser control over media placements while enriching campaigns with the solidarity format at 14% of budget going to nonprofits), and Good Studio (tailor-made specialty operations including content production, events, and digital mechanisms). These products are distributed across multiple channels including programmatic, social media, TV, video online, and catch-up services. Founded in 2014 and headquartered at 34 rue de Paradis, Paris, Goodeed pioneered solidarity advertising with a business model where 50% of revenues are given to nonprofit organizations, making it the only media partner to give this percentage to nonprofits.
Differentiator
Problem solved
Functional benefit
Brands
- Direct Activation: The offer with the greatest solidarity impact. Goodeed applies the solidarity format to advertising creative and distributes it across a premium network.
- Solidarity Wrapper
- Good Studio
Products and services
- Direct Activation Goodeed's flagship full-service offer that applies the proprietary solidarity video format to the brand's advertising creative and distributes the campaign across Goodeed's premium network (programmatic, YouTube, Dailymotion, social media, and press). Priced on a Cost Per View basis with a 15-second guaranteed engagement, with 50% of the media budget going directly to a charity of the brand's choice. Goodeed handles media buying, campaign optimization, brand coordination, nonprofit payment, and post-campaign reporting.
- Solidarity Wrapper An enrichment layer that wraps the brand's existing advertising creative with the solidarity format while the advertiser (or its media agency / trading desk) retains control over media targeting and delivery. Priced as a flat rate of 30% of media budget, of which 50% (approximately 14% of total media budget) goes to the nonprofit. Available across programmatic, Facebook, Instagram, Snapchat, TV, video online, and catch-up channels. Goodeed manages the nonprofit relationship from sponsorship agreement to disbursement.
- Good Studio Tailor-made specialty operations that highlight brands' CSR efforts. Includes content production (video in original formats), events (brainstorming and organizing solidarity-based campaigns), and digital solidarity mechanisms (fun, original digital activations engaging communities). Includes dedicated project managers, designers, and developers, with 60% of media budget allocated to the nonprofit.
Quantifiable outcome
- +20 pts message approval with Goodeed format vs standard ads (YouGov study 2023)
- +6 more outcomes
Companies that use Goodeed
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Goodeed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Goodeed partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- KissKissBankBank & Co GroupcoreGoodeed is part of the KissKissBankBank & Co Group, a La Banque Postale subsidiary. This group includes other social impact companies: MicroDon, YouMatter, Lendopolis, and KissKissBankBank. La Banque Postale is the parent company.
- Chicago TribuneminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- CNETminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- ESPNminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- ForbesminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- The New York TimesminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- TimeminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- Sports IllustratedminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- VarietyminorPremium press partner for Goodeed's Direct Activation offer. One of many publisher partners in the distribution network.
- M6 PublicitécoreM6 Publicité partnered with Goodeed to renew its cross-media solidarity offer. Major French media partnership for solidarity advertising activation.
- We Are SocialcoreGoodeed collaborated with We Are Social to integrate solidarity advertising into social networks.
- Enactus FranceminorNonprofit partner. Goodeed supports Enactus France through solidarity advertising campaigns that enable unique experiences for students.
- CARE FranceminorNonprofit partner. International humanitarian organization working to defeat global poverty.
- Solidarités InternationalminorNonprofit partner. Goodeed supported emergency water disinfection projects in Haiti.
- Enfants du MékongminorNonprofit partner. Goodeed supported bike programs for young people in Cambodia.
- Enfants du DésertminorNonprofit partner. Supported book distribution for children living in desert regions.
- FairventuresminorNonprofit partner. Reforestation projects supported through Ravensburger partnership.
- WeForestminorNonprofit partner focused on forest restoration and climate action.
- Handicap InternationalminorNonprofit partner. Organization supporting people with disabilities.
- Jane Goodall InstituteminorNonprofit partner. Wildlife conservation and humanitarian organization.
- Coral GuardianminorNonprofit partner. Ocean conservation organization.
- Empow'herminorNonprofit partner focused on women's empowerment.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
Goodeed competitors and assessment
Company assessmentBroad incumbents
- Impact.com: Impact.com is a partnership-management and affiliate-marketing platform with growing purpose/ESG integrations. Both compete for a slice of the same brand-tech stack — the layer connecting marketing spend to measurable outcomes (causes, in Goodeed's case; partners, in Impact's).
- Publicis Groupe: Publicis operates the global advertising holding group holding purpose-ad capabilities (e.g., through Publicis Media/Starcom and Digitas) and competes for the same media budgets with proprietary sustainability-labeled ad products. While Goodeed is a French niche specialist, Publicis is the broad incumbent whose continued build-out of purpose offerings is the principal competitive backdrop.
- Benevity: Benevity is a leading corporate-purpose and employee-giving platform — adjacent but broader: it powers donation matching, volunteer grants, and CSR reporting rather than directly wrapping ads. It competes for the same corporate-purpose budget and against the same buyer (CSR/purpose leads at large advertisers).
Emerging players
- Chooose: Chooose layers climate-action integrations (carbon removal, sustainable aviation fuel, etc.) into digital checkout and commerce flows, including ad-funded models. Like Goodeed, it converts digital media exposure into environmental impact and is sold to the same ESG-mandated brand buyers.
- AdGreen: AdGreen is an advertising-production sustainability consultancy and tool that helps agencies reduce carbon in campaign production. Its mission (make advertising more sustainable) and buyer (purpose-led brand marketers) overlap with Goodeed's, although AdGreen addresses production-stage carbon while Goodeed distributes spend to nonprofits.
- Scope3: Scope3 provides sustainability and carbon-emissions measurement for the programmatic advertising supply chain. While Scope3 sells verification rather than a wrapped format, both companies instrument ad-tech inventory against ESG criteria and sell to the same sustainability-conscious media buyers.
Others
- Ad Net Zero: Ad Net Zero is an industry coalition (initiated by the UK Advertising Association) committed to sustainable advertising practice. It is not a competitor but a force shaping buyer expectations and standards that influence Goodeed's value proposition to advertisers and agencies.
Direct peers
- Good-Loop: UK-headquartered Good-Loop operates the most direct analogue to Goodeed: a video ad format that pairs brand campaigns with charitable donations on a per-view or per-impression basis. Both firms sit at the intersection of programmatic video advertising and NGO funding via a wrapped ad-unit — same product category, same buyer (purpose-driven brands), same revenue model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodeed social profiles
Digital presenceGoodeed compliance and trust
Trust signalCompliance1 record
Goodeed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodeed leadership team
Management profileNumber of profiles
Profiles9 records
Goodeed funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodeed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodeed
What does Goodeed do?
Goodeed operates a proprietary solidarity advertising video format in which each ad view generates financial support for an environmental or social nonprofit project. The company sells three commercial offers to brand advertisers — Direct Activation (full-service media buy with 50% of budget going to a brand-selected charity), Solidarity Wrapper (an enrichment layer that wraps existing ad creative with the solidarity format for a 30% flat fee, ~14% to nonprofit), and Good Studio (bespoke content, events, and digital activations with 60% to nonprofit) — and distributes them through a premium network of publishers, programmatic channels, and social platforms.
Is Goodeed a public or private company?
Goodeed is a private company. It is classified as management employee owned and is currently operating.
When was Goodeed founded?
Goodeed was founded in 2014. It employs 1 to 10 people.
Where is Goodeed based?
Goodeed is headquartered in Paris, France, in the Europe region.
How does Goodeed make money?
Four revenue lines are on record. Media Advertising Revenue is the primary driver. The others are direct Activation, solidarity Wrapper and good Studio.
Who are Goodeed's main competitors?
Broad incumbents on record are Impact.com, Publicis Groupe and Benevity. Emerging players are Chooose, AdGreen and Scope3. Ad Net Zero is listed as an others. Good-Loop is listed as a direct peer.
Does Goodeed have an API?
No public API is recorded for Goodeed.
What industry is Goodeed in?
Goodeed's product category is Digital Video Advertising (Solidarity / Impact Advertising). Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAFAMAK, Cause Marketing & Co-Promotions. Its NAICS code is 54181 and its SIC code is 7310.