UNIKO

What UNIKO does

UNIKO is a Mexico City-based digital wedding gift registry platform that converts symbolic gifts selected by wedding guests into direct cash deposits to the couple's bank account, eliminating the duplicate-physical-gift problem inherent to traditional department store registries. Founded by Tere Cremona and Raúl González Franco Haghenbeck around 2014–2016 based on their own wedding experience, the platform serves engaged Mexican couples as a horizontal consumer brand and has cumulatively served over 10,000 couples with more than 1 million gifts delivered. The product portfolio is anchored by the Mesa de Regalos (gift registry) core and extends into a customizable Web de Boda (wedding website) builder, Save the Date announcements, WhatsApp-based guest RSVP and confirmation, a Baby Shower gift registry, and add-on educational offerings (Wedding Academy downloadable courses and Wedding Coaching weekly live expert sessions). The platform integrates PayPal, OXXO cash, bank transfer, and card payments, with funds clearing to the couple's bank account within 8–12 business days and no withdrawal fees.

The underlying technology stack is a self-serve, Squarespace-hosted digital platform with no proprietary AI, patents, or disclosed custom ML models; differentiated functional capabilities center on a WhatsApp-driven guest messaging and RSVP system, a custom-domain offering on the premium tier (e.g., www.names.com redirecting to the couple's wedding page), and a thank-you-note linkage between gifts and specific guests. The platform is sold via product-led, self-serve onboarding (guests can gift in under two minutes without registration), supported by SEO-driven blog content, an Instagram presence, and a GTM partnership with Bodas.com.mx—Mexico's largest wedding directory—where UNIKO holds a "Recomendado" badge and the "Best Gift Registry" designation for nine consecutive years.

UNIKO monetizes primarily through two one-time-payment subscription tiers: Plan Solo Mesa de Regalos at $2,900 MXN and Plan Uniko Premium at $4,900 MXN, both granting lifetime account access reusable across future events. Secondary revenue streams include the Wedding Academy (downloadable courses from wedding professionals) and Wedding Coaching (weekly live expert Q&A). The company is privately held and founder-operated, with disclosed seed-stage institutional participation from Rokk3r (~$400K in 2016), 500 Global, and NXTP Ventures, and a headcount in the 11–50 range; no parent company, subsidiaries, or M&A activity are disclosed.

Name

UNIKO

Legal name

Uniko

Website

https://uniko.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UNIKO is a Mexico-based digital wedding gift registry platform converting symbolic gifts into direct cash deposits to couples' bank accounts. It serves engaged Mexican couples via an integrated suite including gift registry, wedding website, RSVP, and Save the Date tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Gift Registry Subscription Plans: Two tier one-time payment subscription model: Plan Solo Mesa de Regalos at $2,900 MXN for basic gift registry, and Plan Uniko Premium at $4,900 MXN including wedding website, custom domain, RSVP management, and comment sections. Payments are one-time with lifetime account access for future events.
2. Wedding Academy Educational Content: Online courses taught by wedding professionals available for download, providing educational content for couples planning their weddings.
3. Wedding Coaching Sessions: Weekly live sessions with wedding experts including planners, caterers, DJs, florists answering questions in real-time about specific wedding topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

UNIKO operates a digital wedding gift registry platform that converts symbolic wedding gifts into direct cash deposits to the couple's bank account within 8-12 business days, eliminating physical gift logistics. The platform also provides an integrated suite of wedding management tools including a customizable wedding website builder, WhatsApp-based guest RSVP system, and digital Save the Date announcements, all accessible via tiered one-time payment plans with lifetime account access.

Product overview

UNIKO is a digital wedding registry and event planning platform that offers a unified suite of tools for couples to manage their wedding celebrations. The core offering consists of the Mesa de Regalos (Gift Registry) platform, complemented by a customizable Web de Boda (Wedding Website) builder, Save the Date announcements, and WhatsApp-based Guest Confirmation (RSVP) system. The platform operates on two pricing tiers: Plan Solo Mesa de Regalos ($2,900 MXN) for basic gift registry access, and Plan Uniko Premium ($4,900 MXN) which adds wedding website hosting with personalized domain registration. Additional services include Wedding Coaching (expert consultation sessions) and Wedding Academy (online courses). The platform also extends its gift registry functionality to baby showers and claims to have served over 10,000 couples with over 1 million gifts delivered. Gift payments process via card, PayPal, bank transfer, or OXXO cash payments, with funds deposited directly to the couple's bank account within 8-12 business days.

Differentiator

Problem solved

Functional benefit

Brands

• Plan Uniko Premium: Premium wedding gift registry package including personalized wedding web, custom domain, comments section, and RSVP confirmation.
• Plan Solo Mesa de Regalos
• Wedding Academy
• Wedding Coaching

Products and services

• Mesa de Regalos (Wedding Gift Registry) Digital wedding gift registry platform where couples create customizable gift registries and receive the monetary value of gifts directly in their bank account, providing flexibility and freedom compared to traditional department store registries. Cash gifts are deposited to the couple's bank account within 8-12 business days with no withdrawal fees.
• Web de Boda (Wedding Website) Customizable wedding website builder featuring countdown timer, love story section, venue information with Google Maps, hotel/accommodation recommendations for out-of-town guests, photo gallery with Instagram integration, hashtag tracking, and FAQ sections. Plans include custom domain registration (e.g. www.names.com) redirecting to the couple's wedding website.
• Confirmación de Invitados (Guest RSVP) Guest RSVP management system where couples upload their guest list with name and phone numbers, and UNIKO sends automated WhatsApp messages with RSVP links. Guests can confirm attendance and access the gift registry directly through the link, providing real-time attendance tracking for couple-to-vendor coordination.
• Save the Date Digital Save the Date announcements that couples can personalize with photos, custom titles, typography, colors, and wedding date descriptions. Shareable via social media, links, or WhatsApp to give guests advance notice of the upcoming wedding event.
• Mesa de Regalos Baby Shower Digital gift registry service for baby showers, extending the wedding gift registry concept to other celebration events with lifetime account access, allowing couples to reuse the platform for future life events.
• Wedding Coaching Weekly expert sessions where wedding professionals (planners, caterers, DJs, florists) answer questions in real-time about specific wedding topics, connecting couples with vendor expertise during wedding planning.
• Wedding Academy Online course platform with downloadable classes taught by Mexican wedding professionals, covering comprehensive wedding planning topics for couples who want structured educational content alongside the registry and website tools.

Quantifiable outcome

• Over 1 million gifts delivered through the platform
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

One partnership is on record.

• Bodas.com.mxcoreGTM or Marketing PartnerBodas.com.mx is Mexico's largest wedding planning directory and features UNIKO as a recommended gift registry provider. UNIKO holds a 'Recomendado' (Recommended) badge and verified rating on the platform, which drives referral traffic and provides third-party credibility validation through user reviews.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Knot Worldwide: Largest global wedding planning platform offering registry, website, and planning tools alongside vendor marketplace. Overlaps with UNIKO on website and registry, but operates as a broad wedding-media and marketplace incumbent rather than a registry specialist.
• Amazon Wedding Registry: Amazon's universal registry product used as a wedding registry, including group gifting and cash-via-gift-card features. Represents the competitive ceiling — a broad incumbent with global scale that could enter the Mexican cash-registry market if it chose to localize its offering.
• WeddingWire: Major wedding planning directory and platform with registry and website tools. Comparable to UNIKO on the discovery and planning layer, especially given WeddingWire's ownership of Bodas.com.mx — UNIKO's primary Mexican partner — making it a closely connected incumbent in the same ecosystem.
• Liverpool (El Puerto de Liverpool): Major Mexican department-store chain offering traditional in-store wedding gift registries. Represents the legacy model UNIKO disrupts, but Liverpool could be a potential integration partner or competitive threat if it builds out a digital cash-gift alternative.

Direct peers

• Blueprint Registry: Modern universal cash-registry platform enabling couples to register for any goal (honeymoon, home, charity) and receive funds flexibly. Directly comparable to UNIKO's cash-gift thesis, though US-focused and without the wedding-website/RSVP breadth.
• Honeyfund: Pioneer of the cash-wedding-registry model, allowing couples to receive monetary gifts for honeymoons, homes, or any purpose. Closely comparable to UNIKO's core cash-gift registry value proposition, though Honeyfund is US-focused and partners with major retailers.
• Zola: Leading US-based digital wedding registry platform offering cash funds, website builder, and RSVP tools in an all-in-one suite. Directly comparable to UNIKO's combined registry + website + RSVP product set, though operating at much larger scale and in English-language markets.
• Joy: Digital wedding platform combining wedding website, RSVP, and registry functionality, including cash funds. Matches UNIKO's integrated all-in-one product suite and target customer (modern couples preferring digital tools over department-store registries).

Emerging players

• MyRegistry.com: Universal gift-registry aggregator that lets couples add gifts from any retailer. Comparable to UNIKO's registry flexibility but without the wedding-website or RSVP bundle, and primarily US-focused with limited Latin American presence.

Regional players

• Bodas.com.mx: Mexico's leading wedding directory and planning platform (part of WeddingWire's network). UNIKO's most important distribution partner and validator — provides the 'Best Gift Registry' award and 'Recomendado' badge — making it the closest regional comparability context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/uniko
• Xx.com/unikoregalos
• Facebookfacebook.com/mesaderegalosunikodf
• LinkedInlinkedin.com/company/uniko-mesa-regalos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNIKO