RaveMobileSafety.com

What RaveMobileSafety.com does

Rave Mobile Safety (legally Rave Wireless, Inc.), founded in 2004 and headquartered in Waltham, Massachusetts, provides cloud-based critical communication and collaboration software for emergency response and public safety. The company serves more than 10,000 customers across six primary verticals — K-12 schools, higher education, state and local government, federal agencies, healthcare, and corporate enterprises — and its Smart911 service protects more than 66 million people nationwide through opt-in profiles delivered to 9-1-1 call takers and first responders. The platform is modular, with products including Rave Alert (mass notification across text, email, voice, social, and digital signage), Rave Collaborate (incident coordination), Rave Panic Button (mobile emergency summoning with location and floor-plan data), the Rave 911 Suite (9-1-1 enhancement), Rave Guardian (campus safety), Rave AppArmor (custom-branded safety apps), Rave Prepare (geofenced notifications), Rave Eyewitness (mobile video evidence), and Rave Swiftreach (mass notification). Underlying capabilities include patented profile-based information delivery, geotargeted alerting, two-way 9-1-1 texting, and integration with Motorola Solutions' CommandCentral Aware situational awareness platform.

The company operates a SaaS subscription model with quote-based enterprise pricing, annual billing cadence, and unlimited emergency usage as a core benefit. Go-to-market is enterprise field sales-led, supplemented by inside sales for mid-market, with a consultative sales cycle anchored by "Schedule a Demo" and "Get a Quote" CTAs and supported by content marketing, customer success stories, webinars, and the Rave Academy training platform. Distribution is primarily direct to government agencies, school districts, universities, healthcare systems, and large corporates, with expanded global channel reach following Motorola Solutions' 2024 acquisition. Customers include AstraZeneca, GE, Duke University, Princeton University, Mattel, the City of Seattle, Montgomery County TX, the Denver Zoo, and the New Orleans Office of Homeland Security, spanning a diversified base that supports recurring, contract-based revenue.

Name

RaveMobileSafety.com

Legal name

Rave Wireless, Inc.

Website

https://ravemobilesafety.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Rave Mobile Safety provides cloud-based critical communication and mass notification software for emergency response, serving K-12 schools, higher education institutions, government agencies, healthcare organizations, and corporate enterprises. The company operates as a wholly-owned subsidiary of Motorola Solutions.

Ownership category

akta.pro rank

Product category

Critical Communication Software

NAICS

Security Systems Services (56162)

akta.pro primary industry

Emergency Communications, Alerting & Public Warning Systems (HLAJAGAF)

akta.pro secondary industries

Crisis Management & Communications Support (Mass Notification) (BPABANAF), Ancillary Fire Safety Devices & Integration (Audible/Visual Alarms, Strobes, Sirens) (HSAHAFAL)

Keywords

• Mass notification systems
• Emergency communication software
• Critical incident management
• 9-1-1 response technology
• School safety solutions

Headquarters

HQ city

Framingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS-based subscription model providing access to critical communication and emergency notification platforms. Includes multiple product tiers with varying capabilities for different organization types.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Rave Mobile Safety operates a cloud-based critical communication and collaboration platform that enables organizations to send mass emergency notifications, coordinate incident response, and integrate directly with 9-1-1 systems. The company sells a suite of standalone software products — including Rave Alert (mass notification), Rave Collaborate (incident collaboration), Rave Panic Button, Rave 911 Suite/Smart911, Rave Guardian, Rave Link, and Rave AppArmor — to K-12 schools, higher education institutions, state/local and federal government agencies, healthcare organizations, and corporate enterprises.

Product overview

Rave Mobile Safety offers a modular critical communication and collaboration platform for emergency response, spanning mass notification (Rave Alert), incident collaboration (Rave Collaborate), 9-1-1 response (Rave 911 Suite/Smart911), and mobile safety applications (Rave Guardian, Rave Panic Button, Rave AppArmor). The platform also includes specialized modules for geotargeted emergency communications (Rave Prepare), mobile video evidence (Rave Eyewitness), and mass notification via the Swiftreach platform. Rave AppArmor, acquired in February 2022, provides custom-branded mobile safety app capabilities. The ecosystem integrates with Motorola Solutions' CommandCentral Aware and Motorola Facility tools. The company holds U.S. patents for Smart911, Rave Guardian, SmartPrepare, and Rave Alert, and operates under Motorola Solutions following its acquisition.

Differentiator

Problem solved

Functional benefit

Brands

• Rave Alert: Mass notification platform enabling emergency alerts via text, email, desktop, voice, public address systems, social media and digital signage
• Rave Collaborate
• Rave Panic Button
• Rave 911 Suite/Smart911
• Rave Link
• Rave Guardian
• Rave AppArmor
• Rave Prepare
• Motorola Facility

Products and services

• Rave Alert Cloud-based mass notification platform that enables emergency managers to send alerts via text, email, voice, social media, and digital signage to keep students, staff, and community members informed during emergencies. Designed for K-12 schools, higher education, state and local government, and corporate enterprises.
• Rave Collaborate Incident collaboration platform that centralizes team communication, document sharing, and response coordination during emergencies for organizations managing critical incidents. Targeted at emergency managers, public safety officials, and institutional response teams.
• Rave Panic Button Mobile panic button application that allows staff to initiate a discreet emergency notification by tapping a smartphone icon, instantly notifying 9-1-1 dispatch, on-site responders, and administrators with location details. Built for K-12 schools, higher education campuses, and workplaces.
• Rave 911 Suite (Smart911) Suite of 9-1-1 response solutions including the Smart911 national database that allows citizens to create safety profiles with household and medical information displayed to 9-1-1 call takers; supports two-way texting with 9-1-1, facility data sharing, and rapid response. Protects more than 66 million people nationwide and is deployed by public safety agencies and municipalities.
• Rave Link Communication tool that bridges citizen mobile devices directly to 9-1-1 by enabling text-to-911 and image/video transmission to dispatchers, supporting rapid two-way communication for residents and first responders. Designed for public safety answering points (PSAPs) and municipalities.
• Rave Guardian Mobile personal safety app providing a virtual escort, emergency call features, real-time location sharing, tip submission, and safety check-ins for higher education campuses, K-12 schools, healthcare facilities, and corporate enterprises. Designed for students, staff, employees, and visitors.
• Rave AppArmor Custom-branded mobile safety application platform that enables organizations to launch a white-labeled personal safety app with their own branding, customized feature sets, and dedicated support. Targeted at enterprises, universities, and healthcare systems seeking a tailored mobile safety experience.

Quantifiable outcome

• 9-1-1 hang-up automated text response yields 75% callback rate
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• AppArmorcoreTechnology or Integration · 1 February 2022Rave Mobile Safety acquired AppArmor, a company specializing in custom-branded mobile safety apps, in February 2022. The acquisition enhances Rave's portfolio with innovative safety app solutions and expands capabilities for public safety, higher education, healthcare, and private sectors.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Intrado (West Safety Services): Intrado is a major provider of 9-1-1 infrastructure, emergency call-handling, and public-safety solutions. As the operator of much of the underlying PSAP technology, Intrado is both a potential integration partner and a competitor in adjacent notification/response workflows.
• Motorola Solutions: Motorola Solutions is now Rave's parent company and the dominant incumbent in public-safety communications (radios, command-center software, video security). While Rave is now inside MSI, the broader MSI portfolio of command-center, video, and radio solutions sets the competitive baseline that Rave must integrate with rather than replace.
• Cisco xMatters: Cisco xMatters is an incident-response and mass-notification platform integrated into Cisco's broader collaboration stack. Overlaps with Rave Collaborate and Rave Alert in enterprise and IT-operations use cases, especially where buyers want a single vendor across collaboration and incident response.

Direct peers

• Regroup Mass Notification: Regroup offers a mass-notification platform competing with Rave Alert across higher-ed, healthcare, and corporate segments. Smaller and less capitalized than Rave, but a frequent named competitor in mid-market notification RFPs.
• Alertus Technologies: Alertus specializes in facility-wide emergency notification via IP-based panic buttons, wall-mounted alert beacons, and desk alerts — a niche peer that competes with Rave Panic Button and Rave Alert in K-12 and higher-ed campus-safety deals.
• BlackBerry AtHoc: AtHoc is BlackBerry's critical-event management and mass-notification platform, used heavily by federal agencies, defense, and large enterprises. Directly competes with Rave in federal and corporate emergency-communication procurements.
• OnSolve: OnSolve provides mass notification, critical communications, and emergency management software to enterprise and government customers, with a comparable SaaS pricing model and overlap in K-12, healthcare, and state/local verticals. Competes head-to-head with Rave Alert in mid-market and enterprise deals.
• Singlewire Software: Singlewire's InformaCast is a mass notification and emergency-communication platform that integrates with phones, speakers, and digital signage — directly comparable to Rave Alert in K-12 and higher-ed deployments. Targets the same buyer personas with a similar per-building/site pricing motion.
• Everbridge: Everbridge is the leading direct competitor in critical event management and mass notification, serving enterprises, government, and healthcare with similar emergency-communication, ITDR, and CEM suites. Acquired by Thoma Bravo in 2023, it remains the primary alternative buyer compares Rave against in enterprise RFPs.

Emerging players

• Carbyne: Carbyne is a cloud-native 9-1-1 and emergency-calling platform that delivers location, video, and text into PSAPs — closely comparable to Rave's Smart911/Rave 911 Suite in the 9-1-1 response layer, with growing overlap in public-safety-grade caller-data capture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ravemsafety
• YouTubeyoutube.com/user/RaveMobileSafety
• Facebookfacebook.com/ravemobilesafety
• LinkedInlinkedin.com/company/rave-mobile-safety
• Instagraminstagram.com/ravemobilesafety

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RaveMobileSafety.com