Lofty

Name

Lofty

Legal name

Lofty Inc.

Website

https://lofty.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Real Estate CRM & Marketing Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Real estate CRM software
• Real estate lead generation
• Real estate marketing automation
• IDX websites platform
• Agentic AI for real estate

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Lofty operates primarily as a SaaS subscription platform providing access to its AI-powered CRM, lead generation tools, IDX websites, and marketing automation. The platform offers various subscription tiers with different feature sets, add-ons for additional services, and billing on monthly or contract terms.
2. AI Assistant Add-Ons: AI Assistant and AI agent features available as add-on packages with varying levels of functionality. Legacy billing based on AI engagements processed, while ongoing packages bill based on number of leads being followed by AI.
3. Marketing Services: Additional paid marketing services including lead generation ads (Facebook Ads, Google Ads), Listing Blast, Boost Ads, and direct mail services. These are add-on services with separate ad budget and management fee structures.
4. Call and Text Packages: Virtual phone numbers and communication packages with billing based on call duration and number of texts sent. Additional charges for overages beyond package limits.
5. Geographic Farming Tool: Premium add-on service providing neighborhood-specific homeowner data for direct mail marketing purposes.
6. Lofty Bloom: Premium marketing service combining postcard farming (up to 300 postcards per month) and digital retargeting campaigns with comprehensive analytics dashboard.
7. MLS Fees: Fees for managing MLS documentation, processing applications, and covering MLS vendor fees for IDX/VOW data feeds. Multiple MLS feeds subject to additional charges.
8. Lofty Front Freemium: AI-powered marketing platform with freemium model offering basic features free and premium plans for advanced tools, websites, and lead generation.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Lofty operates an AI-powered SaaS platform for real estate professionals that combines an agentic AI operating system (Lofty AOS), a real estate CRM, IDX websites, and marketing automation into a single ecosystem. The platform generates, captures, qualifies, and nurtures leads across 33+ channels (Google PPC, LSA, Facebook, direct mail, social media, hyper-local farming) and uses autonomous AI agents (Sales Agent, Social Agent, Homeowner Agent, AI Assistant) to execute workflows 24/7. Customers subscribe to monthly packages and add AI assistants, marketing services, call/text bundles, and MLS feeds as needed.

Product overview

Lofty is an AI-powered real estate platform that operates as a unified ecosystem combining lead generation, AI-powered CRM, IDX websites, and automation tools. The core platform is Lofty AOS (Agentic AI Operating System), the industry's first agentic AI operating system that autonomously executes real estate workflows. The product portfolio includes AI agents (Sales Agent, Social Agent, Homeowner Agent, AI Assistant), Real Estate CRM, IDX Websites, Mobile Apps (including Closely App for clients), Social Studio, Transaction Management, and various lead generation tools (Lofty Bloom, Google PPC, Google LSA, Direct Mail, Brand Advertising, 360° Marketing, Power Dialer). Lofty also offers sub-brands including Lofty Front (freemium AI marketing platform) and LoftyWorks (property management). The platform serves agents, teams, and brokers with over 33 different lead generation methods and integrates with Canva, MLS data feeds, and major advertising platforms (Google Ads, Facebook Ads, TikTok, YouTube, Microsoft Ads).

Differentiator

Problem solved

Functional benefit

Brands

• Lofty Bloom: Fully automated, hyper-local lead generation service with zip code exclusivity, including postcard farming and digital retargeting.
• Lofty Front
• LoftyWorks
• Closely App
• LoftyBlast

Products and services

• Lofty AOS (Agentic AI Operating System) The real estate industry's first agentic AI operating system that autonomously plans and executes complete workflows (lead management, sales engagement, social media, website building, transaction coordination) for real estate professionals.
• Real Estate CRM (Smart CRM) AI-powered CRM purpose-built for real estate, designed to identify and develop sales opportunities with autonomous lead scoring, workflow automation, and Smart Plans.
• AI Sales Agent Virtual ISA (Inside Sales Assistant) that works 24/7 to capture and convert leads into appointments, qualifying them through conversation and booking directly on the agent's calendar.
• AI Social Agent Always-on digital marketing assistant that amplifies the agent's brand across social media and boosts lead generation.
• Homeowner Agent Agentic AI tool that turns the agent's existing CRM database into an always-on seller pipeline by monitoring selling intent signals, automatically nurturing contacts with personalized property and market updates.
• AI Assistant Streamlines daily business operations by handling call prep, follow-ups, notes, and content creation for real estate agents.
• Agent Websites (IDX Websites) SEO-optimized, intelligent IDX websites for real estate professionals that attract and capture more leads via MLS-integrated listing search.
• Mobile App Full-featured mobile app providing access to CRM, leads, and communications on the go, available on iOS and Android.
• Closely App Mobile-optimized home search experience designed specifically for real estate clients to search properties on their mobile devices.
• Social Studio Fully automated social media marketing tool for low-cost, high-quality lead generation; puts social media on autopilot.
• Transaction Management Streamlines real estate transactions from start to finish with paperless tools, Smart Plans, and a full reporting suite.
• Lofty Bloom Fully automated, hyper-local lead generation service with zip code exclusivity, combining postcard farming (up to 300 professional Just Listed/Just Sold postcards per month) and digital retargeting campaigns.
• LoftyBlast Flagship lead generation product trusted by thousands of real estate agents for amplifying listing exposure.
• 360° Marketing Boost advertising performance with targeted cross-platform marketing campaigns spanning multiple channels.
• Google PPC Google Search PPC advertising campaigns managed by Lofty to target high-volume, high-intent real estate audiences.
• Google Local Services Ads (LSA) Capture local leads on a pay-per-lead basis with Google Local Services Ads.
• Brand Advertising High-impact brand awareness campaigns to establish and grow market presence.
• Direct Mail Targeted direct mailer campaigns to maximize brand awareness and dominate local markets.
• Power Dialer Automated dialing capabilities to scale outbound communications to leads, team members, and customers.
• WordPress IDX Plugin Integration between WordPress websites and Lofty's platform that embeds IDX functionality on WordPress sites.
• Lofty Front AI-powered marketing platform for real estate professionals operating on a freemium model, enabling website creation, lead generation, and marketing campaigns.
• LoftyWorks Property management solution integrated with Lofty CRM via Single Sign-On (SSO), enabling shared lead and property data.
• Geographic Farming Tool Provides neighborhood-specific homeowner data for direct mail marketing purposes.
• Home Report Premium tool that delivers Comparative Market Analysis and home value reports to homeowners to drive agent engagement.
• Back Office Solution Operational support service that handles back-office tasks from first interview to closed transaction so agents can focus on growing their business.

Quantifiable outcome

• 3+ hours saved daily per agent through AI automation
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature15 records

Partnerships

One partnership is on record.

• CanvacoreTechnology or Integration · 13 May 2026Lofty launched a native integration with Canva allowing real estate agents to pull live listing information, photos, and agent profile data directly into Canva designs, then export finished marketing materials back to Lofty for distribution through its marketing platform. The integration was one of Lofty's most requested features with nearly 250 support requests over the past year and is available through the Canva App Marketplace.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• kvCORE (Inside Real Estate): Closest direct competitor — a real estate CRM, lead generation, IDX website, and marketing automation platform serving agents, teams, and brokerages. Highly overlapping product surface with Lofty's CRM, IDX websites, Smart Plans, and lead generation stack.
• Follow Up Boss: Leading real estate CRM with lead routing, integrations, and sales pipeline automation for agents, teams, and brokerages. Directly competes with Lofty's AI-powered CRM and lead management offering in the same SMB-to-mid-market buyer persona.
• BoomTown: Real estate lead generation and CRM platform with integrated IDX websites, behavioral tracking, and drip campaigns. Competes head-to-head with Lofty's lead generation, IDX, and CRM stack, particularly for teams and mid-market brokerages.
• BoldTrail (Lone Wolf): Real estate back-office, CRM, and transaction platform from Lone Wolf Technologies serving brokerages and teams. Competes with Lofty on CRM, transaction management, and lead routing, with a stronger back-office footprint.
• Real Geeks: Real estate lead generation, IDX websites, and CRM platform targeting individual agents and teams. Directly comparable to Lofty's IDX websites, lead generation, and CRM offering, particularly for SMB customers.
• CINC (Commissions Inc): Real estate lead generation, IDX websites, and CRM platform with AI-powered nurturing and behavior-based lead scoring. Comparable to Lofty's lead generation, IDX, and AI-powered CRM capabilities, especially for agent and team buyers.
• BombBomb: Video email and CRM engagement platform widely adopted in real estate for personal outreach. Overlaps with Lofty's Power Dialer, Social Studio, and Sales Agent offerings for agent-customer engagement workflows.

Emerging players

• Ylopo: AI-driven real estate marketing platform combining lead generation, IDX websites, and AI-powered nurture and dialer tools. Competes with Lofty's AOS, AI Sales Agent, and lead generation stack with a similar agentic AI angle, but smaller scale.

Broad incumbents

• Zillow Premier Agent / Zillow Pro: Dominant real estate marketplace expanding into agent CRM, advertising, and lead generation via Zillow Premier Agent and Zillow Pro. Overlaps with Lofty's lead generation and CRM at the broad incumbent level, with unmatched consumer audience reach.
• Compass: Tech-enabled national real estate brokerage with proprietary platform for agents including CRM, marketing, and AI tools. Overlaps with Lofty's brokerage-tier offering but Compass's tools are tightly bound to its owned brokerage model rather than sold independently.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lofty

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lofty