Energy Terrain
Energy Terrain is an Australian private company that funds, installs, and operates behind-the-meter rooftop solar systems for commercial and industrial customers under 10-20 year Power Purchase Agreements, delivering electricity at 20-60% below retail rates across dairy, manufacturing, hospitality, food production, and construction segments.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Energy Terrain does
Energy Terrain Pty Ltd is an Australian private company founded in 2017 and headquartered in Melbourne that provides behind-the-meter solar photovoltaic (PV) systems to commercial and industrial customers under long-tenor Solar Power Purchase Agreements (PPAs). The company designs, installs, operates, and maintains rooftop solar arrays on customer premises at its own cost, then sells the generated electricity to the host business at rates typically 20-60% below incumbent retail energy tariffs, with contract terms of 10, 15, or 20 years. Target verticals include dairy farming (the company's primary and most marketed segment), manufacturing, hospitality, food production, and construction, supported by named mid-market customers such as Perrett Dairy Farm, Hornet Press, Quest Portland, Lismore Hotel, Tuki Trout Farm, Lagoon Confectioners, and Geo-Con.
The core technology stack comprises industry-standard PV design and simulation tools (Helioscope, PV Syst, Sunny Design, PV Sell/Nearmaps, Aurora), approved Tier-1 panel suppliers (Trina Solar, Canadian Solar, JA Solar, Jinko, Risen, Q Cells, Longi), and Tier-1 inverters (Fronius, SMA, SolarEdge, ABB, Huawei, Sungrow), combined with a 24-hour remote monitoring system and codified Solar PPA Installation Design Standards. Revenue is generated on a usage-based model via the PPA contract, supplemented by government rebates, renewable energy credits, and grid feed-in revenue where applicable, with the company managing all rebate and grant paperwork on behalf of customers. The go-to-market is enterprise and mid-market direct field sales supported by content marketing (blog, newsletter 'Renewsbles'), webinars, social media, and a website assessment funnel.
Operationally, Energy Terrain runs with 1-10 employees and has raised a single disclosed funding round of $104,063 in October 2017, relying on internally financed PPA assets and cash flow rather than external capital. The founding team carries experience on renewable energy projects totalling over $1 billion in value, and the company is a member of the Clean Energy Council. Beyond commercial PPAs, Energy Terrain participates in community and not-for-profit renewable energy work via its Pledge 1% commitment, with partnerships including Enova Energy (McKenzie Lofts affordable housing), Renew/Sassafras Group (Timor-Leste plastic recycling plant), and Climate for Change.
Energy Terrain firmographics
Firmographics- Name
- Energy Terrain
- Legal name
- Energy Terrain Pty Ltd
- Website
- https://energyterrain.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Energy Terrain is an Australian private company that funds, installs, and operates behind-the-meter rooftop solar systems for commercial and industrial customers under 10-20 year Power Purchase Agreements, delivering electricity at 20-60% below retail rates across dairy, manufacturing, hospitality, food production, and construction segments.
- Ownership category
- akta.pro rank
Energy Terrain industry classification
Industry- Product category
- Solar Energy Services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization) (EUAMABAJ)
- akta.pro secondary industries
- Solar Project Development & IPP (Utility-Scale & Rooftop) (EUAMABAA), Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH), Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC)
Keywords
Where Energy Terrain is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Energy Terrain business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Solar Power Purchase Agreement Revenue: Energy Terrain designs, installs, operates and maintains solar power systems on client premises at no upfront cost to the client. In return, over an agreed period (10, 15, or 20 years), clients pay for the solar energy generated at rates typically lower than retail electricity prices. The company derives income from investing in solar projects and charging customers for the electricity produced. They also access government incentives, renewable energy credits, and can sell excess energy back to the grid.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Multi-year contract | Flexible Solar PPA with no upfront costs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Energy Terrain product offering
Product offeringCore offering
Energy Terrain provides Solar Power Purchase Agreements (Solar PPAs) to commercial and industrial businesses across Australia. The company designs, installs, operates, and maintains solar photovoltaic systems on client premises at its own cost, with clients paying only for the electricity generated at rates 20-60% lower than retail energy prices over 10, 15, or 20-year contract terms. The company also offers supporting Energy Audits and handles rebate/grant applications on behalf of clients.
Product overview
Energy Terrain offers a Solar Power Purchase Agreement (Solar PPA) as its primary service offering. Through their Flexible Solar PPAs, they deliver clean, low-cost electricity to Australian businesses with no upfront investment required. The company installs, operates, and maintains solar power systems on clients' premises, selling the generated electricity at rates 20-60% below retail energy prices. Their service portfolio includes Solar PPAs as the core product, supplemented by Energy Audits, Rebate Assistance, and detailed Solar PPA Installation Design Standards. Contract terms are available in 10, 15, and 20-year options, serving primarily commercial and industrial sector clients across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Solar Power Purchase Agreements (Solar PPAs) Flexible Solar Power Purchase Agreements through which Energy Terrain designs, installs, operates and maintains solar photovoltaic systems on the premises of commercial and industrial businesses across Australia at no upfront cost to the customer. Clients pay only for the electricity generated, at rates 20-60% lower than retail energy providers, over 10, 15 or 20-year contract terms with price certainty.
- Energy Audits
Quantifiable outcome
- Energy costs reduced by 20-60% compared to retail energy rates
- +5 more outcomes
Companies that use Energy Terrain
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Energy Terrain technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Energy Terrain partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Enova EnergycoreEnergy Terrain assisted Enova Energy in researching funding opportunities to implement solar systems on the McKenzie Lofts affordable housing project in NSW, as well as how Enova can reduce energy stress in low-income households. Referenced various government renewable energy schemes and rebates. Also researched Clean Energy Finance Corporation investment and crowdfunding possibilities.
- Pledge 1%coreEnergy Terrain made a commitment to Pledge 1% movement in 2017, pledging to contribute 1% of resources (specifically employee time) towards not-for-profit causes. Each team member dedicates 1% of their time to not-for-profit organizations of their choosing focused on renewable energy development.
- Sassafras GroupcoreEnergy Terrain partnered with Sassafras Group to work with Renew in Timor-Leste Plastic Plant Project. The collaboration focuses on conducting detailed solar system analysis to enable a local plastic recycling plant to operate at full capacity during daylight hours powered by clean energy.
- RenewcoreEnergy Terrain partnered with Sassafras Group to assist Renew in their Timor-Leste Plastic Plant Project. Engineers are participating in planning and optimization of the plant's solar system to allow locals to recycle plastic waste. Renew provides solar energy to over 2,000 homes and 1,000 community centers in Timor-Leste.
- Climate for ChangeminorEnergy Terrain has been involved in Climate Conversations hosted by Climate for Change, as well as encouraging seminar attendance and fundraising efforts. Climate for Change is the only organization in Australia specifically aligned to improve climate change discourse through educational conversations in communities.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Energy Terrain competitors and assessment
Company assessmentBroad incumbents
- Origin Energy: Major Australian integrated energy retailer with growing renewable energy portfolio and commercial customer offerings. Provides competing electricity supply and increasingly solar/renewable solutions to the same C&I buyer pool.
- Lightsource bp: Global solar developer and IPP with operations in Australia, financing utility-scale and C&I solar projects. Operates in the same solar PPA/financing space as Energy Terrain but at meaningfully larger scale and with broader geographic reach.
- AGL Energy: One of Australia's largest energy retailers and generators with significant renewable/solar generation assets and C&I energy offerings. Competes with Energy Terrain in supplying electricity to Australian C&I customers, though at vastly greater scale and broader portfolio.
- ENGIE Australia: Global energy major with substantial Australian renewable generation assets and commercial energy offerings. Competes in the broader C&I renewable electricity market that Energy Terrain addresses, though ENGIE operates at utility scale.
- Edify Energy: Australian solar project developer and operator with utility-scale and commercial solar installations. Comparable in delivering financed solar projects in Australia, though more focused on larger utility-scale development.
- Shell Energy Australia: Australian business energy retailer offering electricity and solar/renewable solutions to commercial and industrial customers. Comparable in serving C&I buyers with energy supply and decarbonization offerings, with much deeper capital base.
- SunPower Corporation: Global residential and commercial solar company with PPA and finance offerings. Comparable in solar PPA product structure though predominantly residential-focused in some markets; broader incumbent presence across geographies.
Direct peers
- Natural Solar: Australian solar company serving commercial and residential customers with installation and finance options. Comparable in product offering (solar PV systems with finance/PPA structures) and Australian market focus.
- Todae Solar: Australian commercial and industrial solar installer offering financing and PPA-style structures for mid-market businesses. Directly comparable in customer segment (Australian C&I), solar offering, and behind-the-meter installation model.
Emerging players
- Reposit Power: Australian distributed energy technology company focused on battery storage and behind-the-meter energy management for commercial customers. Adjacent to Energy Terrain's C&I solar PPA offering, increasingly overlapping as solar+storage becomes the standard C&I proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Energy Terrain social profiles
Digital presenceEnergy Terrain financial estimates
Financial estimateRevenue estimate
Valuation estimate
Energy Terrain leadership team
Management profileNumber of profiles
Profiles3 records
Energy Terrain funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Energy Terrain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Energy Terrain
What does Energy Terrain do?
Energy Terrain provides Solar Power Purchase Agreements (Solar PPAs) to commercial and industrial businesses across Australia. The company designs, installs, operates, and maintains solar photovoltaic systems on client premises at its own cost, with clients paying only for the electricity generated at rates 20-60% lower than retail energy prices over 10, 15, or 20-year contract terms. The company also offers supporting Energy Audits and handles rebate/grant applications on behalf of clients.
Is Energy Terrain a public or private company?
Energy Terrain is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Energy Terrain founded?
Energy Terrain was founded in 2017. It employs 1 to 10 people.
Where is Energy Terrain based?
Energy Terrain is headquartered in Melbourne, Australia, in the Oceania region.
How does Energy Terrain make money?
One revenue line is on record: solar Power Purchase Agreement Revenue.
Who are Energy Terrain's main competitors?
Broad incumbents on record are Origin Energy, Lightsource bp, AGL Energy, ENGIE Australia, Edify Energy, Shell Energy Australia and SunPower Corporation. Direct peers are Natural Solar and Todae Solar. Reposit Power is listed as an emerging player.
Does Energy Terrain have an API?
No public API is recorded for Energy Terrain.
What industry is Energy Terrain in?
Energy Terrain's product category is Solar Energy Services. Its primary akta.pro industry code is EUAMABAJ, Solar Financing, Leasing & Ownership Platforms (Tax Equity, PPA, Securitization), with a secondary code of EUAMABAA, Solar Project Development & IPP (Utility-Scale & Rooftop). Its NAICS code is 221114 and its SIC code is 4991.