Influsence
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Influsence firmographics
Firmographics- Name
- Influsence
- Legal name
- Influsence, Inc.
- Website
- https://influsence.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Influsence industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Software Publishers (513210), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Measurement, Attribution & Analytics (BPAFAHAI), Influencer Marketing Agencies (BPAFAHAA), Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
Keywords
Where Influsence is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Influsence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: AI SaaS platform providing data insights for influencer marketing. Subscription tiers at $24, $32, and $48 per month.
- VirtualCMO Service: Virtual Chief Marketing Officer offering for startups, nonprofits, and companies looking to scale teams without incurring full-time executive costs
- Influencer Marketing Services: Full-service influencer marketing with end-to-end campaign management, including organic content creation, influencer partnership management, and ad spend deployment
- Digital Marketing Services: Full-scale digital marketing including strategic email campaigns and social media management for audience growth and brand visibility
- Lead Generation Services: Full-service lead generation to guide potential clients through discovery journey and nurturing at every stage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Silver tier - Basic subscription |
| Subscription | Monthly | Gold tier - Mid-level subscription |
| Subscription | Monthly | Platinum tier - Premium subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Influsence product offering
Product offeringCore offering
Influsence operates an AI-powered SaaS influencer marketing platform that uses crawlers and social listening tools to discover influencers across the online landscape and ranks them via its proprietary True Influsence Score. In addition to the software platform, the company offers full-service digital agency capabilities including influencer marketing, digital marketing, lead generation, and VirtualCMO services for startups, nonprofits, and enterprise brands.
Product overview
Influsence offers an AI-powered SaaS influencer marketing platform supplemented by full-service digital agency capabilities. The core platform uses AI crawlers to discover influencers across the online landscape, social listening tools to organize data, and a proprietary True Influsence Score to rank influencer targets. The company also provides four service modules: Monitoring (tracking and measuring campaign metrics), Enhancement (creating actionable improvement steps), Strategy (digital branding and marketing strategies), and Execution (daily campaign implementation). Additional services include Influencer Marketing (full-service end-to-end campaign management), Digital Marketing, Lead Generation, and VirtualCMO (virtual Chief Marketing Officer for strategic leadership).
Differentiator
Problem solved
Functional benefit
Products and services
- AI SaaS Influencer Marketing Platform An AI-powered SaaS platform that uses crawlers to discover influencer sources across the online landscape and AI social listening tools to organize the data. The platform ranks influencer targets using the proprietary True Influsence Score to help companies and agencies identify the best-fit influencers within minutes. Targeted at ad agencies and enterprise brands.
- Influencer Marketing Full-service influencer marketing offering with end-to-end campaign management, handling every touchpoint from organic content creation to managing influencer partnerships and deploying ad spend. Targeted at enterprise brands seeking comprehensive influencer marketing solutions.
- Digital Marketing Full-scale digital marketing service including crafting captivating content, architecting digital experiences, strategic email campaigns, and social media management to drive audience growth and brand visibility for growth-stage companies.
- Lead Generation Full-service lead generation designed to guide potential clients through a discovery journey and nurture them at every stage via digital media campaigns. Targeted at B2B companies seeking qualified leads that fuel business growth.
- VirtualCMO A strategic service offering providing virtual Chief Marketing Officer leadership and execution implementation oversight for startups, nonprofits, or companies looking to scale their marketing team without the cost of a full-time executive.
Quantifiable outcome
- 10,000+ campaigns executed successfully
- +1 more outcomes
Companies that use Influsence
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
Influsence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Influsence partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JuliusworksminorHYPR, the original market leader in data-driven influencer marketing automation founded by Gil Eyal (now Chief Advisor at Influsence), was sold to Juliusworks in April 2020. This represents a past business transaction rather than an active partnership.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Influsence competitors and assessment
Company assessmentEmerging players
- Modash: Creator discovery and analytics platform with global influencer database and audience insights. Comparable to Influsence's discovery and KPI-scoring tooling, though it is SaaS-only with no agency layer.
Direct peers
- Influencer.com (formerly IZEA): Influencer marketing marketplace and managed services provider combining SaaS technology with a creator marketplace and agency execution. Comparable across both Influsence's SaaS and agency offerings.
- HypeAuditor: Influencer analytics and fraud-detection platform providing audience quality, authenticity, and performance scoring. Closely comparable to Influsence's analytics and KPI-driven scoring focus.
- HYPR (now part of Juliusworks): Original influencer marketing automation platform founded by Influsence Chief Advisor Gil Eyal; was acquired by Juliusworks in April 2020. Effectively Influsence's predecessor and the closest analog to its current AI-driven discovery and analytics offering.
- CreatorIQ: Enterprise influencer marketing platform offering creator discovery, CRM, campaign management, and analytics. Directly comparable SaaS + workflow offering targeting brands and agencies.
- GRIN: Creator management platform with discovery, CRM, and end-to-end campaign workflows for brands and agencies. Comparable SaaS-led influencer marketing offering.
- Aspire (formerly AspireIQ): Influencer marketing platform for discovery, outreach, and campaign management, with an embedded managed services offering. Closely mirrors Influsence's hybrid SaaS + agency model.
- Upfluence: Influencer marketing platform with database search, analytics, and campaign management tools, also offering agency services. Directly competes across both SaaS and services layers.
- Traackr: Influencer marketing platform focused on creator discovery, performance analytics, and brand-affinity measurement. Comparable in its analytics-first positioning to Influsence's True Influsence Score.
Broad incumbents
- Klear (Meltwater): Influencer marketing platform now part of Meltwater, offering creator discovery, analytics, and campaign management as part of a broader consumer intelligence suite. Comparable in analytics but operates as part of a larger media intelligence portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Influsence financial estimates
Financial estimateRevenue estimate
Valuation estimate
Influsence leadership team
Management profileNumber of profiles
Profiles3 records
Influsence funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Influsence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Influsence
What does Influsence do?
Influsence operates an AI-powered SaaS influencer marketing platform that uses crawlers and social listening tools to discover influencers across the online landscape and ranks them via its proprietary True Influsence Score. In addition to the software platform, the company offers full-service digital agency capabilities including influencer marketing, digital marketing, lead generation, and VirtualCMO services for startups, nonprofits, and enterprise brands.
Is Influsence a public or private company?
Influsence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Influsence founded?
Influsence was founded in 2009. It employs 1 to 10 people.
Where is Influsence based?
Influsence is headquartered in San Diego, United States, in the North America region.
How does Influsence make money?
Five revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are virtualCMO Service, influencer Marketing Services, digital Marketing Services and lead Generation Services.
Who are Influsence's main competitors?
Modash is listed as an emerging player. Direct peers are Influencer.com (formerly IZEA), HypeAuditor, HYPR (now part of Juliusworks), CreatorIQ, GRIN, Aspire (formerly AspireIQ), Upfluence and Traackr. Klear (Meltwater) is listed as a broad incumbent.
Does Influsence have an API?
No public API is recorded for Influsence.
What industry is Influsence in?
Influsence's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAFAHAI, Influencer Measurement, Attribution & Analytics. Its NAICS code is 513210 and its SIC code is 7372.