Solv Wellness

What Solv Wellness does

Solv Wellness is a privately held, Atlanta-based direct-to-consumer supplement company founded in 2010 by Terri Wade (CEO) and Kevin Wade (EVP, Clinical Development) that develops clinically validated, non-hormonal supplements targeting the unmet health needs of perimenopausal and menopausal women. The company operates two product tiers: a "Clinical Strength" line — GennaMD (recurrent UTI defense, 36 mg soluble PAC from a proprietary cranberry juice extract), Māge (a 3-in-1 probiotic for the female pelvic triangle), and Via (an FDA-cleared, non-hormonal vaginal moisturizer) — and a newly launched "Everyday Essentials" line comprising Hot Flash Relief, Joint Support, and Urinary Health supplements. Its technological foundation rests on a mix of proprietary and licensed specialty ingredients (bioPAC, Menofelis rhapontic rhubarb, TurmXTRA curcumin, UC-II collagen, PreforPro prebiotic, and Urophenol) backed by 24–27 clinical studies across the portfolio.

The business sells primarily through its own e-commerce storefront (solvwellness.com), with supplementary distribution on Amazon and a dedicated HCP portal (hcp.solvwellness.com) that supports healthcare professional recommendations. Pricing ranges from roughly $20 to $250 depending on SKU and pack size, with a subscribe-and-save model offering 15% off across 30–360 day cadences, a 20% new-customer discount, SW Rewards+ loyalty, and Affirm installment financing (0%–36% APR). Products carry a 60-day happiness guarantee, are FSA/HSA eligible, vegan, non-GMO, and gluten-free. Customer trust is evidenced by aggregate 4.9/5 ratings across more than 5,000 reviews on solvwellness.com, with GennaMD alone carrying 4,244 reviews. A Medical Advisory Board chaired by Dr. Sophie Fletcher (Sutter) and including four board-certified urologists/urogynecologists provides clinical oversight and physician-trusted positioning.

Solv Wellness was bootstrapped and remains founder-owned, with no disclosed institutional funding, parent company, or M&A history as of June 2026. Geographic scope is North America (US and Canada), with active product launches (Essentials line in April 2026) and brand partnerships (Mia Syn, RDN, June 2026) pointing to a recent push from a UTI-defense specialty brand toward a broader menopause-care portfolio.

Name

Solv Wellness

Legal name

Solv Wellness

Website

https://solvwellness.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Solv Wellness is a privately held, Atlanta-based DTC supplement company that sells clinically validated, non-hormonal products (GennaMD, Māge, Via, and the Essentials line) targeting perimenopausal and menopausal women's urinary, vaginal, joint, and pelvic-triangle health.

Ownership category

akta.pro rank

Product category

Women's Health Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRADAGAK

Women’s Health Supplements (Prenatal, Menopause, Hormonal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAMAH

Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRADAGAF

Probiotics & Digestive Health Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRABAIAJ

Menstrual Pain Relief & Period Care Supplements

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

• Women's health supplements
• Urinary tract supplements
• Menopause support products
• Vaginal health care
• Dietary supplements

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct-to-consumer e-commerce sales: Solv Wellness sells its full product lineup directly to consumers through its e-commerce storefront (solvwellness.com) and Amazon. Products are available as one-time purchases or through subscribe-and-save plans (15% discount). Subscription options range from 30-day to 360-day delivery intervals. The company also offers Affirm financing (0–36% APR) to allow customers to pay in installments.
2. Subscription / Subscribe & Save: Customers can subscribe to regular product deliveries with a 15% discount applied to each order. Subscription cadence options include 30-day, 60-day, 90-day, 120-day, 180-day, 270-day, and 360-day intervals. Free expedited shipping is available as a rewards redemption option for subscribers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Solv Wellness manufactures and sells clinically validated, non-hormonal dietary supplements for midlife women, targeting the female pelvic triangle (gut, vagina, and urinary tract). Its Clinical Strength line includes GennaMD for recurrent UTI defense, Māge 3-in-1 probiotic, and Via vaginal moisturizer. Its Everyday Essentials line (launched April 2026) includes Hot Flash Relief, Joint Support, and Urinary Health. Products are sold direct-to-consumer via solvwellness.com and Amazon, with subscribe-and-save plans, healthcare professional endorsements, and FSA/HSA eligibility.

Product overview

Solv Wellness is a women's health supplement company offering two product tiers: Clinical Strength (GennaMD, Māge, Via) and Everyday Essentials (Hot Flash Relief, Joint Support, Urinary Health). GennaMD is the flagship clinical-strength UTI supplement with 36 mg soluble PAC backed by 24 clinical studies; Māge is a 3-in-1 probiotic targeting the female pelvic triangle; Via is an FDA-cleared non-hormonal vaginal moisturizer with hyaluronic acid. The Essentials line launched April 2026 as a daily non-hormonal supplement extension for perimenopause and menopause symptom management, including Hot Flash Relief (rhapontic rhubarb extract), Joint Support (curcumin + collagen), and Urinary Health (whole cranberry PAC). The portfolio addresses urinary tract infections, microbiome balance, vaginal dryness, hot flashes, and joint discomfort.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• GennaMD's bioPAC reduced UTI frequency by up to 73% in a 60-day pilot study.
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• Mia Syn, MS, RDNminorGTM or Marketing Partner · 1 June 2026Solv Wellness partnered with Mia Syn (Master of Science, Registered Dietitian Nutritionist) during National Women's Health Month (June 2026) to promote science-backed support and wellness tips for women navigating menopause. Syn is featured as a brand ambassador in media and on the solvwellness.com homepage, lending registered dietitian credibility to Solv Wellness' menopause supplement positioning.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kindra: Direct-to-consumer menopause supplement company selling daily symptom-relief products (hot flashes, sleep, vaginal health) targeted at midlife women. Overlaps directly with Solv's Hot Flash Relief, Via, and Joint Support offerings.
• O Positiv: Women's health DTC brand with menopause products (MENO) and broader female wellness supplements, marketed via social and influencer channels. Comparable target customer (midlife women) and similar premium DTC positioning to Solv Wellness.
• Perelel: OB/GYN-founded women's health supplement brand with prenatal and perimenopause support products sold DTC with a subscription model. Comparable physician-led authority and midlife female audience overlap with Solv.
• Ritual: Premium women's supplement DTC brand with subscription-based multivitamins and condition-specific products. Comparable DTC subscription business model and female consumer audience, though broader than Solv's menopause focus.
• HUM Nutrition: Direct-to-consumer beauty-from-within supplement brand targeting women with condition-specific products (skin, hair, mood, intimate health). Overlaps with Solv on audience, DTC distribution, and subscription mechanics.
• vH Essentials: Vaginal health and feminine care product company selling moisturizers, pH balancers, and probiotics DTC. Directly comparable to Solv's Via vaginal moisturizer and Mãge probiotic product category.
• Bonafide Health: Women's health DTC brand focused on perimenopause and menopause supplements (Ristella, Clarivee, etc.), with physician endorsements and a clinically validated positioning. Closest comparable to Solv's Essentials line and menopause-focused clinical-strength products.
• Uqora: Direct-to-consumer urinary tract health company selling cranberry-based and probiotic supplements targeted at women with recurrent UTIs. Highly comparable to Solv's GennaMD flagship, with similar positioning around antibiotic alternatives and HCP recommendations.
• Care/of: Personalized vitamin and supplement subscription service sold DTC with quiz-based recommendations. Comparable DTC subscription business model and female-skewing customer base, though broader positioning than Solv's menopause specialization.
• Wisp: Women's sexual and reproductive health DTC brand combining telehealth consultations with OTC products for UTIs, BV, yeast infections, and vaginal dryness. Direct overlap with Solv's UTI prevention (GennaMD) and vaginal health (Via) categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/solvwellness
• Facebookfacebook.com/solvwellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solv Wellness