Entsia
Entsia is a Sydney-based InsurTech company providing a cloud-native, API-first platform spanning the full insurance lifecycle — product distribution, underwriting, policy administration, claims, and credit control. It serves insurers, MGAs, and brokers across Australia, New Zealand, and Singapore, with pre-built integrations to major broker platforms.
- Company typePrivate
- Founded2011
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Entsia does
Entsia is a privately held, Sydney-headquartered insurance technology company founded in 2011 that provides a cloud-native, API-first, modular insurance platform covering the full insurance lifecycle — product configuration, distribution, underwriting, policy administration, claims, and credit control — on a single core system. The platform supports everything from simple retail products to complex multi-risk commercial packages, and is differentiated primarily by pre-built integrations to the major broker and intermediary platforms in Australia and New Zealand, including Ebix Sunrise Exchange (with a two-week accelerated accreditation path versus an industry-typical 6–9 months), Steadfast Client Trading Platform, Aon CoverWallet, Austbrokers Express Cover, and BizCover. As of 2025–2026, Entsia processes over AU$2 billion in Gross Written Premium annually across its customer base, has doubled its insurer customer count since 2023, and reports 100% customer retention over the same period.
The company sells primarily through an enterprise field sales motion targeting insurers, MGAs, and brokers with binding authority, supplemented by channel partnerships and a product-led self-configuration capability that allows business users to modify products without developer involvement. Its customer base spans large global and Australian insurers (Chubb, Allianz, Suncorp, Hollard, Probitas 1492, Delta Insurance) and a growing cohort of mid-market underwriting agencies (ATL, Hutch, Ag Guard). Entsia operates from offices in Sydney (headquarters) and Singapore (APAC regional hub, via Entsia Asia Pte Ltd), with formal presence in New Zealand established in October 2025 through InsurTechNZ membership, and announced plans for further international expansion from 2025. The platform holds ISO 27001 certification and is APRA CPS 230 ready and CPS 234 compliant, meeting the security and operational resilience standards expected by regulated insurers. Revenue is generated through a SaaS subscription model with pricing tailored to customer size and scope, though specific pricing is not publicly disclosed; no revenue figure has been disclosed publicly. The company is founder-led by CEO Alistair McElligott (20+ years in insurance) and has expanded its leadership team materially in 2024 with additions across people, marketing, product engineering, and delivery functions.
Entsia firmographics
Firmographics- Name
- Entsia
- Legal name
- Entsia Pty Ltd
- Website
- https://entsia.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Entsia is a Sydney-based InsurTech company providing a cloud-native, API-first platform spanning the full insurance lifecycle — product distribution, underwriting, policy administration, claims, and credit control. It serves insurers, MGAs, and brokers across Australia, New Zealand, and Singapore, with pre-built integrations to major broker platforms.
- Ownership category
- akta.pro rank
Entsia industry classification
Industry- Product category
- Insurance Technology Platforms
- NAICS
- Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)
- akta.pro secondary industries
- Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)
Keywords
Where Entsia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Entsia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Entsia generates revenue primarily through a SaaS platform subscription model, providing insurers, MGAs, and brokers access to its end-to-end insurance platform. Customers pay for access to the platform covering policy management, distribution, claims, and credit control. The subscription model supports scalability from startups through to global insurers with pricing adapted to customer size and scope of use.
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Entsia product offering
Product offeringCore offering
Entsia provides a cloud-native, API-first, modular insurance administration platform that spans the full insurance lifecycle — product management, underwriting, policy administration, claims, and credit control. The platform enables insurers, MGAs, and brokers with binding authority to build insurance products once and distribute them across direct, broker, and bancassurance channels through pre-built integrations to major distribution platforms. It supports simple retail through complex multi-risk commercial packages on a single core system.
Product overview
Entsia offers a modular, cloud-native insurance platform covering the full insurance lifecycle. The core platform integrates four main modules: Policy Management (end-to-end policy administration with automated underwriting and rating), Distribution (multi-channel distribution with pre-built broker and marketplace integrations), Claims (comprehensive claims management with intelligent automation), and Credit Control (automated premium collection and debt management). The platform enables insurers, MGAs, and brokers to build once and deploy across multiple distribution channels, supporting simple retail products through complex commercial package policies. Processing over AU$2 billion in GWP annually, the platform serves customers from startups to global insurers including Chubb, Allianz, Suncorp, Hollard, and Delta Insurance.
Differentiator
Problem solved
Functional benefit
Products and services
- Policy Management End-to-end policy administration system managing the complete policy lifecycle from quoting to renewal for insurers, MGAs, and brokers. Supports all general insurance products from simple retail to complex multi-layered commercial packages, with automated underwriting, flexible rating engine, and automatic document generation.
- Distribution Multi-channel insurance distribution platform enabling build-once-deploy-anywhere capability across direct, broker, and bancassurance channels for insurers and MGAs. Features pre-built integrations with major distribution platforms including Ebix Sunrise Exchange, Steadfast SCTP, AON CoverWallet, Austbrokers, and BizCover, supporting B2C, B2B, and B2B2C models.
- Claims Comprehensive end-to-end claims management module covering the full claims lifecycle from notification to payment and closure for insurers and MGAs. Features intelligent automation, FNOL across multiple channels, automatic cover checks, reserves and payment management, and claims assessment with rules engine.
- Credit Control Automated credit control and debt collection module with flexible instalment billing and multiple payment options including direct debit, credit card, BPAY, and broker payments. Automates premium collection, reconciliation, and reporting for insurers and MGAs.
- Entsia Platform Cloud-native, API-first insurance administration platform processing over AU$2 billion in Gross Written Premium annually. Covers the full insurance lifecycle including product management, underwriting, policy administration, claims, and credit control for customers ranging from startups to global insurers.
Quantifiable outcome
- Over AU$2 billion in Gross Written Premium processed annually on the platform
- +6 more outcomes
Companies that use Entsia
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Entsia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability14 records
Feature10 records
Entsia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- Delta InsurancecoreEntsia partnered with Delta Insurance to accelerate the launch of Delta's Cyber and Management Liability products on the Ebix Sunrise Exchange platform. The partnership reduced typical 6-9 month implementation timelines to approximately two weeks. The three-way collaboration between Delta, Entsia, and Ebix is presented as a model for rapid insurance product launch. The relationship began in 2023 when Entsia powered Delta's BizPack product for New Zealand customers, and the companies are exploring further opportunities to expand the partnership.
- InsurTechNZsupportingEntsia joined InsurTechNZ in October 2025 as a member, supporting the industry body's mission to establish a vibrant ecosystem for insurance innovation and transformation in New Zealand. The membership reflects Entsia's long-term investment in the NZ region where it already has customers, and its commitment to industry-wide collaboration. Entsia intends to contribute to InsurTechNZ activities and initiatives.
- Ebix AustraliacoreEbix Australia offers Entsia customers a fast-tracked accreditation process to connect to the Ebix Sunrise Exchange platform. With an average accreditation time of just two weeks (compared to typical 6-9 months), Entsia customers can distribute their insurance products via new intermediary channels. The partnership leverages Entsia's proven integration with Ebix Sunrise, with several customers and products already live. Entsia and Ebix are committed to delivering flexible, dynamic solutions that empower insurers to transact products efficiently and cost-effectively.
- GrapplersupportingGrappler is a debtor management and credit control partner that collaborated with Entsia on digital transformation projects. The partnership delivered shared customer ATL Insurance with an integrated solution combining Entsia's insurance platform with Grappler's debtor management data capabilities, enabling ATL to make more informed business decisions as they grew.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
Entsia competitors and assessment
Company assessmentDirect peers
- Sapiens International: Sapiens offers core insurance software solutions for P&C, Life, and reinsurance, including policy administration, billing, and claims. Its modular, end-to-end offering overlaps materially with Entsia's full-lifecycle platform approach.
- EIS Group: EIS provides a core insurance platform (EIS Suite) covering policy, claims, billing, and digital insurance distribution for global insurers. Its open-API, cloud-native architecture and emphasis on configurability closely parallel Entsia's technology approach.
- Guidewire Software: Guidewire is the leading global provider of core insurance platform software (PolicyCenter, BillingCenter, ClaimCenter) for P&C insurers. It is the most direct competitor to Entsia in the core insurance SaaS / PAS category and competes head-to-head for the same enterprise insurance customers Entsia targets.
- Duck Creek Technologies: Duck Creek provides a cloud-native suite of insurance SaaS products spanning policy, billing, claims, and distribution for P&C insurers. Its SaaS delivery model, configurability, and P&C focus closely mirror Entsia's positioning.
- Majesco: Majesco delivers cloud-based core insurance software (Policy, Billing, Claims) plus analytics and digital engagement tools for P&C and L&A insurers. Like Entsia, it targets mid-market and新兴 insurers seeking modern, configurable platforms.
- Insurity: Insurity offers a suite of insurance software solutions for P&C insurers including policy administration, claims, billing, and analytics. It competes directly with Entsia for carrier and MGA customers seeking modern, integrated platforms.
Emerging players
- Prima Solutions: Prima Solutions provides modular insurance SaaS for P&C and health insurers, including policy administration, claims, and distribution management. Its configurable, API-driven platform targets a similar segment of mid-market insurers and MGAs.
- Socotra: Socotra is a cloud-native, API-first insurance core platform that emphasizes rapid configuration and developer-friendly extensibility. Its product philosophy and target customer profile (digital-first insurers and MGAs) closely overlap with Entsia's.
Broad incumbents
- Salesforce (Financial Services Cloud / Insurance): Salesforce Financial Services Cloud offers CRM, distribution, and engagement tooling that increasingly includes insurance-specific capabilities. As a broad incumbent, it competes at the distribution and customer-engagement layers where Entsia's platform also plays.
Regional players
- Fadata: Fadata is a European-based provider of core insurance software (IM|NET and INSIS) for life, health, and P&C insurers. While regionally focused on EMEA, its end-to-end policy, claims, and billing capabilities make it a comparable platform to Entsia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Entsia social profiles
Digital presenceEntsia compliance and trust
Trust signalCompliance3 records
Entsia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entsia leadership team
Management profileNumber of profiles
Profiles8 records
Entsia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entsia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entsia
What does Entsia do?
Entsia provides a cloud-native, API-first, modular insurance administration platform that spans the full insurance lifecycle — product management, underwriting, policy administration, claims, and credit control. The platform enables insurers, MGAs, and brokers with binding authority to build insurance products once and distribute them across direct, broker, and bancassurance channels through pre-built integrations to major distribution platforms. It supports simple retail through complex multi-risk commercial packages on a single core system.
Is Entsia a public or private company?
Entsia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entsia founded?
Entsia was founded in 2011. It employs 11 to 50 people.
Where is Entsia based?
Entsia is headquartered in Sydney, Australia, in the Oceania region.
How does Entsia make money?
One revenue line is on record: saaS Platform Subscription.
Who are Entsia's main competitors?
Direct peers on record are Sapiens International, EIS Group, Guidewire Software, Duck Creek Technologies, Majesco and Insurity. Emerging players are Prima Solutions and Socotra. Salesforce (Financial Services Cloud / Insurance) is listed as a broad incumbent. Fadata is listed as a regional player.
Does Entsia have an API?
Yes. Entsia operates a fully API-enabled platform designed for seamless integration with third-party services. The platform supports Open API for partner connectivity, enabling partner providers to connect with the policy admin system. The API-driven architecture allows insurers to build once and deploy across multiple distribution channels without rebuilding or recoding.
What industry is Entsia in?
Entsia's product category is Insurance Technology Platforms. Its primary akta.pro industry code is FSAGAGAB, Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS), with a secondary code of FSAGAGAE, Data, Analytics & AI for Insurance (Risk, Pricing, Personalization). Its NAICS code is 52429 and its SIC code is 7372.