Celeri

What Celeri does

Celeri Labs, Inc. is a New York-based property technology company founded in 2022 that builds AI-powered fraud prevention software for the U.S. residential rental market. The platform helps property managers and multifamily operators detect fraudulent rental applications — including falsified paystubs, tampered bank statements, stolen identities, and synthetic credit profiles — before a lease is signed. The product suite comprises three core modules: Income Doc Verification (an AI-driven document forensics engine that inspects the underlying digital fingerprint of paystubs and bank statements to flag modifications human reviewers miss), Identity Verification or "Celeri IDV" (database and biometric validation of government-issued IDs, using face geometry analysis with embedded third-party biometric technology), and SSN Integrity Verification (synthetic identity detection against a 300M+ identity record graph with PASS/FAIL decisioning). Celeri reports that synthetic fraud was flagged in 4%+ of applications during Esusu Identity Services pilots and that 93% of property managers reported fraud incidents in the prior year.

The company monetizes through two parallel pricing models — a per-unit subscription at $0.99/unit/month and a per-applicant usage fee at $9.99/applicant — with a 30-day free trial available to Buildium customers. Go-to-market is B2B enterprise field sales complemented by deep integrations with the three dominant U.S. property management systems (Buildium, Entrata, Yardi), which embed Celeri's screening step directly into the application workflow. The company serves a focused set of named enterprise customers including CAF Management, Meridian Management, Monian Group, Rushmore Management, and Trinity Property Consultants. Celeri was originally capitalized with a $2.0M pre-seed round in May 2022 from Notation Capital and Twelve Below, and on January 22, 2025 was acquired by Esusu Financial Inc., continuing independent operations under the Esusu Identity Services (EIS) brand and gaining access to Esusu's installed base of 5M+ rental units across all 50 states.

Name

Celeri

Legal name

Celeri Labs, Inc.

Website

https://getceleri.com

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

1–10 employees

Short description

Celeri is a New York-based property technology company (founded 2022) that sells AI-powered fraud detection software — including income document forensics, biometric identity verification, and SSN integrity checks — to U.S. property managers and multifamily operators to prevent fraudulent rental applications.

Ownership category

akta.pro rank

Product category

Tenant Screening Software

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320), Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)

akta.pro secondary industries

Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF), Identity Verification (ID, SSN Trace, KYC-lite) (BPACALAD)

Keywords

• Tenant screening software
• Rental fraud detection
• Income verification
• Identity verification
• Property management technology

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription-based fraud detection: Celeri charges property managers a monthly subscription fee for access to fraud detection tools. Pricing is based on per-unit or per-applicant metrics.
2. Per-applicant usage fees: Usage-based pricing where property managers pay per applicant screened, providing flexibility for varying screening volumes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Celeri provides an AI-powered fraud detection platform that helps multifamily property managers and landlords verify applicant income and identity during the rental application process. The platform combines Income Doc Verification (analyzing paystubs and bank statements for modifications), Identity Verification (biometric ID and selfie validation), and SSN Integrity Verification (synthetic identity detection against 300M+ identity records). It is delivered via direct subscriptions and native integrations with Buildium, Entrata, and Yardi property management systems.

Product overview

Celeri, now operating as Esusu Identity Services (EIS), is an AI-powered fraud prevention platform for the residential real estate industry. The core product suite includes Income Doc Verification (AI detection of modified paystubs and bank statements), Identity Verification/Celeri IDV (biometric ID validation), and SSN Integrity Verification (synthetic identity detection). These integrated tools help property managers instantly verify documents and identities, spot fraudulent applications in seconds, and mitigate bad debt and eviction costs. Celeri operates as a subsidiary of Esusu and integrates with property management systems including Buildium, Entrata, and Yardi.

Differentiator

Problem solved

Functional benefit

Products and services

• Esusu Identity Services (formerly Celeri) AI-powered fraud prevention platform for the residential real estate industry. Provides income and identity verification tools that help property managers detect fraudulent applications, streamline screening, and reduce eviction and lost-rent costs.
• Income Doc Verification AI-powered detection software that pinpoints modifications and anomalies in paystubs and bank statements invisible to the human eye by analyzing underlying document data and digital fingerprints.
• Identity Verification (Celeri IDV) Validates an applicant's identity by checking information against regulated databases, scanning physical government-issued IDs, and analyzing biometric face data to detect fake and stolen IDs in real time.
• SSN Integrity Verification Detects synthetic and compromised identities by verifying SSNs against 300M+ identity records and delivering PASS | FAIL decisions, catching synthetic credit profiles (including Credit Privacy Numbers) that credit reports miss.

Quantifiable outcome

• 1 in 10 rental applicants submits false documents
• +5 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• EsusuflagshipStrategic or Co-development Partner · 22 January 2025Esusu Financial Inc. acquired Celeri to enhance fraud prevention in housing. The acquisition reinforces Esusu's customer-centric approach of delivering cutting-edge solutions that protect property owners, reduce risks, and ensure a more equitable housing process. Celeri now operates as Esusu Identity Services (EIS).
• BuildiumcoreTechnology or IntegrationCeleri launched in Buildium Marketplace, enabling Buildium users to seamlessly leverage Celeri's AI-powered fraud detection solution alongside Buildium's application and tenant screening system. The integration enhances the screening process with automatic document collection, fraud analysis, and data push back into Buildium.
• EntratacoreTechnology or IntegrationCeleri integrated with Entrata enabling properties using Entrata to leverage Celeri's AI-powered fraud detection seamlessly alongside Entrata's application and tenant screening system. Process includes document collection, fraud analysis, and data push back into Entrata.
• YardicoreTechnology or IntegrationCeleri's latest Yardi integration brings real-time, AI-powered identity and income verification directly into the Yardi workflow, enabling property managers to lease faster, reduce risk, and make data-driven decisions.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• IncomeGuide: IncomeGuide is a tenant-screening and income-verification platform focused on the rental industry, offering a partially overlapping feature set with Celeri around applicant income validation and fraud detection.
• Veriff: Veriff is an identity verification and document authentication provider serving multiple verticals including real estate and rentals. Its IDV and biometric capabilities overlap with Celeri's identity verification module.
• Persona: Persona is an identity verification platform offering ID document capture, biometric checks, and KYC workflows. It competes with Celeri's IDV module and is increasingly used in property management and rental contexts.

Broad incumbents

• Checkr: Checkr is a background-check and identity-verification platform. While primarily employment-focused, its IDV and document verification capabilities compete for similar fraud-prevention use cases and budgets that Celeri addresses.
• Entrata: Entrata is a major multifamily property management platform providing application and tenant screening functionality. Like Yardi, it is a current Celeri integration partner but could also bundle competing verification features.
• Plaid Income: Plaid Income provides income and employment verification through bank-account data connectivity. While not a direct fraud-detection product, it overlaps with Celeri's income verification functionality for the same property management end-customer.
• TransUnion SmartMove: TransUnion's SmartMove is a tenant screening service offering credit, background, and identity checks to landlords. As an established credit bureau incumbent, it bundles similar trust-and-safety capabilities that Celeri complements or competes with.
• Yardi (screening suite): Yardi is a dominant enterprise property management system that offers tenant screening as part of its broader suite. It is both a partner (Celeri integrates into Yardi) and a potential competitor if it embeds native fraud-detection capabilities.

Direct peers

• Snappt: Snappt is a direct competitor offering AI-powered document fraud detection for residential rental applications. It analyzes paystubs, bank statements, and IDs to detect alterations, serving the same multifamily operator customer base as Celeri.
• ApproveShield: ApproveShield provides document and income verification fraud detection for property managers, directly competing with Celeri in screening paystubs, IDs, and bank statements for residential rental applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/celerilabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celeri