Suplery

What Suplery does

Suplery Inc. is a Delaware-incorporated B2B platform, founded in 2022 and operating primarily from Atlanta, that targets verified US beauty professionals — salons, spas, clinics, estheticians, barbershops, and nail studios — with a unified supply system combining free inventory management, order management, and a curated professional beauty marketplace. The technology stack is a cloud-based SaaS accessible via web and native iOS/Android apps, with phone-camera barcode scanning, adaptive reordering that turns backbar usage into reorder recommendations, a voice-interactive report layer, shared-cart team buying workflows, and direct brand-to-business messaging. Core functionality (inventory, ordering, team tools, brand messaging) is offered free to verified professionals; the company monetizes a 13,000+ SKU marketplace through a four-tier commission model (default 20% take rate) on transactions between verified buyers and authorized brands/distributors, with optional integrated US fulfillment. Go-to-market is product-led: a 5-minute signup with no credit card, content marketing via the Suplery blog and organic social, and bottom-of-funnel referral among verified beauty networks. The company has scaled to 1,000+ salon professionals on the buyer side but discloses no revenue, no institutional funding beyond a single $5,000 grant in March 2022, and a 1-10 employee team, placing it firmly at an early, pre-scale stage.

Name

Suplery

Legal name

Suplery Inc.

Website

https://suplery.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Suplery is a US B2B marketplace and SaaS platform that provides free inventory management, unified ordering, and a curated professional beauty shop to verified salons, spas, clinics, barbershops, and nail studios, monetizing through marketplace commissions on sales between beauty professionals and authorized brands.

Ownership category

akta.pro rank

Product category

B2B Beauty Supply Marketplace

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Beauty & Salon Professional Supply Marketplaces (CRAFAHAH)

akta.pro secondary industry

Salon Retail & Backbar Consumables (Disposables, Capes, Towels, Sanitizers) (CRABALAJ)

Keywords

• B2B beauty marketplace
• Salon inventory management
• Professional beauty supply
• Wholesale beauty ordering
• Barcode inventory tracking

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Marketplace Transaction Fees (Commission): Suplery charges referral fees on marketplace transactions. Four fee tiers exist: Pre-existing Client Fees, Invited Client Fees, First Order Fees, and Subsequent Order Fees. Default fee rate is 20% if no rate is set in Commercial Schedule. Fees are calculated on order total excluding sales/use tax. Suppliers receive payouts net of fees, shipping costs, refunds, chargebacks, and other set-off amounts within 5 business days of order completion.
2. Wholesale Product Sales: Revenue from product sales where Suplery acts as marketplace facilitator. Products ship directly from brands/suppliers. Suplery collects payment and remits taxes as marketplace facilitator. Wholesale pricing offered to verified beauty businesses; sales-tax exemption accepted for eligible buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Suplery operates a free, self-serve B2B SaaS platform that combines barcode-based inventory management, unified multi-supplier order management, team-based purchasing, and direct brand messaging for verified US beauty professionals (salons, spas, clinics, barbershops). On top of these free tools, Suplery runs a verified-professional marketplace, the Beauty Shop, where authorized brands and distributors list 13,000+ wholesale products and Suplery earns commissions on transactions.

Product overview

Suplery is a B2B supply platform for professional beauty businesses, offering a unified system that combines three core modules: Inventory Management (free barcode-based stock tracking with adaptive reordering), Order Management (unified dashboard for creating, tracking, and managing orders across suppliers), and a Beauty Shop marketplace (curated catalog of verified professional brands). The platform also includes supplier management, team coordination features, built-in analytics, and a mobile app. Inventory and ordering tools are free for verified beauty professionals, while the marketplace enables purchasing from authorized brands and distributors.

Differentiator

Problem solved

Functional benefit

Products and services

• Suplery Platform A cloud-based B2B supply platform for verified US beauty professionals that combines free inventory management, unified order management across suppliers, team-based shared-cart purchasing, brand messaging, and a verified-professional marketplace into a single self-serve solution accessible via web and mobile (iOS/Android).
• Inventory Management Free inventory system for beauty businesses that enables barcode scanning directly from a mobile phone camera, adaptive reordering driven by real usage patterns, and a voice-enabled report interface for stock visibility without dedicated scanning hardware.
• Order Management Unified ordering dashboard that lets beauty businesses create, track, discuss, and store all orders in one place from first draft through final delivery, including shared carts for team-based ordering with manager approvals and visibility into total spend, pending orders, and late deliveries.
• Beauty Shop Marketplace Pro beauty marketplace limited to authorized brands and distributors with 13,000+ wholesale SKUs, verified product facts (real actives and protocols), wholesale pricing, sales-tax exemption acceptance, integrated brand messaging, and US-based fulfillment shipping directly from brand warehouses.

Quantifiable outcome

• Reduces product spending by approximately 23% within first quarter of implementation
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Professional Beauty Brands (Curated Catalog)coreChannel Partner/ Reseller/ DistributorVerified professional beauty brands across haircare, skincare, nailcare, waxing, lashes, barbering, and spa categories sell through Suplery marketplace. Brands must be authorized distributors or brand owners. Products ship directly from brand warehouses with education materials attached to product pages.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boulevard: Salon and spa business management platform offering scheduling, POS, and increasingly inventory and supplier-ordering features. Competes head-on with Suplery for the same multi-location beauty operator buyer, and represents the most likely software-side replication threat.
• Vagaro: All-in-one salon, spa, and fitness business management suite with a marketplace for product discovery. Targets the same SMB beauty professional base as Suplery and overlaps on inventory and supplier ordering use cases.
• GlossGenius: Salon and beauty professional management platform popular with solo operators and small salons. Competes on the same SMB wedge and has aggressively expanded into integrated payments and product/retail features.
• Booker by Mindbody: Spa and salon management software with inventory and supplier features, now part of Mindbody. Competes for the same mid-market spa and salon cohort with a more established enterprise sales motion.

Broad incumbents

• Mindbody: Category-defining wellness and beauty software incumbent with deep enterprise distribution, POS, and Booker sub-product. A natural consolidator that could replicate Suplery's inventory + marketplace functionality at scale and absorb its customer base.
• Zenoti: Enterprise beauty and wellness software platform with inventory management, supplier integrations, and a marketplace module. Competes for the multi-location enterprise salon segment that Suplery cites as its high-value customer cohort.
• SalonCentric: L'Oréal-owned professional beauty supply distributor with 560+ stores across the US. Represents the offline incumbent channel for the same professional beauty brands that sell through Suplery's marketplace.
• CosmoProf: Professional beauty distribution arm of Henkel operating 1,100+ distributor sales consultants in North America. Competes on the supplier-facing wholesale side and could launch a competing digital marketplace.

Regional players

• Treatwell: European beauty marketplace and salon software provider operating primarily in the UK and EU. Demonstrates the international pattern Suplery would need to replicate if expanding beyond the US, and signals competitive entry risk in adjacent geographies.

Emerging players

• SalonScale: Specialized salon backbar inventory management tool with smart scale hardware integration. Competes narrowly with Suplery's inventory module at the single-location salon tier, illustrating the fragmented competitive set in the niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/suplery_com
• Facebookfacebook.com/Suplerycom
• LinkedInlinkedin.com/company/suplery
• Instagraminstagram.com/supleryy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suplery