The Honeycomb Works
The Honeycomb Works is a London-based behavioural science company offering a visual 360-degree feedback platform and training programmes that help HR, L&D, and leadership teams measure and build inclusive workplace cultures. It serves enterprises, mid-market firms, and start-ups across the UK.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What The Honeycomb Works does
The Honeycomb Works Ltd. is a London-based behavioural science company that provides a visual 360-degree feedback platform and associated training programmes designed to help organisations measure and build inclusive, innovative cultures. Its core product, The Honeycomb Platform, maps team strengths and development areas across ten or more focus areas (Cells) covering inclusion, innovation, collaboration, and leadership, and pairs each area with evidence-based habit checklists and longitudinal behaviour change tracking. The company operates a sub-brand, the RAEng Culture+ Platform, co-developed with the Royal Academy of Engineering specifically for engineering start-ups and scale-ups.
The business runs a hybrid go-to-market: a self-serve product-led growth tier priced at £900/year for up to nine users (billed via Stripe) and a mid-market tier at £2,000/year for up to twenty users, alongside a Custom Honeycomb enterprise tier with bespoke design workshops and dedicated onboarding. Consultancy and training programmes — including the 'Becoming an Ally' and 'Weave It In' solutions developed with academic research partners Dr. Aneeta Rattan and Dr. Evelyn Carter — supplement the platform as professional services revenue. Distribution is supported by content marketing (blog, podcast 'Honeycomb Talks', newsletter, LinkedIn, YouTube, Instagram) and event-led demand generation (London Tech Week, CIPD events, in-house workshops).
The company was founded in 2016 as a spin-off from Reed Learning, is led by CEO Melissa Sabella, and operates with approximately 8-10 employees from its London headquarters. It has raised no disclosed external funding, and serves a customer base spanning enterprise (Société Générale, NHS/Guy's and St Thomas', Worldline, Royal Academy of Engineering, ECITB), mid-market (Puraffinity, MFX, MAT, Learnlight), and nonprofit/start-up segments.
The Honeycomb Works firmographics
Firmographics- Name
- The Honeycomb Works
- Legal name
- The Honeycomb Works Ltd.
- Website
- https://thehoneycombworks.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Honeycomb Works is a London-based behavioural science company offering a visual 360-degree feedback platform and training programmes that help HR, L&D, and leadership teams measure and build inclusive workplace cultures. It serves enterprises, mid-market firms, and start-ups across the UK.
- Ownership category
- akta.pro rank
The Honeycomb Works industry classification
Industry- Product category
- Behavioural Feedback / Culture Measurement Software
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- People Management & Supervisory Skills (EDABAAAB)
- akta.pro secondary industry
- Corporate Team-Building & Offsite Services (HSACADAF)
Keywords
Where The Honeycomb Works is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Honeycomb Works business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Platform Subscription: Annual subscription-based access to the Honeycomb platform with tiered pricing based on team size. Tiers include Getting Started (£900/yr for up to 9 people), Solid Foundations (£2,000/yr for up to 20 people plus per-person add-ons), and Custom Honeycomb (enterprise pricing). All tiers billed annually.
- Consultancy & Training Programmes: Additional professional services including workshops, onboarding sessions, strategy recommendations reports, results presentations, impact analysis, and strategy workshops bundled within the Solid Foundations and Custom Honeycomb tiers, and available as standalone programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Getting Started — for small teams at £900 GBP per year, covering up to 9 people. |
| Subscription | Annual | Solid Foundations — for larger teams at £2,000 GBP per year, plus £96 per year per additional user beyond 20. |
| Subscription | Annual | Custom Honeycomb — tailored for visionary teams with bespoke honeycomb design. |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels9 records
The Honeycomb Works product offering
Product offeringCore offering
The Honeycomb Works sells a web and mobile behavioural feedback platform that generates a visual "Honeycomb" map of team strengths and development areas across 10+ focus areas (Cells) such as inclusion, innovation, collaboration, and leadership, powered by 360-degree feedback and evidence-based habit checklists. The company also provides consultancy and training programmes (e.g., Becoming an Ally, Weave It In) and the RAEng Culture+ sub-brand platform, sold to HR/L&D, DEI, and senior leadership buyers in organisations ranging from small teams to large enterprises.
Product overview
The Honeycomb Works offers The Honeycomb Platform as its core product—a visual behavioral framework and 360-degree feedback tool that helps organizations build inclusive cultures. The platform includes The Honeycomb App (mobile access), and operates the RAEng Culture+ Platform (a sub-brand developed with the Royal Academy of Engineering). The product portfolio also includes consultancy and training programmes such as the 'Becoming an Ally' and 'Weave It In' solutions. Pricing tiers range from 'Getting Started' (£900/year for small teams) to 'Solid Foundations' (£2,000/year for mid-size teams) to 'Custom Honeycomb' (enterprise).
Differentiator
Problem solved
Functional benefit
Brands
- Culture+ Platform: A platform designed specifically for engineering start-ups and scale-ups to build inclusive cultures, developed in collaboration with the Royal Academy of Engineering.
Products and services
- The Honeycomb Platform A 360-degree feedback platform that creates a visual map of team strengths and areas for improvement on the behaviours that matter to company vision. Provides actionable behavioural data and specific habit checklists to build inclusive culture.
- RAEng Culture+ Platform A platform built in collaboration with the Royal Academy of Engineering for engineering start-ups and scale-ups to build inclusive cultures from the start. Part of the Honeycomb ecosystem.
- The Honeycomb App Mobile application providing access to the Honeycomb platform for personal behaviour tracking and self-directed development.
- Consultancy & Training Programmes
- Becoming an Ally Programme
- Weave It In Solution
Quantifiable outcome
- According to a 2016 blog post, UK organisations spend £45 billion on learning each year, but only 30% report improved productivity and engagement from L&D initiatives — the problem The Honeycomb aims to solve.
- +9 more outcomes
Companies that use The Honeycomb Works
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
The Honeycomb Works technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Honeycomb Works partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PusherminorPusher hosted The Honeycomb Works' 'How to be an Ally for Diversity and Inclusion' event at their HQ. Pusher is described as a client and partner taking a proactive approach to inclusivity while navigating rapid growth.
- Royal Academy of EngineeringcoreCo-developed the Culture+ platform specifically for engineering start-ups and scale-ups to build inclusive cultures from the start. The project involved 49 research participants, 27+ hours of user interviews across 18 participating organisations, and extensive desk research. Culture+ is a digital 360 feedback tool targeting the engineering and tech start-up ecosystem.
- Headspring (Financial Times & IE Business School)coreThe Honeycomb platform is integrated into Headspring's award-winning VR executive education game 'Earth-to-Mars', which explores leadership and communication issues. The Honeycomb provides diagnostic identification of strengths and development areas, ways to change, and measurement of progress within the programme.
- Dr. Aneeta RattancoreAcademic research partner providing guidance on inclusivity programmes, including the 'Becoming an Ally' programme and the 'Weave It In' solution. Co-developing research projects focused on driving inclusive cultures.
- Dr. Evelyn CartercoreAcademic research partner providing guidance on inclusivity programmes, including the 'Becoming an Ally' programme and the 'Weave It In' solution. Contributed to event speaking (London Tech Week, Kinect event) and programme design.
- Code Your FutureminorPro bono work supporting an organisation teaching coding to refugees. The Honeycomb identified a broader need among tech employers who were satisfied with technical capability but needed evidence of soft skills like collaboration, problem solving, and communication.
- Chelsea JacksonminorDEI Consultant (Political Scientist originally from Atlanta, GA, USA) who authored The Honeycomb Works' 'What You Need to Know about US Election Violence' action-based resource pack for HR professionals, managers, and senior leaders.
Scale indicators1 record
Recent moves7 records
Expansion highlights6 records
The Honeycomb Works competitors and assessment
Company assessmentEmerging players
- 15Five: 15Five combines continuous performance management with engagement surveys and manager feedback tools. It shares the HR/L&D buyer persona and culture-measurement value proposition with The Honeycomb.
- Leapsome: Leapsome is a people enablement platform with performance reviews, 360 feedback, engagement surveys, and learning modules. It overlaps with The Honeycomb in 360 feedback and culture measurement, particularly in European mid-market customers.
- Lattice: Lattice is a people management platform combining performance reviews, engagement surveys, and career development. It overlaps with The Honeycomb on the 360-feedback and engagement measurement dimensions but has a broader people-ops scope.
Direct peers
- Humu: Humu is a people science platform that uses behavioural nudges to drive culture change, grounded in organisational behaviour research. It shares The Honeycomb's evidence-based, behaviour-change-first positioning and is a close functional peer.
- Workday Peakon Employee Voice: Peakon (acquired by Workday) is an employee listening platform that provides real-time engagement surveys and analytics. It overlaps directly with The Honeycomb's behavioural feedback and culture measurement capabilities, with similar buyer personas (HR/L&D leaders).
- Culture Amp: Culture Amp is a culture and employee engagement platform offering 360-degree feedback, engagement surveys, and performance management. It is the most direct competitor to The Honeycomb Works in the culture-measurement SaaS category, targeting HR/L&D teams at SMB through enterprise.
- TINYpulse: TINYpulse provides lightweight employee engagement surveys and feedback tools, with a focus on continuous listening and anonymous input. It overlaps with The Honeycomb's 360-degree feedback and culture measurement capabilities, particularly in the SMB and mid-market segment.
- Officevibe: Officevibe (now part of Workhuman) provides anonymous employee feedback and engagement measurement for SMBs. It targets a similar HR/L&D buyer and addresses the same pain point of translating culture/feedback into actionable behaviour change.
Broad incumbents
- Gallup: Gallup is a long-established research and consulting firm offering the Q12 employee engagement framework and associated surveys and advisory services. It is a broad incumbent in culture measurement with much deeper resources than The Honeycomb.
- Korn Ferry: Korn Ferry is a global organisational consulting firm offering leadership development, talent management, and culture transformation services. It is a broad incumbent that competes with The Honeycomb in leadership development and culture change engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Honeycomb Works social profiles
Digital presenceThe Honeycomb Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Honeycomb Works leadership team
Management profileNumber of profiles
Profiles5 records
The Honeycomb Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Honeycomb Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Honeycomb Works
What does The Honeycomb Works do?
The Honeycomb Works sells a web and mobile behavioural feedback platform that generates a visual "Honeycomb" map of team strengths and development areas across 10+ focus areas (Cells) such as inclusion, innovation, collaboration, and leadership, powered by 360-degree feedback and evidence-based habit checklists. The company also provides consultancy and training programmes (e.g., Becoming an Ally, Weave It In) and the RAEng Culture+ sub-brand platform, sold to HR/L&D, DEI, and senior leadership buyers in organisations ranging from small teams to large enterprises.
Is The Honeycomb Works a public or private company?
The Honeycomb Works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Honeycomb Works founded?
The Honeycomb Works was founded in 2016. It employs 1 to 10 people.
Where is The Honeycomb Works based?
The Honeycomb Works is headquartered in London, United Kingdom, in the Europe region.
How does The Honeycomb Works make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are consultancy & Training Programmes.
Who are The Honeycomb Works's main competitors?
Emerging players on record are 15Five, Leapsome and Lattice. Direct peers are Humu, Workday Peakon Employee Voice, Culture Amp, TINYpulse and Officevibe. Broad incumbents are Gallup and Korn Ferry.
Does The Honeycomb Works have an API?
No public API is recorded for The Honeycomb Works.
What industry is The Honeycomb Works in?
The Honeycomb Works's product category is Behavioural Feedback / Culture Measurement Software. Its primary akta.pro industry code is EDABAAAB, People Management & Supervisory Skills, with a secondary code of HSACADAF, Corporate Team-Building & Offsite Services. Its NAICS code is 54161 and its SIC code is 8742.