1906
Stamford-based 1906 sells fast-acting, microdosed THC and CBD products—including pills, gummies, drinks, tinctures, and chocolates—to health-conscious US adults 21+ via direct-to-consumer e-commerce with subscriptions and a wholesale dispensary channel.
- Company typePrivate
- Founded2016
- HeadquartersStamford, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 1906 does
1906 is a Stamford, Connecticut-based cannabis brand founded in 2016 that develops and sells fast-acting, microdosed THC and CBD products for adult wellness use. Its core technology centers on proprietary formulations engineered for sub-20-minute onset and precise low-dose THC delivery, positioning the portfolio as a daily-use alternative to traditional 1–2 hour-onset edibles. The product range spans functional-use SKUs—Bliss (happiness), Love (intimacy), Go/Go Beans (energy), Genius (brainpower), Pain AM/PM (relief), Chill (relaxation), Sleep, Off Duty (drop-off), Boost, and 1906 Spirits (drink-infusion tincture)—delivered as pills, gummies, tinctures, beverages, and bean/chocolate formats; bundled offerings include the Discovery Kit, Tin Bundle, and Pride Bundle to drive cross-SKU trial.
The company operates a hybrid business model: a direct-to-consumer e-commerce storefront with subscription pricing (25% off first subscription order, 10% recurring), promotional acquisition (WELCOME20 code, free shipping over $75), and a B2B wholesale channel supplying dispensaries and retail partners. Its stated target customer is health-conscious adults 21+ seeking sugar-free, alcohol-free, microdosed cannabis for wellness occasions (social, sleep, energy, intimacy, pain). Brand credibility is reinforced by earned media in The New Yorker, Vogue, Goop, Bloomberg, Forbes, and Vice.
Capitalization to date includes approximately $33.4M across funding rounds (Explorer Equity Group 2017, Navy Capital $18M in 2019, Connecticut Innovations $15.4M in 2022), and leadership comprises Founder/CEO Peter Barsoom, CMO Heather Larimer, and Chief of Policy and Health Innovations Jackie Cornell. The company is privately held, operates exclusively in the United States under hemp-derived Delta-9 THC regulations (below 0.3%), and has not disclosed revenue, headcount beyond the 11–50 range, or pending institutional financing.
1906 firmographics
Firmographics- Name
- 1906
- Legal name
- 1906
- Website
- https://1906newhighs.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stamford-based 1906 sells fast-acting, microdosed THC and CBD products—including pills, gummies, drinks, tinctures, and chocolates—to health-conscious US adults 21+ via direct-to-consumer e-commerce with subscriptions and a wholesale dispensary channel.
- Ownership category
- akta.pro rank
1906 industry classification
Industry- Product category
- Cannabis Consumer Products
- NAICS
- Medicinal and Botanical Manufacturing (325411), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)
- akta.pro secondary industries
- Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)
Keywords
Where 1906 is headquartered
LocationHeadquarters
- HQ city
- Stamford
- HQ country
- United States
- HQ region
- North America
Markets served
1906 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct sales of THC and CBD products including pills, gummies, drinks, and tinctures through e-commerce and wholesale channels. One-time purchases and subscription options available.
- Subscription Service: Monthly subscription model offering 25% off first subscription order and 10% off recurring orders, with free gifts and exclusive community access. Provides predictable recurring revenue.
- Wholesale Distribution: B2B wholesale channel supplying dispensaries and retail partners with 1906 products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Discovery Kit - sampler pack for new customers |
| Unit Pricing | One time/ perpetual license | Tin Bundle - full product collection |
| Unit Pricing | One time/ perpetual license | Individual products - Bliss, Chill, Off Duty |
| Subscription | Monthly | Subscription plan - monthly delivery |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
1906 product offering
Product offeringCore offering
1906 designs, manufactures, and sells a line of fast-acting, microdosed THC and CBD consumer cannabis products organized by intended effect (sleep, energy, focus, pain relief, intimacy, relaxation, mood). Products are delivered in pill, gummy, drink, tincture, and chocolate bean formats with a consistent 5mg microdose per unit, and are sold direct-to-consumer online, via subscription, and through licensed dispensaries.
Product overview
1906 is a cannabis company offering a diverse portfolio of THC and CBD products including pills, gummies, drops, drinks, and chocolate beans. The core product line consists of condition-specific formulations: Bliss (happiness), Love (intimacy), Off Duty (relaxation), Go/Go Beans (energy), Genius (brainpower), Pain AM/PM (pain relief), Chill (relaxation), Sleep, Boost, and Love Beans. The company also offers 1906 Spirits for drink infusion. Bundled offerings include the Discovery Kit, Tin Bundle, and Pride Bundle for customers wanting to try multiple products. Products are microdosed, fast-acting (typically 20 minutes), and are hemp-derived with Delta-9 THC levels below 0.3%, complying with federal law.
Differentiator
Problem solved
Functional benefit
Brands
- 1906 Spirits: Cannabis spirits for any drink
- Go Beans
- Love Beans
- Discovery Kit
- Bliss
- Love
- Chill
- Off Duty
- Go
- Genius
- Pain AM
- Pain PM
- Sleep
- Boost
Products and services
- Bliss A fast-acting 5mg THC microdose product designed for mood/happiness, sold in pill/tin form for adult consumers seeking a controlled uplifting cannabis experience.
- Love A fast-acting 5mg THC microdose product formulated for intimacy and arousal, sold to adult consumers seeking functional cannabis support.
- 1906 Spirits A cannabis tincture line launched in 2025 intended to be added to any beverage, delivering a fast-acting microdose THC experience for adult consumers.
- Off Duty A fast-acting 5mg THC microdose product designed for relaxation and unwinding, sold in pill/tin form for adult consumers.
- Go A fast-acting 5mg THC microdose product positioned for energy and daytime focus, sold in pill/tin form for adult cannabis consumers.
- Genius A fast-acting 5mg THC microdose product formulated for cognitive focus and brainpower, sold in pill/tin form to adult consumers.
- Go Beans A chocolate-bean format version of the Go line, re-launched in 2026-03, providing fast-acting THC microdosing for energy in a discreet, portable form.
- Pain AM A fast-acting 5mg THC microdose product formulated for daytime pain relief, sold to adult consumers seeking functional cannabis support.
- Pain PM A fast-acting 5mg THC microdose product formulated for nighttime pain relief, sold to adult consumers seeking functional cannabis support.
- Chill A fast-acting 5mg THC microdose product designed for relaxation, sold in pill/tin form for adult cannabis consumers.
- Sleep A fast-acting 5mg THC microdose product formulated to support sleep, sold to adult consumers seeking functional cannabis support before bed.
- Love Beans A chocolate-bean format version of the Love line, launched in 2026-04, providing fast-acting THC microdosing for intimacy in a discreet form.
- Boost A fast-acting 5mg THC microdose product positioned as an all-purpose option, sold in pill/tin form for adult cannabis consumers.
- Discovery Kit A multi-product bundle that lets consumers sample several of 1906's effect-based THC formulations in one purchase, targeted at first-time and exploratory adult cannabis consumers.
- Tin Bundle A bundled assortment of 1906's pill/tin-format THC microdose products, offered as a single purchase unit to adult consumers.
- The Pride Bundle A limited Pride bundle combining the Go Beans and Love Beans chocolate/bean products, sold as a single unit supporting Pride.
- 1906 Monthly Subscription A monthly subscription program that delivers 1906's fast-acting THC microdose products on a recurring basis to adult consumers.
Quantifiable outcome
- Products take effect in 20 minutes or less
Companies that use 1906
Customer profileSegments1 record
Ideal customer profiles2 records
1906 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
1906 partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
1906 competitors and assessment
Company assessmentDirect peers
- Wana Brands: One of the largest cannabis edible manufacturers in the US, with a broad gummy portfolio covering sleep, energy, mood, and wellness. Highly comparable to 1906 on format (gummies/pills), condition-targeted SKU strategy, and DTC + wholesale distribution.
- Kiva Confections: Premium cannabis edible brand with a broad SKU portfolio (chocolate, gummies, mints, bites) sold through licensed dispensaries nationwide. Comparable to 1906 in premium positioning, multi-format portfolio, and condition-specific branding.
- Wyld: Cannabis gummy and beverage brand with condition-targeted SKUs (sleep, energy, calm, focus). Closely comparable to 1906 on microdose positioning, format mix (gummies + sparkling waters), and lifestyle branding.
- Cann: Cannabis-infused social beverage brand marketed as an alcohol alternative with low-dose THC. Directly comparable to 1906 Spirits and the Off Duty/Bliss relaxation SKUs in functional, low-dose THC beverage positioning.
- Lord Jones: Premium cannabis wellness brand spanning edibles, topicals, and tinctures. Directly comparable to 1906 on luxury positioning, condition-targeted products, and multi-format portfolio.
- Beboe: Luxury cannabis wellness brand focused on pastilles, drops, and inhalables marketed as a sophisticated alternative to alcohol and pharmaceuticals. Comparable to 1906 on lifestyle positioning, microdosing, and premium price points.
- Dosist: Cannabis wellness brand built around dose-controlled, condition-targeted products (sleep, calm, relief, bliss). Highly comparable to 1906 on microdose philosophy, named condition SKUs, and wellness/functional positioning.
- Plus Products: Cannabis gummy brand with a condition-targeted portfolio (calm, relief, sleep, ignite). Comparable to 1906 in product format, single-format focus, and SKU-by-use-case brand architecture.
- Recess: Hemp-derived CBD/THC sparkling water and beverage brand positioned as a calm-and-focus alternative to alcohol. Comparable to 1906 on hemp-derived formulation, DTC e-commerce, lifestyle branding, and functional beverage format.
Broad incumbents
- Charlotte's Web: Established publicly-traded CBD wellness company with broad product range (tinctures, gummies, topicals) marketed for sleep, calm, and recovery. Comparable to 1906 on hemp-derived positioning, wellness SKU strategy, and national DTC distribution, though broader and more mature.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
1906 social profiles
Digital presence1906 financial estimates
Financial estimateRevenue estimate
Valuation estimate
1906 leadership team
Management profileNumber of profiles
Profiles3 records
1906 funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1906 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1906
What does 1906 do?
1906 designs, manufactures, and sells a line of fast-acting, microdosed THC and CBD consumer cannabis products organized by intended effect (sleep, energy, focus, pain relief, intimacy, relaxation, mood). Products are delivered in pill, gummy, drink, tincture, and chocolate bean formats with a consistent 5mg microdose per unit, and are sold direct-to-consumer online, via subscription, and through licensed dispensaries.
Is 1906 a public or private company?
1906 is a private company. It is classified as venture growth investor backed and is currently operating.
When was 1906 founded?
1906 was founded in 2016. It employs 11 to 50 people.
Where is 1906 based?
1906 is headquartered in Stamford, United States, in the North America region.
How does 1906 make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are subscription Service and wholesale Distribution.
Who are 1906's main competitors?
Direct peers on record are Wana Brands, Kiva Confections, Wyld, Cann, Lord Jones, Beboe, Dosist, Plus Products and Recess. Charlotte's Web is listed as a broad incumbent.
Does 1906 have an API?
No public API is recorded for 1906.
What industry is 1906 in?
1906's product category is Cannabis Consumer Products. Its primary akta.pro industry code is CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.), with a secondary code of CRANAGAC, Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect). Its NAICS code is 325411 and its SIC code is 2833.