cbdMD
- Company typePublic
- Founded2015
- HeadquartersCharlotte, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
cbdMD firmographics
Firmographics- Name
- cbdMD
- Legal name
- cbdMD, Inc.
- Website
- https://cbdmd.com
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
cbdMD industry classification
Industry- Product category
- Hemp-Derived CBD Wellness Products
- NAICS
- Food (Health) Supplement Retailers (456191), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
- akta.pro secondary industries
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), CBD/Hemp Pet Products Retail (CRANAHAF), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where cbdMD is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
cbdMD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-commerce: Online sales through cbdmd.com website representing the majority of revenue (77% of FY2025 net sales at $14.7 million). Customers purchase various CBD products including gummies, tinctures, capsules, and topicals with Subscribe & Save subscription options offering 25% recurring discounts.
- Wholesale Distribution: Wholesale channel sales grew 65% year-over-year to $1.8 million in Q2 FY2026. Includes sales to retail partners, health food stores, and other distributors. Bluebird Botanicals acquisition expanded wholesale capabilities.
- Clinical Healthcare Channel: New distribution channel launched April 2026 targeting physicians, health systems, and value-based care organizations following CMS Medicare BEI pathway activation. Allows eligible hemp-derived CBD products to be furnished to Medicare beneficiaries at up to $500 annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Broad Spectrum CBD Gummies 30-count: $69.99 (one-time), $52.49 (Subscribe & Save) |
| Subscription | Monthly | Full Spectrum CBD Gummies 30-count: $64.99 (one-time), $48.74 (Subscribe & Save) |
| Subscription | Monthly | Broad Spectrum CBD Calming Gummies: $44.99 (one-time), $33.74 (Subscribe & Save) |
| Subscription | Monthly | Full Spectrum CBD Calming Gummies: $84.99 (one-time), $63.74 (Subscribe & Save) |
| Subscription | Monthly | Broad Spectrum CBD Sleep Gummies: $39.99 (one-time), $29.99 (Subscribe & Save) |
| Subscription | Monthly | Delta 9 THC Lights Out Sleep Gummies: $59.99 (one-time), $44.99 (Subscribe & Save) |
| Subscription | Monthly | THCV + CBG Energy Softgels: $69.99 (one-time), $52.49 (Subscribe & Save) |
| Unit Pricing | Pay-as-you-go | Broad Spectrum CBD Oil Tincture: Starting at $64.99 (one-time) |
| Subscription | Monthly | Delta 9 THC Gummies: $49.99 (one-time), $37.49 (Subscribe & Save) |
| Unit Pricing | Pay-as-you-go | Herbal Oasis THC Beverages: $19.99 - $24.99 (4-pack) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
cbdMD product offering
Product offeringCore offering
cbdMD manufactures and sells a diversified portfolio of hemp-derived CBD and Delta-9 THC wellness products across multiple delivery formats including gummies, tinctures, softgels, topicals, and beverages. The company operates as a multi-brand wellness platform spanning cannabinoid, pet, botanical, and functional health segments, with core brands including cbdMD, Bluebird Botanicals, Paw CBD, and Herbal Oasis. Primary revenue is generated through direct-to-consumer e-commerce subscriptions and one-time purchases of its Superior Broad Spectrum and Full Spectrum CBD formulations.
Product overview
cbdMD is a hemp-derived wellness company offering a diversified portfolio of CBD and THC products across multiple delivery formats. The company operates as a multi-brand wellness platform spanning cannabinoid, pet, botanical, and functional health segments, with core brands including cbdMD, Bluebird Botanicals, Paw CBD, and Oasis. Product offerings center on Superior Broad Spectrum CBD formulations (THC-free) and Full Spectrum CBD+THC products, available as gummies, tinctures, softgels, topicals, and beverages. The company also offers a clinical healthcare channel for Medicare-eligible hemp-derived CBD products.
Differentiator
Problem solved
Functional benefit
Brands
- Bluebird Botanicals: Acquired long-standing CBD brand with loyal consumer following, backed by private equity firm Juggernaut Capital Partners
- Paw CBD
- Oasis
- Herbal Oasis
Products and services
- Broad Spectrum CBD Gummies
Companies that use cbdMD
Customer profileSegments5 records
Ideal customer profiles5 records
cbdMD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
cbdMD partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights6 records
cbdMD competitors and assessment
Company assessmentDirect peers
- Charlotte's Web Holdings: Largest US-focused hemp-derived CBD wellness brand selling tinctures, gummies, topicals, and pet products via DTC, wholesale, and practitioner channels — the closest direct competitor to cbdMD across product mix, customer base, and distribution strategy.
- CBDistillery: Direct-to-consumer CBD brand with broad spectrum and full spectrum oils, gummies, capsules, and topicals — directly comparable pricing, assortment, and target consumer.
- Green Roads: Pharmacist-founded CBD brand selling gummies, oils, topicals, and pet products via DTC and wholesale to retailers and pharmacies — directly comparable product catalog and channel mix to cbdMD.
- Lazarus Naturals: Vertically integrated CBD brand selling tinctures, capsules, topicals, and pet products at value price points via DTC and wholesale — overlapping assortment and channel structure.
- CV Sciences (PlusCBD Oil): Public CBD specialty brand (OTC: CVSI) offering PlusCBD Oil gummies, capsules, topicals and pet products with a practitioner/retail channel mix that closely overlaps cbdMD's positioning.
- Medterra: CBD wellness brand focused on tinctures, topicals, sleep and calming gummies sold via DTC and retail; comparable formulation strategy and customer demographic.
- Bluebird Botanicals (pre-acquisition positioning): Long-standing independent CBD brand acquired by cbdMD in January 2026; its prior peer set (Hemp Bombs, Koi CBD, CBDistillery) competes directly with cbdMD's core broad-spectrum and full-spectrum SKUs.
- Elixinol: Globally distributed hemp-derived CBD brand selling capsules, tinctures, topicals and pet products; comparable product formulation and regulatory positioning outside Australia.
Broad incumbents
- Cronos Group: Cannabis incumbent that acquired Lord Jones (CBD) and Spinach (edibles); broader cannabis exposure but overlapping cannabinoid edible and wellness positioning relevant to cbdMD's evolving THC beverage strategy.
- Irwin Naturals: Established supplement platform that has expanded into CBD and THC gummies via its 'Irwin' brand — broader portfolio but overlapping customer demographic in the wellness supplement category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
cbdMD social profiles
Digital presencecbdMD compliance and trust
Trust signalCompliance2 records
cbdMD financial estimates
Financial estimateRevenue estimate
Valuation estimate
cbdMD leadership team
Management profileNumber of profiles
Profiles3 records
cbdMD subsidiaries and ownership
Company hierarchySubsidiaries1 record
cbdMD funding detail
Funding detailFunding overview
Funding rounds8 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
cbdMD M&A and investment
M&A and investmentM&A5 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about cbdMD
What does cbdMD do?
cbdMD manufactures and sells a diversified portfolio of hemp-derived CBD and Delta-9 THC wellness products across multiple delivery formats including gummies, tinctures, softgels, topicals, and beverages. The company operates as a multi-brand wellness platform spanning cannabinoid, pet, botanical, and functional health segments, with core brands including cbdMD, Bluebird Botanicals, Paw CBD, and Herbal Oasis. Primary revenue is generated through direct-to-consumer e-commerce subscriptions and one-time purchases of its Superior Broad Spectrum and Full Spectrum CBD formulations.
Is cbdMD a public or private company?
cbdMD is a public company. It is classified as public and is currently operating.
When was cbdMD founded?
cbdMD was founded in 2015. It employs 51 to 100 people.
Where is cbdMD based?
cbdMD is headquartered in Charlotte, United States, in the North America region.
How does cbdMD make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution and clinical Healthcare Channel.
Who are cbdMD's main competitors?
Direct peers on record are Charlotte's Web Holdings, CBDistillery, Green Roads, Lazarus Naturals, CV Sciences (PlusCBD Oil), Medterra, Bluebird Botanicals (pre-acquisition positioning) and Elixinol. Broad incumbents are Cronos Group and Irwin Naturals.
Does cbdMD have an API?
No public API is recorded for cbdMD.
What industry is cbdMD in?
cbdMD's product category is Hemp-Derived CBD Wellness Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal). Its NAICS code is 456191 and its SIC code is 5912.