Centaurus Financial
Centaurus Financial is a privately-held independent broker/dealer founded in 1992 providing securities, investment advisory, and insurance products through 650+ financial advisers serving 18,000+ individual investors, with $224.5M revenue in 2024.
- Company typePrivate
- Founded1992
- HeadquartersAnaheim, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Centaurus Financial does
Centaurus Financial, Inc. is a privately-held independent broker/dealer founded in 1992 by Ron King in Anaheim, California. The firm is registered with the SEC as both a broker/dealer and a Registered Investment Adviser, and is a member of FINRA and SIPC. It provides securities, investment advisory, and insurance products to more than 18,000 individual investors through a national network of 650+ independent registered representatives and financial advisers, with over $10 billion in assets under administration. Centaurus has consistently ranked among the top independent broker-dealers in the U.S. — rising from No. 39 in 2015 (Investment News) to No. 17 in 2024 — and is a Top-40 IBD for 20+ consecutive years.
The company's core offerings are organized in a platform-plus-modules architecture: Wealth Management, Retirement Plans, Insurance Plans, and Alternative Investments are delivered through affiliated advisers, while supporting modules include the Quantum Leap Workshop, National Sales Conference, Wealth Management Conference, Financial Calculators, and a Financial Glossary. Rather than build proprietary technology, Centaurus integrates with third-party account-access and practice-management platforms — Orion Advisor (Classic Plus), NetX360, Pershing, Charles Schwab, and Albridge — and no proprietary features, AI/ML capabilities, patents, or API endpoints are disclosed.
Revenue is generated through four streams: brokerage commissions, recurring investment advisory fees (the RIA platform reportedly grew ~32% YoY), insurance product commissions, and alternative-investment transactions. Gross revenue has grown from $134M (2015) to $224.5M (2024), and the firm reports 27+ consecutive years of monthly, quarterly, and annual profitability on a debt-free balance sheet. Ownership remains concentrated within the founding King family (Ron King as Chairman & CEO, Wes King as President, Paul King as General Counsel), with no disclosed institutional investors, venture capital, or external funding.
Centaurus Financial firmographics
Firmographics- Name
- Centaurus Financial
- Legal name
- Centaurus Financial, Inc.
- Website
- https://centaurusfinancial.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Centaurus Financial is a privately-held independent broker/dealer founded in 1992 providing securities, investment advisory, and insurance products through 650+ financial advisers serving 18,000+ individual investors, with $224.5M revenue in 2024.
- Ownership category
- akta.pro rank
Centaurus Financial industry classification
Industry- Product category
- Independent Broker-Dealer Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
- akta.pro secondary industry
- Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
Keywords
Where Centaurus Financial is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Centaurus Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brokerage Commissions: Commissions from securities transactions executed by registered representatives for clients
- Investment Advisory Fees: Fee-based revenue from registered investment adviser services, including RIA platform
- Insurance Product Commissions: Commissions from insurance products including annuities and life insurance
- Alternative Investments: Revenue from alternative investment products and direct investments
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Centaurus Financial product offering
Product offeringCore offering
Centaurus Financial is a national independent broker/dealer and Registered Investment Adviser that provides a platform for 650+ independent financial advisers to offer securities, investment advisory, and insurance products to individual investors. Its core offerings span Wealth Management, Retirement Plans, Insurance Plans (life, annuities, disability, long-term care), and Alternative Investments, supported by FINRA/SIPC/SEC registrations, third-party technology integrations, and in-house training programs.
Product overview
Centaurus Financial is a national independent broker/dealer offering a comprehensive suite of financial services through a platform-plus-modules architecture. The core offerings include Wealth Management, Retirement Plans, Insurance Plans, and Alternative Investments, all delivered through a network of independent financial advisers. Supporting the core services are educational programs including the Quantum Leap Workshop, National Sales Conference, and Wealth Management Conference, which provide ongoing training and professional development. Additional tools such as Financial Calculators and a Financial Glossary support client education and planning needs. The firm serves over 18,000 valued clients through 650+ financial advisers with over $10 billion in assets under administration.
Differentiator
Problem solved
Functional benefit
Products and services
- Wealth Management Comprehensive wealth management services for individual investors including portfolio management, financial planning, and personalized investment advisory services delivered through affiliated financial advisers.
- Retirement Plans Retirement planning services including 401(k) guidance, IRA accounts, Roth conversions, and retirement income planning solutions for individual investors.
- Insurance Plans Insurance products including life insurance, annuities, disability insurance, and long-term care insurance designed to protect clients' financial futures.
- Alternative Investments Access to non-traditional investment options including real estate investment trusts (REITs), direct investments, and other alternative asset classes for qualified investors.
Quantifiable outcome
- RIA platform increased fee-based revenue by 32% year-over-year
- +1 more outcomes
Companies that use Centaurus Financial
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Centaurus Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Centaurus Financial partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, major, community and internal.
- FINRAcoreMember of Financial Industry Regulatory Authority (FINRA) - self-regulatory organization for securities industry
- SIPCcoreMember of Securities Investor Protection Corporation (SIPC) - provides protection for securities customers of member firms
- SECcoreRegistered as broker/dealer and Registered Investment Adviser with Securities and Exchange Commission (SEC)
- PershingcoreClearing arrangements and account platform provider - Pershing Business Continuity Plan and order processing for direct business
- Charles SchwabmajorAccount access platform - Schwab Business Continuity Plan integration
- Orion AdvisormajorAccount access and practice management platform for representatives (Classic Plus)
- NetX360majorAccount access platform for representatives
- AlbridgemajorAccount information and reporting platform for client account access
- Shamrock Rescue FoundationcommunityAnnual Sponsor Appreciation Day beneficiary - co-founded by CEO Ron King and his wife Charice King; company matches donations and has raised over $100,000+ through golf tournaments
- Samaritan's PursecommunityDisaster relief organization - multiple donations including $10,000 for Texas flooding, $10,000 for Hurricane Helene and Milton relief
- Austin Pets AlivecommunityAnimal rescue organization - received $10,000 donation for Texas flood relief efforts
- American Red CrosscommunityReceived $10,000 donation for Texas flood relief efforts
- Patriots and PawscommunitySouthern California nonprofit providing home furnishings and emotional support animals to veterans - 10th annual Charity Golf Tournament sponsor
- Honor Flight SouthlandcommunityNonprofit honoring veterans - $5,000 donation to fly WWII veterans to visit WWII Memorial in Washington D.C.
- Johnny Miller Champ FoundationcommunityOrganization dedicated to helping young golfers achieve their dreams - $20,000 donation for scholarships
- Companions Animal CentercommunityOnly physical animal shelter in Coeur d'Alene, Idaho - $25,000 top sponsor for annual Tails at Twilight fundraiser
- Pasadena HumanecommunityAnimal shelter dedicated to saving pets left homeless by Eaton fire - $10,000 donation for care and reunification efforts
- Centauus Financial Women's Virtual Advisor GroupinternalOnline networking group for female advisors connecting coast to coast via monthly Zoom meetings
- St. Joseph Hospital - Center for Cancer Prevention and TreatmentcommunityPresenting sponsor of 2018 St. Joseph Hospital Celebration raising funds for cancer services
- Caterina's ClubcommunityNonprofit feeding homeless children - $5,000 donation plus employee donations of spaghetti sauce and toys
- Simms/Mann UCLA Center for Integrative OncologycommunityUCLA cancer center focusing on whole-person care - $20,000 donation (doubled to $60,000 through match challenge)
- Orange County Rescue MissioncommunityFaith-based nonprofit providing food assistance and housing to homeless families - employee turkey and grocery gift card donations
- Hurricane Florence Relief (Multiple Organizations)community$20,000 donated to four organizations: American Red Cross, Samaritan's Purse, ASPCA, and The Humane Society for hurricane relief
- Hurricane Helene and Milton Reliefcommunity$20,000 donated ($10,000 each to Samaritan's Purse and Asheville Humane Society) for hurricane victims in southeastern states
Scale indicators11 records
Recent moves5 records
Expansion highlights4 records
Centaurus Financial competitors and assessment
Company assessmentDirect peers
- Kestra Financial: Independent broker-dealer platform serving independent financial advisors with comparable wealth, retirement, and insurance services and similar mid-tier IBD positioning.
- Osaic (formerly Advisor Group): Large independent broker-dealer network supporting thousands of advisors with a comparable product platform spanning wealth, retirement, and insurance - overlapping competitor in the IBD rankings.
- LPL Financial: Largest U.S. independent broker-dealer providing custodial, advisory, and technology platforms to a national network of financial advisors - the closest direct competitor to Centaurus in the IBD space.
- Cetera Financial Group: Major multi-channel independent broker-dealer serving independent financial advisors with comparable wealth, retirement, and insurance product offerings and similar practice-management support.
- Independent Financial Group (IFG): Independent broker-dealer serving independent financial advisors with similar wealth-management, retirement, and insurance product breadth in the same IBD tier.
- Commonwealth Financial Network: Privately-held independent broker-dealer and RIA serving a national network of independent financial advisors with comparable product breadth and advisor-development focus.
- Western International Securities: Independent broker-dealer with directly comparable size and product offerings - frequently appearing alongside Centaurus in IBD Elite and other industry rankings.
- Geneos Wealth Management: Privately-held independent broker-dealer with similar advisor-services model focused on independent financial advisors - direct competitor in the lower-mid tier of the IBD rankings.
- Cambridge Investment Research: Privately-held independent broker-dealer/RIA of comparable mid-to-upper-tier IBD scale, focused on independent financial advisors across wealth, retirement, and insurance product lines.
- Securities America: Independent broker-dealer serving independent financial advisors with similar product breadth, practice-management support, and tier size in the IBD rankings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Centaurus Financial social profiles
Digital presenceCentaurus Financial compliance and trust
Trust signalCompliance3 records
Centaurus Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Centaurus Financial leadership team
Management profileNumber of profiles
Profiles12 records
Centaurus Financial subsidiaries and ownership
Company hierarchySubsidiaries2 records
Centaurus Financial funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Centaurus Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Centaurus Financial
What does Centaurus Financial do?
Centaurus Financial is a national independent broker/dealer and Registered Investment Adviser that provides a platform for 650+ independent financial advisers to offer securities, investment advisory, and insurance products to individual investors. Its core offerings span Wealth Management, Retirement Plans, Insurance Plans (life, annuities, disability, long-term care), and Alternative Investments, supported by FINRA/SIPC/SEC registrations, third-party technology integrations, and in-house training programs.
Is Centaurus Financial a public or private company?
Centaurus Financial is a private company. It is classified as family owned and is currently operating.
When was Centaurus Financial founded?
Centaurus Financial was founded in 1992. It employs 51 to 100 people.
Where is Centaurus Financial based?
Centaurus Financial is headquartered in Anaheim, United States, in the North America region.
How does Centaurus Financial make money?
Four revenue lines are on record. Brokerage Commissions are the primary driver. The others are investment Advisory Fees, insurance Product Commissions and alternative Investments.
Who are Centaurus Financial's main competitors?
Direct peers on record are Kestra Financial, Osaic (formerly Advisor Group), LPL Financial, Cetera Financial Group, Independent Financial Group (IFG), Commonwealth Financial Network, Western International Securities, Geneos Wealth Management, Cambridge Investment Research and Securities America.
Does Centaurus Financial have an API?
No public API is recorded for Centaurus Financial.
What industry is Centaurus Financial in?
Centaurus Financial's product category is Independent Broker-Dealer Services. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs, with a secondary code of FSAAACAE, Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers). Its NAICS code is 523940 and its SIC code is 6282.