Perry

What Perry does

Perry is a digital health platform serving women navigating perimenopause and menopause, operated by Holy Snack GmbH under Netherlands governing law. The platform combines a community ("perry sisterhood") of more than 60,000 perimenopause women and providers with expert-vetted educational content, positioning itself as a safe space for connection, evidence-based knowledge, and care navigation during the menopause transition. Headcount is reported at 1-10 employees, indicating a lean content-and-community operation relative to the scope of the platform.

The product surface is multi-channel. Core properties include the heyperry.com community portal, the Perry App on iOS and Android, the Perry Menopause School video library anchored by Dr. Mary Jane Minkin, the Perry Menopause Journal distributed via Amazon, Perry Academy for healthcare professionals, the Perimenopause Directory provider-finder, the interactive Menopause Quiz, the Perry Insights editorial blog, and the Perimenopause WTF! podcast on Apple Podcasts and Spotify. Distribution extends to Facebook, Instagram, X, and TikTok, supporting a top-of-funnel content strategy beyond the owned app.

The business model blends consumer subscription (via the mobile app), retail revenue (the Amazon-distributed journal), and a B2B/professional channel (Perry Academy), with no public pricing disclosure. The company has earned mainstream press coverage in Everyday Health, HealthyWomen, Forbes, Doctorpedia, and the Wall Street Journal, and participated in the Techstars accelerator in October 2022. No institutional investors, parent companies, or enterprise customer relationships are disclosed in the available sources.

Name

Perry

Legal name

Holy Snack GmbH

Website

https://heyperry.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Perry is a digital health platform and 60,000+ member community serving women in perimenopause and menopause, combining a mobile app, expert video school, provider directory, and professional academy operated by Holy Snack GmbH.

Ownership category

akta.pro rank

Product category

Women's Health & Menopause Support

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI)

akta.pro secondary industries

Health & Support Communities (BPAMABAL), Women’s & Family Health Provider Marketplaces (HLALALAK), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Menopause community
• Perimenopause support
• Women's health platform
• Menopause education
• Menopause care directory

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. AI Training Tools Subscription: Perry provides AI-powered training tools for technical workers, likely through a subscription or licensing model based on the B2B nature of the offering with enterprise customers like Van Vulpen

Go-to-market motion1 record

Core offering

Perry operates a digital community and education platform for women navigating perimenopause and menopause, offering peer support through a "sisterhood" community, evidence-based articles and resources, expert video content via the Perry Menopause School, a mobile app, a published menopause journal, a provider directory, and an academy for healthcare professionals.

Product overview

Perry is a comprehensive perimenopause support platform consisting of the core heyperry.com website and mobile app, the Perry Menopause School video library with expert Dr. Mary Jane Minkin, the Perry Menopause Journal (published on Amazon), the Perry Academy for healthcare professionals, the Perimenopause Directory provider finder, and the Perimenopause WTF! Podcast. The platform serves as a community and educational hub for women navigating the menopause transition, offering evidence-based knowledge, peer support through its sisterhood community (60,000+ members), and personalized tools including a menopause quiz.

Differentiator

Problem solved

Functional benefit

Brands

• The Perry Menopause School: An accessible video library featuring Dr. Mary Jane Minkin that breaks down the menopause transition into easily digestible, evidence-based segments covering symptoms, treatments, and management options
• The Perry Menopause Journal
• Perry Academy
• Perry App

Products and services

• Perry Community Platform
• Perry Mobile App
• Perry Menopause School
• Perry Menopause Journal
• Perry Academy
• Perimenopause Directory

Quantifiable outcome

• Reduced training times and improved technical performance

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Van VulpencoreStrategic or Co-development Partner · 1 March 2025Van Vulpen is Perry's first customer, demonstrating the benefits of AI-powered work instructions including reduced training times and improved technical performance for technical workers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elektra Health: Elektra Health is a digital health platform combining menopause education, community, and clinician care. Like Perry, it emphasizes evidence-based content and peer support, and is pursuing telehealth partnerships with employers and payers.
• Evernow: Evernow is a menopause-focused telehealth provider offering personalized care plans and prescriptions. It competes directly with Perry for the same midlife female audience, but differentiates via clinician prescribing rather than community/content.
• Winona: Winona is a menopause telehealth company providing bioidentical hormone therapy and clinician consultations. Comparable to Perry in targeting the same patient demographic with overlapping care and content offerings.
• Midi Health: Midi Health is a virtual care clinic focused on perimenopause and menopause, offering clinician-led care including HRT. It is the most direct competitor to Perry, targeting the same midlife women's health consumer with overlapping content and community plus clinical services.
• Caraway Health: Caraway Health is a virtual care provider for women in midlife, offering integrated mental, hormonal, and reproductive care. It is a relevant peer as a women's health virtual-care platform expanding into the menopause category.
• Alloy Women's Health: Alloy is a menopause telehealth platform offering clinician care and prescription treatments. It is a direct competitor to Perry in the menopause consumer segment, with a more clinically-driven value proposition.
• Gennev: Gennev is a menopause telehealth and coaching platform combining clinician consultations with education and community. It overlaps Perry's audience and value proposition, pairing clinical care with content support.

Emerging players

• Pelago (formerly Quit Genius): Pelago is a virtual care platform for substance use, mental health, and chronic conditions. It is an emerging player demonstrating how specialty virtual-care platforms expand into adjacent women's health conditions including menopause.

Broad incumbents

• Maven Clinic: Maven Clinic is a leading women's and family health virtual care platform spanning fertility, maternity, and pediatrics. It is a broad incumbent in the women's telehealth category that has signaled expansion into perimenopause and midlife care, competing for the same employer-sponsored channel.
• Hims & Hers Health: Hims & Hers is a large consumer telehealth platform that has launched menopause and women's midlife services. It is a broad incumbent that has entered the menopause category Perry serves, leveraging scale and brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ohhelloperry
• Facebookfacebook.com/groups/heyperry
• Instagraminstagram.com/ohhelloperry
• TikToktiktok.com/@perryapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perry