Retino
- Company typePrivate
- Founded2017
- HeadquartersPrague, Czechia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Retino firmographics
Firmographics- Name
- Retino
- Legal name
- Retino.cz s.r.o.
- Website
- https://retino.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Retino industry classification
Industry- Product category
- E-commerce Post-Purchase Software
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Returns, Refunds & Warranty Support (RMA) (BPAAABAD), Dispute Resolution, Returns & Chargeback Support (BPAAAJAM), Customer Success & Account Management CRM (HDAEAFAD)
Keywords
Where Retino is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Retino business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription (Subscription-based SaaS): The primary revenue model is a flat-rate subscription calculated based on the number of Cases (returns and claims) processed per Invoicing Period. A minimum subscription applies even if no cases are generated. Includes a free tier (Retino Returns Free) and paid tiers. Payments processed via Stripe.
- 14-day Free Trial: New users receive a 14-day free trial with full feature access. After trial, the first Invoicing Period begins and the subscription is charged. If the user deactivates before trial ends, no charge occurs.
- Per-Case Pricing: Subscription tier is determined by the number of cases (returns and claims) generated per billing period. Higher case volumes correspond to higher subscription tiers.
- Return Shipping (Customer-Paid): When customers pay for return shipping within the Portal, Retino earns commission on the transport contract between Retino and the carrier. No subscription charge for the shipping portion.
- Enterprise Custom Contracts: Tailored contracts for large enterprise e-commerce operations (Retino Enterprise). Bank transfer payment option available for Enterprise customers. Custom pricing and SLA terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic returns management for small e-commerce stores |
| Subscription | Monthly | Pay-per-case subscription tiers scaled by return/claim volume |
| Subscription | Multi-year contract | Retino Enterprise with custom contracts for large e-commerce operations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Retino product offering
Product offeringCore offering
Retino provides a unified post-purchase care SaaS platform for e-commerce merchants, structured around two core modules. Retino Returns centralizes the management of product returns and warranty claims, featuring a self-service customer portal, return shipping orchestration (home pickup or parcel shop), and integrated refunds and credit note processing. Retino Tracking offers unified multi-carrier shipment visibility, an embeddable branded Track & Trace widget, automated transactional email notifications (including an AI Email Editor), and carrier cost and performance analytics. The platform integrates with major e-commerce platforms and carriers to automate post-purchase communications, reduce support workload, and improve customer experience.
Product overview
Retino is a post-purchase care SaaS platform for e-commerce, structured as a unified platform with two core modules — Retino Returns and Retino Tracking — supported by shared infrastructure (Dashboard, Portal, API). Retino Returns handles the returns and claims lifecycle: centralized case management, a self-service customer portal, return shipping orchestration (home pickup or parcel shop), and refunds/credit note processing. Retino Tracking handles shipment visibility and post-purchase communication: unified multi-carrier tracking, an embeddable Track & Trace widget with the store's own branding, automated transactional emails (including an AI Email Editor for template generation), and cost/delivery analytics. The two modules share a common Dashboard and API layer, and both integrate with major e-commerce platforms (Shoptet, Shopify, WooCommerce, PrestaShop, and others) and carriers (DHL, GLS, PPL, DPD, Packeta, Česká pošta). A free tier (Retino Returns Free) is available alongside paid plans.
Differentiator
Problem solved
Functional benefit
Brands
- Retino Returns: A solution for managing returns and claims for online stores, including customer portal, return shipping, credits and refunds, and returns audit.
- Retino Tracking
- Retino Returns Free
- AI E-mail Editor
Products and services
- Retino Returns Retino Returns is the returns and warranty claims management module of the Retino post-purchase care platform. It provides a centralized dashboard for case management, a self-service customer portal widget embedded on the merchant's website (allowing customers to submit returns or claims without support team involvement), return shipping orchestration (home pickup or parcel shop drop-off via integrated carriers), and integrated credits and refunds processing (credit notes sent to accounting, partial refunds, QR code, and bank account refunds). It is intended for online stores of all sizes that need to streamline their post-purchase workflow, from SMBs on the Retino Returns Free tier up to enterprise merchants on Retino Enterprise.
- Retino Tracking Retino Tracking is the shipment tracking and post-purchase communication module of the Retino platform. It provides a unified dashboard of shipments across all carriers, an embeddable Track & Trace widget that lives on the merchant's own domain under the merchant's branding (supporting 10+ languages), automated transactional customer notifications triggered by order and shipment status changes, an AI Email Editor for generating on-brand transactional email templates from natural language descriptions, and cost analysis and carrier performance analytics (delivery cost trends, carrier benchmarking, root cause analysis). It is intended for e-commerce merchants that need to reduce support inquiries, give customers branded visibility into shipments, and optimize logistics costs.
Quantifiable outcome
- Up to 67% fewer undelivered shipments
- +5 more outcomes
Companies that use Retino
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Retino technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature12 records
Retino partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- ShoptetcoreNative plugin integration for Shoptet e-commerce platform. Automatic order synchronization, webhook-based instant updates, and portal embedding. One of the primary platform partnerships for Retino's go-to-market.
- ShopifycoreCustom app integration via Shopify API (not available on Shopify App Store). Requires manual configuration with Client ID/Secret from Shopify Dev Dashboard. Supports order sync and Retino portal embedding.
- WooCommercecoreNative plugin integration for WooCommerce (WordPress e-commerce platform). Enables automatic order synchronization and customer portal embedding. Expanded WooCommerce support announced July 2025.
- Packeta / ZásilkovnacoreAPI integration for parcel pickup and delivery through Packeta/Zásilkovna network. Supported for both shipment tracking and return shipping in the customer portal.
- GLS (General Logistics Systems)coreGLS carrier integration for shipment tracking, cost analysis, and email invoice processing. GLS subsidiaries across Czech Republic, Slovakia, and Hungary integrated.
- PPL (PPL CZ s.r.o.)corePPL carrier integration for shipment tracking and automated status updates. API key-based integration.
- DPDcoreDPD carrier integration for shipment tracking and email invoice processing. DPD Meta integration requires customer account number.
- DHLcoreDHL carrier integration for shipment tracking with automatic (public) tracking data retrieval.
- Česká pošta (Czech Post)coreCzech Post carrier integration for shipment tracking with automatic status updates. Allows manual extension of storage periods for undelivered shipments.
- BalíkobotcoreBalíkobot aggregation service integration for multi-carrier shipment tracking and label printing.
- Amazon Web Services (AWS)coreInfrastructure provider. Retino's software-as-a-service platform is hosted on AWS.
- StripecorePayment gateway for processing subscription payments. Stripe Payments Europe processes all card payments for Retino subscriptions.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Retino competitors and assessment
Company assessmentDirect peers
- Loop Returns: US-based returns management SaaS for e-commerce. Directly comparable to Retino Returns with branded return portals, exchanges, and tracking, serving Shopify and Shopify Plus merchants. A relevant direct competitor as Retino expands west.
- AfterShip: Global post-purchase SaaS covering shipment tracking, returns, and delivery experience across 1,000+ carriers. Closest direct peer to Retino's combined Tracking + Returns offering, and a key competitor for cross-border merchants.
- Returnly (Affirm): Returns and exchanges platform owned by Affirm. Comparable to Retino Returns on branded portals, instant exchanges, and returns analytics, primarily serving larger US and European merchants.
- Narvar: Post-purchase experience platform spanning order tracking, returns, and notifications for enterprise retailers. Comparable to Retino on the tracking and branded experience layer, with a stronger enterprise footprint.
- Happy Returns (UPS): Returns management SaaS owned by UPS, offering branded returns portals and box-free/Return Bars. Direct peer on the returns automation side, particularly for omnichannel merchants.
Emerging players
- Outvio: European post-purchase platform for tracking, returns, and shipping automation. Comparable to Retino's dual Returns + Tracking wedge with strong overlap in European SMB/mid-market merchants.
- ReturnGO: AI-powered returns management platform with branded portals, exchanges, and analytics. Direct partial overlap with Retino Returns, leaning more heavily on AI-driven workflows.
Broad incumbents
- ShipStation: Shipping and order management platform owned by Auctane. Overlaps with Retino Tracking for SMB e-commerce sellers and competes for the same platform integrations and shipper workflow.
Regional players
- ZigZag Global: UK-based returns and reverse logistics platform for retailers. Comparable to Retino Returns, particularly for European enterprise merchants, with strength in the UK market.
- ParcelLab: European post-purchase experience platform for shipment tracking, returns, and communication. Strong DACH presence, comparable to Retino Tracking + Customer Notifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Retino social profiles
Digital presenceRetino compliance and trust
Trust signalCompliance2 records
Retino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Retino leadership team
Management profileNumber of profiles
Profiles4 records
Retino funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Retino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Retino
What does Retino do?
Retino provides a unified post-purchase care SaaS platform for e-commerce merchants, structured around two core modules. Retino Returns centralizes the management of product returns and warranty claims, featuring a self-service customer portal, return shipping orchestration (home pickup or parcel shop), and integrated refunds and credit note processing. Retino Tracking offers unified multi-carrier shipment visibility, an embeddable branded Track & Trace widget, automated transactional email notifications (including an AI Email Editor), and carrier cost and performance analytics. The platform integrates with major e-commerce platforms and carriers to automate post-purchase communications, reduce support workload, and improve customer experience.
Is Retino a public or private company?
Retino is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Retino founded?
Retino was founded in 2017. It employs 1 to 10 people.
Where is Retino based?
Retino is headquartered in Prague, Czechia, in the Europe region.
How does Retino make money?
Five revenue lines are on record. Subscription (Subscription-based SaaS) is the primary driver. The others are 14-day Free Trial, per-Case Pricing, return Shipping (Customer-Paid) and enterprise Custom Contracts.
Who are Retino's main competitors?
Direct peers on record are Loop Returns, AfterShip, Returnly (Affirm), Narvar and Happy Returns (UPS). Emerging players are Outvio and ReturnGO. ShipStation is listed as a broad incumbent. Regional players are ZigZag Global and ParcelLab.
Does Retino have an API?
Yes. REST API enabling real-time synchronization of orders from e-commerce platforms into Retino. Supports instant order creation, status updates, and bulk imports. Authentication via API token (Authorization header). The API can be used with e-shop webhook integrations to create/update orders, attach invoices, and create tracked shipments. Orders API uses a UUID-based upsert mechanism (code + store_id combination determines create vs. update). Bulk endpoint supports up to 100 orders per batch. Also includes Tickets API, Webhooks for returns and shipping events, and XML feed as an alternative to API-based sync. Developer documentation is at app.retino.com/api/docs/#tag/orders.
What industry is Retino in?
Retino's product category is E-commerce Post-Purchase Software. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of BPAAABAD, Returns, Refunds & Warranty Support (RMA).