WildFlower

What WildFlower does

WildFlower is a privately held, multi-location retail florist founded in 2016 and operating across the Baltimore-Annapolis-Howard County corridor in Maryland. The company sells fresh-cut flower arrangements, plants, sympathy and wedding florals, themed collections (Birth Month Blooms, Birthstone Gems, Zodiac Plants, Build A Wreath Bar), and complementary gifts including apparel, plush items, and self-care products, distributed through three retail showrooms (Arnold, Glen Burnie, Fulton), same-day local delivery to 30+ zip codes, in-store pickup, and a nationwide shipping channel for select non-perishable items.

The business is built on the FlowerManager e-commerce platform provided by GravityFree, with no proprietary AI/ML or technology stack evidenced. Customization is delivered through human design choices and configuration-style product builders rather than algorithmic generation, and the company layers educational SEO content (occasion guides, flower care, symbolism) on top of the storefront to drive organic acquisition. Customer engagement is supported by a points-based rewards program and a prepaid Flower of the Month subscription offered in 3-, 6-, and 12-month terms at $150-$900.

Revenue is generated primarily through one-time product sales at $41-$750 per order (with sympathy pieces up to $750 and weddings as quote-based projects), recurring subscription revenue, corporate gifting programs, DIY/bulk flower sales, and a nascent line of in-person floral design workshops. Customer mix is led by individual consumers for personal occasions, followed by weddings, sympathy/funeral services, and a secondary corporate channel; the only named institutional customer reference is a single school (Windsor Farm Elementary). The company is independently owned by founder Christine Guenther with no disclosed institutional funding, parent entity, or M&A activity.

Name

WildFlower

Legal name

WildFlower

Website

https://wildflowermd.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

WildFlower is a privately held Maryland florist operating three retail showrooms in the Baltimore-Annapolis corridor, selling fresh flowers, plants, themed collections, and gifts via same-day local delivery, nationwide shipping, and subscription programs to consumers, weddings, and corporate clients.

Ownership category

akta.pro rank

Product category

Retail Florist / Floral Design Services

NAICS

Florists (45931)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)

Keywords

• Fresh flower arrangements
• Sympathy funeral flowers
• Wedding floral design
• Plant gift subscriptions
• Corporate floral gifting

Headquarters

HQ city

Glen Burnie

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Fresh Flowers & Plants: One-time purchases of fresh flower arrangements, plants, and related products. Includes occasion-specific bouquets (birthday, anniversary, sympathy), subscription flowers, and add-on items like plush animals and gifts.
2. Flower of the Month Club Subscription: Prepaid subscription service delivering monthly bouquets or vase arrangements for 3, 6, or 12 months. Delivers fresh seasonal blooms featuring each month's symbolic flower.
3. Wedding & Event Services: Custom floral design services for weddings, events, and corporate functions. Includes bridal bouquets, ceremony decor, reception centerpieces, and business event styling.
4. Business Services: Corporate gifting programs, business event florals, and bulk ordering services for commercial clients.
5. DIY & Bulk Products: Wholesale-style bulk flowers sold for DIY arrangements including wedding flower bars, bulk carnations, and wreath building supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

WildFlower is a Maryland-based independent florist that designs, sources, and delivers fresh-cut flower arrangements, plants, sympathy pieces, and wedding/event florals. The company sells through three retail storefronts in the Baltimore-Annapolis-Howard County area and an e-commerce site offering same-day local delivery, in-store pickup, and nationwide shipping on select items. Its portfolio includes themed collections (Birth Month Blooms, Birthstone Gems, Zodiac Plants), bulk flowers for DIY, a prepaid Flower of the Month Club subscription, and add-on gifts such as plush, apparel, and home goods.

Product overview

WildFlower is a multi-location Maryland florist offering a comprehensive floral retail and gifting platform. The product portfolio centers on fresh cut flower arrangements and plants as the core offering, supplemented by a full range of occasion-based products (sympathy, birthday, wedding), subscription services (Flower of the Month Club), and complementary non-floral gift items including apparel, plush animals, self-care products, and outdoor adventure gear. Key product lines include Birth Month Blooms (monthly birth flower arrangements), Birthstone Gems Collection (gemstone-inspired designs), Zodiac Plant Collection (zodiac-matched houseplants), and dried/specialty botanicals. Services encompass wedding and event design, business floral programs, and floral design workshops. The company operates three retail locations in the Baltimore-Annapolis metro area with same-day delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements Curated bouquets and arrangements featuring fresh-cut flowers including roses, lilies, hydrangeas, dahlias, carnations, and seasonal blooms available in various sizes and styles, available to consumers and business clients in WildFlower's Maryland service area.
• Plants Living plants including blooming plants, green plants, orchids, succulents, and zodiac-themed plants intended for home and office décor; available to consumers and corporate clients.
• Flower Subscriptions (Flower of the Month Club) Prepaid subscription delivering monthly fresh flower arrangements for 3, 6, or 12 months, available as market wrapped bouquets or designed vase arrangements, targeted at consumers and corporate gift-givers.
• Weddings & Events Full-service wedding and event floral design including bridal bouquets, ceremony décor, centerpieces, and custom arrangements for special occasions; priced via quote and targeted at couples, planners, and event hosts in WildFlower's service area.
• Business Services (Corporate Florals) Corporate floral solutions including workplace plantscapes, client gifts, and event decorations for businesses across the Baltimore-Annapolis metro area, sold via quote-based pricing.
• Sympathy & Funeral Flowers Funeral and memorial floral arrangements including casket sprays, urn arrangements, standing sprays, wreaths, and sympathy gifts delivered directly to funeral homes and memorial venues within WildFlower's service area.
• Birth Month Blooms Collection Monthly birth flower arrangements featuring each month's symbolic bloom in various sizes, priced from $65 each and marketed as personalized birthday gifts.
• Birthstone Gems Collection Floral arrangements inspired by monthly birthstone color palettes and symbolism, marketed as personalized birthday gifts complementary to the Birth Month Blooms line.
• Zodiac Sign Plant Collection Houseplants matched to zodiac signs, each paired based on zodiac characteristics and traits, marketed as personalized gifts and home décor.
• Bulk Flowers / DIY Wholesale-style bulk flowers sold by bunch or box for DIY arrangements, event installations, and wedding flower bars, sold primarily to DIY florists and event planners.
• Build A Wreath Bar Interactive customizable wreath product allowing customers to select base style, design theme, and ribbon color in 18-inch or 24-inch sizes, priced from $95 to $195.
• Corporate Gifting Customized bulk gift solutions for businesses including client appreciation, employee recognition, and corporate event gifting, offered via quote-based pricing.
• Floral Design Classes Hands-on workshops teaching floral arrangement techniques, held at the WildFlower Baltimore (Glen Burnie) location for consumers and groups.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teleflora: National floral wire-service network that aggregates thousands of independent local florists for same-day delivery. Directly competes with WildFlower's same-day local delivery proposition while also serving as an indirect channel for local florists — a structural threat if Baltimore-area florists join its network.
• ProFlowers: National online florist offering fresh flowers, plants, and gift baskets. Comparable to WildFlower's core product assortment and gift bundles, though competing primarily on price and shipping rather than local service.
• 1-800-Flowers.com: Public national floral and gift retailer operating across multiple brands (1-800-Flowers, Harry & David, Shari's Berries). Comparable as a direct competitor to WildFlower's core flower arrangement, plant, and gift basket business, though at significantly larger scale and with a wire-service network rather than local storefronts.
• FTD (Flowers Transmitted Direct): Legacy floral wire-service and e-commerce brand operating across the U.S. Comparable as a competitor to WildFlower's same-day arrangement delivery and nationwide floral e-commerce, though competing on brand reach rather than local retail experience.

Direct peers

• The Bouqs Co. Venture-backed farm-to-doorstep floral DTC brand with subscription offerings (Bouqs Reserve, monthly plans). Highly comparable to WildFlower's DTC + subscription revenue model and occasion-driven gifting, though operating nationally without a physical retail footprint.
• BloomsyBox: Subscription-focused floral DTC company delivering fresh bouquets on weekly, monthly, or custom cadences. Closely comparable to WildFlower's Flower of the Month Club recurring model and occasion gifting, though operating purely online with no physical retail.
• Farmgirl Flowers: DTC florist shipping farm-sourced wrapped bouquets nationwide with a strong design and brand identity. Comparable to WildFlower's emphasis on designer-curated, locally-flavored arrangements and subscription-style gifting, though at national scale without multi-location retail.
• H.Bloom: Subscription-based floral service specializing in recurring residential and corporate floral programs. Directly comparable to WildFlower's corporate gifting and recurring delivery aspirations, particularly on the business-services vertical.
• UrbanStems: DTC floral brand offering curated bouquets, plants, and gift bundles with a strong design-led brand. Comparable to WildFlower's curated, occasion-themed collections and gifting bundles, though UrbanStems ships nationally from a fulfillment network rather than through local retail stores.

Regional players

• Edible Arrangements: National franchise network selling fruit-based arrangements, flowers, and gift baskets through company-owned and franchised retail locations. Comparable as a multi-location retail gift arrangement business with same-day delivery, though anchored in edible/fruit arrangements rather than florals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WildFlowerMD
• Instagraminstagram.com/wildflowermd1
• Pinterestpinterest.com/wildflwrmd
• LinkedInlinkedin.com/company/wildflowermd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WildFlower