AIMO
AIMO GmbH is a German digital health company that uses AI-powered computer vision to analyze human movement quality via smartphone, serving private consumers, fitness professionals, health insurers, and corporate wellness programs.
- Company typePrivate
- Founded2018
- HeadquartersStuttgart, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What AIMO does
AIMO GmbH is a German digital health company that developed an AI-powered smartphone application for objective analysis of human movement quality. The core product, the AIMO Movement Scan, uses computer vision and machine learning algorithms to assess functional movement through a standardized overhead squat test, identifying asymmetries, compensation patterns, and deviations across body regions including shoulders, spine, hips, knees, and feet. Based in Denkendorf in the Stuttgart metropolitan region, the company was founded in 2018 by sports scientist Danny Dressler with academic collaborators including Professor Welf Löwe of Linnaeus University.
The company operates two primary consumer products: "AIMO gesund bewegt," a ZPP-certified digital prevention course priced at €99.99 for one-year access (12 weeks, 360 minutes of training), and "AIMO fit," a subscription-based holistic movement app. The ZPP certification under §20 SGB V enables reimbursement by German statutory health insurers, positioning AIMO as a first certified movement app in this category. AIMO generates revenue through three channels: direct consumer sales via app stores, B2B2C distribution through health insurance partners (including hkk), and corporate wellness platforms (Machtfit, Gesundheitsticket) for employee health benefits.
The technology is backed by over 12 scientific publications and research partnerships with universities including Linnaeus University, University of Ulm, University of Tübingen, and University of Stuttgart, with funding from the EU and BMBF through the LOUISA research project. The company holds ISO 27001:2022 certification, GDPR compliance, and accessibility standards (WCAG 2.1 AA, BITV 2.0), serving private consumers, fitness and physiotherapy professionals, German health insurers, and corporate employers.
AIMO firmographics
Firmographics- Name
- AIMO
- Legal name
- AIMO GmbH
- Website
- https://aimo-fit.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AIMO GmbH is a German digital health company that uses AI-powered computer vision to analyze human movement quality via smartphone, serving private consumers, fitness professionals, health insurers, and corporate wellness programs.
- Ownership category
- akta.pro rank
AIMO industry classification
Industry- Product category
- Digital Movement Assessment & Prevention
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Mobile App Development (iOS/Android) (EDAMACAD)
Keywords
Where AIMO is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
AIMO business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- App Sales (Direct to Consumer): One-time purchase of AIMO gesund bewegt app at €99.99 for one year access. No subscription, no auto-renewal. Course includes 12-week structured program with 360 minutes total training target.
- B2B2C Health Insurance Partnerships: Partnerships with health insurance companies (e.g., hkk) where insurers cover the cost for members. Users access app without upfront payment and receive reimbursement/waiver upon completing course objectives.
- Corporate Wellness Platform Distribution: Distribution through corporate wellness platforms (Machtfit, Gesundheitsticket) where companies provide AIMO as employee health benefit. Revenue from enterprise licensing or per-user fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AIMO gesund bewegt - Digital Prevention Course |
| Subscription | Annual | AIMO fit - Movement App |
| Other | Annual | Partner Insurance Access (hkk and others) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
AIMO product offering
Product offeringCore offering
AIMO develops and sells smartphone-based movement analysis applications (AIMO gesund bewegt and AIMO fit) that use computer vision and machine learning to assess functional movement quality through a standardized overhead squat test. The apps generate an individualized AIMO Score and produce personalized training routines of 2-45 minute sessions across more than 16 routines and 700 exercises, sold as a ZPP-certified digital prevention course to consumers and distributed via health insurers and corporate wellness platforms.
Product overview
AIMO offers two primary products: AIMO gesund bewegt (a ZPP-certified digital prevention course) and AIMO fit (a subscription-based movement app). Both are powered by the core AIMO Movement Scan technology that analyzes user movement via smartphone camera and generates personalized training recommendations. The AIMO app combines movement scanning, body awareness, and personalized exercises to improve functional movement quality. Users access 16 different training routines with over 700 exercises, including neurocentric and musculoskeletal training options. The AIMO Score provides quantitative progress tracking by comparing movement quality against an ideal model using machine learning.
Differentiator
Problem solved
Functional benefit
Brands
- AIMO Bewegungsscan: AI-powered smartphone-based movement scanning technology that analyzes movement quality through standardized overhead squat
- AIMO Movement Score
- AIMO gesund bewegt
Products and services
- AIMO gesund bewegt
- AIMO fit
Quantifiable outcome
- ~9.7% increase in movement-related self-efficacy after using AIMO (vs. no improvement in control group)
- +2 more outcomes
Companies that use AIMO
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
AIMO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
AIMO partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- MachtfitcoreCorporate wellness platform partnership enabling AIMO to be offered as employee health benefit through the Machtfit platform. Companies can provide AIMO as part of workplace health management programs.
- GesundheitsticketcoreHealth ticket platform partnership for employer-sponsored access to AIMO as corporate wellness benefit.
- hkk (Handelskrankenkasse)coreHealth insurance partner covering AIMO costs for members. Insured persons access app without upfront payment contingent on completing 360 minutes training within 3 months.
- University of UlmmajorResearch partner in LOUISA project for movement science and technology development. Contributed to effectiveness study design for AIMO as digital prevention instrument.
- Linnaeus University (Sweden)majorAcademic research partner in algorithm development for automated movement assessment. Co-developed Dynamic Time Warping variants for movement sequence analysis.
- University of TübingenmajorResearch partner in LOUISA project contributing to movement science research and technology validation.
- University of StuttgartmajorResearch collaboration with Prof. Nadja Schott on study design for effectiveness evaluation of AIMO as prevention tool under § 20 SGB V.
- BMBF (Federal Ministry of Education and Research)majorFunding body for LOUISA research project supporting AIMO technology development and scientific validation.
- Freshworks GmbHminorCustomer support and revocation processing partner using Freshworks platform for handling support tickets and customer service inquiries.
- Amazon Web Services EMEA SARLcoreCloud hosting provider for website and AIMO apps. Data processing agreement in place for GDPR compliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AIMO competitors and assessment
Company assessmentDirect peers
- Selfapy: Selfapy offers digital prevention and self-help courses in Germany across mental health and other indications, reimbursed by statutory health insurers. It targets the same § 20 SGB V prevention framework and German payer channel as AIMO.
- Freeletics: Freeletics is an AI-driven fitness coaching app that generates personalized training based on user input and progress. Its mobile-first, AI-personalized fitness model directly parallels AIMO's scan-based personalized training delivery.
- Physitrack: Physitrack is a digital platform for physiotherapy exercise prescription, adherence tracking, and tele-rehab, sold to clinics and enterprise wellness buyers. Its prescription engine and clinician-facing workflow are directly comparable to the between-session support use case AIMO markets to physiotherapists and trainers.
- Caspar Health: Caspar Health is a DACH-based digital rehabilitation platform reimbursed by German statutory health insurers, using video-guided exercise programs. Its German reimbursement playbook, payer relationships, and digital prevention scope are closely comparable to AIMO's ZPP-certified model.
- Sword Health: Sword Health provides AI-powered virtual care for musculoskeletal conditions with computer-vision-guided exercise sessions and a strong evidence base. Its prevention-to-rehab digital MSK scope and B2B payer channel overlap directly with AIMO's positioning.
- Hinge Health: Hinge Health is a digital musculoskeletal care platform combining sensor-guided exercise therapy with coaching and is sold primarily to employers and health plans. It competes for the same enterprise and payer budget that AIMO targets with its prevention app.
- Kaia Health: Kaia Health offers AI-driven digital therapy and self-management apps for musculoskeletal pain and other chronic conditions, using smartphone-based computer vision and motion tracking — closely matching AIMO's smartphone-camera movement analysis and prevention-focused model.
Broad incumbents
- Fitbit (Google): Fitbit, now part of Google, offers consumer fitness trackers and a coaching app that translate movement data into personalized guidance. It competes for the same consumer mindshare around movement quality insights, but as a broad incumbent device-and-app ecosystem.
- Whoop: Whoop is a wearable strap that captures continuous movement, strain, and recovery data, with a subscription platform delivering personalized insights. It competes in the same objective-movement-data and consumer fitness insight space, but as part of a broader wearable ecosystem.
- Apple Fitness+: Apple Fitness+ is Apple's integrated workout and coaching platform, leveraging Apple Watch movement and health data. It overlaps with AIMO on personalized, data-driven fitness, but as part of a much broader Apple hardware and services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
AIMO social profiles
Digital presenceAIMO compliance and trust
Trust signalCompliance5 records
AIMO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIMO leadership team
Management profileNumber of profiles
Profiles3 records
AIMO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIMO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIMO
What does AIMO do?
AIMO develops and sells smartphone-based movement analysis applications (AIMO gesund bewegt and AIMO fit) that use computer vision and machine learning to assess functional movement quality through a standardized overhead squat test. The apps generate an individualized AIMO Score and produce personalized training routines of 2-45 minute sessions across more than 16 routines and 700 exercises, sold as a ZPP-certified digital prevention course to consumers and distributed via health insurers and corporate wellness platforms.
Is AIMO a public or private company?
AIMO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AIMO founded?
AIMO was founded in 2018. It employs 11 to 50 people.
Where is AIMO based?
AIMO is headquartered in Stuttgart, Germany, in the Europe region.
How does AIMO make money?
Three revenue lines are on record. App Sales (Direct to Consumer) is the primary driver. The others are B2B2C Health Insurance Partnerships and corporate Wellness Platform Distribution.
Who are AIMO's main competitors?
Direct peers on record are Selfapy, Freeletics, Physitrack, Caspar Health, Sword Health, Hinge Health and Kaia Health. Broad incumbents are Fitbit (Google), Whoop and Apple Fitness+.
Does AIMO have an API?
No public API is recorded for AIMO.
What industry is AIMO in?
AIMO's product category is Digital Movement Assessment & Prevention. Its primary akta.pro industry code is HSADAIAM, Corrective Exercise, Movement Screening & Biomechanics, with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its SIC code is 7372.