Arbor

What Arbor does

Arbor (legally Find Arbor Incorporated) is a New York-based, venture-backed AI company founded in 2022 that builds Umi, an AI researcher for the frontline. Umi runs adaptive, voice-based interviews with frontline employees and customers at enterprise scale, automatically transcribes the conversations, and synthesizes themes, root causes, supporting quotes, and recommended actions into dashboards, reports, and proactive alerts. The underlying platform combines natural language processing, voice AI, conversational AI, multilingual NLU, knowledge retrieval across interview corpora, and generative AI for interview design and report writing, organized into nine modules spanning Create, Listen, Understand, and Act stages.

Arbor sells Umi to enterprise operations, HR, customer experience, transformation, and EHS leaders across manufacturing, logistics, retail, transportation, construction, and hospitality via a demo-led, direct enterprise sales motion. There is no self-serve pricing — all product and solution pages route to 'Book a Demo' or 'Get a Demo' CTAs, and customer agreements are subscription-based priced per Order Form with net-30 invoicing. Named customers and case studies include First Student, Lyons, Generate, Urban Farmer, and Pop-Up Menu on the homepage, plus disclosed outcomes at a national freight carrier ($5.2M annual savings), a food manufacturer ($1.2M savings, 83% engagement lift), and a global bus operator with 200+ locations ($11.4M estimated annual savings). Early customers reportedly achieve 85-90% participation rates on Umi voice interviews.

Arbor is privately held, SOC 2 Type 2 certified, GDPR and CCPA compliant, and uses AES-256 encryption with TLS/SSL, 24/7 monitoring, SBOM tracking, and regular VAPT. In February 2026 the company announced $6.3M in combined seed and pre-seed funding led by 645 Ventures with Next Play Ventures, Chaac Ventures, Comma Capital, and angel investors; proceeds are earmarked to expand the New York-based engineering, product, and go-to-market teams and to extend Umi into additional industries and use cases beyond the initial four verticals.

Name

Arbor

Legal name

Find Arbor Incorporated

Website

https://findarbor.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Arbor (Find Arbor Incorporated) is a New York-based AI company that builds Umi, a voice-AI researcher that runs adaptive interviews with frontline employees and customers and turns the conversations into operational insights, root-cause analysis, and recommended actions for enterprise leaders in manufacturing, logistics, retail, transportation, construction, and hospitality.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription / SaaS Fees: Arbor charges enterprise customers fees described on an Order Form under a Terms of Service subscription-style agreement, with 30-day notice for fee changes, monthly invoicing, net-30 payment terms, and the right to suspend access for non-payment — consistent with recurring SaaS revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Arbor sells Umi, an AI research platform that conducts natural, voice-based interviews with frontline employees and customers at enterprise scale and synthesizes those conversations into operational insights, root-cause analyses, dashboards, and recommended actions for leaders. The platform is packaged into role-based solutions (Operations, People & HR, Customer Experience, Executives & Transformation, Safety & EHS) and industry-tailored solutions (Logistics & Freight, Construction, Manufacturing, Hospitality, Retail & QSR), all delivered as a subscription priced per Order Form.

Product overview

Arbor offers a single unified AI research platform centered on its core product Umi — Arbor's AI researcher for the frontline — together with a set of integrated Umi modules (Interview Creator, Question Assistant, AI-Powered Conversations, Response Library, Insights Assistant, Ask Umi, Live Interview Analytics, Shareable Reporting, and AI Recommendations & Proactive Alerts) organized around a Create → Listen → Understand → Act workflow. On top of the Umi core, Arbor packages the same platform as role-based solutions (Operations, People & HR, Customer Experience, Executives & Transformation, Safety & EHS) and industry-tailored solutions (Logistics & Freight, Construction, Manufacturing, Hospitality, Retail & QSR), all powered by the same conversational AI, transcription, synthesis, and proactive-alerting engine.

Differentiator

Problem solved

Functional benefit

Brands

• Umi: Arbor's AI researcher that runs natural, voice-based interviews with frontline employees and customers at scale, turning conversations into operational insights, dashboards, and recommendations.

Products and services

• Umi

Quantifiable outcome

• $5.2M in annual savings and significant improvement in on-time delivery for a national freight carrier after addressing detention times and shift scheduling identified via Arbor.
• +3 more outcomes

Named customers5 records

Segments10 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Feature11 records

Partnerships

One partnership is on record.

• PR NewswireminorGTM or Marketing Partner · 3 February 2026Distributed Arbor's funding announcement press release on 2026-02-03, which was then republished across multiple tech and business outlets.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Outset: AI-moderated research platform that runs conversational AI interviews with customers and users to surface qualitative insights at scale. Closest direct competitor to Arbor's Umi in concept, though Outset is more skewed toward consumer/market research than operational frontline listening.
• Culture Amp: Employee engagement and people analytics platform focused on continuous listening, pulse surveys, and HR analytics. Closely comparable to Arbor's People & HR solution and a likely substitute buyer for HR-led listening deployments.
• Listen Labs: AI-led consumer research platform that conducts AI-moderated interviews and synthesizes qualitative insights. Conceptually aligned with Arbor's voice-AI synthesis approach; competes for the same enterprise market-research and customer-insight budgets.

Broad incumbents

• Qualtrics: Incumbent experience-management platform covering employee engagement, customer experience, and market research across large enterprises. Overlaps with Arbor across the employee and customer listening use cases, and is the dominant procurement incumbent Arbor must displace.
• Medallia: Enterprise customer and employee experience platform with strong presence in retail, hospitality, and multi-site operators. Overlaps directly with Arbor's CX and frontline use cases, with materially deeper enterprise distribution and integrations.
• Workday Peakon Employee Voice: Continuous employee listening platform owned by Workday, with strong distribution into HR buyers at large enterprises. Direct overlap with Arbor's People & HR solution and a meaningful competitive threat given Workday's HRIS bundling.
• Microsoft Viva Glint: Enterprise employee engagement and survey platform tightly integrated with Microsoft 365 and Teams. Competes with Arbor's People & HR solution, with structural advantages from Microsoft bundling and enterprise procurement defaults.

Emerging players

• Sprig: In-product user research and feedback platform combining surveys, concept tests, and AI analysis for product and CX teams. Overlaps with Arbor's CX and customer-insight use cases; smaller scope but competing for similar budget.
• HireVue: Enterprise video and voice AI interview platform historically focused on hiring, expanding into broader employee conversations. Comparable technology stack (voice/video AI at scale) but applied to talent use cases rather than ongoing operational listening.

Others

• Dovetail: Customer insights and UX research platform that organizes qualitative data into themes and reports. Adjacent rather than directly competitive — overlaps on the synthesis side of Arbor's workflow but does not run voice-AI interviews.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/findarbor

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbor