25eight

Name

25eight

Legal name

25eight Pty Ltd

Website

https://25eight.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Small Business Capability Building / SME Coaching and Education

NAICS

Professional and Management Development Training (611430), Computer Training (61142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Marketing, Branding & Sales Skills (EDAMAHAG), Youth Business Incubators & Accelerators (EDAMAHAC)

Keywords

• Small business coaching
• SME capability building
• Business growth programs
• AI business diagnostics
• Leadership development

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Structured Capability-Building Programs: Revenue from structured programs including Next-Level Growth Program (8 weeks), Industry Growth Program (12 weeks), Lead with AI (8 weeks), AI Opportunity Workshop (half-day), CEO Circle peer advisory, and Capability Coach Training accreditation. Programs delivered online with coaching and mentoring components.
2. Government-Funded Partnership Programs: Programs delivered through local council and government partnerships, substantially subsidised or fully funded for eligible Australian businesses. Revenue received from government/council commissioning.
3. Capability Coach Training Accreditation: Accreditation pathway for coaches and practitioners aligned to the Association for Coaching competency framework, including Certificate of Human-Centred Business Coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

25eight sells structured capability-building programs and 1:1 coaching/mentoring to small and medium business owners, founders, and startups in Australia. Its portfolio is led by the proprietary AI-powered Small Business Capability Gap diagnostic and includes the Next-Level Growth Program, Industry Growth Program, Lead with AI, AI Opportunity Workshop, CEO Circle peer advisory, Capability Coach Training accreditation, and Startup Pitch Training programs. Programs are delivered online through the 25eight Academy LMS and also via funded/subsidised partnerships with local councils and government bodies.

Product overview

25eight is a capability-building company operating across two pillars: (1) the 25eight Business Growth Architecture delivers programs directly to SME leaders and through government/council partnerships, and (2) coach/practitioner training and accreditation. The portfolio includes the Small Business Capability Gap diagnostic (a complementary assessment tool), five structured programs (AI Opportunity Workshop, Next-Level Growth Program, Industry Growth Program, Lead with AI, CEO Circle), two training programs (Capability Coach Training, Startup Pitch Training/Six Pillars of Pitching), and supporting resources (25eight Academy LMS, newsletter, podcast, video series). AI is embedded across programs intentionally as a thinking tool, enabling layer, and reflection partner, with proprietary AI-powered diagnostics driving personalised program recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Small Business Capability Gap: Diagnostic tool that identifies business capability gaps across human, leadership, business, and digital dimensions.
• Regional Growth Project

Products and services

• Small Business Capability Gap Diagnostic A complementary AI-powered diagnostic that assesses business capability across human, leadership, business, and digital dimensions to generate a capability profile and inform program recommendations for SMB owners.
• AI Opportunity Workshop A half-day facilitated workshop for business owners to map AI opportunities across their operations, serving as an entry point before committing to a fuller strategy process.
• Next-Level Growth Program (NLGP) An 8-week structured growth program for business owners ready to move beyond early stages, focusing on developing tailored growth strategy, operational clarity, and leadership capability.
• Industry Growth Program (IGP) A 12-week program for SMEs transitioning into new sectors, supply chains, or markets, with deeper capability building across business, leadership, and digital dimensions alongside industry practitioner mentoring.
• Lead with AI An 8-week program for business leaders who want to understand AI clearly, assess its implications for their specific business, and develop a practical AI strategy grounded in their actual context and future opportunities.
• CEO Circle A peer advisory and accountability program for SME leaders who have completed a 25eight program and want to maintain momentum and connection with other leaders navigating similar territory.
• Capability Coach Training An accreditation pathway for coaches and practitioners who want to deliver human-centred capability development in their own contexts, aligned to the Association for Coaching competency framework.
• Startup Pitch Training Program A program that helps founders develop strategic agility and effective pitch capabilities to differentiate their startup, win investors and partners, and attract talent.
• Six Pillars of Pitching Program A structured approach to building pitch capability for technical founders who need to articulate the value of their innovative solutions and bring ideas to market.

Quantifiable outcome

• 11,302 businesses accelerated and 17,595 individuals upskilled
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ducere Global Business SchoolcoreStrategic or Co-development Partner · 29 November 2023Partnership to offer Industry-Applied MBA Degrees to 25eight customers. Combines 25eight's capability building with Ducere's MBA program.
• Industry Capability Network (ICN)coreStrategic or Co-development Partner · 11 July 2023Strategic alliance to help Australian businesses win contracts, expand into new markets, and build profile. ICN provides the ICN Gateway platform to match businesses with tenders and contracts. 25eight provides education and training including messaging, value propositions, and strategic approach to help businesses succeed in winning contracts. Particularly supporting defence industry and other sectors.
• MakerLauncherminorGTM or Marketing PartnerPartnership to provide pitch scholarships to technical founders with innovative solutions. Four scholarships per year: two for Six Pillars of Pitching Program and two for Startup Pitch Training Program.
• BlueChilliminorStrategic or Co-development PartnerStartup support partnership since 2015. 25eight has been helping startups through BlueChilli ecosystem.
• AustrademinorStrategic or Co-development PartnerGovernment trade and investment commission that partnered with 25eight for Pitch Training programs for Austrade Landing Pads program.
• Wyndham City CouncilcoreChannel Partner/ Reseller/ DistributorPartnership to deliver Small Business Accelerator Program. 25eight designed and delivered the program, which was named finalist for National Economic Development Award.
• Latrobe City CouncilcoreChannel Partner/ Reseller/ DistributorPartnership for Next-Level Growth Program (NLGP) application for local businesses.
• City of MelbournecoreChannel Partner/ Reseller/ DistributorPartnership for Innovation projects including Design Hack facilitation during Melbourne Knowledge Week and Future Melbourne 2026.
• Colac Otway ShireminorChannel Partner/ Reseller/ DistributorPartnership for six-month digital transformation program with measured results of 109% average increase in practice adoption and NPS of 84.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Regional players

• SCORE: US non-profit small business mentoring and education organisation pairing entrepreneurs with volunteer mentors and running capability-building workshops. Closely comparable model to 25eight's government-subsidised council programmes, but U.S.-geography-only and free-to-SME.

Direct peers

• Gazelles: Verne Harnish's business growth coaching firm providing structured programmes (Scaling Up) to SME leaders, with proprietary tools and diagnostics. Comparable customer segment, methodology-led delivery and coach training/licensing model.
• Vistage Worldwide: CEO peer advisory and executive coaching company running private groups for SME/CEO members, with technology-enabled diagnostics. Directly comparable to 25eight's CEO Circle peer advisory program and diagnostic-led engagement model.
• ActionCOACH: Global business coaching franchise serving SME owners with structured growth programs, group coaching and 1:1 mentoring. Closest functional analogue to 25eight's Next-Level Growth Program, Capability Coach Training and CEO Circle in terms of target customer, duration and recurring-revenue model.
• EOS Worldwide: Franchise-style network of EOS implementers delivering the Entrepreneurial Operating System to SMBs through structured workshops, 1:1 coaching and a proprietary six-components framework. Comparable to 25eight's four-dimension framework and capability diagnostic methodology.
• Tony Robbins Business Mastery: High-ticket business transformation and coaching programs for entrepreneurs and SME leaders, with strong founder brand and curriculum-driven delivery. Directly comparable to 25eight's premium capability-building programs and CEO Circle.
• Entrepreneurs' Organisation (EO): Global peer-to-peer network of SME founders with member-only learning forums, executive education and accelerator programmes. Comparable to 25eight's CEO Circle and Industry Growth Program in serving founders at scale-up stages.
• Strategic Coach: Dan Sullivan's entrepreneurial coaching business offering structured multi-quarter programs for SME founders and leadership teams. Closely comparable target customer and high-ticket program structure to 25eight's growth and leadership programs.

Emerging players

• Maven: Cohort-based online learning platform hosting expert-led courses for professionals and business operators. Comparable delivery model (online, cohort-based, paid subscriptions) and target market of SMB operators looking to upskill.
• Australian Centre for Business Growth: University of Adelaide-based SME growth programme delivering structured workshops and 1:1 coaching to Australian mid-market firms. Operates in the same Australian SME capability-building space with measurable outcomes similar to those reported by 25eight for council programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@25eight
• Facebookfacebook.com/25eightCo
• LinkedInlinkedin.com/company/25eight-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 25eight