Ourpalm
Ourpalm (掌趣科技) is a Beijing-based mobile game developer and publisher serving global gamers with freemium titles spanning MMORPG, strategy card, and casual genres built on UE4 and Unity3D, while extending into AI-powered game creation tools.
- Company typePublic
- Founded2004
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2C
- OfferingSoftware
What Ourpalm does
Ourpalm (掌趣科技, Beijing Ourpalm Co., Ltd.) is a China-based mobile game developer and publisher headquartered at Zhongguancun Software Park in Beijing. The company was founded in 2004 and listed on the Shenzhen Stock Exchange ChiNext board in May 2012 as China's first A-share listed mobile gaming company under stock code 300315. Across its historical and current portfolio Ourpalm develops and self-publishes, or co-publishes via Tencent, a multi-genre catalogue of mobile games built primarily on Unreal Engine 4 and Unity3D — including the strategy card game One-Punch Man: The Strongest (一拳超人：最强之男), the MU ORIGIN MMORPG series (licensed from Korea's Webzen), King of Fighters 98 Ultimate Match OL (licensed from SNK), Heroes of Might and Magic: War of Ages (licensed from Ubisoft), and the original titles Non-Anonymous Directive (非匿名指令) and Journey to the West. The product mix also spans casual idle, mobile strategy, and mini-games distributed through Google Play, Apple App Store, regional Android marketplaces, and proprietary Ourpalm platforms Gamebean and 0708.
Ourpalm firmographics
Firmographics- Name
- Ourpalm
- Legal name
- 北京掌趣科技股份有限公司
- Website
- https://ourpalm.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Ourpalm (掌趣科技) is a Beijing-based mobile game developer and publisher serving global gamers with freemium titles spanning MMORPG, strategy card, and casual genres built on UE4 and Unity3D, while extending into AI-powered game creation tools.
- Ownership category
- akta.pro rank
Ourpalm industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Social/UGC & Sandbox Game Studios (Roblox-like) (MPAFAAAF)
- akta.pro secondary industries
- UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core) (MPAFAIAA), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC)
Keywords
Where Ourpalm is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
Ourpalm business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Virtual Goods and In-Game Purchases: Freemium model where players download games free of charge and purchase virtual items, currencies, characters, and premium features within games. This represents the primary revenue stream across all game titles including One-Punch Man: The Strongest, MU series, and King of Fighters 98.
- IP Licensing and Royalties: Revenue from licensing company-owned IP to partners and third-party developers, including royalties from licensed characters like One-Punch Man, King of Fighters, MU, and Heroes of Might and Magic.
- Game Publishing and Distribution: Revenue from publishing third-party games through company platforms and channels, including co-publishing arrangements with regional distributors in global markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with in-game purchases |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Ourpalm product offering
Product offeringCore offering
Ourpalm (掌趣科技) is a Chinese mobile game developer and publisher that develops, publishes, and operates mobile and online games globally based on licensed and self-developed IPs. The company builds its titles using next-generation engines (UE4, Unity3D), and has expanded into AI-assisted game production via the AI Game Creation Platform (with NVIDIA and Umi) and the LayaIdea AIGC tool (with LayaBox).
Product overview
Ourpalm (掌趣科技) is a global game developer and publisher operating a multi-genre portfolio of mobile games. The core product lineup spans strategy card games, MMORPGs, turn-based RPGs, casual idle games, and mini-games, with notable titles including One-Punch Man: The Strongest, MU ORIGIN series, King of Fighters 98, and Might & Magic: Heroes. The company also operates innovative AI-powered products including the AI Game Creation Platform (developed with UMI and supported by NVIDIA) and LayaIdea (AIGC tool with LayaBox), representing new initiatives in AI+UGC game creation. Games are developed using proprietary technology (UE4, Unity3D) and licensed IPs from major global franchises (SNK, Webzen, Ubisoft).
Differentiator
Problem solved
Functional benefit
Brands
- Gamebean: 游戏社区平台，覆盖WEB、WAP双平台的大型游戏社区
- 0708游戏平台
- 掌趣SDK
- 欢畅游戏
- 掌趣公益
Products and services
- One-Punch Man: The Strongest (一拳超人：最强之男) Mobile RPG based on the licensed One-Punch Man anime/manga IP from Shueisha and J.C.Staff; targeted at fans of the One-Punch Man franchise and mobile RPG players.
- MU ORIGIN 3 (奇迹MU：觉醒) MMORPG mobile game adapted from Webzen's MU IP; published globally by Ourpalm with proprietary publication channels and Tencent partnership.
- King of Fighters 98 (拳皇98终极之战OL) Turn-based / strategic card mobile game adapted from SNK's King of Fighters 98 IP; targeted at fans of SNK fighting-game franchises.
- Might & Magic: Heroes (魔法门之英雄无敌) Strategic mobile game adapted from Ubisoft's Might & Magic: Heroes IP; targeted at strategy-game players.
- Journey to the West (大闹天宫) Self-developed 3D mobile game based on the classic Chinese Journey to the West / Havoc in Heaven IP; targeted at mobile action-RPG players.
- Non-Anonymous Instruction (非匿名指令) Self-developed mobile game under Ourpalm's proprietary urban fantasy / card-strategy line; targeted at Chinese mobile gamers.
- MU: Miracle / MU ORIGIN legacy entries (奇迹MU) Earlier global editions of Ourpalm's MU-IP MMORPG mobile franchise licensed from Webzen; targeted at MMORPG players in Asian markets.
- AI Game Creation Platform AI-driven game creation platform integrating NVIDIA Audio2Face and DLSS, co-built with Umi; targeted at Ourpalm's internal studios and partners for accelerated content and animation production.
- LayaIdea AIGC tool AIGC content generation tool co-developed with LayaBox for text-to-image, text-to-video, and AI-assisted in-game content production; targeted at Ourpalm studios and partner game developers.
Quantifiable outcome
- MU ORIGIN 3 won Google Play 2022 Southeast Asia Best Multiplayer Award
- +3 more outcomes
Companies that use Ourpalm
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Ourpalm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature5 records
Ourpalm partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, minor, major and historical.
- NVIDIAcoreAI technology collaboration announced at CES 2024 where NVIDIA provides DLSS and Audio2Face technologies to support the AI Game Creation Platform. NVIDIA showcased the platform during COMPUTEX 2024 keynote.
- LayaBox (蓝亚盒子)coreJoint development of LayaIdea - the first commercially viable 3D game AIGC tool. Integrates natural language programming with 3D engines for hour-level development efficiency in interactive ad trials and game prototypes.
- Umi (悠米互娱 / Beijing Umi Interactive Entertainment Technology)coreStrategic partnership to jointly develop 'AI Game Creation Platform' combining Umi's 3A open-world and AI technology capabilities with Ourpalm's gaming expertise. Platform enables AI-powered game creation for indie developers.
- XingzheAI (行者AI / Chengdu Qianqian Artificial Intelligence Technology)minorStrategic cooperation to promote AIGC technology innovation applications in the gaming industry.
- WebzencoreStrategic investment in South Korean company Webzen in 2016, becoming its second largest shareholder. Webzen is the licensor of MU IP for games like MU Origin and Miracle series.
- SNKcoreLicensor for King of Fighters IP. Ourpalm develops and publishes King of Fighters 98 Ultimate Match and other KOF titles globally.
- UbisoftcoreLicensor for Heroes of Might and Magic IP for mobile game development. Ourpalm developed 'Might & Magic: Heroes Age of Creation' strategy card game.
- Bilibili GamesmajorPublishing partnership for Non-Anonymous Directive (非匿名指令), a near-future urban fantasy card RPG. Bilibili serves as exclusive publishing agent.
- Beijing Chengying Public Welfare Foundation (北京成英公益基金会)minorLong-term public welfare partnership for 'Fun to the Future' (趣向未来) student assistance program. Ourpalm helps digitize foundation operations and supports student visits across Beijing-Hebei region.
- University of International Business and Economics (对外经济贸易大学)minorUniversity-industry cooperation signed in 2023 to establish internship practice base. Focus on talent recruitment, industry-academia integration, and career development for students.
- Mobile Carriers (China Mobile, China Unicom, China Telecom, China Netcom)historicalEarly partnerships with Chinese mobile operators for game distribution and WAP portal operations dating back to 2004-2010.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Ourpalm competitors and assessment
Company assessmentDirect peers
- Giant Network (巨人网络): Giant Network is a major Chinese mobile and online game developer with similar scale to Ourpalm, focused on casual, strategy, and social casino-style mobile games with international publishing. Both compete for the same Chinese mobile game user base.
- Webzen: Webzen is a Korean game developer and Ourpalm's strategic investment target, where Ourpalm is the second-largest shareholder. Webzen develops and licenses the MU franchise that powers Ourpalm's flagship MU Origin series, making it both a supplier and peer in MMORPG/mobile game publishing.
- SNK Corporation: SNK is a Japanese game company and Ourpalm's licensor for the King of Fighters IP. Both companies develop and publish KOF titles across mobile and console, and SNK represents a comparable peer in Japanese/Korean-influenced mobile game development and IP-driven publishing.
- miHoYo (HoYoverse): miHoYo is a leading Chinese game developer and global publisher, comparable to Ourpalm in mobile and cross-platform game development with strong global reach. While Ourpalm focuses on licensed IPs, miHoYo creates original IP (Genshin Impact, Honkai), and both operate AI-enhanced game production capabilities.
- 37Games (三七互娱): 37Games is a top Chinese mobile game publisher specializing in MMORPGs and SLG titles, a peer to Ourpalm in mobile game publishing, distribution, and IP-driven content development with strong presence in China and Southeast Asia.
- Perfect World (完美世界): Perfect World is a leading Chinese A-share listed game developer and publisher, highly comparable to Ourpalm in MMORPG development, IP licensing, and global publishing across mobile and PC platforms. Both companies operate in similar Chinese and global mobile gaming segments.
Broad incumbents
- Tencent Games: Tencent is China's largest game publisher and Ourpalm's strategic shareholder and exclusive China publishing partner. Both companies develop and publish mobile games across genres with overlapping distribution channels, but Tencent operates at vastly greater scale across a global portfolio.
- NetEase Games: NetEase is one of China's two largest game developers and publishers, directly comparable to Ourpalm in mobile and PC/console game development, with significant global titles and AAA development capabilities. Both target similar mobile RPG, strategy, and casual game segments.
Emerging players
- Roblox Corporation: Roblox is the leading UGC/AI game creation platform and a conceptual peer to Ourpalm's AI Game Creation Platform. While Ourpalm is in early commercial stages, Roblox represents the scaled incumbent Ourpalm is positioning against in AI-powered open-world/UGC game creation.
Regional players
- Kingsoft (金山软件): Kingsoft is a diversified Chinese software and gaming group with mobile game development operations. While broader in scope (office software, cloud, security), its gaming subsidiary is comparable to Ourpalm in Chinese mobile game development and publishing scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Ourpalm social profiles
Digital presenceOurpalm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ourpalm leadership team
Management profileNumber of profiles
Profiles5 records
Ourpalm subsidiaries and ownership
Company hierarchySubsidiaries8 records
Ourpalm funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ourpalm M&A and investment
M&A and investmentM&A3 records
Investments8 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ourpalm
What does Ourpalm do?
Ourpalm (掌趣科技) is a Chinese mobile game developer and publisher that develops, publishes, and operates mobile and online games globally based on licensed and self-developed IPs. The company builds its titles using next-generation engines (UE4, Unity3D), and has expanded into AI-assisted game production via the AI Game Creation Platform (with NVIDIA and Umi) and the LayaIdea AIGC tool (with LayaBox).
Is Ourpalm a public or private company?
Ourpalm is a public company. It is classified as public and is currently operating.
When was Ourpalm founded?
Ourpalm was founded in 2004. It employs 5,001 to 10,000 people.
Where is Ourpalm based?
Ourpalm is headquartered in Beijing, China, in the Asia region.
How does Ourpalm make money?
Three revenue lines are on record. Virtual Goods and In-Game Purchases are the primary driver. The others are IP Licensing and Royalties and game Publishing and Distribution.
Who are Ourpalm's main competitors?
Direct peers on record are Giant Network (巨人网络), Webzen, SNK Corporation, miHoYo (HoYoverse), 37Games (三七互娱) and Perfect World (完美世界). Broad incumbents are Tencent Games and NetEase Games. Roblox Corporation is listed as an emerging player. Kingsoft (金山软件) is listed as a regional player.
Does Ourpalm have an API?
No public API is recorded for Ourpalm.
What industry is Ourpalm in?
Ourpalm's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAAAF, Social/UGC & Sandbox Game Studios (Roblox-like), with a secondary code of MPAFAIAA, UGC Game Creation Platforms (Roblox-like, Fortnite Creative, Core). Its NAICS code is 541511 and its SIC code is 7373.