Second Avenue Learning
Second Avenue Learning builds interactive K-12 civics and history education products—notably Election Edge and Voices for Suffrage—delivered as LTI-compliant web platforms to U.S. schools and districts via per-student subscriptions and add-on professional development services, now operating within zSpace following its 2025 acquisition.
- Company typePrivate
- Founded2006
- HeadquartersPittsford, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Second Avenue Learning does
Second Avenue Learning (legal entity: Second Avenue Software, Inc.) is a privately held educational technology company founded in 2006 and headquartered in Rochester, New York. The company develops interactive K-12 learning products concentrated in U.S. civics, presidential election history, and the women's suffrage movement, alongside STEM and math offerings. Its flagship product, Election Edge (rebranded from Voters Ed in 2020), is a web-based, LTI-compliant platform integrated with the three dominant K-12 learning management systems (Canvas, Google Classroom, Schoology) and aligns to Common Core State Standards and the NCSS C3 Framework. Voices for Suffrage, the second core product, provides guided lessons grounded in a curated database of over 700 primary sources drawn in part from a partnership with the Library of Congress. The platform stack is web-based with rule-based interactive features such as prediction mapping, real-time primary tracking, and configurable in-school election simulation, rather than AI/ML-driven functionality.
The company monetizes primarily through per-student annual subscriptions tiered by district size ($2.00/student for 1-10,000; $1.85 for 10,001-25,000; $1.75 for 25,001-50,000; custom for <1,000 or >50,000), with optional Professional Development add-ons (web sessions at $250; in-person half-day at $1,250 plus travel). It supplements product revenue with custom development and managed services across Education, Healthcare, and Corporate verticals. Distribution is hybrid: direct online self-serve e-commerce for smaller institutions and field-led enterprise sales for large districts. Customers include K-12 schools and districts such as Pittsford Mendon High School, Northeastern School District Pennsylvania, and Woodrow Wilson Elementary School.
Second Avenue Learning has remained founder-led and largely bootstrapped since incorporation, with the only disclosed funding being a $1,008,000 National Science Foundation award in August 2012. In 2025, the company was acquired by zSpace, an experiential learning/AR-VR platform, with the stated intent of combining Second Avenue's content expertise with zSpace's immersive technology to expand into K-12, higher education, and workforce development globally. Products remain FERPA, COPPA, and NYS Ed Law 2-D compliant, and the company has earned recognitions including a 2024 International Serious Play Awards Gold Medal and a 2024 Serious Games Showcase & Challenge finalist designation.
Second Avenue Learning firmographics
Firmographics- Name
- Second Avenue Learning
- Legal name
- Second Avenue Software, Inc.
- Website
- https://secondavenuelearning.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Second Avenue Learning builds interactive K-12 civics and history education products—notably Election Edge and Voices for Suffrage—delivered as LTI-compliant web platforms to U.S. schools and districts via per-student subscriptions and add-on professional development services, now operating within zSpace following its 2025 acquisition.
- Ownership category
- akta.pro rank
Second Avenue Learning industry classification
Industry- Product category
- Educational Technology Software
- NAICS
- Educational Services (611), Educational Support Services (611710), Elementary and Secondary Schools (6111)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA)
- akta.pro secondary industries
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Online Learning Content & Course Publishing Platforms (BPAMAJAL)
Keywords
Where Second Avenue Learning is headquartered
LocationHeadquarters
- HQ city
- Pittsford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Second Avenue Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Educational Software Subscriptions: Per-student annual subscription model for Election Edge and other educational products. Pricing tiers based on student count: $2.00/student for 1-10,000 students, $1.85 for 10,001-25,000, and $1.75 for 25,001-50,000 students.
- Professional Development Training: Add-on training services including 2-hour web training sessions at $250 and in-person half-day sessions at $1,250 plus travel expenses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tier 1: 1-10,000 students at $2.00/student/year |
| Subscription | Annual | Tier 2: 10,001-25,000 students at $1.85/student/year |
| Subscription | Annual | Tier 3: 25,001-50,000 students at $1.75/student/year |
| Subscription | Annual | Custom pricing for <1,000 or >50,000 students |
| Other | One time/ perpetual license | Professional Development: 2-Hour Web Training at $250 |
| Other | One time/ perpetual license | Professional Development: In-Person Training at $1,250 + travel |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Second Avenue Learning product offering
Product offeringCore offering
Second Avenue Learning develops and sells interactive educational software products for K-12 civics, history, and STEM classrooms, including Election Edge (a U.S. presidential election simulation platform) and Voices for Suffrage (a women's suffrage history platform with 700+ primary sources). The company also provides professional services — product design, content creation, and software development — to education, healthcare, and corporate clients.
Product overview
Second Avenue Learning offers a portfolio of educational technology products focused on K-12 civics, history, and STEM education. The core product offerings include Election Edge (an interactive presidential election simulation platform), Voices for Suffrage (a women's suffrage history platform with primary sources), Middle School STEM/Marthin Math (mathematics curriculum), and Co-lab-orate (collaborative learning tool). The company also provides professional services including Product Design, Content Creation, and Software Development for education, healthcare, and corporate clients. Following its acquisition by zSpace, the company is positioned to expand experiential learning tools for K-12, higher education, and workforce development globally.
Differentiator
Problem solved
Functional benefit
Brands
- Election Edge: Interactive civics education platform teaching US Presidential election process from George Washington to present day.
- Voices for Suffrage
- Middle School STEM
- Co-lab-orate
- Martian Math
Products and services
- Election Edge An interactive civics education platform that immerses students in the U.S. presidential election process, covering history from George Washington to the present, electoral college mechanics, primary systems, poll tracking, prediction challenges, and mock election features. Sold to K-12 schools and districts on a per-student annual subscription.
- Voices for Suffrage A history education platform exploring the women's suffrage movement through guided lesson plans, interactive activities, immersive games, and a database of over 700 primary sources with transcriptions, summaries, and contextual information. For K-12 social studies and U.S. history classrooms.
- Middle School STEM Middle School STEM curriculum product designed for K-8 science, technology, engineering, and math education.
- Co-lab-orate A collaborative learning product in Second Avenue Learning's portfolio.
- Martian Math K-8 Mathematics curriculum product.
- Product Design Services Professional services offering product design capabilities to education, healthcare, and corporate clients.
- Content Creation Services Professional services offering content creation for educational materials, delivered to education, healthcare, and corporate clients.
- Software Development Services Professional services offering software development capabilities to education, healthcare, and corporate clients, including custom educational technology and interactive learning experiences.
Quantifiable outcome
- Multiple award recognitions including EdTech Award, iStudy Award, Serious Play Award, and International Serious Play Awards Gold Medal
- +1 more outcomes
Companies that use Second Avenue Learning
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Second Avenue Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Second Avenue Learning partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- zSpacecoreSecond Avenue Learning was acquired by zSpace in 2025 to join forces and accelerate development of learning tools designed to meet the needs of K-12, higher education, and workforce development programs globally. The acquisition combines Second Avenue's educational content expertise with zSpace's AR/VR technology platform.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Second Avenue Learning competitors and assessment
Company assessmentDirect peers
- iCivics: Founded by Justice Sandra Day O'Connor, iCivics is the dominant non-partisan K-12 civics education provider offering games, lesson plans, and curriculum units on elections, branches of government, and citizenship — directly comparable to Second Avenue's Election Edge and Voices for Suffrage.
- BrainPOP: BrainPOP delivers standards-aligned K-12 interactive video/quiz content on social studies, civics, and STEM via web and LMS apps — competing for the same district budgets and teacher adoption as Second Avenue's civics and STEM products.
- Newsela: Newsela provides K-12 instructional content (including social studies/civics) with differentiated reading levels and built-in formative assessment, sold to districts and integrated with major LMS platforms — a direct comparability in customer, channel, and product format.
- Nearpod: Nearpod delivers interactive K-12 lessons and real-time formative assessment across devices with LMS integration — competing with Second Avenue's civics/STEM interactive lessons for teacher adoption and district licensing.
- Kahoot!: Kahoot! offers game-based interactive learning for K-12 (and corporate) with social-studies/civics content libraries and LMS integration, competing for the same engagement-driven civics classroom budget.
- Age of Learning (ABCmouse / Adventure Academy): Age of Learning provides subscription-based K-8 interactive learning platforms (math, reading, science) sold to schools and families — comparable in subscription model, K-12 focus, and LMS-style distribution to Second Avenue's STEM/math lines.
- Legends of Learning: Legends of Learning provides standards-aligned K-12 science games and curriculum, sharing Second Avenue's serious-games approach, K-12 focus, LMS integration, and award-validated pedagogy.
- Filament Games: Filament Games is a Wisconsin-based educational game studio producing K-12 serious games and custom learning experiences — directly comparable as a small-team serious-games developer serving the same awards circuit (Serious Play Awards) and customer base.
Broad incumbents
- Discovery Education: Discovery Education is a large incumbent K-12 digital content provider offering civics, history, and STEM resources via a district-wide platform — competing with Second Avenue at the district-procurement level across overlapping subject categories.
- zSpace: zSpace is the acquiring EdTech platform offering AR/VR experiential learning for K-12, higher ed, and workforce — now the parent organization; relevant as the broader experiential-learning category context and as the acquirer integrating Second Avenue's content portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Second Avenue Learning social profiles
Digital presenceSecond Avenue Learning compliance and trust
Trust signalCompliance3 records
Second Avenue Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second Avenue Learning leadership team
Management profileNumber of profiles
Profiles2 records
Second Avenue Learning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second Avenue Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second Avenue Learning
What does Second Avenue Learning do?
Second Avenue Learning develops and sells interactive educational software products for K-12 civics, history, and STEM classrooms, including Election Edge (a U.S. presidential election simulation platform) and Voices for Suffrage (a women's suffrage history platform with 700+ primary sources). The company also provides professional services — product design, content creation, and software development — to education, healthcare, and corporate clients.
Is Second Avenue Learning a public or private company?
Second Avenue Learning is a private company. It is classified as corporate owned and is currently acquired.
When was Second Avenue Learning founded?
Second Avenue Learning was founded in 2006. It employs 11 to 50 people.
Where is Second Avenue Learning based?
Second Avenue Learning is headquartered in Pittsford, United States, in the North America region.
How does Second Avenue Learning make money?
Two revenue lines are on record. Educational Software Subscriptions are the primary driver. The others are professional Development Training.
Who are Second Avenue Learning's main competitors?
Direct peers on record are iCivics, BrainPOP, Newsela, Nearpod, Kahoot!, Age of Learning (ABCmouse / Adventure Academy), Legends of Learning and Filament Games. Broad incumbents are Discovery Education and zSpace.
Does Second Avenue Learning have an API?
No public API is recorded for Second Avenue Learning.
What industry is Second Avenue Learning in?
Second Avenue Learning's product category is Educational Technology Software. Its primary akta.pro industry code is EDAGAEAA, K–12 Digital Curriculum & Interactive Lessons, with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 611 and its SIC code is 8200.