CyberRisk Alliance

What CyberRisk Alliance does

CyberRisk Alliance (CRA), founded in 2018 and headquartered in New York, is a cybersecurity-focused business intelligence company that operates a portfolio of media brands (SC Media, Security Weekly, MSSP Alert, ChannelE2E, ChannelPro Network, ExecWeb, LaunchTech), 300+ annual events (Cybersecurity Summit, Identiverse, InfoSec World, MSSP Alert Live), and the CyberRisk Collaborative (CRC) executive community for CISOs and senior security leaders with 3,000+ members. CRA's reach spans 1.2M known cybersecurity professionals, 10.5M annual unique visitors across digital properties, and 90% of Fortune 100 cybersecurity buyers.

The company's underlying technology is CyberCept, a unified first-party data and intelligence platform that integrates behavioral, demographic, and firmographic signals across CRA's owned properties and powers the CRA Connect internal agency. CRA Connect offers integrated marketing programs, ABM/nurture, content syndication, webcasts, virtual conferences, digital advertising, and channel-marketing services with integrations into Salesforce, HubSpot, Marketo, and 6sense. LaunchTech provides PR and earned-media services for cybersecurity vendors.

CRA generates revenue through event sponsorships and attendance, full-year sponsorship packages for MSSP Alert and ChannelE2E brands, advertising and native content (Brandview) across media properties, recurring community memberships in the CyberRisk Collaborative, project-based marketing/ABM retainers, and PR service fees. Customers are predominantly enterprise and mid-market cybersecurity solution providers (Wiz, Ping Identity, Mimecast, Okta, IBM Security, CrowdStrike, Sophos, BigID, Cloudflare, Arctic Wolf) plus MSSPs (NopalCyber, CCS). Growth has been primarily acquisition-driven, with eight brand acquisitions completed between 2019 and 2025 (Security Weekly, After Nines, Cyber Security Summit/TECHEXPO Top Secret, LaunchTech Communications, ExecWeb, and ChannelPro Network).

Name

CyberRisk Alliance

Legal name

CyberRisk Alliance, LLC

Website

https://cyberriskalliance.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

CyberRisk Alliance operates a portfolio of cybersecurity media brands (SC Media, Security Weekly, MSSP Alert, ChannelE2E), 300+ annual events, and the CRA Connect agency, serving 1.2M cybersecurity professionals with data-driven marketing services and the CyberRisk Collaborative community for CISOs.

Ownership category

akta.pro rank

Product category

Cybersecurity Business Intelligence and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cybersecurity & Identity Consulting (BPAHAEAG)

Keywords

• Cybersecurity media
• B2B marketing services
• Audience intelligence platform
• Cybersecurity events
• Managed security content

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Event Sponsorships & Attendance: Revenue generated from companies sponsoring CRA's 300+ annual events including Cybersecurity Summit, Identiverse, InfoSec World, and MSSP Alert Live. Includes speaking opportunities, booth presence, branding, and access to practitioner and executive audiences.
2. Marketing & Advertising Services: CRA Connect offers integrated marketing programs including brand awareness campaigns, ABM/nurture programs, content syndication, digital advertising, webcasts, virtual conferences, and channel marketing services for cybersecurity solution providers.
3. Media & Content Subscriptions: Revenue from media brands including SC Media, Security Weekly, and newsletter advertising that reach cybersecurity professionals. Includes display advertising, podcast sponsorships, and native advertising (Brandview).
4. Community Memberships & Sponsorships: CRC (CyberRisk Collaborative) membership programs providing executive briefings, peer communities, and member-only content for CISOs and senior security leaders. Full-year sponsorship packages for MSSP Alert and ChannelE2E brands.
5. PR Services (LaunchTech): Public relations agency services specializing in cybersecurity and technology companies, offering media relations, thought leadership placement, and integrated PR programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

CyberRisk Alliance is a cybersecurity business intelligence company that operates a portfolio of owned media brands (SC Media, Security Weekly, MSSP Alert, ChannelE2E, ExecWeb), 300+ annual events (Identiverse, InfoSec World, The Official Cybersecurity Summit, MSSP Alert Live), and the CyberRisk Collaborative CISO community. Through its CRA Connect unit and the proprietary CyberCept data platform unifying first-party data on 1.2M+ cybersecurity professionals, the company sells integrated marketing programs, ABM campaigns, digital advertising, PR services (via LaunchTech), webcasts, virtual conferences, and audience intelligence research to cybersecurity solution providers.

Product overview

CyberRisk Alliance is a cybersecurity business intelligence company operating a platform-plus-services model consisting of multiple media brands, events, communities, and marketing services. The portfolio includes owned brands SC Media, Security Weekly, MSSP Alert, ChannelE2E, and ExecWeb; acquired brands ChannelPro Network, LaunchTech, and After Nines Inc. (holding ChannelE2E and MSSP Alert); flagship events including MSSP Alert Live, The Official Cybersecurity Summit, Identiverse, and InfoSec World; the CyberRisk Collaborative community for CISOs; and CRA Connect, an internal agency powered by the CyberCept unified data and intelligence platform that provides integrated marketing, PR, content, webcasts, virtual conferences, digital advertising, and channel marketing services to solution providers. The company serves 1.2M+ cybersecurity professionals across 300+ annual events.

Differentiator

Problem solved

Functional benefit

Brands

• CRA Connect: Internal agency, research, and intelligence unit managing CyberCept unified intelligence and data engine for full funnel campaign planning and integrated solutions for clients.
• CyberCept

Products and services

• SC Media Cybersecurity news, analysis, and research publication serving security practitioners and leaders with industry reporting and editorial content, also serving as an advertising and sponsored content platform for solution providers.
• Security Weekly Weekly cybersecurity podcast and media brand providing news, interviews, and analysis for security professionals, available with sponsorship and advertising opportunities.
• MSSP Alert Global voice of Managed Security Service Providers and leading online destination for security-focused MSPs, addressing cyber strategies, technology trends, business insights, and offering full-year sponsorship packages.
• ChannelE2E Leading digital destination for IT service providers, MSPs, and MSSPs focusing on business valuations, risk mitigation, security, business development, talent recruitment, financial models, and customer engagement, with full-year sponsorship packages available.
• ChannelPro Network Leading source of business and technology insights for IT channel partners serving the SMB market, delivering expert analysis, news, product reviews, and best practices for MSPs through websites and live/virtual events.
• ExecWeb Executive-focused cybersecurity media brand serving C-level leaders and senior technology decision-makers with editorial content.
• LaunchTech Communications PR agency specializing in cybersecurity and technology companies, providing public relations services, media relations, thought leadership placement, and integrated marketing communications for CRA clients.
• MSSP Alert Live Annual conference for MSSPs and security-focused MSPs featuring education, networking, and the Top 250 MSSP rankings announcement, with event sponsorships available.
• The Official Cybersecurity Summit Flagship cybersecurity conference bringing together CISOs and senior practitioners for high-value dialogue and executive-level engagement, with event sponsorships available.
• Identiverse Digital identity and privacy focused conference for cybersecurity professionals, with event sponsorships available.
• InfoSec World Major cybersecurity conference featuring over 150 sessions, practitioner-focused content, and expo for security professionals, with event sponsorships available.
• CyberRisk Collaborative (CRC) Executive membership community bringing together 3,000+ CISOs and senior security leaders for peer-driven conversations about strategy, risk, and decision-making in a confidential, vendor-free environment, with membership-based pricing.
• CRA Connect Internal agency and intelligence unit managing CyberCept unified data engine, providing full-funnel campaign planning, ABM, integrated marketing campaigns, and custom solutions for cybersecurity solution providers.
• Channel Marketing Programs Programs designed to motivate and engage channel partners using ChannelE2E, ChannelPro, and MSSP Alert brands to connect with MSPs, CSPs, resellers, VARs, IT consultants, and channel partners, including full-year sponsorship packages.

Quantifiable outcome

• 90% Fortune 100 representation in CRA audience
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Alliance of Channel Women (ACW)minorStrategic or Co-development Partner · 13 April 2026Alliance of Channel Women partners with CyberRisk Alliance for ACWConnect Live! networking event at Channel Partners Conference & Expo, featuring expert-led panel discussions on allyship and career advancement.
• AppDirectminorGTM or Marketing Partner · 13 April 2026Event sponsor for Alliance of Channel Women ACWConnect Live! event at Channel Partners Conference & Expo in Las Vegas.
• RingCentralminorGTM or Marketing Partner · 13 April 2026Event sponsor for Alliance of Channel Women ACWConnect Live! event at Channel Partners Conference & Expo in Las Vegas.
• VonageminorGTM or Marketing Partner · 13 April 2026Event sponsor for Alliance of Channel Women ACWConnect Live! event at Channel Partners Conference & Expo in Las Vegas.
• Absolute SecuritycoreStrategic or Co-development Partner · 25 March 2026Absolute Security co-sponsors the inaugural Resilient CISO Award with CyberRisk Alliance and SC Media, recognizing CISOs who expanded cybersecurity to include cyber resilience. Award ceremony held at RSAC 2026.
• ChannelPro NetworkcoreStrategic or Co-development Partner · 18 November 2025CyberRisk Alliance acquired ChannelPro Network, a provider of content for the SMB Managed Service Provider community, to strengthen coverage of MSP and MSSP markets. Kelly Kocher, ChannelPro's president, now oversees CRA's entire channel portfolio.
• SalesforcecoreTechnology or IntegrationCRA Connect marketing programs are designed to plug into client's MarTech stack including Salesforce for CRM integration, enabling seamless data flow and campaign management for enterprise clients.
• HubSpotcoreTechnology or IntegrationHubSpot integration available for CRA Connect marketing programs, supporting marketing automation and lead management workflows for clients using the platform.
• Marketo (Adobe)coreTechnology or IntegrationMarketo integration supported for CRA Connect marketing programs, enabling enterprise marketing automation and campaign orchestration capabilities.
• 6sensecoreTechnology or Integration6sense integration available for CRA Connect programs, supporting intent data and account-based marketing capabilities for identifying in-market buyers.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CRN (The Channel Company): Channel-focused media brand covering VARs, MSPs, MSSPs, and solution providers. A direct peer to ChannelE2E, MSSP Alert, and ChannelPro Network on channel news, audience reach, and lead-generation programs.
• CSO Online: Security leadership publication from Foundry (formerly IDG) targeting CISOs and senior security executives. Closely comparable to ExecWeb and SC Media's executive content and to CRC-style CISO community offerings.
• CyberScoop: Cybersecurity-focused news and events brand covering policy, government, and industry. Directly comparable to SC Media as a cybersecurity media property competing for the same vendor marketing and event sponsorship dollars.
• Dark Reading: Informa TechTarget's cybersecurity news and analysis site targeting practitioners and security leaders. A direct competitor in cybersecurity editorial reach, newsletter advertising, and demand-gen campaigns for solution providers.
• Infosecurity Magazine: Informa-run cybersecurity publication tied to the Infosecurity Group events. Overlaps with CRA's media brands and flagship events (Identiverse, InfoSec World) for both editorial and event sponsorship revenue.
• SecurityWeek: Long-running cybersecurity news, analysis, and events brand serving practitioners and executives. Overlaps with SC Media and Security Weekly on editorial coverage and competes with CRA's media and event sponsorship revenue.
• Channel Futures: Informa's media brand for the MSP, MSSP, and channel partner ecosystem. Competes head-to-head with ChannelE2E, ChannelPro, and MSSP Alert for channel audience attention, sponsorships, and lead-gen campaigns.
• The Record by Recorded Future News: Cybersecurity news outlet focused on threat intelligence, policy, and research, backed by Recorded Future. Competes with SC Media for cybersecurity audience attention and vendor content programs.

Broad incumbents

• Informa TechTarget: Global B2B media and events company that owns Dark Reading, Infosecurity Magazine, Channel Futures, and runs Black Hat. A larger incumbent that competes with CRA across cybersecurity media, events, and intent-data-led marketing services.
• Foundry (formerly IDG Communications): B2B technology media company behind CSO Online, CIO, InfoWorld, and PCWorld. Competes broadly with CRA's media portfolio for cybersecurity and IT decision-maker audience as well as integrated marketing and demand-gen budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SecurityWeekly/podcasts
• LinkedInlinkedin.com/company/cyberrisk-alliance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CyberRisk Alliance