Shipright

What Shipright does

Shipright was a Netherlands-based B2B SaaS startup that operated from approximately 2018 until its wind-down on June 1, 2022. The company offered a single self-serve software-as-a-service product designed to help software companies capture and leverage qualitative user data so they could better understand their users and build products they love. Its target segment was vertical — software product teams — and its only documented offering was the "Shipright" SaaS tool itself, with no separate modules, add-ons, public APIs, integrations, or developer platform components disclosed in the source material. The underlying technology stack, architectural approach, and any AI/ML underpinnings are not described in available data.

The company operated a freemium-to-paid SaaS revenue model, combining free users with paying customers in a bottom-up, product-led growth motion aimed at SMBs and individual product practitioners rather than enterprise field sales. No specific pricing plans, tiers, price points, or contract values are publicly disclosed. No named customers, customer counts, revenue figures, or ARR metrics appear in the source material.

Shipright was founded and operated by a four-person co-founding team — Frank Lagendijk (CEO), Steven Aanen (CTO), Gino Mangnoesing (CPO), and Lennart Nederstigt (Engineer) — all of whom left a prior software boutique to pursue the venture full-time. The company was backed by two named investors, henQ (a Netherlands-focused VC) and Techstars (a global accelerator), with at least one disclosed funding round of $113,333 from Techstars in December 2019. Despite roughly four years of operation, the founders publicly stated they failed to achieve product-market fit, exhausted both energy and financial runway, and announced the company's sunset effective June 1, 2022.

Name

Shipright

Legal name

Shipright (legal suffix not disclosed on the website)

Website

https://shipright.co

Company type

Private

Founded year

2018

Operating status

Closed

Headcount range

1–10 employees

Short description

Shipright was a Netherlands-based SaaS startup that offered a self-serve, freemium-to-paid product helping software companies capture and leverage qualitative user data to better understand their users, operating from approximately 2018 until its June 2022 wind-down.

Ownership category

akta.pro rank

Product category

Product Feedback Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Luxury Yacht Tenders & Support Craft Manufacturing (IMAJAMAK)

Keywords

• Product feedback management
• Qualitative user research
• User insights platform
• SaaS feedback tools
• Product analytics software

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS subscriptions (freemium with paid tier): Software-as-a-service offering combining free users with paying customers; implies a freemium-to-paid conversion revenue model typical of early-stage SaaS.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Shipright was a SaaS platform that helped software companies capture and leverage qualitative user data to better understand their users and build products users love. It operated on a freemium-to-paid self-serve model, combining free users with paying customers to drive bottom-up adoption among software product teams.

Product overview

Shipright operated as a single unified SaaS product rather than a platform-plus-modules architecture. Its sole offering, branded simply as "Shipright," was a software-as-a-service tool designed to help software companies leverage qualitative data to better understand their users, with the stated mission to help teams "build products users love." The company launched roughly four years before its announced sunset on June 1, 2022, and no separate sub-products, modules, or add-ons are referenced in the available source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipright Shipright was a single SaaS offering for software companies to capture and act on qualitative user data so they could better understand their users and build products users love. It combined free-tier users with paying customers via a freemium self-serve model.

Quantifiable outcome

• Operated for roughly four years before sunset on June 1, 2022 due to insufficient traction.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves4 records

Direct peers

• Hotjar: Hotjar combines session replay, heatmaps, on-site surveys, and user feedback to help digital product teams understand user behavior. Its qualitative-feedback tooling targets the same software-company buyer as Shipright.
• Canny: Canny is a self-serve SaaS feedback and feature-request tool for software companies, enabling product teams to collect, organize, and act on user input. It is the closest direct analog to Shipright's qualitative-user-data-for-product-teams wedge.
• Sprig: Sprig provides in-product user research, surveys, and feedback tools purpose-built for SaaS product teams. It competes directly for the qualitative-user-data-for-software-companies segment Shipright targeted.
• Maze: Maze is a continuous product-discovery and user-research platform aimed at SaaS product teams to gather qualitative user insights. It directly overlaps with Shipright's mission of helping software companies leverage qualitative data to understand users.
• Dovetail: Dovetail is a customer-insights and qualitative-research platform that turns user interviews and feedback into structured data for product teams. It addresses the same qualitative-data-for-product-teams workflow Shipright pursued.

Broad incumbents

• Pendo: Pendo is a large-scale product-analytics and in-app guidance platform that also offers user-feedback and NPS capabilities. It serves the same SaaS product-team buyer Shipright targeted but as part of a much broader suite.
• Productboard: Productboard is a much larger, well-funded product-management platform that includes user-feedback and customer-insight modules. It overlaps with Shipright in helping software companies prioritize what to build based on user input.
• FullStory: FullStory combines digital-experience analytics, session replay, and user-feedback tooling for SaaS and digital product companies. It competes for the qualitative-user-understanding budget Shipright was pursuing.
• UserTesting: UserTesting is an established user-research and human-insights platform that helps companies run qualitative studies on their users. It targets product and UX teams at software companies, directly adjacent to Shipright's wedge.

Emerging players

• Cycle: Cycle is a smaller product-feedback platform focused on collecting, organizing, and closing the loop on user feedback for SaaS teams. It is a closer-to-stage emerging player pursuing the same qualitative-feedback-for-product-teams niche.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/shiprighthq
• LinkedInlinkedin.com/company/henq-invest

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shipright