Auto Care Plus

What Auto Care Plus does

Auto Care Plus is a family-owned multi-location auto repair and tire service business operating 20 physical service centers across New Hampshire (14), Massachusetts (5), and Maine (1), with a flagship location in Merrimack, NH dating to 1984. The company is owned by John and Karen Manelas and operates as a brand under parent Straightaway Tire & Auto, which received institutional backing from O2 Investment Partners in April 2023. Service offerings span the full maintenance and repair stack — oil changes, tire sales and mounting, brake service, suspension, engine and transmission work, state inspections (NH/ME/MA), and emerging categories including ADAS calibration/key/module programming and specialized hybrid and EV high-voltage battery reconditioning delivered under the Electrified Auto Care sub-brand out of the Derry facility. The technology stack is standard automotive diagnostic equipment (OBD scanners, alignment machines, NHOST inspection tools) augmented by digital vehicle inspections with photo documentation sent to customer devices; parts are sourced primarily through NAPA, conferring certified NAPA Auto Care Center status and access to a 5-year/50,000-mile nationwide warranty honored at over 17,000 NAPA locations.

The business model is primarily transactional service revenue: one-time per-visit charges for repair and maintenance work, tire sales with installation, and state inspections, supplemented by recurring revenue through the Silver Rewards Plus (free, 1% back) and Gold Rewards Plus (3% back for life with bundled free services) loyalty programs, plus transaction-fee economics from the NAPA EasyPay 6-month interest-free financing program administered by Synchrony Financial. Customer acquisition is local and relationship-driven through Google reviews, word-of-mouth, community engagement, and shop-level promotions, with no e-commerce or remote service delivery. The company has pursued a deliberate acquisition-led roll-up strategy, integrating independent repair shops (Roberts Auto Service, Quick Stop Tire Shop, Ronnie's Car Care, Northwood Garage, Kezar Automotive, Dupont's Service Center, Importech, and others) while retaining their local identities and ASE-certified technician bases.

Customer segments are dominated by individual vehicle owners across the New England region, with a secondary fleet service program for commercial operators and a niche European-vehicle specialty line (Audi, BMW, Mercedes, Volvo, Porsche, Mini, Land Rover, Lexus). Notable differentiators include ASE-certified master technicians at every location, a 4.7 Google rating with 186+ reviews at the Derry site, the NH 2010 AAA Shop of the Year recognition at the Dover/Dupont's location, and a structural shift toward higher-complexity services (ADAS, EV battery) as the vehicle parc electrifies.

Name

Auto Care Plus

Legal name

Auto Care Plus

Website

https://autocareplus.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Auto Care Plus is a family-owned, multi-location auto repair and tire service business operating 20 service centers across New Hampshire, Massachusetts, and Maine. It serves individual vehicle owners and fleet operators with general repair, tire service, ADAS calibration, and hybrid/EV battery reconditioning under the Straightaway Tire & Auto parent.

Ownership category

akta.pro rank

Product category

Auto Repair and Maintenance Services

NAICS

General Automotive Repair (811111), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Auto repair services
• Tire and wheel service
• Vehicle maintenance
• Fleet repair service
• ADAS calibration

Headquarters

HQ city

Merrimack

HQ country

United States

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Auto Repair Services: One-time service transactions for vehicle repair and maintenance including brake service, suspension, engine work, transmission service, and diagnostic services. Revenue generated per service visit with no recurring commitment required from customers.
2. Tire Sales and Service: Sale of tires with installation, mounting, balancing, and related tire services. Tire rotation and balancing services provided as ongoing maintenance.
3. Preventive Maintenance Services: Ongoing maintenance services including oil changes, state inspections, battery replacement, and routine service intervals that encourage repeat customer visits.
4. EV/Hybrid Battery Service: Specialized hybrid and electric vehicle battery reconditioning, replacement, and maintenance services with premium pricing for this specialized offering.
5. Loyalty Program Revenue: Gold Rewards Plus tier generates ongoing customer engagement with 3% back rewards, free services, and discounts that drive repeat visits and higher customer lifetime value.
6. Financing Services: NAPA EasyPay financing program enables customers to pay over time for repairs, with the company benefiting from increased average ticket sizes and customer conversion rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Auto Care Plus is a multi-location auto repair and tire service provider operating 20 service centers across New Hampshire, Massachusetts, and Maine. It delivers full-service vehicle maintenance and repair for all makes and models, including oil changes, tire sales and mounting, brake service, state inspections, ADAS calibration, and hybrid/EV battery reconditioning. The company supports its service delivery with NAPA-backed parts and warranty coverage, ASE-certified technicians, customer loyalty programs, and a 6-month interest-free financing option.

Product overview

Auto Care Plus is a full-service auto repair and maintenance brand operating 20+ locations across New Hampshire, Massachusetts, and Maine. The core offering is their auto repair service platform providing comprehensive vehicle maintenance for all makes and models. Key modules include Vehicle Health Check (free safety inspection mirroring former NH state requirements), ADAS Programming and Calibration services, Fleet Service for commercial customers, EV/Hybrid Vehicle Service under the Electrified Auto Care brand, and Tire and Wheel Service with price guarantees. The company supports its service delivery with customer loyalty programs (Silver and Gold Rewards Plus), a Nationwide Warranty through NAPA partnership (5 year/50,000 mile coverage), and NAPA EasyPay 6-month interest-free financing. State inspection services are available in NH, ME, and MA using NHOST equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Care Plus Auto Repair and Tire Service Full-service auto repair and maintenance offered across 20 service center locations in New Hampshire, Massachusetts, and Maine, covering brakes, suspension, engine, transmission, diagnostics, oil changes, batteries, heating/AC, exhaust, and other repairs for all makes and models including hybrid and electric vehicles.
• Vehicle Health Check

Quantifiable outcome

• 5 year/50,000 mile warranty on all repairs
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Straightaway Tire & AutocoreStrategic or Co-development Partner · 7 October 2025Auto Care Plus is a brand under Straightaway Tire & Auto, which provides the parent company infrastructure, branding, and operational support for the 20-location auto repair network. The Manelas family (Karen and John) are owners of Auto Care Plus as part of this parent organization.
• NAPA AutoCarecoreStrategic or Co-development PartnerNAPA AutoCare provides the nationwide warranty program covering Auto Care Plus repairs at over 17,000 locations across the country. This partnership enables the 5-year/50,000-mile warranty and provides access to NAPA parts supply chain. Auto Care Plus is a certified NAPA Auto Care Center and NAPA Auto Center.
• Synchrony Financial (NAPA EasyPay)minorChannel Partner/ Reseller/ DistributorSynchrony Financial provides the NAPA EasyPay credit card program that enables 6-month interest-free financing for Auto Care Plus customers. This partnership helps customers afford larger repairs and increases average ticket sizes.
• ValvolineminorChannel Partner/ Reseller/ DistributorAuto Care Plus uses Valvoline motor oil (synthetic blend and full synthetic) for oil change services. Partnership includes access to Valvoline's engine guarantee program for vehicles with 125,000 miles or less, offering up to 300,000 miles of guaranteed engine life.
• Interstate BatteriesminorChannel Partner/ Reseller/ DistributorAuto Care Plus uses Interstate Batteries (MT Series and MTP Platinum) for replacement services, backed by nationwide 30-month free-replacement and 48-month pro-rated warranty.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Monro, Inc. NASDAQ-listed multi-brand automotive service operator (Monro, Mr. Tire, Tire Warehouse, Pep Boys) with over 1,200 locations. Directly comparable to Auto Care Plus as a multi-shop auto repair and tire service consolidator, though at much larger national scale.
• AAMCO Transmissions: National franchise network of transmission and general auto repair shops. Comparable multi-shop franchise model and full-service auto repair offering, though transmission-specialized positioning differs from Auto Care Plus's broader repair focus.
• Pep Boys: National full-service auto care chain (tires, batteries, repair, maintenance) now part of Monro. Comparable in scale, service offering, and customer profile, though with much broader national footprint than Auto Care Plus's regional network.
• Meineke Car Care Centers: Established franchised auto repair chain with hundreds of locations nationwide offering brakes, tires, oil changes, and general repair. Directly comparable service mix and franchise/multi-shop model to Auto Care Plus's acquisition-based footprint.
• Sun Auto Tire & Service: Regional multi-shop auto service and tire dealer operating dozens of locations across the Western U.S. with a similar acquisition-led growth model. Comparable in service mix (tires, general repair, maintenance) and rollup-driven footprint expansion.
• Christian Brothers Automotive: Multi-location franchise automotive repair brand operating over 200 shops across the U.S. Comparable to Auto Care Plus in service offering (full-service auto repair, customer-trust positioning, ASE-certified technicians) and in growing through unit expansion.
• Midas: Iconic multi-shop auto service franchise (part of TBC Corporation) specializing in brakes, tires, and general repair with thousands of locations. Comparable in core offering, customer trust-based positioning, and franchise-driven footprint expansion.

Broad incumbents

• Valvoline Inc. Public company operating 1,800+ Valvoline Instant Oil Change service centers plus a lubricants business. Comparable in preventive maintenance and oil change service line that Auto Care Plus offers, though more specialized and at much greater scale.
• Jiffy Lube: Largest quick-service oil change chain in North America with over 2,000 franchised locations. Comparable in preventive maintenance and oil change services that represent a major Auto Care Plus revenue stream.
• Goodyear Auto Service: Goodyear's network of company-owned and franchised auto service centers offering tires and general repair. Comparable in tire-focused service line and multi-location service center model, though anchored to a major tire brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Care Plus