What Motility Software Solutions does

Motility Software Solutions, founded in 1984 and headquartered in Altamonte Springs, Florida, is a provider of dealer management system (DMS) software serving the specialty vehicle industry — specifically RV, marine, and powersports dealerships. The company's core product is MotilityAnywhere, a web-based, cloud-hosted platform that consolidates CRM, deal desking, parts and service management, unit inventory, rentals and storage, integrated accounting, and reporting dashboards into a single connected system accessible via browser and mobile devices. In July 2021, Motility extended its platform with the acquisition of Lot Metrix, a geointelligence-based location and inventory management tool that adds lot logistics and unit tracking capabilities for RV dealerships.

The company operates a sales-led, direct enterprise go-to-market motion targeting specialty vehicle dealers, with revenue generated primarily through annual subscription contracts on a quote-based pricing model. Motility supports its sales efforts with content marketing through its 'The Open Road' blog, social media presence across Facebook, YouTube, Instagram, and TikTok, and participation in industry events such as RVDA alongside dealer training programs. Key partnerships include AppOne for recreational lending integration and ProtonTechs for cybersecurity monitoring.

Motility is a privately held subsidiary of Reynolds & Reynolds, a strategic operating company in the broader automotive DMS space. The company differentiates through vertical specialization rather than competing with generic automotive DMS providers. In October 2025, the company and its parent were impacted by a significant data breach affecting 766,670 individuals, claimed by the Pear ransomware operation, representing a material operational and reputational event for the business.

Name

Motility Software Solutions

Legal name

Motility Software Solutions

Website

https://motilitysoftware.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Motility Software Solutions, founded in 1984 and headquartered in Altamonte Springs, Florida, provides cloud-based dealer management software (MotilityAnywhere) for specialty vehicle dealerships in the RV, marine, and powersports industries, operating as a privately held subsidiary of Reynolds & Reynolds.

Ownership category

akta.pro rank

Product category

Dealership Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

akta.pro secondary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

Keywords

• Dealer management software
• Specialty vehicle DMS
• RV dealership software
• Marine dealership software
• Powersports dealer software

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. DMS Software Subscription: SaaS-based dealer management system sold as subscription to RV, marine, and powersports dealerships. Access provided via web browser and mobile interface.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Motility Software Solutions develops and sells MotilityAnywhere, a cloud-based dealer management system (DMS) purpose-built for specialty vehicle dealerships (RV, marine, and powersports). The platform unifies CRM, deal desking, parts and service management, unit inventory, rentals and storage, accounting, and real-time reporting/dashboards in a single web and mobile-accessible system. The company also offers Lot Metrix, a location-based inventory management tool acquired in July 2021 that adds geointelligence-driven lot logistics to the core DMS offering.

Product overview

Motility Software Solutions offers MotilityAnywhere, a comprehensive web-based dealer management system (DMS) platform designed for specialty vehicle dealerships including RV, marine, and powersports. The platform provides an integrated suite covering CRM, deal desking, F&I integration, parts and service management, unit inventory, rentals and storage, and accounting with real-time reporting. MotilityAnywhere serves as the core unified product, while Lot Metrix (acquired July 2021) adds location-based inventory management and geointelligence capabilities for lot logistics. Together, these products enable specialty dealers to streamline operations across all departments from a single connected platform accessible on mobile devices.

Differentiator

Problem solved

Functional benefit

Brands

• MotilityAnywhere: Web-based dealer management system platform for specialty vehicle dealerships
• Lot Metrix
• The Open Road

Products and services

• MotilityAnywhere A comprehensive, web-based dealer management system (DMS) for RV, marine, and powersports dealerships, providing integrated CRM, deal desking, parts and service management, unit inventory, rentals and storage, accounting, and reporting dashboards with mobile access.
• Lot Metrix A location-based inventory management platform that uses geointelligence to allow RV dealerships to track, locate, and manage vehicle inventory on their lots, with barcode scanning, task delegation, and unit move tracking, integrating with MotilityAnywhere DMS.

Quantifiable outcome

• 60% vacation cost savings for families using RVs compared to traditional travel
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• AppOnecoreTechnology or IntegrationSeamless integration with trusted lending solution providers for the recreational lending market. AppOne provides lending platform integration that increases accuracy and speed across desking and F&I workflows.
• Lot MetrixcoreTechnology or IntegrationAcquired location-based inventory management platform for RV dealerships using geointelligence. Enables tracking of unit locations, logging of every unit move, and lot parameter designation. Integrates seamlessly with Motility DMS platform.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Dealertrack (Cox Automotive): Provider of DMS, F&I, and dealership technology as part of Cox Automotive's portfolio. Comparable as a broad incumbent offering dealer management solutions with similar functional modules (CRM, desking, inventory, F&I) to franchise automotive dealers, and a potential competitor to Motility.
• Auto/Mate (now part of DealerSocket): Dealer management system for automotive dealerships, now part of DealerSocket (Solera). Comparable as a broad incumbent DMS provider with a comparable product footprint across dealership operations modules.
• CDK Global: One of the largest providers of DMS and integrated dealership technology solutions, primarily to automotive dealers. Comparable as a broad incumbent in the same dealer management software category that could potentially move downmarket into specialty vehicle dealers.
• Reynolds & Reynolds: Parent company of Motility, Reynolds & Reynolds provides comprehensive dealer management solutions primarily to automotive dealerships. Comparable as the primary incumbent DMS player in the dealer software space whose platform and customer base Motility leverages as a subsidiary.

Direct peers

• DealerCenter: Provider of dealer management software and CRM for independent dealerships including specialty vehicle segments. Comparable as a direct peer offering integrated DMS solutions to non-franchise and specialty vehicle dealers.
• Dominion DMS: Cloud-based dealer management system purpose-built for RV, marine, and powersports dealerships. Direct competitor to Motility, serving the same specialty vehicle verticals with a comparable integrated platform including CRM, inventory, and F&I modules.
• Lightyear Dealer Suite: Provider of cloud-based dealer management software targeted at RV and marine dealerships. Direct competitor to Motility, offering a similar integrated SaaS platform tailored to the specialty vehicle verticals Motility serves.
• Frazer DMS: Provider of dealer management software focused on independent and used vehicle dealerships. Comparable as a direct peer offering cloud-based DMS for smaller and specialty dealer segments, competing for similar mid-market and independent dealer customers.

Emerging players

• Tekion: Cloud-native automotive retail platform serving dealership groups with CRM, desking, and DMS modules. Comparable as an emerging player in the same dealer management software space with a modern, integrated SaaS approach that could expand into specialty vehicles.

Regional players

• NetSol Technologies (Dealertrack alternative): Provider of enterprise software including dealer management systems primarily serving automotive and equipment dealers, with a strong presence in international markets. Comparable as a DMS provider in adjacent verticals with similar functional scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motilityss
• YouTubeyoutube.com/@MotilitySoftware
• Facebookfacebook.com/motilitysoftware
• LinkedInlinkedin.com/company/motilitysoftwaresolutions
• Instagraminstagram.com/motilitysoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motility Software Solutions