What Lot Metrix does

Lot Metrix is a cloud-based inventory management platform purpose-built for RV dealerships, operated as a brand under Motility Software Solutions and founded in Missoula, Montana by RV industry professionals. The platform tracks unit moves across the lot, integrates with multiple Dealer Management Systems (DMS) to automatically sync inventory data, uses weatherproof barcode tagging that requires no batteries, and provides digital lot mapping, cloud-based photo and video documentation for liability protection, task assignment for employees, and dashboards for unit moves and driver efficiency. It is delivered as an iOS application (iPhone/iPad) and a web-based interface, targeting growing RV dealerships managing 50 to 500+ units and addressing pain points such as floorplan audits, unit location, service bay throughput, and damage liability documentation.

The business operates as a private, bootstrapped entity with no disclosed venture or private equity funding. Its go-to-market combines a sales-led direct motion (demo requests via website and phone at 407.358.2000) with event-driven acquisition at major RV industry trade shows, notably the RVDA conference and Priority RV Network annual meetings, where channel-specific pricing and installation discounts (up to $500) are offered. The revenue model is a monthly subscription scaled by dealership inventory size, with an optional hardware sale of a barcode-capable printer. The publicly disclosed customer footprint is small — described as 'dozens of dealers across the country' — with named reference customers including Bretz RV, AlpinHaus, and Colton RV, and additional testimonial users in operations, lot porter, and service manager roles.

Name

Lot Metrix

Legal name

Motility Software Solutions

Website

https://lotmetrixrv.com

Company type

Private

Operating status

Operating

Short description

Lot Metrix is a cloud-based, barcode-driven inventory management platform built specifically for RV dealerships, offering DMS integration, lot mapping, photo/video documentation, and task assignment to track unit moves and reduce liability for dealerships managing 50 to 500+ units.

Ownership category

akta.pro rank

Product category

RV Dealership Inventory Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industry

Core WMS (Inventory, Receiving, Putaway, Picking, Packing, Shipping) (TLAEABAA)

Keywords

• RV inventory management
• Dealership management software
• Barcode inventory tracking
• DMS integration software
• Lot management platform

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Subscription: Monthly subscription fee based on inventory numbers. Pricing scales with dealership size (50 to 500+ units).
2. Hardware (Printer): Optional barcode printer purchase/requirement for generating weatherproof barcode labels. Not a revenue focus but necessary accessory.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Lot Metrix provides a cloud-based inventory management platform purpose-built for RV dealerships. The platform tracks unit moves across the lot using barcode scanning, lot mapping, and DMS integration, and it documents each vehicle with cloud-stored photos and videos for liability protection. It is delivered as an iOS mobile application and a web-based dashboard with task assignment and reporting for sales, service, and operations staff.

Product overview

Lot Metrix is a unified inventory management platform built specifically for RV dealerships, comprising the core Lot Metrix Platform and the LMRV App. The platform offers a comprehensive suite of integrated features including barcode scanning, lot mapping, photo/video documentation, task assignment, and robust reporting dashboards. Key features work together cohesively: the barcode scanner enables instant inventory tagging, DMS integration automatically syncs inventory data, lot mapping tracks unit locations on digital maps, unit profiles provide complete vehicle visibility, photo and video feeds document condition for liability protection, dashboards deliver actionable analytics, and task assignment streamlines employee workflows. The platform runs on Apple iOS devices (iPhone and iPad) with a web-based alternative available.

Differentiator

Problem solved

Functional benefit

Products and services

• Lot Metrix Platform

Quantifiable outcome

• Service manager identified $23,000 in lost production time
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Priority RV NetworkcoreChannel Partner/ Reseller/ Distributor · 20 March 2018Special pricing and discounts for all Priority RV Network members. Partnership includes premium installation discounts up to $500 and booth presence at annual meetings. Network serves as channel for customer acquisition in the RV dealer community.
• DMS ProviderscoreTechnology or IntegrationIntegration partnerships with multiple dealer management system (DMS) providers. Lot Metrix automatically imports inventory data from connected DMS systems, supporting various data formats. This integration eliminates manual data entry and keeps inventory synchronized.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• DealerCenter: Cloud-based dealer management platform serving independent dealers with inventory, CRM, and accounting features. Comparable as a SaaS-style DMS targeting small-to-mid dealerships that Lot Metrix also serves.
• Spader Business Systems: DMS provider for RV, marine, and powersports dealerships with inventory, accounting, and service modules. Comparable to Lot Metrix because it serves the same core RV dealership buyer and competes for dealer software wallet share.
• Dominion DMS: Dealer management system focused on RV and marine dealers, offering inventory control, accounting, and service features. Directly comparable given the same target vertical and overlapping inventory-management use case.
• Frazer Computer: Provides dealer management software specifically for RV and independent auto dealers, including inventory, accounting, and F&I modules. Directly competes with Lot Metrix in the RV dealership software stack, particularly around inventory and DMS-adjacent functionality.
• AutoManager: DMS platform for independent auto and RV dealers with inventory tracking, desking, and accounting tools. Comparable because it sells a similar dealer inventory and operations stack into small and mid-sized dealerships.

Broad incumbents

• vAuto (Cox Automotive): Inventory management and pricing tool for auto dealers, focused on used-vehicle operations. Comparable in product category (dealer inventory intelligence) but serves a different sub-vertical at much larger scale as part of the Cox Automotive stack.
• CDK Global: Large, established DMS provider for automotive, RV, and powersports dealerships. Overlaps with Lot Metrix in dealer inventory and operations workflows but as part of a much broader enterprise platform rather than a niche vertical specialist.
• DealerSocket (Solera): Dealer management and CRM platform serving auto and adjacent dealer verticals. Comparable because it offers inventory, desking, and CRM modules that overlap with Lot Metrix's workflow, but operates at much broader scale.
• Lightspeed DMS: Dealer management system for marine, RV, and powersports dealers with inventory and accounting modules. Comparable in target vertical, but positioned as a full DMS rather than a specialized lot-management layer.
• Dealertrack (Cox Automotive): Dealer technology platform covering F&I, CRM, and DMS for auto and RV dealers. Comparable as an incumbent dealer-software suite that could absorb lot-management-style functionality into its broader offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lot Metrix