Farm Rio

What Farm Rio does

Farm Rio is a Brazilian women's fashion and lifestyle brand founded in 1997, headquartered in Rio de Janeiro and owned by Azzas 2154. The company builds, markets, and sells tropical-inspired apparel (dresses, tops, bottoms, swimwear, outerwear, knitwear, accessories) and has expanded into homeware through a partnership with Anthropologie. Its product platform is built on a proprietary print library featuring Brazilian fauna, flora, and cultural motifs, combined with artisanal techniques such as Richelieu embroidery, crochet, and 3D floral appliqué, using materials including Euroflax premium linen, organic cotton, and Lenzing Ecovero viscose. Technology infrastructure is conventional: a Shopify-powered e-commerce storefront (farmrio.com) integrated with ThredUp and Poshmark for the Closet-to-Closet resale program, with no documented AI/ML capabilities.

Farm Rio monetizes through one-time apparel, accessory, and homeware sales priced from approximately $16 to $1,298, with most core dresses retailing $108–$298. The go-to-market combines owned direct-to-consumer e-commerce with a long-standing Anthropologie retail partnership covering 200+ U.S. stores and online, supplemented by a steady cadence of collaborations with Barbour, adidas, Rip Curl, Starbucks, and others. The brand targets fashion-forward women seeking vacation and warm-weather wear, accessible-luxury travelers in European summer destinations, and sustainability-conscious consumers — supported by B-Corp certification, 1.5 million trees donated, and 18,759 tons of CO2e compensated. The company reports 22% YoY revenue growth in 2025, an 18% EBITDA margin, and 501–1,000 employees, with Azzas 2154 currently evaluating strategic alternatives for Farm Rio via Morgan Stanley.

Name

Farm Rio

Legal name

Farm Rio

Website

https://farmrio.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Farm Rio is a Brazilian women's fashion and lifestyle brand selling tropical-inspired apparel, accessories, and homeware through its own e-commerce site, Anthropologie's 200+ U.S. stores, and a growing pipeline of collaborations with Barbour, adidas, and others.

Ownership category

akta.pro rank

Product category

Women's Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAKAEAC

Leather Travel Goods & Luggage

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Luxury Accessories (Leather Goods, Sunglasses, Small Leather Goods)

SECONDARYCRAAACAI

Luxury & Designer Footwear

Consumer Products & Retail/Apparel, Footwear & Accessories/Footwear Brands & Manufacturing

SECONDARYCRAIACAG

Indoor Plants, Faux Florals & Botanical Décor Retail

Consumer Products & Retail/Home & Furniture Retail/Home Décor & Accessories Retail

Keywords

• Women's apparel
• Tropical print clothing
• Sustainable fashion
• B Corp fashion brand
• Brazilian designer wear

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Apparel Sales: Direct-to-consumer sales of women's clothing including dresses, tops, bottoms, swimwear, outerwear, knitwear, and accessories through owned e-commerce platform and retail partnerships.
2. Home Goods & Accessories: Expansion into homeware category including tableware, decor, furniture, and home textiles through Anthropologie collaboration. Accessories include bags, shoes, and limited-edition collaborations.
3. Resale Program: Closet-to-Closet resale program in partnership with ThredUp and Poshmark, allowing customers to buy and sell pre-owned Farm Rio items, advancing circularity goals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Farm Rio designs, produces, and sells women's apparel (dresses, tops, bottoms, rompers, outerwear, knitwear, swimwear) and accessories (shoes, bags) featuring Brazilian-inspired tropical prints and artisanal detailing such as Richelieu embroidery and crochet. The brand sells directly through its farmrio.com e-commerce site and through Anthropologie's U.S. retail and online channels, complemented by a Closet-to-Closet resale program with ThredUp and Poshmark.

Product overview

FARM Rio is a Brazilian sustainable fashion brand that operates as a direct-to-consumer women's clothing retailer with an extensive portfolio of apparel and accessories. The core product lineup centers on dresses (mini, midi, and maxi), tops, bottoms, rompers, outerwear, knitwear, swimwear, and accessories including shoes and bags. The brand distinguishes itself through tropical-inspired prints, Brazilian craftsmanship, and artisanal detailing including embroidery, Richelieu work, crochet, and 3D floral appliqués. FARM Rio's product strategy includes strategic collaborations with notable brands and designers such as Barbour, adidas, Rip Curl, and Vicky Montanari, as well as retail partnerships with Anthropologie for both apparel and homeware products. The company also operates a circular economy initiative through its 'Closet-to-Closet' resale program powered by ThredUp and Poshmark.

Differentiator

Problem solved

Functional benefit

Brands

• Closet-to-Closet: Resale program launched in partnership with ThredUp and Poshmark for buying, selling, and donating pre-owned Farm Rio items, designed to advance B-Corp certification and circularity goals.

Products and services

• Dresses (Mini, Midi, Maxi) Farm Rio's core women's dress line featuring mini, midi, and maxi styles in tropical-inspired prints, floral patterns, and solid colors, designed in Brazil with artisanal detailing including embroidery, Richelieu work, and crochet.
• Tops, Shirts & Blouses Women's tops including T-shirts, blouses, and shirts featuring tropical prints, embroidery, and artisanal detailing.
• Bottoms (Skirts, Pants, Shorts) Women's bottoms including skirts, pants, and shorts in various styles from casual to formal.
• Rompers & Jumpsuits One-piece women's rompers and jumpsuits featuring tropical prints and artisanal embroidery.
• Outerwear Women's outerwear including jackets, coats, and blazers with tropical and artisanal detailing.
• Knitwear Women's knitwear including cardigans and sweaters featuring tropical and floral patterns.
• Accessories (Shoes & Bags) Women's accessories including shoes and bags featuring tropical-inspired designs and artisanal craftsmanship.
• Swimwear Women's swimwear including bikinis, one-piece swimsuits, and cover-ups designed with tropical prints.
• Barbour x FARM Rio Spring 26 Collection Limited-edition collaboration collection with British heritage outerwear brand Barbour featuring jackets, dresses, trench coats, scarves, wellingtons, and accessories with floral and botanical prints. Priced $235-$760.
• adidas x FARM Rio Collection Sportswear collaboration with adidas featuring 22 products including jackets, dresses, shorts, t-shirts, and hoodies combining athletic wear with tropical designs. Priced $30-$250.
• Rip Curl x FARM Rio Collection Collaboration with surf brand Rip Curl featuring wetsuit products designed for surfing with tropical prints.
• FARM Rio x Vicky Montanari Collection Designer collaboration featuring 20 products including dresses, tops, skirts, and accessories with tropical fruit, nautical, and beach-inspired motifs, leveraging artisanal embroidery techniques.
• Anthropologie x Farm Rio Homeware Collection Home decor collection with Anthropologie featuring tableware, home accessories, and furniture with tropical, maximalist designs including fruit-bedecked glassware and banana-handled pitchers, sold primarily through Anthropologie stores and online.
• Closet-to-Closet Resale Program Resale program in partnership with ThredUp and Poshmark allowing customers to buy and sell pre-owned Farm Rio items in the U.S. market, designed to advance B-Corp certification and circularity goals.

Quantifiable outcome

• 65% growth in Anthropologie apparel assortment since 2017
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• MelissaminorGTM or Marketing Partner · 1 April 2026Brazilian footwear brand collaboration announced in April 2026 fashion news roundup. Both brands share Brazilian heritage and tropical aesthetic positioning.
• GanniminorGTM or Marketing Partner · 1 April 2026Danish brand collaboration with Melissa announced in April 2026. Farm Rio involved as part of broader fashion industry collaboration ecosystem.
• AnthropologiecoreChannel Partner/ Reseller/ Distributor · 30 March 2026Nearly decade-long partnership expanded from apparel into comprehensive homeware collection in March 2026. Collaboration features 51 home SKUs (prices $16-$1,298) and 37 exclusive apparel styles ($68-$398). The partnership drives Farm Rio's U.S. expansion through Anthropologie's 200+ retail stores and online platform, with Farm Rio's Anthropologie apparel assortment growing 65% since 2017.
• BarbourcoreStrategic or Co-development Partner · 1 January 2026Spring 2026 collaboration featuring British heritage outerwear fused with Brazilian tropical aesthetics. Collection includes 14 products (jackets, dresses, scarves, wellingtons) priced $235-$760, combining Barbour's waxed cotton expertise with Farm Rio's floral prints.
• Vicky MontanariminorStrategic or Co-development Partner · 1 January 2026Designer collaboration featuring 20 products including The Vicky Dress ($348), tropical fruit prints, and artisanal embroidery techniques. Part of Farm Rio's strategy to partner with emerging designers for exclusive capsule collections.
• ThredUpcoreChannel Partner/ Reseller/ Distributor · 1 July 2025Resale program partner for Closet-to-Closet initiative, enabling customers to buy and sell pre-owned Farm Rio items in the U.S. market. Supports B-Corp certification and circularity goals.
• PoshmarkcoreChannel Partner/ Reseller/ Distributor · 1 July 2025Secondary resale platform partner for Closet-to-Closet initiative, providing additional marketplace channel for pre-owned Farm Rio merchandise in the U.S. market.
• StarbucksminorGTM or Marketing Partner · 1 May 2025Limited-edition summer drinkware collaboration released May 2025, featuring cold cups and keychains. Marked Starbucks' entry into fashion accessories collaboration for summer 2025.
• AZZAS 2154coreOthersBrazilian fashion group that owns Farm Rio brand. Farm Rio has been the primary growth driver for Azzas 2154, posting 22% YoY growth in 2025 vs group's 7%. The group is evaluating strategic alternatives including potential sale of Farm Rio.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lilly Pulitzer: American women's fashion brand known for colorful, tropical-inspired prints and resort/vacation positioning. Highly comparable to Farm Rio on aesthetic, customer demographic, and accessible-luxury pricing strategy, though Lilly Pulitzer is a more mature brand with broader U.S. retail distribution.
• Veronica Beard: American contemporary women's fashion brand known for elevated everyday wear with a distinctive design identity. Comparable to Farm Rio on direct-to-consumer women's apparel, mid-premium price points, and digitally-led marketing, though Veronica Beard targets a more urban/preppy aesthetic versus Farm Rio's tropical maximalism.
• Mara Hoffman: Women's fashion brand emphasizing sustainability, artisanal techniques, and bold prints. Comparable to Farm Rio on sustainability positioning (B-Corp equivalent credentials), tropical/colorful aesthetic, and women's contemporary price points, though Mara Hoffman is smaller and more focused on occasion/resort wear.
• Doen: Direct-to-consumer women's fashion brand with sustainability focus and romantic, vintage-inspired aesthetic. Comparable to Farm Rio on DTC-led distribution, women's contemporary apparel, and ethical production positioning, though Doen's California-bohemian aesthetic differs from Farm Rio's Brazilian maximalism.
• Loveshackfancy: Women's fashion brand known for romantic, feminine prints with a colorful, maximalist aesthetic. Comparable to Farm Rio on distinctive print-driven identity, women's contemporary apparel, DTC plus retail expansion, and viral social media momentum, with overlapping customer demographic.
• Agua Bendita: Colombian women's fashion brand specializing in hand-embroidered resort wear with vibrant Latin American prints. Highly comparable to Farm Rio on heritage-driven artisanal techniques, tropical aesthetic, Latin American origin, and women's swimwear/resort category focus.
• Johanna Ortiz: Colombian luxury women's fashion brand known for vibrant prints, feminine silhouettes, and artisanal craftsmanship. Comparable to Farm Rio on Latin American heritage, maximalist print aesthetic, premium price points, and resort/occasion wear focus, though Johanna Ortiz operates at a higher luxury tier.

Broad incumbents

• Anthropologie: Multi-brand women's lifestyle retailer that is Farm Rio's largest U.S. wholesale partner. While not a direct competitor (it carries Farm Rio products), Anthropologie operates an overlapping bohemian/tropical aesthetic and serves the same customer base, making it a structural benchmark for the Farm Rio distribution channel.
• Tory Burch: Established American accessible-luxury women's lifestyle brand spanning apparel, accessories, footwear, and home. Comparable to Farm Rio in target customer (fashion-forward women seeking distinctive aesthetics) and accessible-luxury pricing tier, but at significantly larger scale and broader category mix.

Emerging players

• Christy Dawn: Women's fashion brand with strong sustainability credentials, regenerative organic cotton sourcing, and resale program. Comparable to Farm Rio on B-Corp-adjacent sustainability positioning, women's contemporary apparel, and circularity initiatives, though Christy Dawn leans into a more minimalist/bohemian aesthetic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/adorofarm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Rio