What itsumo. does

itsumo. (株式会社いつも, legal name 株式会社いつも, ticker 4598 on Tokyo Stock Exchange Growth Market since 2020) is a Japanese full-service EC/D2C support firm founded February 14, 2007 by Mamoru Sakamoto (Representative Director/President) and Tomoyuki Mochizuki (Vice President) in Tokyo. The company provides end-to-end e-commerce services spanning strategy consulting, marketplace operations (Amazon, Rakuten, Yahoo! Shopping, TikTok Shop), owned-brand EC site production and operations, SNS×EC promotion, fulfillment and back-office logistics via ~15 domestic warehouse locations, and D2C brand development through its subsidiary Veelan.

Its technology stack combines proprietary tools — iDM Dashboard (Amazon分析マーケティングツール, iDB) for marketplace marketing analytics and 'itsumo AI' for advanced EC analysis — with multi-platform official partnerships across Amazon (Solution Provider Network, including global advertising operations), Yahoo! JAPAN (commerce partner), TikTok Shop (official partner), and the November 2024 first-ever cross-border service partnership with Alibaba 1688 and ITOCHU. The company owns and operates proprietary D2C brands including DIG (premium sportswear launched October 2025) and Peace You; live commerce, operated partly via an acquired live commerce app subsidiary, has cumulatively cleared ¥10B in GMV.

itsumo.'s revenue model combines professional services (consulting/training), managed services (end-to-end EC operations for clients), transaction-based revenue from owned D2C brands, and education/training. Pricing is custom and not publicly disclosed. Customer base spans Japanese SMEs and large manufacturers/national brands — P&G Japan is a flagship 10-year anchor; other named clients include KEYUCA (河淳, +3x Rakuten monthly sales over 3 years), Komatsuya (小松本屋, +10x EC sales), Yoshinoya (吉野家, +150% YoY Amazon), cosmetics firm Polite, and regional government Fukushima Prefecture since 2017. Contract count exceeds 14,000 cumulative projects (May 18, 2026), the workforce ranges 251-500 employees, and the company is publicly listed under ticker 4598 with no controlling parent entity.

Name

itsumo.

Legal name

株式会社いつも

Website

https://itsumo365.co.jp

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

itsumo. is a Tokyo-based, publicly listed full-service EC/D2C support firm providing strategy, marketplace operations (Amazon/Rakuten/Yahoo!/TikTok Shop), analytics, fulfillment, and proprietary D2C brands to Japanese SMEs and large manufacturers such as P&G Japan.

Ownership category

akta.pro rank

Product category

E-commerce Consulting & D2C Managed Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• E-commerce consulting
• Marketplace operations
• D2C brand support
• Digital marketing services
• Fulfillment logistics

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. EC Consulting Services: Comprehensive consulting services for EC/D2C business covering strategy, marketing, operations, and fulfillment. Services span across Amazon, Rakuten, Yahoo! Shopping, TikTok Shop, and owned-brand EC sites.
2. EC Operation & Fulfillment: Full-service EC operations including logistics, fulfillment, customer service, and back-office operations for client brands.
3. D2C Brand Sales: Direct-to-consumer brand operations including DIG (sports apparel), Peace you, and other proprietary brands
4. Education & Training: EC training programs, seminars, and educational services for clients and internal talent development

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

itsumo. provides comprehensive e-commerce and D2C consulting, managed operations, advertising, site production, and fulfillment/back-office services to brand owners across Japan’s major marketplaces (Amazon, Rakuten, Yahoo! Shopping, TikTok Shop) plus owned EC channels. The company also operates proprietary D2C brands (DIG, Peace you), proprietary analytics tools (iDM Dashboard / iDB), AI-powered live commerce, and talent development programs, enabling clients to launch, scale, and globally expand their EC businesses under one partner.

Product overview

itsumo. operates as a unified full-service EC/D2C marketing platform, offering an integrated suite of consulting and execution services across major EC marketplaces (Rakuten, Amazon, Yahoo! Shopping, TikTok Shop), proprietary analytics tools (iDB Dashboard for Amazon marketing), SNS×EC promotion, EC site production, fulfillment and logistics, and talent development. The portfolio includes owned D2C brands (DIG, launched October 2025 via subsidiary Veilan) and specialized modules like the Hanro manufacturer distribution service. The ecosystem is supported by internal education programs (itsumo Business School / itsumo University) and live commerce capabilities that have collectively surpassed 100 billion yen in GMV.

Differentiator

Problem solved

Functional benefit

Brands

• DIG (ディグ): High-end D2C sports apparel/snowwear brand developed in collaboration with top athletes and designers, using premium materials and direct-to-consumer model.
• Peace You
• Hanro (ハンロー)
• itsumo mart
• iDB ダッシュボード

Products and services

• EC Consulting (ECコンサルティング) Comprehensive e-commerce strategy consulting covering market analysis, sales optimization, advertising, and full-funnel marketing support for brand owners across Amazon, Rakuten, Yahoo! Shopping, TikTok Shop, and owned EC sites.
• Amazon Support (Amazon 支援) Dedicated consulting, advertising operations, and store management for Amazon sellers, leveraging the proprietary iDM Dashboard for data-driven performance improvement.
• Rakuten Market Support (楽天市場支援) Specialized consulting, advertising operations, SEO, promotional planning, and managed services for Rakuten Market sellers to drive traffic, conversion, and sales growth.
• Yahoo! Shopping Support (Yahoo!ショッピング支援) Advertising operations and consulting services for Yahoo! Shopping merchants focused on traffic acquisition and sales growth.
• TikTok Shop Operations (TikTok Shop 運用代行) Managed operations for TikTok Shop including content strategy, live commerce planning, and short-form video marketing, delivered as an official TikTok Shop partner.
• SNS x EC (Promotion Planning and Operations) Integrated SNS and EC strategy combining promotion planning, influencer gifting, and paid social advertising across Instagram, X (Twitter), Facebook, and YouTube to drive sales.
• EC Site Production (ECサイト制作) Design, development, and launch support for brand-owned EC websites with marketing-informed structure and conversion-optimized UX.
• EC Fulfillment & Back-office (EC物流・バックヤード) End-to-end logistics and back-office operations including order management, warehouse coordination, customer service, and fulfillment optimization across 15 domestic warehouse locations.
• D2C / Brand EC Support (自社EC・DtoC支援) Comprehensive support for brands building owned EC channels, from platform strategy and site development to operations and growth marketing.
• Hanro (メーカー販路DXサービス) Manufacturer distribution DX service enabling brands to establish and scale direct-to-consumer EC sales channels, including channel launch, operations, and growth.
• iDM Dashboard (iDB) - Amazon Analytics Tool Proprietary Amazon-specific marketing analytics dashboard providing data-driven insights for advertising optimization and sales performance improvement.
• DIG (D2C Sports Apparel Brand) High-end D2C sports apparel/snowwear brand operated by itsumo.'s subsidiary Veelan, first season focused on snow outerwear merging performance functionality with urban aesthetics using premium materials such as THEARMO insulation.
• Peace you (D2C Brand) Owned D2C brand operated by itsumo., sold through its own EC storefront and major marketplaces.
• Live Commerce Service Live streaming commerce service enabling brands to sell through real-time video broadcasts using AI-driven digital humanoid technology; itsumo.'s live commerce GMV surpassed 10 billion yen cumulatively.
• EC Site Operations (ECサイト運営代行) Ongoing operational management of EC storefronts including product registration, inventory coordination, promotional campaigns, and daily performance monitoring.
• EC Talent Development (EC人材育成) EC skills training and workforce development programs designed to build internal EC capabilities within client organizations, including seminars and consulting-style training engagements.
• Cross-border EC Platform (itsumo mart) Cross-border e-commerce platform enabling Japanese brands to sell internationally, leveraging the Alibaba 1688 partnership and Itochu logistics to ship to approximately 200 countries.

Quantifiable outcome

• 14,000件以上のマーケティング戦略・EC戦略をコンサルティング・サポート
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• Alibaba 1688 / 伊藤忠商事coreStrategic or Co-development Partner · 1 November 2024First global 'cross-border service partnership' certification with Alibaba 1688 and Itochu. Enables Japanese product sales to Chinese consumers through integrated procurement, WMS, and distribution infrastructure.
• TikTokcoreTechnology or IntegrationOfficial TikTok Shop partner providing live commerce and short-form video commerce services. Operates one of Japan's largest live commerce apps.
• P&Gジャパン合同会社flagshipStrategic or Co-development Partner10-year strategic partnership managing all P&G EC categories in Japan. Handles electro products (BRAUN, Oral-B) and daily goods (Ariel, Pampers, Pantene) across Amazon and other platforms. Achieved 3x sales target in general goods category.
• AmazoncoreChannel Partner/ Reseller/ DistributorOfficial Amazon Solution Provider Network partner with certification for global advertising operations. Provides comprehensive Amazon seller services.
• Yahoo! JapancoreChannel Partner/ Reseller/ DistributorYahoo! JAPAN commerce partner providing advertising and operational support for Yahoo! Shopping sellers.
• ビーラン (Veelan)coreStrategic or Co-development PartnerSubsidiary specializing in snowwear and D2C brand development. Launched DIG premium sports apparel brand with special ambassadors.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Hanjuku / Mercari-related agencies: Japanese Mercari-affiliated seller support and consulting services. Operates in the same SMB Japanese e-commerce enablement space, addressing Mercari and broader C2C/C2B commerce needs analogous to itsumo's SME/mid-market tier.

Direct peers

• Geniee: Japanese ad-tech and digital marketing firm (TSE-listed) with proprietary DSP and EC marketing tools. Comparable as a Japan-headquartered digital marketing technology company serving brands on multiple EC/advertising channels.
• BEENOS: Japan-listed cross-border e-commerce operator that runs the "Buyee" and "FromJapan" proxy purchasing services. Directly comparable to itsumo as a publicly-traded Japan-based cross-border EC player, though BEENOS leans more toward consumer-facing cross-border marketplace while itsumo is B2B services-led.
• eclore (formerly IRIS): Japanese digital marketing and EC support agency offering SEO, ads, EC site development, and analytics. Comparable mid-market competitor addressing Japanese brands on Rakuten, Amazon, and owned-EC channels with similar consulting-plus-execution model.
• Octo (Wovn Technologies) / Octo Consulting Group: Tokyo-based EC/D2C consulting firm providing consulting, operations, and cross-border services to Japanese brands. Closest pure-play peer in EC consulting with overlapping service modules (Amazon, Rakuten, cross-border) and similar client base.
• ADWAYS: Tokyo-headquartered digital advertising and cross-border EC agency, listed on TSE. Offers EC advertising, influencer marketing, and cross-border solutions for Japanese brands, overlapping directly with itsumo's SNS×EC and cross-border modules.

Others

• Salesforce Commerce Cloud / Shopify Plus partners: Global enterprise EC platform ecosystems. Shopify Plus and Salesforce Commerce Cloud certified partners deliver D2C site builds, migrations, and ongoing optimization services that partially overlap with itsumo's owned-EC/site production modules.

Broad incumbents

• Digital Garage: Tokyo-listed internet conglomerate with EC, marketing, and fintech businesses including cross-border and payments. Broader incumbent that competes for both EC services mandates and D2C infrastructure deals.
• Septeni Holdings / digital marketing peer: Japan-listed digital advertising holding company with significant EC and D2C marketing operations. Larger incumbent offering broader paid-media and creative capabilities that compete for the same enterprise EC marketing budgets.

Emerging players

• Yoku (former D2C incubator peers): Emerging Japanese D2C brand operators and incubators building owned apparel and consumer brands. Directly comparable to itsumo's DIG/Veelan strategy of launching proprietary D2C brands using in-house platform expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/itsumofan
• YouTubeyoutube.com/@IR-ic1fx
• Facebookfacebook.com/itsumo365
• Instagraminstagram.com/itsumo_marketing
• LinkedInlinkedin.com/company/itsumo365

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itsumo.