beenos partner
BEENOS Solutions operates the Buyee cross-border e-commerce infrastructure platform, enabling Japanese EC operators to sell internationally across 120+ countries via a tag-based integration, serving 7,000+ clients and 6M+ overseas buyers.
- Company typePrivate
- Founded2019
- HeadquartersTokyo, Japan
- Headcount—
- GTM typeB2B
- OfferingSoftware
What beenos partner does
BEENOS Solutions Inc. (BEENOS Solutions株式会社) is a Tokyo-headquartered private subsidiary of BEENOS Inc., focused on enabling Japanese companies to sell cross-border through the Buyee platform and its subsidiaries. The company was established on March 1, 2019, and as of April 1, 2026, absorbed FASBEE Inc. and BeeCruise Inc.'s Global Growth Hack division to consolidate all BEENOS Group cross-border EC services under one entity. It operates primarily through its DBA 'Buyee' and serves more than 7,000 Japanese EC operators with cumulative annual cross-border流通総額 exceeding ¥911 billion and a 6 million+ international customer base across approximately 120 countries.
The company's core technology is Buyee Connect — a JavaScript tag-embedded cross-border EC infrastructure layer that enables domestic Japanese EC sites to serve international buyers without modifying their existing operations. The tag intercepts overseas IP traffic, renders an 18-language buying interface, handles proxy purchasing through the Buyee platform, manages international shipping logistics (with up to 11 shipping methods starting from ¥235), customs clearance, and multi-currency payment, and provides a consolidated analytics dashboard. Surrounding service modules include Buyee for E-commerce (foundational infrastructure), Buyee for Marketing (overseas SNS advertising, KOL campaigns, market research), Buyee for Distribution (eBay/Tmall/Shopee marketplace listing, B2B wholesale, regulatory approvals), and tenso Logi-link (international shipping forwarding with a US-bound 'Total Cost Fixed' tariff-inclusive plan).
BEENOS Solutions monetizes through a two-sided B2B2C model: EC operators pay zero setup, zero monthly fee, and zero sales commission, while international buyers pay ¥500 per order plus international shipping. Enterprise clients purchase additional marketing and distribution services as custom projects or multi-year retainers. Distribution channels include direct digital self-serve for SMBs, enterprise direct sales for brands like Godzilla Store, Tabio, and Ships, a technology partner referral network (Future Shop, ebisumart, ecforce, aiship), and a contract exhibition partnership (CHOIS) targeting micro-SMB brands. Customer segments span Japanese fashion/apparel (the dominant vertical), entertainment/anime merchandise (Evangelion Store, Godzilla Store), and lifestyle/housewares brands.
beenos partner firmographics
Firmographics- Name
- beenos partner
- Legal name
- BEENOS Solutions株式会社
- Website
- https://beecruise.co.jp
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- BEENOS Solutions operates the Buyee cross-border e-commerce infrastructure platform, enabling Japanese EC operators to sell internationally across 120+ countries via a tag-based integration, serving 7,000+ clients and 6M+ overseas buyers.
- Ownership category
- akta.pro rank
beenos partner industry classification
Industry- Product category
- Cross-border E-commerce Enablement
- NAICS
- Telephone Call Centers (56142), Media Buying Agencies (54183)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- Cross-border Payments & FX for E-commerce (CRAFALAF), Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
Keywords
Where beenos partner is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
beenos partner business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Buyer Transaction Fee (Buyee Connect): BEENOS charges international buyers ¥500 per order through Buyee Connect. EC operators pay zero setup, zero monthly fee, and zero sales commission. This model is profitable due to high transaction volume (annual cross-border流通総額 approximately ¥911 billion). Additional optional paid services include a dashboard analytics add-on at ¥5,500/month (tax included).
- Marketing Service Fees (Buyee for マーケティング): Fees for structured marketing support including online surveys, local market interviews, Facebook/Instagram ad management, KOL campaign execution, and coupon strategy design. Typically sold as bundled packages or functional à la carte services. Revenue recognized as professional/managed services.
- Distribution Service Fees (Buyee for ディストリビューション): Fees for overseas marketplace listing (eBay, Tmall, Shopee), Japan warehouse storage and fulfillment, B2B buyer outreach, overseas exhibition support, and regulatory approval acquisition (Taiwan TFDA, PIF). Revenue is service-fee based, either fixed project fees or recurring retainer arrangements.
- International Shipping Forwarding (tenso Logi-link): Revenue from international shipping forwarding services — handling inbound receiving, packing, documentation, and shipping from Japan to overseas buyers. Pricing starts from ¥450 per shipment for handling, plus shipping costs. The 'Total Cost Fixed' plan for US shipments bundles tariff pre-calculation for a fixed delivery price.
- Buyee Platform Commission: Buyee (the underlying cross-border purchasing support platform) earns commissions from international buyers and from merchants using Buyee's direct marketplace services. BEENOS Solutions, as the B2B interface of the BEENOS group, monetizes through its service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyee Connect — Free for EC Operators; ¥500/order from international buyers |
| Transaction based/ take rate | Monthly | Buyee Connect Plus — Additional features (pricing not publicly disclosed) |
| Unit Pricing | Pay-as-you-go | tenso Logi-link International Forwarding — From ¥450 per shipment |
| Subscription | Multi-year contract | Marketing Service (Buyee for マーケティング) — Custom pricing |
| Subscription | Multi-year contract | Distribution Service (Buyee for ディストリビューション) — Custom pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
beenos partner product offering
Product offeringCore offering
BEENOS Solutions is the B2B arm of the BEENOS group that helps Japanese companies sell products to international buyers through its Buyee platform. Its core product, Buyee Connect, is a JavaScript tag that domestic EC sites embed to instantly enable cross-border selling with multilingual customer support (18 languages), international payment processing, customs clearance, and consolidated shipping — with zero setup cost or operational changes for the merchant. The company also offers Buyee for Marketing (overseas digital advertising, KOL campaigns, SNS management) and Buyee for Distribution (overseas marketplace listings on eBay/Tmall/Shopee, B2B wholesale, and regulatory approvals).
Product overview
BEENOS Solutions operates a three-pillar cross-border e-commerce service portfolio built around the Buyee platform. The core Buyee Connect tool embeds a tag into domestic EC sites, providing 18-language support, global payment processing, and international shipping integration without modifying domestic operations. Buyee for Eコマース provides the foundational cross-border EC infrastructure (site internationalization, payment, logistics, compliance). Buyee for マーケティング adds overseas customer acquisition via advertising, SNS, KOL, and coupon campaigns. Buyee for ディストリビューション extends reach into B2B wholesale and overseas mall/retail channels through Buyee's Japan warehouse and trade network. Supporting services include tenso Logi-link for international shipping logistics. The company reports 7,000+ cumulative support cases, ~911 billion yen annual cross-border GMV, and 6 million+ overseas customers across ~120 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Buyee for Eコマース (Buyee for E-commerce): Cross-border EC solution providing the foundation for overseas sales, including Buyee Connect — a tag-based tool enabling domestic EC sites to accept international orders with multilingual support, payment processing, logistics, and customs clearance.
- Buyee for マーケティング (Buyee for Marketing)
- Buyee for ディストリビューション (Buyee for Distribution)
- Buyee Connect
- maiko
- maimaiko Universe
Products and services
- Buyee Connect A JavaScript tag-embedded solution that allows Japanese domestic EC sites to accept international orders without modifying their platform. Provides 18-language buying interface, international payment processing, zero-fraud payment guarantee, consolidated international shipping (from ¥235, up to 11 shipping methods), and analytics dashboard. Zero cost to EC operators — ¥500 per order charged to international buyers.
- Buyee for Eコマース (E-commerce) Comprehensive cross-border EC foundation service covering Buyee Connect, Buyee Connect Plus, Shopee marketplace listing support, Buyee store operations, and international shipping forwarding. Enables Japanese companies to sell overseas without building cross-border infrastructure independently.
- Buyee for マーケティング (Marketing) Overseas marketing support service combining online surveys, local market interviews, Facebook/Instagram advertising, multilingual landing page production, multi-country SNS operations, KOL (Key Opinion Leader) campaigns, and coupon strategies to build overseas fan bases and drive cross-border sales for Japanese brands.
- Buyee for ディストリビューション (Distribution) Cross-border distribution service enabling Japanese companies to list products on overseas marketplaces (eBay, Tmall, Shopee) and sell to local retailers by depositing inventory in a Japan warehouse. Includes B2B buyer outreach, overseas exhibition support, and regulatory approval acquisition (e.g., Taiwan TFDA, PIF).
- tenso Logi-link International Shipping Forwarding International shipping forwarding service handling inbound receiving, packing, documentation, and customs clearance for shipments from Japan to overseas buyers. Offers a 'Total Cost Fixed' plan for US-bound shipments that pre-calculates tariffs to eliminate add-on collection risk. Pricing from ¥450 per shipment.
Quantifiable outcome
- Sales increased 4x over 3 years for fashion/apparel brand F.O.International using Buyee Connect
- +5 more outcomes
Companies that use beenos partner
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
beenos partner technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
beenos partner partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- ブックオフ (Book Off)coreBEENOS (via its subsidiary tenso and Buyee platform) partnered with Book Off Corporation to run an OMO (Online-Merge-Offline) pop-up initiative. Buyee sets up an online pop-up page on its platform featuring Book Off products, while Book Off places QR-code flyers in select stores (Akihabara, Shinjuku, Ikebukuro, Yokohama) directing visiting foreigners to continue purchasing Book Off merchandise via Buyee after departing Japan. This converts in-store product discovery into ongoing cross-border EC purchases.
- Delivered KoreacoreBEENOS and Delivered Korea co-operate the Korean cosmetics direct-ship store 'KOCOii' on Yahoo! Shopping in Japan. Delivered Korea handles Korean seller coordination, shipping from Korea, and Korean customer support; BEENOS operates the Yahoo! Shopping store. Both companies leverage their cross-border EC expertise — BEENOS contributing its platform operation know-how and Delivered Korea contributing Korean EC seller network and logistics.
- Future Shop (フューチャーショップ)coreFuture Shop is a SaaS-based EC site construction platform whose operator clients are targeted for Buyee Connect integration. BEENOS Solutions and Future Shop co-host webinars (e.g., 'Buyee Connect × shutto翻訳 越境EC最短ルート') and maintain an integrated product partnership where Future Shop's platform supports Buyee Connect activation through its management console.
- エビスマート (Ebisumart)coreEbisumart is a Japanese EC platform provider whose client brands are recommended for Buyee Connect integration. Listed as a featured partner on BEENOS Solutions' partner page.
- ecforcecoreecforce is a Japanese EC platform provider. Its EC operator clients are targeted for Buyee Connect cross-border enablement. Listed as a featured partner on BEENOS Solutions' partner page.
- aishipcoreAIShip is a Japanese EC solution provider whose client base of domestic EC operators is targeted for Buyee Connect referrals. Listed as a featured partner.
- 合同展示会CHOIScoreBEENOS Solutions partnered with fashion/lifestyle contract exhibition 'CHOIS' to provide cross-border EC accompaniment support for CHOIS-exhibiting small-scale brands. The partnership is unique — CHOIS is the only contract exhibition with this exclusive arrangement with BEENOS Solutions. BEENOS provides free overseas sales support (Buyee Connect introduction + overseas SNS design/translation/operations) to qualifying CHOIS exhibitors.
- LINE雅虎株式会社 (Yahoo! Shopping)coreYahoo! Shopping hosts the KOCOii Korean cosmetics store co-operated by BEENOS and Delivered Korea. BEENOS serves as the store operator on the Yahoo! Shopping platform, which provides traffic, PayPay payment integration, and loyalty points for Japanese consumers.
- ShopeecoreShopee is a Southeast Asian e-commerce marketplace where Japanese brands list products via BEENOS Solutions' Buyee for ディストリビューション service. BEENOS handles seller registration, inventory management via Japan warehouse, and order fulfillment, while Shopee provides the consumer marketplace and local payment/delivery infrastructure across Taiwan and Southeast Asia.
- e-365株式会社 (shutto翻訳)minore-365's website translation tool 'shutto翻訳' is featured alongside Buyee Connect in co-hosted webinars. The tool automatically translates EC sites in real-time via a single JavaScript insertion, complementing Buyee Connect's multilingual buying interface.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
beenos partner competitors and assessment
Company assessmentDirect peers
- Jauce: Auction proxy service specifically for Japanese auction platforms (Yahoo Auctions Japan, etc.), enabling international buyers to bid on Japanese collectibles. Closely comparable to Buyee's marketplace services for Japanese collectibles, trading cards, and second-hand goods.
- FromJapan: Japanese proxy purchasing service enabling international buyers to purchase from Japanese retailers that don't ship overseas. Directly comparable to Buyee's proxy purchasing mechanism and competes for the same international buyer pool seeking Japanese products.
- Airshop (formerly Buyandship): Cross-border proxy purchasing and parcel forwarding service focused on Japanese and Asian products, directly competing with Buyee and Buyee Connect for international buyers wanting authentic Japanese merchandise. Overlapping merchant acquisition and buyer base in Taiwan, Hong Kong, and Southeast Asia.
Emerging players
- Shopify (Shopify Markets): Global e-commerce platform with Shopify Markets product offering cross-border infrastructure (FX, duties, localization) for SMB and mid-market merchants. An emerging platform competitor targeting the same Japanese merchant segment that Buyee Connect serves with its tag-based integration approach.
- BigCommerce: SaaS e-commerce platform with multi-currency, multi-language storefront capabilities for cross-border merchants. Represents an emerging platform play that competes with Buyee Connect for merchant mindshare among Japanese brands evaluating their overall international commerce stack.
- Global-e: Cross-border e-commerce enablement platform specializing in localized checkout, FX, and duties calculation for international merchants. An emerging player in the same enablement category as Buyee Connect, though typically serving Western brands selling internationally rather than Japan outbound specifically.
Broad incumbents
- Amazon Japan (Amazon Global Selling): Amazon's Japan marketplace and its Global Selling program enable Japanese merchants to sell internationally through Amazon's owned infrastructure. Represents a broad incumbent competing for cross-border merchant relationships, especially for SMB and enterprise Japanese brands evaluating global expansion paths.
- Rakuten (Rakuten Ichiba Global / Rakuten International Delivery): Japan's largest e-commerce marketplace with its own international shipping and cross-border program (Rakuten International Delivery). A broader incumbent offering overlapping cross-border capabilities as part of a much wider Japanese e-commerce portfolio, competing with BEENOS for Japanese merchant cross-border enablement.
- eBay Japan / eBay Cross Border Trade: Global marketplace with established Japanese seller base and cross-border trade program. BEENOS Solutions' Buyee for Distribution explicitly lists eBay as a partner channel, making eBay both a competitor (for direct seller relationships) and a partner in the broader cross-border ecosystem.
Regional players
- ZOZO (ZOZO Cross-Border / ZOZO Used): Japan's largest fashion e-commerce platform with its own cross-border initiatives for Japanese apparel brands. Operates as a regional fashion specialist overlapping with BEENOS Solutions' dominant fashion/apparel customer segment, though primarily serving the domestic Japanese market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
beenos partner social profiles
Digital presencebeenos partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
beenos partner leadership team
Management profileNumber of profiles
Profiles5 records
beenos partner subsidiaries and ownership
Company hierarchySubsidiaries1 record
beenos partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beenos partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beenos partner
What does beenos partner do?
BEENOS Solutions is the B2B arm of the BEENOS group that helps Japanese companies sell products to international buyers through its Buyee platform. Its core product, Buyee Connect, is a JavaScript tag that domestic EC sites embed to instantly enable cross-border selling with multilingual customer support (18 languages), international payment processing, customs clearance, and consolidated shipping — with zero setup cost or operational changes for the merchant. The company also offers Buyee for Marketing (overseas digital advertising, KOL campaigns, SNS management) and Buyee for Distribution (overseas marketplace listings on eBay/Tmall/Shopee, B2B wholesale, and regulatory approvals).
Is beenos partner a public or private company?
beenos partner is a private company. It is classified as corporate owned and is currently operating.
When was beenos partner founded?
beenos partner was founded in 2019.
Where is beenos partner based?
beenos partner is headquartered in Tokyo, Japan, in the Asia region.
How does beenos partner make money?
Five revenue lines are on record. Buyer Transaction Fee (Buyee Connect) is the primary driver. The others are marketing Service Fees (Buyee for マーケティング), distribution Service Fees (Buyee for ディストリビューション), international Shipping Forwarding (tenso Logi-link) and buyee Platform Commission.
Who are beenos partner's main competitors?
Direct peers on record are Jauce, FromJapan and Airshop (formerly Buyandship). Emerging players are Shopify (Shopify Markets), BigCommerce and Global-e. Broad incumbents are Amazon Japan (Amazon Global Selling), Rakuten (Rakuten Ichiba Global / Rakuten International Delivery) and eBay Japan / eBay Cross Border Trade. ZOZO (ZOZO Cross-Border / ZOZO Used) is listed as a regional player.
Does beenos partner have an API?
No public API is recorded for beenos partner.
What industry is beenos partner in?
beenos partner's product category is Cross-border E-commerce Enablement. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of CRAFALAF, Cross-border Payments & FX for E-commerce. Its NAICS code is 56142 and its SIC code is 7373.